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BtoBet has signed a strategic partnership with Soloti Gaming Ltd to power its Nigeria-based flagship brand Frapapa, as the company eyes a multi-jurisdictional presence in Africa.
BtoBet’s Neuron 3 platform will be at the core of the company’s operations on both its digital and extensive retail network.
The partnership will see Frapapa delivering a full portfolio of sportsbook products ranging from local to international sports, including a wide selection of pre-match and in-play offerings, an extensive selection of virtual sports, esports, and jackpots. This will be coupled by a very broad selection of gaming products including online and live casino, and diverse selection of lotteries.
“Frapapa is the result of a lengthy market research aimed at providing our players with a betting experience that is tailored to their requirements. I am confident that BtoBet’s accomplished record, coupled with its flexible and scalable technology, will deliver engaging experiences for our players in both the online and on-property environments. We look forward to introducing a wide range of players to what will characterise the next-level betting experience in Nigeria, as we seek to deliver a UX that is synonymous with more mature markets,” Layi Olayinka, Chief Operating Officer of Frapapa, said.
“We are pleased to work closely with Soloti Gaming Ltd in their quest to become a primary reference for Nigeria’s iGaming industry. The in-depth knowledge that they have accumulated through their market research is indicative of their will to deliver a diversified experience to their players based upon their individual characteristics. I am sure that this will be the start of a successful partnership, and look forward for future collaborations,” Sabrina Soldà, Chief Marketing Officer of BtoBet, said.
