Latest News
Ellmount Group expands reactivation activity with Enteractive


CasinoRoom campaign to start following impressive results for sister casino HighRoller
Enteractive, the leader in player reactivation and retention for the iGaming industry, will be expanding activities for Ellmount Group with new reactivation campaigns for the CasinoRoom brand, in addition to existing activity for their HighRoller brand.
Following impressive conversion rates of more than 35% across both reactivation and NRC campaigns for HighRoller since starting in November, Ellmount Group has now entered into a new partnership with Enteractive to begin one-to-one call campaigns for its main brand CasinoRoom across 7 markets.
With Enteractive’s proprietary tech (Re)Activation Cloud platform, Ellmount Group was impressed by the easy and seamless integration of their player databases to Enteractive’s teams, allowing native-speaking call agents to personalise outreach to lapsed player databases.
Mery Blomqvist, CMO at Ellmount, commented, “We’re really impressed by the results on HighRoller, so we’re looking forward to increasing NDC revenue across our markets for our main CasinoRoom brand. Enteractive’s extensive experience reaching out to our churned and non-depositing players has proved to be the missing link in engaging with more hard-to-reach players.”
Enteractive has more than twelve years experience in player reactivation, and is in the top four traffic generators globally for the iGaming sector.
Andrew Foster, Enteractive Director of Business Development, commented: “More and more iGaming brands are seeing the benefits of personalised engagement with their players, for which Enteractive is a global leader. With such great numbers from the HighRoller activity, we’re excited to show Ellmount Group what we can do for their CasinoRoom brand too. Our teams are ready and excited to get started on these new markets for Ellmount.”
Enteractive’s personalised, responsible approach, ease of integration and solid ROI for clients sets them apart from other conversion or reactivation offerings, adding value to the players’ brand experience with each and every call. Working with iGaming brands across the globe, Enteractive currently reactivates more than 13,000 players every month for a variety of leading operators.

Latest News
BC.GAME Introduces VIP Transfer Programme
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BC.GAME has introduced a VIP Transfer programme aimed at high-value players migrating from other platforms. The initiative pairs First-Week Lossback—BC.GAME’s first-week downside protection on net losses—with immediate access to BC.GAME’s VIP benefits. Lossback is delivered in the player’s account currency plus an additional grant in $BC, with tiered caps linked to first-deposit size; high-tier totals can reach up to 70%, subject to terms and review.
What’s different
BC.GAME delivers a two-track experience: tangible downside protection in week one via First-Week Lossback, and ongoing VIP treatment thereafter.
Rules at a glance
• New users only: Available exclusively to first-time BC.GAME accounts.
• Referral code required: Enter BCVIPTRANSFER during registration to qualify.
• Compliance: Provide proof of VIP status from another platform and complete KYC. Availability depends on jurisdiction.
• Anti-abuse: Multiple accounts, falsified documents, or arbitrage may result in disqualification and forfeiture of benefits.
How First-Week Lossback works
• Window: A continuous 7×24 hours starting on the day of first deposit.
• Basis: Calculated on net losses within that window (losses after wins).
• Payout format: Lossback in account currency + an additional grant in $BC.
• Tiering: Caps vary by first-deposit size; high-tier totals can reach up to 70%. Specific ranges, eligible games, settlement timing and caps follow the official terms and individual account review.
BC.GAME Head of Affiliates said: “Players shouldn’t have to start from zero when they switch. First-Week Lossback gives real downside protection in week one, and VIP Transfer delivers immediate VIP status, then keeps the value flowing week after week.”
After week one: standard VIP programme (long-term value)
After the first week, players transition into BC.GAME’s regular VIP & loyalty framework (separate from the week-one protection). Typical benefits include:
Weekly/Monthly cashback and reload/weekly bonuses (by tier);
Dedicated VIP host and tailored rewards, plus at higher tiers faster or higher-limit withdrawals and other elevated limits.
All benefits, thresholds, and frequencies are tier-dependent and governed by the official programme terms.
The post BC.GAME Introduces VIP Transfer Programme appeared first on European Gaming Industry News.
Latest News
Esports Charts to deliver comprehensive viewership data to GeoGuessr
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Esports Charts, the leading esports viewership analytics provider, is partnering with GeoGuessr, the world’s favourite geography‑guessing game, to deliver detailed analytics for its esports tournaments. The collaboration will give organizers clear insights into audience engagement and viewership patterns across events.
As part of the partnership, Esports Charts provides tournament dashboard data for the GeoGuessr competitions. Organizers can track engagement trends, compare performance across regions, and make data-driven decisions for future events.
“Esports Charts is thrilled to support GeoGuessr’s esports events. Our team even enjoys the game together during team activities, so it’s fun to combine that passion with our analytics expertise. By providing clear insights into viewership and engagement, we hope to help the organizers nurture and grow GeoGuessr’s competitive scene globally.” – Sergii Rudenko, CSO at Esports Charts
The recent GeoGuessr World Championship 2025 set new viewership records, reflecting the game’s growing presence in esports. In recent years, GeoGuessr has expanded its competitive offerings with larger prize pools, longer seasons, and more events.
“This year’s World Championship has been an incredible journey across four countries. We extend our gratitude to the passionate GeoGuessr community, talented players, and all of our partners who made this possible. Our partnership with Esports Charts plays a key role in helping us gain valuable audience insights, allowing us to continuously grow and elevate the GeoGuessr esports scene. – Mikael Falgard, Head of GeoGuessr Esports
The collaboration marks another step in the development of GeoGuessr’s esports scene and strengthens Esports Charts’ role as a leading provider of competitive gaming analytics.
The post Esports Charts to deliver comprehensive viewership data to GeoGuessr appeared first on European Gaming Industry News.
Latest News
Spinomenal reigns supreme with Majestic Odin
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Leading iGaming content provider Spinomenal is welcoming players to ascend to Valhalla with its latest mythology-inspired slot, Majestic Odin. The game joins Spinomenal’s hugely popular Demi Gods series.
Majestic Odin is set against a breathtaking Nordic landscape of towering mountains, deep fjords, and glowing torches that frame the game with mythic grandeur. Medium symbols include an embossed golden ring, battle-worn shield, the all-seeing raven and iconic drinking horn.
The stunning visuals are brought to life by a deep, powerful soundtrack that pulsates with pounding drums and ethereal vocals, immersing players in Odin’s world.
Players who discover three Valhalla symbols will trigger the Free Spins game. Before beginning Free Games, players must spin the Wheel of Fortune to determine the free spins total, between 10 and 40, and the symbol to be doubled.
Three golden Yggdrasil symbols launch the Bonus feature in Majestic Odin. Players start with three spins, and the mission is completing the metre by collecting Scattered winning symbols. Five Scattered symbols will complete one cell in the metre. Extra spins can be earned with the +1 symbol and once the spins end the final total is paid out calculated by the final filled metre cell.
The all-powerful Odin himself represents the Wild symbol in Majestic Odin, standing tall with his golden crown and staff of power. The Wild substitutes for all symbols except Double Symbols, Free Spins, and Bonus icons. Landing five Wilds on a winning line pays an impressive x200, delivering thunderous returns.
Spinomenal CO-CEO, Omer Henya commented: “Majestic Odin will certainly capture players’ imaginations with its powerful blend of Norse mythology, immersive features, and thrilling win potential. The visuals and soundtrack create a truly epic atmosphere — we’re confident this release will deliver outstanding engagement.”
The post Spinomenal reigns supreme with Majestic Odin appeared first on European Gaming Industry News.
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