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Women at Reflex | Surj Stott Interview


1. Hi Surj, tell us about your role at Reflex Gaming
I head up the sales and marketing function, so customer account management is a big part of the job. Along with Steve Clark, I help manage our customer relationships. At Reflex, we pride ourselves on great partnerships with pub retailers, operators and our AGC customer base.
Day-to-day, I also manage our production schedule and liaise closely with our production and logistics teams to ensure that our games are delivered to customers on time.
I’m also responsible for planning our events, including major expos, such as ICE, EAG and ACOS. I really enjoy this side of things, due to my love of people and socialising. The cancellations of both EAG and ICE this year have been a blow for Reflex, as both events are important marketing platforms for us to showcase our new product lines. They also provide a great opportunity to speak to our customers and learn their requirements and find out what is performing well on their estates.
2. How has the global pandemic impacted on Reflex Gaming?
At the start of 2020, the outlook was positive for Reflex, we were acquired by the Dransfield Group in 2019 and we had established ourselves as one of the country’s leading machine suppliers to the pub and club sectors.
The first lockdown resulted in our entire customer base being closed which wiped out our forward-looking orders. We consequently made strategic decisions to fast track our drive to the online space. We have formed strategic alliances with two major distributors, Yggdrasil and Stakelogic. These give us the opportunity to penetrate the online slot market quickly and get our games in front of more players via their vast distribution networks. This is typical of the Reflex psyche in that, being faced with the biggest negative impact imaginable to our existing business, we have leveraged opportunities that have been unaffected by the pandemic.
However, it is very disappointing that the Government have given very little support to manufacturers and suppliers to the leisure and hospitality industry. Supply chain companies like Reflex have simply slipped through the Government’s support net. Other than the furlough scheme, we’ve had no additional support and it has been a real struggle to operate for 14 months with, effectively, no income. We have tried to lobby for a business support grant and a rates relief, but with no success to date.
I am a strong character and I’ve managed to remain positive throughout the pandemic. We need to focus on the future and there is now some light at the end of this long tunnel, through the impressive vaccine rollout which has resulted in the Government’s roadmap out of lockdown. Right now, it seems that the leisure and hospitality industry will reopen in April/May as planned, and if people opt for “staycations”, these will be positive steps to ease the recovery of the sector.
3. How did you get into this sector?
I grew up in Leicester in a first-generation Indian family. At the age of 15, my parents had arranged for my marriage to a goat farmer, based in India. My instincts told me that it did not feel right, and it certainly wasn’t a life I wanted. I took the drastic step to do a runner, and I haven’t looked back since!
As you can imagine, leaving home at 15 was tough, but I was fortunate to have a good network of friends who helped me through the situation. I’m thankful that I didn’t end up in the wrong crowd.
I was running a successful Nottingham city centre pub in my early twenties, following which I established my own bar in Newark. This meant working very long and unsociable hours, and with a young child, often proved to be difficult. I decided that more of a 9-5 job would better suit my home / work life balance and I mentioned this in conversation with one of the customers in my bar, who happened to work at a local gaming machine business called BWB. An opportunity came up there, so I applied. I was interviewed, got the job, and began my career in gaming at BWB. After a while, I moved into a sales role and it was whilst I was working here that I met my husband, Quentin, (these days the MD of Reflex Gaming).
4. What would you tell your younger self?
It would be to trust your instincts. At 15, my decision to leave home was very much a “Sliding doors” moment. Although it was the risky choice, I went with my instincts. Fortunately, I have no regrets.
Also understand that sometimes you may have to work harder and apply more attention to detail than some male colleagues. Enjoy the journey and don’t be afraid to be yourself!
5. What barriers have you faced, as a woman, in becoming successful in your field? How did you overcome them?
When I first started my career in this sector, sadly, I did experience both racial and sexual discrimination. I don’t get easily intimidated and the discrimination ultimately made me a stronger person. I have proved myself with great determination irrespective of other people’s prejudices.
However, I have witnessed much progression in the industry since I started. I am seeing an increasing number of women in senior positions who have progressed from junior roles and long may this continue.
6. The International Women’s day theme is, “Choose to Challenge”, what would you choose to challenge?
I passionately believe that there is no place in the world for bullies. Whether this happens in school, at work or your community. We need to take a collective stand against it. I cannot bare people who belittle others to make themselves look superior! Call them out for what they are. I’ve met a few bullies during my career and behaviour like that should be confined to the Skip of history.
7. What message do you want to send out to young women who are considering a career in this industry?
The i-Gaming sector has opened a huge host of career possibilities. There are jobs ranging from game design, graphic design, software development, marketing, etc. You will be able to unleash your creativity and let’s face it, the end-product is fun. There is never a dull moment in gaming.

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FashionTV Gaming Group Rolls Out the Red Carpet for a Royal Night in Rome
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The “Royal Night in a Roman Palace” at Palazzo Brancaccio will mark a decade of success for the megabrand and honour its licensees and partners that together have revolutionised the online gaming industry by setting a new standard for branded luxury in iGaming.
