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Exclusive interview with Petra Maria Poola, Head of Business Development and Operations at OneTouch
We sat down with Petra Maria Poola, Head of Business Development and Operations at the mobile-first casino game developer OneTouch, to discuss how suppliers should adapt their products to the geographic regions which they are targeting.
Is content localisation a myth?
No – for those who get it right, it’s an invaluable acquisition and retention strategy. What do we mean when we talk about localised games? Put simply, it’s a title that’s tailored to a specific geographic audience.
And it takes a lot more than just changing the language to do that. From both a visual and technical perspective, adapting your content to individual target markets can do wonders for engagement.
For example, there are obviously still places lacking in internet coverage, particularly in growth regions such as Latin America. For suppliers trying to enter those territories, that makes it all the more important to ensure that your games don’t take up too much storage, and can be easily downloaded by those with an older smartphone model or a slower internet connection.
Do you localise your games? If so, how? And which regions are they tailored to?
Here at OneTouch, we think it’s all about striking the right balance between creating international hits with cross-cultural appeal, while also producing content for specific local audiences.
Our recent release, Ganbaruto Battle, draws inspiration from the great Japanese tradition of sumo-wrestling. It features a renowned Estonian wrestler called Baruto Kaito, so its appeal is likely to include, without being limited to, players from that country.
Equally, classic casino themes such as Ancient Egypt and Vegas-style fruit symbols often generate global popularity. Our timeless slot title, Forgotten Pharaoh, has achieved tremendous and widespread success by drawing on the former theme.
One might expect that our basketball-based slot MVP Hoops performs especially well in markets where that sport is popular, but it’s actually proved a hit in regions where basketball is not generally followed by the wider population.
Finally, we expect our upcoming title Live Crash to reach a transnational audience, because it is a crash-style title similar to those enjoyed in the crypto-gambling space – which is rapidly gaining followers from around the world.
We research every market diligently to understand what its players want in precise detail. Localisation has proved a successful strategy for OneTouch!
Are there any aspects of game development which are internationally uniform, and do not vary based on where you are in the world?
Some aspects of content development require more localisation than others. Failing to geographically adapt your game from a visual perspective might mean that customers might not want to play it. Failing to do so from a technical perspective, meanwhile, could mean that they are not able to play it.
However, there are other stages of the game development process which are not subject to regional variation. With the exception of a game’s volatility, mechanics do not tend to vary all that much on the basis of geography, unlike technical and visual effects.
Similarly, sometimes localisation isn’t just about adapting to cultural or infrastructural differences, it’s simply a case of knowing the ratio of land-based to online players within the market you are targeting. It’s all about creating an enjoyable entertainment experience for the end user by paying heed to their specific cultural context. Get that right, and you could be onto a winner.
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Fast Track welcomes PolarLotto: taking online lotto in Sweden to new heights
Malta, 28th March 2024 – PolarLotto, a leading provider of lotto betting services in Sweden, has just announced a strategic partnership with Fast Track, a leading provider of CRM solutions designed specifically for the iGaming industry. This collaboration aims to propel PolarLotto’s expansion from offline to online offerings, bringing the excitement of the world’s biggest lotteries to Swedish players in a safe and responsible manner.
PolarLotto prides itself on its commitment to transparent and ethical gaming practices, with a focus on player safety and responsible gaming. By teaming up with Fast Track, PolarLotto aims to leverage cutting-edge technology to expand its business model from traditional to online, ensuring a seamless and engaging experience for its customers.
Commenting on the partnership, Benjamin Burstein, CEO of PolarLotto, expressed enthusiasm about the possibilities ahead, stating, “We are excited to embark on this journey of transforming our business with the latest technology and automation tools provided by Fast Track. As we transition to the online space, we are confident that Fast Track’s expertise in custom segmentation, real-time data capabilities, and personalised experiences will enable us to better serve our players and achieve our business objectives.”
Fast Track also expressed confidence in the partnership, highlighting the potential for exceptional results through its Singularity model, which uses AI and machine learning to deliver tailored content to players, at the right time and through the most effective channel. “We are thrilled to partner with PolarLotto and support their online expansion,” said Simon Lidzén, CEO and co-founder of Fast Track. Our tools are designed to empower lean teams to achieve remarkable results, and we look forward to helping PolarLotto maximise their online presence and engagement.”
The post Fast Track welcomes PolarLotto: taking online lotto in Sweden to new heights appeared first on European Gaming Industry News.
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Red Bull Gaming premieres ‘Memories of CS:GO’ documentary highlighting the game’s early years
As the CS2 PGL Major in Copenhagen is set to kick off, Red Bull Media House will unveil a captivating feature-length documentary, “Memories of CS:GO – The Early Years,” an ode to one of the most influential games ever made.
This film takes viewers on an immersive journey through the origins and evolution of Counter-Strike: Global Offensive (CS:GO), featuring personal accounts and defining moments from several of the most legendary figures of the game.
The 90-minute documentary, narrated by Counter-Strike commentator Henry “HenryG” Greer, chronicles the remarkable trajectory of CS:GO, from its grassroots beginnings to becoming a global esports phenomenon.
Produced by Red Bull Media House, the film captures the essence of the game through the eyes of its most well known players, including Olof “olofmeister” Kajbjer Gustafsson, Patrik “f0rest” Lindberg, Richard “shox” Papillon, Gabriel “FalleN” Toledo, and Jarosław “pashaBiceps” Jarząbkowski, among others.
The documentary’s release is timed to precede the playoff stage of the PGL Major Copenhagen, scheduled for March 26, 2024. It will premiere on Red Bull Gaming’s YouTube channel at 21:00 CEST, offering viewers worldwide an insider’s perspective on the beloved game.
Event Details:
- What: Premiere of “Memories of CS:GO – The Early Years”
- When: March 26th, 2024, at 21:00 CEST
- Where to watch: Red Bull Gaming’s Youtube Channel
- The “CS:GO Memories” documentary can be viewed shareit.redbull.com
The post Red Bull Gaming premieres ‘Memories of CS:GO’ documentary highlighting the game’s early years appeared first on European Gaming Industry News.
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Ten Square Games ready for a new development opportunities in 2024
2023 ESPI package
The following documents in pdf format are equivalents of the official Consolidated Financial Statement which were reported in ESPI (download in the zip file above)
2023 Consolidated Financial Statement
2023 Management Board Report on Activities
Independent Auditor’s Report on the Audit of Annual Consolidated Financial Statements
Link to the stream
Link to the chat with individual investors
Presentation
Factsheet
Financial data
Transcription of the conference and Q&A session
For complete press release visit tensquaregames.com
The post Ten Square Games ready for a new development opportunities in 2024 appeared first on European Gaming Industry News.
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