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Appointment to allow affiliate to drive commercial growth and expand into new markets
Fast-growing iGaming business Checkd Group has promoted Alex Beecham to the position of Managing Director of its Checkd Media division, which operates the popular Footy Accumulators, The Winners Enclosure and Oddschanger brands.
Beecham, who was previously Marketing Director, will lead the overall strategy and team of Manchester-based Checkd Media, continuing to drive commercial growth through affiliate and media partnerships. Checkd Media’s tier 1 operator clients include Sky Bet, bet365, Paddy Power, Betfair and William Hill.
Working closely with Adam Patton, Managing Director of Checkd Development, Beecham will also assist Checkd Group founders Jamie Knowlson and Lee Struggles in securing business opportunities in new markets, including the US.
Beecham joined the company two years ago. As Checkd Media’s Marketing Director he co-ordinated promotional activities for the affiliate’s consumer-facing brands, which have a collective following of more than 2 million. His previous industry experience includes three years as Country Manager at Mr Green, as well as a roles at William Hill and Sky Bet.
Checkd Group founder Jamie Knowlson said: “Alex has worked tirelessly in driving forward our core brands, including the ever-popular Footy Accumulators, at a challenging time for the industry. We believe the time is right for Alex to take on my responsibilities in running the media business as we aim to build on our recent achievements.”
Checkd Media Managing Director Alex Beecham said: “Checkd Group has established itself as a major force in the sports affiliate landscape and our aim now is to build on what we have already achieved through the development of our popular brands. I am determined to continue serving our community with leading content, products and an optimal experience as Checkd Group expands its horizons.”