FashionTV Gaming Group, the exclusive licensor of the FashionTV megabrand for the online gaming industry, will celebrate a defining moment in iGaming history with an unforgettable Royal Gala and the prestigious Royal Salute Ceremony at the historic Palazzo Brancaccio in Rome.
This exclusive, invitation-only extravaganza will welcome the global iGaming elite, from CEOs and founders of the world’s leading gaming companies to innovators, celebrities, and visionaries, uniting to celebrate ten years of success in bringing fashion, glamour, and luxury style to the online gaming world.
The event will honour Fashion TV Gaming Group’s global network of licensees, the industry titans and future pillars who have reshaped and infused branded gaming with luxury through the creation of FashionTV branded games across all iGaming verticals, as well as standalone FashionTV Casino and Sports Brands.
The evening will begin with a royal reception in the palace’s grand entrance hall, where guests will be filmed by the FashionTV crew and photographed alongside the iconic FashionTV Wall of Fame, joined by top FashionTV models and international celebrities.
The programme will continue with the Royal Salute Ceremony, followed by an exquisite gala dinner prepared by Palazzo Brancaccio’s Executive Chef, Francesco Paolo Baretta. The celebration will reach its peak with a spectacular FashionTV Party, featuring world-class DJs, live performances, and the unmistakable glamour of the FashionTV experience.
This milestone year of remarkable achievements crowns a decade of success for FashionTV Gaming Group and its partners, including a new strategic business roadmap, landmark collaborations with global gaming powerhouses, and the launch of standalone FashionTV Casino and Sports Brands across Asia and the GCC, with more industry giants soon to be announced.
Moshe Cohen, Founder & President of FashionTV Gaming Group, said: “The Royal Salute Ceremony is more than a celebration; it’s a statement. In Rome, we honour our licensees, the pioneers who believed in our vision, joined our journey, and turned a dream into reality, alongside the current industry titans and the future pillars of our world.”
The post FashionTV Gaming Group Rolls Out the Red Carpet for a Royal Night in Rome appeared first on European Gaming Industry News.
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PAGCOR LAUNCHES DIGITAL SPACE FOR GAD
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PAGCOR proudly launched today its Gender and Development (GAD) Digital Corner dedicated to promoting gender equality, empowerment, inclusivity, and diversity within the organization and beyond.
The digital space features comprehensive GAD-related contents including the latest news and announcements, significant laws and issuances, projects and activities, and other beneficial resources.
The PAGCOR Digital Corner will be displayed as wallpaper on all office desktops with the new GAD logo and a QR code directing to the GAD Digital Corner website from October 16 to November 16, 2025.
This initiative highlights PAGCOR’s continuing support to gender equality and inclusivity in the workplace, in relation to Republic Act No. 9710 or the Magna Carta of Women.
The post PAGCOR LAUNCHES DIGITAL SPACE FOR GAD appeared first on European Gaming Industry News.
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Galaxsys Partners with Wild Wild Apps to Strengthen Its B2C Market Expansion
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Galaxsys teams up with Wild Wild Apps to expand its B2C reach, bringing fast and slot games to new audiences through WWA’s scalable, high-performance app ecosystem.
Galaxsys, an award-winning fast and slot games provider, is pleased to announce a new strategic partnership with Wild Wild Apps (WWA) — a leading global app rental service recognized for its innovation, stability, and scalability. This collaboration marks a significant milestone in Galaxsys’ ongoing expansion into the B2C market segment, further highlighting the company’s ambition to deliver engaging gaming experiences to players through reliable and high-performance platforms.
Wild Wild Apps has built a strong reputation worldwide with its portfolio of verified iOS, Android, and PWA apps, offering constant updates, rich designs, and reliable traffic flow. In 2025 alone, the company developed over 750 apps, achieved more than 40 million installs, maintained 60 active apps, and attracted over 10,000 new clients and partners.
Teni Grigoryan, Chief Sales and Partner Management Officer, commented: “Our collaboration with Wild Wild Apps is a natural next step in our continued expansion into the B2C space. WWA’s technological flexibility and proven track record in traffic flow optimization perfectly align with our vision to bring Galaxsys games to new markets and audiences with greater accessibility and engagement.”
Kate Krukava, Head of Sales at Wild Wild Apps, added: “We’re proud to support Galaxsys’ B2C expansion strategy through our app rental ecosystem, ensuring their games reach users swiftly and seamlessly. At Wild Wild Apps, we don’t just build apps — we create growth tools. Every product we launch is designed for efficiency, scale, and impact. Together with Galaxsys, we share the same vision and drive to lead in what we do.”
This collaboration highlights Galaxsys’ commitment to growth and innovation, supported by Wild Wild Apps’ platform to drive efficiency, scale, and continued excellence across its gaming portfolio.
The post Galaxsys Partners with Wild Wild Apps to Strengthen Its B2C Market Expansion appeared first on European Gaming Industry News.
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