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Coexistence of physical and digital – a story of 2020 betting business

Published

5 years ago

March 2, 2021

George Miller

Coexistence of physical and digital - a story of 2020 betting business

Reading Time: 4 minutes

Isaac Asimov beautifully described an overlapping relationship between physical and digital, eventually leading to the unifcation of the two in a god-like creature. Does the betting business story end like this?

by Ivan Rozić, SVP of Global Sales and Business Development at NSoft

In November 1956, Isaac Asimov published a science fction short story called “The Last Question” which beautifully describes an overlapping relationship between physical and digital eventually leading to the unifcation of the two in a god-like creature.

Slowly but steadily, we have been following this path for decades, but 2020 has shown us physical and digital are still very much separated.

Betting business in 2020 – a prequel

With huge countries such as the USA, Brazil and India starting to open up and regulate gambling and betting, 2019 was a big morale booster to the entire igaming industry and growth throughout 2020 was inevitable for everybody involved. But instead of launching all those new projects, operators and suppliers alike were left reinventing their existing solutions for a new world we started living in from the early days of 2020.

With the physical aspect of our lives so abruptly taken from us, each and every person in igaming immediately scratched every retail-oriented project and started working on the digital. Virtual games and esports frenzy set the stage for the following months during which operators tried their best to provide desperately needed content for punters and providers followed suit.

Endless video calls during which we all came to a profound understanding of prof. Robert Kelly and his famous live interview for BBC were all based on digital. NSoft, being a virtual games provider, was going above and beyond in supporting existing and new partners with additional online content. Not only did we form and dedicate additional teams for all online integrations of our content but we also gave our in-house virtual games completely free of charge during April and May.

What 2020 have brought to us and what we have learned

At this point, NSoft’s monthly revenues were tarnished as we were heavily dependent on our partners’ retail business. Needless to say, we were able to fully sympathize with all of our partners which lost big chunks of their business due to lockdowns.

Steadily, COVID’s grip on the physical started to loosen in most of the markets and NSoft’s revenues sprung back to life fueled by our record online numbers. But we at NSoft are very much aware that we are still far from seeing retail business as it once was. The physical part of our lives is still but a shadow of what it once was and it will take a long time to get back to the pre-COVID world we all long for. So we drew some important lessons which will help us navigate the deep waters we are all in.

Lesson one – online frst sportsbook solution

NSoft is one of the few sportsbook solution providers in the market which is able to integrate and adapt to any third-party online platform. Our prematch and live solutions are running on multiple platforms at the moment attracting new users for our partners who were previously casino-oriented. During 2020 we decided to heavily invest in the digital aspect of our sportsbook solution by adding cashout, backend AI models and a completely new UI for all of our existing and new partners.

We aim to provide a top-of-the-line sportsbook solution that gives the operator ease of mind regardless of its size and ambition. It can be integrated as an iframe solution with customized frontend design done by NSoft or as an API-based solution ideal for UI savvy companies looking to build their own unique frontend.

You can handle your own risk management or put your trust into the industry-leading MTS solution brought to you by NSoft and Sportradar. Either way, you will receive a completely bespoke solution carefully catered to your needs with dedicated teams working on your project.

Lesson two – physical does not become digital on its own

For the last decade, NSoft’s virtual games have revolutionized retail business for our partners across the globe. We have seen NSoft’s virtual games growing retail businesses across Europe, Africa and Latin America regardless of punters’ habits and local specifcities. Game design, the retail platform’s stability and vast experience in handling operational headaches that retail operators go through made our virtual games an essential source of additional revenue for all our partners.

Unfortunately, the transition of this content into digital was not as successful, mostly due to our previous focus on making the virtual games portfolio perfect for the retail environment.

Throughout 2020 all of our virtual games went back to the drawing board. Our in-house teams of experts worked hard to learn from digital users’ behaviour on our virtual games and incorporate their direct and indirect feedback into a fresh digitally oriented spinof of our most popular virtual content. We are now ready to “unleash” them to production with all of our existing and new partners and witness a true digital transformation of revenue-driving powerhouses like Lucky Six, Roulette, Virtual Penalties and many more.

Lesson three – physical will be back

As mentioned earlier in this article, we are still very far from digital and physical unifcation, which means retail will be back to full strength. It’s hard to predict whether it will take months or years to get there, but we are already working hard to greet everybody back by making our Seven retail platform more fexible than ever. NSoft’s in-house products already featured in Seven retail platform have already proven themselves on the ground with our pre-match and in-play betting solutions running on tens of thousands of devices across more than 40 markets worldwide.

