Latest News
Sportradar Group Acquires Fresh Eight

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Acquisition of marketing personalization platform complements Sportradar’s ad:s programmatic technology and strengthens marketing services offering
Sportradar, a global provider of sports betting and sports entertainment products and services, today announces the acquisition of Fresh Eight Ltd (“Fresh Eight“), the operator of a personalized messaging platform in the global betting and gaming market-place, through Sportradar Management Ltd. Completion of the acquisition occurred on 2 March 2021.
Through the acquisition, Sportradar will strengthen its digital marketing services platform with a DCO personalization technology in both display and paid social, enabling sportsbook operators to fully optimise their media investments. The technology also allows sports-orientated publishers to control the integration of native and personalised sport-betting content into their platforms.
The acquisition complements Sportradar’s existing ad:s platform offering which provides highly targeted programmatic advertising capabilities to a significant number of betting and gaming businesses.
The newly combined offering will widen the ad:s platform’s marketing channel access and enhance its overall performance efficiency proposition, built around reduced operator CPAs, higher ROAS and significant work-flow improvements. In particular, in addition to enhancing the ad:s platform’s display channel capabilities, it will also allow ad:s customers to benefit from the same data-driven personalization within the increasingly important paid social channel, where significant media investment is now being focused.
Fresh Eight is a highly regarded technology provider in the global market and has made significant progress in the US, with both tier one operators and publishers. Current operator clients include FanDuel, Entain, William Hill and LeoVegas, as well as major sports publishers ESPN, CBS Viacom, NBC Sports and News UK.
Carsten Koerl, Sportradar Group CEO, said: “We have developed ad:s into a substantial business for Sportradar with its platform offering and a significant portfolio of sportsbook clients. But the market doesn’t stand still, and we must continually innovate and grow. The acquisition of Fresh Eight will accelerate that growth, as we add this personalization technology to our marketing services offering.
Andrew Sharland, founder and CEO, Fresh Eight, said: “We founded the business with the ambition to substantially improve advertising efficiency and returns for the world’s leading gambling operators and media groups. Today we partner with some of the industry’s biggest brands in Europe and the US.
“Data is the core DNA of both companies with a shared vision of how intelligence and automation can transform marketing efforts in the betting and gaming vertical. The combination of Fresh Eight’s machine decisioned personalization tools and Sportradar’s proprietary marketing technology and access to real time sports and pricing data presents customers with a compelling digital marketing offering. I’m looking forward to working with Sportradar.”
Latest News
GoldenRace upgrades its classic Keno & Keno Deluxe for Mobile
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GoldenRace, leading provider of Virtual Sports and betting solutions, today announced the launch of the significantly upgraded versions of its classic number games, Keno and Keno Deluxe. The new titles have been specifically re-engineered to deliver a superior, mobile-first experience for operators seeking to enhance player engagement and profitability within their mobile portfolios.
Keno is recognised globally for its simple and time-tested gameplay. The upgraded GoldenRace titles maintain this core appeal while introducing dynamic features tailored to the demands of modern mobile gaming audiences.
The core premise involves players selecting between one and eight numbers (one to ten in Keno Deluxe) from a pool of 80. The system then randomly draws 20 numbers, with payouts escalating based on the number of successful matches.
Key features of the upgraded Keno and Keno Deluxe:
- Dynamic paytable: Operators gain full flexibility to configure prices and payouts,
allowing for optimisation of both revenue potential and player satisfaction based on
specific customer base habits.
- Enhanced player insights: The mobile interface now prominently displays key statistics
and the latest results, enabling players to analyse trends and make informed decisions.
- Highlighting cold and hot numbers: This popular feature among number game
players is integrated to add an additional layer of strategic depth and engagement.
- Automatic rounds: For continuous action, this feature provides seamless uninterrupted
gameplay, removing the need for manual initiation of each round.
- Quick picks: Streamlining the user experience, this option allows for effortless and
spontaneous number selection.
- Jackpots and Mega Jackpots: Both Keno and Keno Deluxe integrate high-value Jackpot and Mega Jackpot opportunities to fuel excitement and drive player retention.
The integration of these upgraded games allows operators to leverage the enduring popularity of Keno with a modern, feature-rich solution. GoldenRace confirms that the solution is designed for seamless integration ensuring a hassle-free addition to existing gaming platforms.
