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EGT and Grupo Gran Madrid Team Up for a Unique Gaming Experience
EGT and its subsidiary EGT Multiplayer have reached another milestone in the gaming market of Spain together with their proven in performance partner – the highly respected operator Grupo Gran Madrid. The companies launched the S-Line series of multiplayer terminals and presented it to the local gaming audience with the model S32, connected to an automated roulette center and equipped with the KING R multigame that may also support a live roulette.
“Grupo Gran Madrid is committed to offer to its customers the best gaming experience through innovation in its different channels. EGT’s portfolio brings variety and value to our casinos, so it is a pleasure to premiere the latest S32 roulette terminal. We are confident that it will be a great success,” Sergio Rupérez, head of product retail – online at Grupo Gran Madrid, said.
Following the expectations of the operator, the EGT Multiplayer’s product immediately provoked the players with its stylish, standing-out design and piqued their interest, generating a myriad of positive comments from its first day of action in Spain. The terminal is initially installed in Casino de Colón with upcoming plans to enter also the rest of the operator’s establishments, provided that it keeps its rising performance. Most appreciated by the casino’s guests are its user friendly navigation, comfort and fresh and distinctive look.
“The S32 is by far our most successful product and our definite bestseller for 2020. Nowadays it has been widely installed in Latin America, Europe, Asia and Africa and the operators’ interest for it is ever growing. Its unique performance in Spain, in an establishment of the rank of Casino de Colón, is another source of pride for us, moreover this specific project took us and our colleagues from EGT Spain almost a year to develop. We thank to our client for the given opportunity to show the potential of a product, based on a simple and clear concept, but winning the hearts of the players almost instantly,” Borislav Marinov, Sales & Marketing Director of EGT Multiplayer, said.
“We have been working for years with Grupo Gran Madrid and have established our partnership on mutual trust and proven results of our previous slot installations that included the renown Super Premier, Super Premier 75, P-24/24 Up, P-42V St Curved, Egypt Quest, as well as of the agreement we have for our interactive games. Now we have made another step forward in players’ satisfaction with the S32. It is just the beginning of the S-Line journey in Spain, but it paves the way for a very strong 2021 in terms of further deliveries of the EGT Multiplayer’s roulette terminals. We are looking forward to accomplishing all these exciting projects,” Kristian Kostovski, director of EGT Spain, said.
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Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry
- Innovative engagement strategy positions MeridianBet as a leader in CSR within the betting and gaming industry
- Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
- Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth
Transforming Customers into Environmentalists and Humanitarians
MeridianBet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.
Key Features of Meridian Donate:
- Direct customer involvement: Customers are not just donors but active participants in CSR decisions
- Diverse programs: Offers choices from global afforestation to local humanitarian efforts
- Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF
Expanding Impact: A Year-by-Year Growth
The Meridian Donate platform has seen substantial growth in its scope and impact:
- Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
- National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
- Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023
In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.
Continued Commitment to Innovation and Community Involvement
Meridian Donate not only showcases MeridianBet’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of MeridianBet’s market strategy.
Recent Successes and Future Outlook
In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.
The post Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry appeared first on European Gaming Industry News.
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Imagine Live Launches Casino Hold’em
Imagine Live proudly unveils its latest game addition – Casino Hold’em. This thrilling new game promises to elevate the poker experience for enthusiasts and novices alike, combining the excitement of traditional Texas Hold’em with the thrill of live casino action.
Casino Hold’em offers players a dynamic and immersive gaming experience. With sleek graphics, intuitive gameplay, and live dealers, players will feel seated at a high-stakes table in a world-class casino right from the comfort of their homes.
Key features of Casino Hold’em include:
Neon-lighting Studio: Casino Hold’em has a very inviting atmosphere. It features an elegant, well-designed studio with neon lighting that evokes a sophisticated gaming environment.
Captivating Gameplay: Stunning graphics and seamless gameplay transport players to the heart of the action.
Bonus Bet: In Casino Hold’em, players can place a Bonus bet alongside their initial Ante bet. Even if the Play bet is lost, the Bonus bet remains unaffected and can still be won if the specific hand criteria are met.
Multiplatform Compatibility: Enjoy Casino Hold’em on desktop, tablet, or mobile devices, allowing players to play anytime, anywhere.
“We’re thrilled to introduce Casino Hold’em to our players,” said Mikayel Aznauryan, Chief Product Officer at Imagine Live. “At Imagine Live, we’re committed to delivering premium gaming experiences, and Casino Hold’em is no exception. With its blend of live action, strategic gameplay, and neon design, we believe it will quickly become a favorite among poker enthusiasts worldwide.”
The post Imagine Live Launches Casino Hold’em appeared first on European Gaming Industry News.
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Relax Gaming increases Italian presence via Octavian Lab aggregation deal
Relax Gaming, the iGaming aggregator and supplier of unique content, has further increased its footprint in the Italian market with Octavian Lab.
Octavian Lab is a software house and service provider for online gaming suppliers. Led by highly specialised technicians, the company is committed to the development of products, protocols and integrated solutions in key regulated iGaming markets.
This partnership will see Octavian Lab’s operator partners in Italy, including leading sportsbook and casino Eurobet, gain access to a host of popular Relax Gaming titles.
Eurobet players are now able to enjoy timeless classics from Relax Gaming including the hugely popular Money Train series, Wild Chapo 2 and Marching Legions.
Gianluca Crimaldi, Director of Italy at Relax Gaming, said: “In order to continue our hugely successful trajectory in key markets such as Italy it is imperative that we continue working alongside some of the industry’s best aggregators.
“We are delighted to partner with the talented team at Octavian Lab who are helping ensure our games reach Italian players via the country’s top operators.”
Emanuele Nocentelli, CEO of Octavian Lab added: “We are proud of our partnership with Relax Gaming, one of the industry’s leading providers of high-quality games. It’s fantastic to be distributing their portfolio via our Gaming and Aggregation platforms and we are confident that Relax content will resonate with a wide audience of players across Italy. We look forward to maintaining and building upon this partnership for a long time to come.”
The post Relax Gaming increases Italian presence via Octavian Lab aggregation deal appeared first on European Gaming Industry News.
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