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Renowned online casino operator and provider Max Entertainment (MaxEnt) has joined a host of the world’s leading iGaming providers by signing up with Neccton’s unique mentor player protection and data analysis software.
MaxEnt is probably best known to players for its flagship Slotty Vegas brand, and the company continues to innovate and develop with VulkanBet, a smart fusion of esports and online casino. But among all the innovation and sharp branding, the company is displaying real care for its customers – plus an understanding that a well-protected customer is one that shows greater loyalty and plays for longer.
With this in mind, MaxEnt has placed mentor at the heart of its online gaming operation. mentor is an AI-based tool that tracks possible problematic gambling behaviour and works to help both player and operator to identify and address the issue.
mentor is a ground-breaking player tracking tool which identifies possible problematic gambling behaviour, alerts the operator and contacts players who display critical behaviour directly. For example, players are informed when their deposit frequency is increasing significantly, and helps players make better informed decisions about their play.
Ion Minca, MaxEnt Head of Product, said of the collaboration: “Player safety is of paramount importance when gambling and we at MaxEnt are striving to stay at the very forefront of player protection related advancements. Partnering with Neccton helps us do just that, granting us the ability to add additional layers of protection for our players.
“As we continue to explore emerging markets while bolstering our position in current ones, our commitment to provide a safe, secure and high-quality service remains stronger than ever and our partnership with Neccton reflects this perfectly.”
Neccton director and head of development Dr. Michael Auer said: “We started our research in gambling 15 years ago and have published multiple academic studies in the area of player tracking and responsible gaming. We have also shown that players who gamble responsibly are more loyal and the customer lifetime is significantly longer. We are proud to assist millions of players across dozens of brands worldwide.”
