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SoftSwiss VIP and Retention team adds extra value to online casino clients

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SoftSwiss VIP and Retention team adds extra value to online casino clients
SoftSwiss VIP and Retention team adds extra value to online casino clientsReading Time: < 1 minute

 

In 2020 SoftSwiss Managed Services department with the direct participation of VIP team enabled the increase of the average revenue per VIP player by 30%.
Furthermore, the Retention team specialists produced more than 1,800 unique send-outs to retain players in the game, while the added value increased on average by 40% for SoftSwiss online casino clients.

The VIP and Retention team forms part of the SoftSwiss Managed Services department. It performs marketing actions and develops strategies aimed at players’ loyalty and retention increase, as well as extra support and VIP players’ gaming activity stimulation. Furthermore, the team also tracks potential VIP players and loyal players, as well as big wins and big losses.

Darya Dyachkova, Head of VIP & Retention Team at SoftSwiss Managed Services commented: “Managed Services VIP and Retention team is very glad to make such tremendous achievements in 2020! Thanks to our deep structural analysis of retention procedures as well as thorough personalisation techniques we were able to help bring more value to the table as well as save extra costs to our clients”.

Managed Services is a part of SoftSwiss solutions offered to clients for the success of their iGaming brand. The department comprises First Line Support, Anti-Fraud Support, Retention & VIP Management services. Providing full-cycle player care, our support teams are the link between player and platform. The services are not only integral to enhancing the user experience and spotting technical errors but help to enhance the client’s financial performance and provide fraud protection for their business. With its extensive expertise and flexibility for operators’ business needs, SoftSwiss Managed Services helps to foster the success of clients’ brands.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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S8UL creating history as the first Indian organization to secure four nominations at Esports Awards 2025.

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In a landmark moment for Indian esports, S8UL, a global powerhouse in gaming and esports content, has made history by becoming the first Indian organization to secure four nominations at the prestigious Esports Awards 2025, set to take place in Las Vegas on November 19, 2025.

Equivalent to the Oscars of gaming, the Esports Awards are the most esteemed global recognition platform for excellence in the esports and gaming ecosystem. Each year, they celebrate the players, creators, organizations, and innovations shaping the future of gaming worldwide.

This year, S8UL has earned nominations across four major categories, marking another milestone for India on the world esports map:

Esports Content Group of the Year – S8UL Esports

Having won this award three years in a row (2022, 2023, and 2024), S8UL returns as a frontrunner in the category that has established it among the most decorated organizations in Esports Awards history. The nomination further reinforces its dominance as a content powerhouse and community leader.

Esports Personality of the Year – Animesh Agarwal (8Bit Thug)

As the driving force behind S8UL, Animesh Agarwal has been recognised for his immense contributions to India’s gaming ecosystem and his leadership in bridging the worlds of esports, entertainment, and brand partnerships. Under his guidance, S8UL has become one of the most influential organizations in global esports.

Esports Content Creator of the Year – Raj Varma (Snax)

Raj Varma, one of India’s most beloved creators, has been nominated for his engaging storytelling, skill-based content, and influence in shaping the next generation of gamers. A former esports athlete, he is now among the country’s biggest gaming creators, with over 2.15 million subscribers on YouTube and 1.1 million followers on Instagram.

Streamer of the Year – Payal Dhare (PayalGaming)

One of India’s most prominent gaming personalities, Payal Dhare has been recognized for her trailblazing journey that continues to inspire millions of women gamers. Known for curating diverse gaming content, she remains the only female gamer from India to win an international award, paving the way for more women to pursue gaming professionally.

This recognition follows a landmark year for S8UL, which represented India at the Esports World Cup 2025 in Riyadh after becoming the first and only Indian organization selected for the prestigious Club Partner Program by the Esports World Cup Foundation. Last year, Naman Mathur (Mortal) brought further pride to India by winning ‘Esports Content Creator of the Year,’ marking a first for an Indian creator on such a global platform.

As the world gears up for the Esports Awards 2025, all eyes are now on S8UL and its creators to once again make India proud on the world’s biggest esports stage.

Voting for the Esports Awards 2025 is now live at www.esportsawards.com/vote, and will remain open until November 12, 2025.

The post S8UL creating history as the first Indian organization to secure four nominations at Esports Awards 2025. appeared first on European Gaming Industry News.

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How RocketPlay’s new VIP Club boosts retention and engagement

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The gaming world is shifting. Today’s players don’t just chase bonuses — they expect loyalty programs that feel fair, transparent, and worth committing to. And for operators, that means finding smarter ways to keep players engaged for the long run. To meet these needs, RocketPlay has redesigned its VIP Club with a focus on transparency, simplicity, and rewarding ongoing engagement.

Why changing?

Players now expect more than short-term bonuses — they seek a loyalty experience that rewards long-term commitment, feels genuinely fair, and puts the player at the center. At the same time, operators need tools that sustain engagement and build enduring player relationships. This customer-centric vision inspired the redesign of RocketPlay’s VIP Club.

What’s different?

We combined two separate systems — Lifetime Loyalty (XP) and Seasonal VIP Progress (SP) — into one unified program. Progress is now tracked along a single, straightforward path with clear rules for leveling up and confirming VIP status each season. Players can easily see how their deposits, bets, and other actions move them closer to better rewards. Now each new VIP level unlocks a new surprise — up to 10% weekly cashback, 5% Live cashback, up to 25% daily deposit insurance, bonuses for level-ups, and much more! Plus, the base VIP level is now permanent, recognizing players’ ongoing commitment.

How does this help business?

The new VIP Club is designed to keep players engaged longer and more often. Its simple, gamified approach motivates players to stay active, which helps improve retention and overall player activity across all games — slots, live casino, and sports betting alike.

Listening to our players

At RocketPlay, we don’t just listen to our players — we act on what we learn. The VIP Club continuously evolves through player insights, behavioral data, and performance analysis to stay aligned with modern gaming habits. This iterative, customer-centric approach strengthens long-term loyalty while driving measurable retention and LTV growth. The new VIP Club reflects RocketPlay’s strategy of combining innovation with sustainable business impact — creating value for both players and the brand.

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Blueprint Gaming strengthens European foothold with Finnish state lottery Veikkaus partnership

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Blueprint Gaming has bolstered its presence across Europe after securing a new partnership with Veikkaus, the Finnish state lottery.

Veikkaus’ player base across Finland now benefits from Blueprint’s entire portfolio, featuring branded titles Rick and Morty: Strike Back, The Flintstones and ted Afterparty, as well as its iconic King Kong and Fishin’ Frenzy franchises.

Comprising over 1,200 top iGaming professionals, with responsible gaming firmly at its core, Veikkaus operates all gambling content offered throughout Finland, covering lottery, casino and sports betting.

The state-owned organisation has now elevated its diverse gambling portfolio through a library of feature-rich games known for their vibrant visuals, proven retention-focused mechanics and immersive gameplay.

Blueprint Gaming’s latest agreement underlines its ambitions of continuing to expand its global footprint across the industry’s most progressive markets, bringing its ever-expanding content to a new wave of players.

Samuel Haggblom, Director of Key Accounts at Blueprint Gaming, said: “We are thrilled to join forces with Veikkaus, one of Europe’s most respected and responsible state-owned operators, in a move that significantly strengthens our presence across the continent.

“Finland continues to stand as an exciting opportunity for Blueprint, and through this collaboration, we are bringing our market-leading portfolio, from much-loved franchises to our latest innovations, to a whole new audience of players.”

The post Blueprint Gaming strengthens European foothold with Finnish state lottery Veikkaus partnership appeared first on European Gaming Industry News.

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