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Gaming Americas Weekly Roundup – March 15-21

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Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and compliance updates. Read on and get updated.

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Konami Gaming’s DIMENSION 49J video slot cabinet and All Aboard video slot series have got nominated in three separate categories in the Annual EKG Slot Awards by Eilers & Krejcik Gaming. DIMENSION 49J has been nominated for Top Performing NEW Cabinet, while All Aboard has been nominated for Top Performing NEW Premium Game and Top Performing Proprietary Branded Game.

Caesars Entertainment has announced a $32.5 million expansion to its Indiana Grand Racing & Casino. Construction is set to start on April 1 and the project is expected to be completed by the end of the year. The expansion is expected to create more than 100 new casino jobs. Currently, Indiana Grand has about 100,000 square feet of gaming space. The 25,000-square-foot expansion will provide space for 100 new slot machines and 25 additional gaming tables.

NASCAR partner WynnBET, the digital gaming division of Wynn Resorts, has launched the WynnBET mobile app in the Commonwealth of Virginia in conjunction with being awarded an online sports betting permit in the state. With the recent announcement from the Virginia Lottery, WynnBET is now a legal gaming operator in the Commonwealth of Virginia, and the WynnBET mobile app has been launched for sports betting enthusiasts to register and use throughout the state. Players who are 21 years of age or older can now download the app on Apple or Android devices with a $500 risk-free bet.

Inspired Entertainment has generated total revenue of $71.7m and adjusted EBITDA of $34.9m in the fourth quarter of 2020. These results include a payment from a UK LBO customer related to the company’s contractual revenue share of their value-added tax rebate, which positively impacted revenue by $32.5m and adjusted EBITDA by $31.7 million (in conjunction with third party fees).

Gross gambling revenues at MGM Springfield rose in February to $16.89 million, up from $14.5 million in January. But gross gambling revenue at the downtown casino still lags pre-pandemic figures in a pattern that holds true elsewhere and reflects the hospitality industry’s continued efforts to rebound from COVID-19 and the shutdowns necessary to prevent its spread.

Partnerships

Sportsbet.io has signed a two-year sponsorship agreement with Copa do Brasil. The agreement involves collaboration between the two brands, visibility on signs (LEDs and static), panels and rugs on the lawn, in addition to the traditional backdrops and materials in digital media. According to Justin Le Brocque, Head of Marketing at Sportsbet.io, this association with the national tournament is more of a connection with the Brazilian fan and a reason for pride for the company.

Pragmatic Play, a leading content provider to the gaming industry, has extended its presence in South America through its new partnership with Grupo Cordialito in Venezuela. The operator, one of the largest in the South American nation, will soon gain access to the supplier’s complete collection of Slots, including its latest titles, such as Eye of the Storm and Joker King, as well as its leading Live Casino products and the Virtual Sports offering.

FanDuel Group has announced a new multi-year partnership with two-time NBA champion and Inside the NBA analyst Kenny “The Jet” Smith. This new partnership designates FanDuel as the exclusive sports betting and daily fantasy provider for Kenny Smith. Additionally, Smith will appear in FanDuel advertising and TNT promotions featuring FanDuel’s free-to-play contests. Smith will also provide unique content for FanDuel Group’s social media channels.

Dignitas and HyperX have renewed and extended their partnership. The renewed partnership is the continuation of HyperX and Dignitas’ relationship that dates back to 2013. HyperX will continue to be the official peripheral partner of Dignitas. Through the partnership, HyperX and Dignitas will collaborate on exciting new content for Dignitas’ die-hard esports fans. HyperX Cloud Comms, a new and recurring content series, will bring Dignitas fans closer than ever before to their favourite players.

Kindred Group has teamed up with Gamban to offer Unibet customers in the US the ability to block online gambling sites across devices. Kindred has a long-standing cooperation with Gamban since 2017 across Europe and Australia. Gamban’s gambling blocking software works as an online gambling self-exclusion tool, preventing access to any online gambling site on individual devices.

Scientific Games Corporation has announced that its instant scratch games are coming to the Idaho Lottery. Scientific Games will design and manufacture Idaho Lottery scratch games under a new two-year contract, which begins in March 2021 and may be extended by the lottery for up to six additional years.

New Appointment

Everi Holdings has appointed Kate C. Lowenhar-Fisher as Executive Vice President, Chief Legal Officer – General Counsel, and Corporate Secretary, effective 22 March 2021, subject to customary regulatory approvals. She will have responsibility for the Company’s legal and regulatory compliance affairs and will report to Everi’s Chief Executive Officer, Michael Rumbolz.

Compliance Updates

Nuvei Corporation has announced that its wholly-owned subsidiary Nuvei Technologies (Nuvei) has been approved to support the sports betting industry in Virginia. The Virginia Lottery has issued a sports betting vendor registration to Nuvei in accordance with the state’s sports betting regulation. The Company can now offer its innovative payment technology and industry expertise to provide an optimised payment experience and increased revenue opportunities for licensed gaming operators across the State.

Golden Nugget Online Gaming Inc. has announced that it has received a temporary permit to commence online sports wagering in the State of Virginia.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Caitlin Clark Boosted Betting on March Madness Women’s Games by 540%; a Bellwether on Her WNBA Impact: Optimove Insights’ Analysis

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Results based on more than 19 million bets during the 2024 NCAA March Madness tournament also revealed women’s games had more TV viewers, men’s games received more bets 

Optimove Insights, the analytical and research arm of Optimove, has conducted a comprehensive analysis of the 2024 NCAA March Madness tournament, shedding light on the significant impact of standout player Caitlin Clark on betting behavior in women’s games. The report revealed that she boosted betting on March Madness by an average of 540%, a bellwether on her likely impact to the WNBA.  The report was released at SBC Summit North America.