The post GoldenRace upgrades its classic Keno & Keno Deluxe for Mobile appeared first on European Gaming Industry News.
Latest News
Neon Towers & Plenty of Thrill: ELA Games Unleashes New Winpot Game Joker Jam
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The studio releases its latest exciting addition to the Winpot series
ELA Games announces the release of its latest title, Joker Jam, a bold visual addition to the studio’s growing portfolio of strategic yet aesthetic games.
Set under the neon glow of a vibrant city, Joker Jam reimagines the classic Vegas aesthetic into a thrilling experience. Familiar symbols such as sevens and fruits adorn the reels while looming Winpot towers grow with each win. Joker Jam is a game for all players due to its engagingly strategic yet straightforward mechanics and high replay value.
Spoiler alert: the Joker Jam is available now in a seasonal holiday edition, featuring a limited-time winter-themed design. After the festive season, the game will revert to its original visual version.
The Newest Addition to the Winpot Series
Joker Jam is the latest addition to the Winpot series, adding a new visual angle to an already established product line. The Winpot Towers grow with each win, where the player can choose their own style of play to increase winnings. The 7 symbol charges up the Winpot Towers, with each Seven powering the tower with its own colour, with respective multipliers when you fill them to the top.
Joker Jam joins the family of Winpot games, which includes Joker Winpot, Zeus Winpot, and Rabbit Winpot Deluxe. This award-nominated trademark mechanic has demonstrated notable results for operators due to its fast-paced nature, giving players control over their gameplay by allowing them to decide when to cash out or continue.
Reimagining Classic Visuals With Thrilling Features
One of the most enticing aspects of Joker Jam is its visually rich animations and design, allowing players to immerse themselves in the game fully. To complement this, the game has various features to keep gameplay action-packed:
- Winpot Towers: Each 7 symbol fuels its matching colour tower, and players can choose to climb the Tower for bigger rewards or cash out when they want.
- Good Joker: This Joker boosts your run, jumping players’ progress up one level across all Towers instantly.
- Bad Joker: One appearance from the meddling Bad Joker resets all progress in the Towers.
The game’s familiar visuals that have been revamped with the studio’s signature art style, atmosphere, and high-stakes mechanics make Joker Jam both easy to pick up and hard to put down.
Marharyta Yerina, Managing Director, commented on the game’s release, “Joker Jam is an important addition to the Winpot series as we look to develop our trademark mechanic to continue its status as a must-have feature in casino lobbies. The game’s mix of enticing visuals and fast-paced gameplay drives growth for operators, which has quickly elevated it as one of the most replayable titles in our well-balanced portfolio. We look forward to seeing how the game performs on initial release and hope everyone enjoys it!”
Jam Under the Neon Lights Today
The Jokers are always looking to play. Are you ready to entertain them?
The post Neon Towers & Plenty of Thrill: ELA Games Unleashes New Winpot Game Joker Jam appeared first on European Gaming Industry News.
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CryptoSlots Unveils “The 24 Spins of Christmas” – A Digital Advent Calendar Packed with Daily Bonuses and Chances to Win $1M Jackpot
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CryptoSlots.com, a leading crypto-only online casino launches its festive holiday promotion, “The 24 Spins of Christmas.” This unique bonus advent calendar is designed to spread cheer throughout December, offering players a new gift every week and a fresh chance to win every day until December 24th.
The promotion transforms the traditional advent calendar into an elevated gaming experience, giving players of this Bitcoin casino more than three weeks of daily opportunities to boost their winnings. From daily cash rewards to generous deposit matches and loyalty boosts, the calendar is filled with seasonal goodies, while the additional Jackpot Trigger tokens make it possible for anyone to live their dream by winning a $1,000,000 Jackpot.
“We wanted to create a holiday promotion that captures the excitement of counting down to Christmas,” said Michael Hilary, CryptoSlots Manager. “The 24 Spins of Christmas gives our players a reason to log in every day, with a rotating selection of valuable bonuses that truly add to the festive spirit.”
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The post CryptoSlots Unveils “The 24 Spins of Christmas” – A Digital Advent Calendar Packed with Daily Bonuses and Chances to Win $1M Jackpot appeared first on European Gaming Industry News.
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