Results based on 19 Million+ Bets 

Between March 29 and April 9, Optimove Insights analyzed more than 19 million bets placed on the 2024 NCAA March Madness tournament, encompassing both men’s and women’s games. The focus of this analysis was to track the betting trends surrounding games featuring Caitlin Clark, a prominent player in women’s college basketball, and the first pick in the 2024 WNBA Draft. 

Women’s Games: The Caitlin Clark Effect 

Optimove Insights tracked the betting activity on women’s NCAA games from the Elite Eight stage through to the Championship game. The comparative baseline game, Oregon State vs. South Carolina, set at 100%, received the fewest bets among the games tracked.

The data revealed the impact of Caitlin Clark on betting activity, with games featuring her, witnessing an average 540% increase in bets compared to the baseline. This suggests a significant influence of individual players on the betting landscape, emphasizing the role of star power in driving fan engagement and betting interest.

Men’s Championship Game More Bets, Women’s Championship Game More Eyeballs.

Of note is that the women’s Championship game had an average of 18.7 million TV viewers compared to the men’s game at 14.8 million viewers, yet the men’s game attracted more than 3X the number of bets. This disparity underscores potential differences in viewer engagement versus betting activity between the two tournaments. 

Men’s Games 

The analysis also encompassed betting behavior in men’s NCAA games. Despite the men’s Championship game showing a 139% increase in bets over the baseline, the percentage increase in betting was notably lower compared to women’s games. 

A likely explanation for this difference lies in the higher baseline of individual bettors in men’s games, resulting in lower percentage increases. Nevertheless, men’s games consistently attracted more bets throughout the tournament. 

According to Rony Vexelman, VP of Marketing at Optimove, “As the WNBA season is about to tip off on May 14, it is doing so, with a generational player. The substantial boost in overall interest in women’s basketball catalyzed by Caitlin Clark is extraordinary Her influence on boosting betting, TV viewership and more is already starting to drive a new women’s basketball economy in the trillions. 

 

The post Caitlin Clark Boosted Betting on March Madness Women’s Games by 540%; a Bellwether on Her WNBA Impact: Optimove Insights’ Analysis appeared first on European Gaming Industry News.

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DigitalEjis and Betpoint together in safeguarding responsible gaming

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DigitalEjis Limited, an innovative research and development company, and Betpoint, a leading Italian regulated gaming operator, have signed a partnership agreement to improve technological safeguards for players and responsible gaming.

DigitalEjis, a pioneer in its field, is the only company that provides an advanced technological solution to assist gaming operators in promoting responsible gaming and ensuring a safer gaming environment for all customers. DigitalEjis has developed the world’s first anti-addiction prediction software, the result of years of scientific research conducted in collaboration with renowned institutions and enhanced by the use of machine learning and artificial intelligence.

This software aims to improve the protection of responsible gaming. Ian McLoughlin, CEO of DigitalEjis, emphasized the ethical imperative behind the development of the innovative software: “Our mission is to create a safe and fun gaming environment for all players. By allowing operators to better understand their players, we aim to implement protection tools for the most vulnerable users without compromising anyone’s fun”.

“It was a pleasure,” adds Ian McLoughlin, “to work closely with Betpoint to enable them to offer a quantum-leap in player protection compared to the competition. Through-out the process, Betpoint has shown a constant commitment to maximizing the safety of its players. What I now hope is that players will turn to gaming operators who offer more protection. Currently in Italy, Betpoint represents the reference point for this”.

Betpoint, a leading gaming operator in Italy, stands out for its leadership in the field of player protection. Long committed to promoting transparency, player trust, and their safety, Betpoint sees the collaboration with DigitalEjis as a further sign of its commitment to responsible gaming.

With the integration of the software designed and produced by DigitalEjis on its gaming platform, Betpoint confirms itself as the most committed operator in Italy on the front of the protection of safe and responsible gaming. Betpoint, a prominent name in the gaming sector in Italy, has consistently prioritized transparency and player trust. In its position as a premium operator, Betpoint has committed to actively promoting responsible gaming as an integral part of its
corporate philosophy.

Giuseppe Simone, CEO of Betpoint, stated: “The collaboration with DigitalEjis reflects our commitment to player safety. We firmly believe that operators should provide a safer gaming experience for their customers, and we are committed to doing exactly that”.

 

The post DigitalEjis and Betpoint together in safeguarding responsible gaming appeared first on European Gaming Industry News.

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ELA Games Announces New Slot Game – Big Wave Delight

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ELA Games, an innovative slot provider in the iGaming industry, is thrilled to announce the release of its latest slot machine game, Big Wave Delight. This new game features an advanced design, original mechanics, and a unique “Bonus Purchase” feature, setting a new standard in the gaming industry.

“Dive into the ultimate Hawaiian surf adventure with Big Wave Delight,” says Mike Cini, Business Owner of ELA Games. “Our latest slot machine offers players a thrilling gaming experience with every spin. The unique ‘Bonus Purchase’ feature and the ‘Wild Wave Respin’ feature, where every Wild landing triggers a respin and summons a massive surfing board as a Wild symbol on the reel, are sure to keep players engaged and entertained.”

Players can also hit the waves with Free Spins, scoring 10 thrilling spins with random multipliers (up to 10x) on each whirl. With up to 3 Wild Surfboards on every spin, players can expect epic wins!

The ELA Games team has just returned from SIGMA Americas in Sao Paulo, which took place from 22-24 April. The team is now preparing for the CasinoBeats Summit 2024 in Malta, where Mike Cini will be participating in a discussion panel titled “Navigating niche – mainstream opinion on alternative games“ on 22nd May.

The post ELA Games Announces New Slot Game – Big Wave Delight appeared first on European Gaming Industry News.

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