This includes a vast network of betting terminals which will surely drive retail for years to come. With our in-house products already going from strength to strength over SSBTs, we decided to open our retail and SSBT platform to third-party products. You can now utilize NSoft’s state-of-the-art hardware peripherals management which cuts years of development and millions in investments needed to support the range of printers, scanners, bill acceptors, card readers and monitors. NSoft already supports it all and keeps adding more.

Finally, 2021 will be all about getting back to business as usual, but the lessons learned throughout 2020 will undoubtedly impact the igaming industry for years to come.

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QTech Games fields more elite content with Popiplay

Published

3 minutes ago

October 16, 2025

George Miller

Reading Time: 2 minutes

Emerging-markets leader expands its offering with a fresh portfolio from the ascendant Scandinavian studio

QTech Games, the leading game aggregator for emerging markets, has maintained the strong momentum in its deal-flow, thanks to its latest integration with Popiplay, an emerging force in high-level slots entertainment.

Integrating content from one of the more innovative and creative online slots providers adds yet more muscle to QTech Games’ burgeoning platform, which is taking the widest range of online games to emerging territories with established names, sitting alongside the industry’s most exciting up-and-coming providers.

Popiplay slot designs are recognised for a more modern approach – being streamer-focused, crypto-ready and high roller-friendly – while also showcasing special features (like Bonus Buy, and Chance 2x and 3x options) that elevate the player experience and deepen engagement. These features are in evidence across an array of popular titles, including new releases such as Fruit Empire and Jellyens X, which eloquently demonstrate Popiplay’s eclectic range of hit slots.

The agreement organically broadens Popiplay’s global scope, targeting emerging markets and creating new revenue streams. As the fastest-growing aggregator over the past few years, QTech’s platform offers the most expansive gaming portfolio around, localised for each region, retention and marketing tools, and 24/7 local-language support.

Philip Doftvik, QTech Games’ CEO, said: “We’re excited to add Popiplay to our growing ranks. They are now coupling modern player demands to their existing cutting-edge mechanics, offering global operators varied content with which to captivate and retain the end user. And by combining unique maths modelling, which spans the volatility spectrum, with twists on conventional narratives, these games will foster some truly engaging gameplay for fresh cohorts of QTech players. Indeed, it’s been rewarding to see how Popiplay invariably seek to redefine the existing ecosystem and reimagine more traditional gaming experiences with each play. We look forward to watching how these games perform in regions which, in many cases, break new ground for Popiplay.”

Almir Kudic, CCO of Popiplay, added: “Through this partnership, Popiplay’s portfolio of dynamic slot games has been seamlessly integrated into QTech’s dominant aggregation platform for emerging markets, opening up a new network of partners and players worldwide for us. We can’t wait to see what the reception is. Through our combined commitment to collaboration and innovation, we can continue to work together to tailor the content for truly localised games that drive enhanced engagement and interest across a diverse and ever-changing slots landscape.

“At Popiplay, we firmly believe that our trademark creativity drives innovation. So, we’re committed to raising the bar in the igaming sector and pushing the boundaries of how these games look and feel. And this partnership with QTech constitutes a great opportunity to extend our product distribution across new territories and deliver our games to a range of top-tier partners.”

The post QTech Games fields more elite content with Popiplay appeared first on European Gaming Industry News.

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GLI Grows Stronger and Bigger in Melbourne with New Lab Location

Published

3 minutes ago

October 16, 2025

George Miller

Reading Time: < 1 minute

Gaming Laboratories International (GLI) has had a robust presence in Melbourne since it opened the lab in 2007. The company and its presence in Melbourne is stronger and bigger now that GLI has moved to a new lab location in the city.

The move was necessitated by GLI’s continually growing operations, and the upgrade to a larger facility in South Melbourne physically positions GLI even closer to many of its customers. GLI also operates labs in Adelaide and Syndey.

GLI’s Melbourne lab offers a full suite of services including:

• iGaming and Land-based Testing

• Casino Management Systems (CMS) Testing

• Interoperability Testing

• Quality Assurance

• Compliance

“We are excited about this next chapter as it strengthens our ability to meet our clients’ continually evolving needs. With these expert teams working together under one roof, we are better positioned to than ever to deliver comprehensive solutions for today’s gaming industry,” said Richard Howarth, Chief Business Officer – APAC.

The post GLI Grows Stronger and Bigger in Melbourne with New Lab Location appeared first on European Gaming Industry News.

Latest News

TaDa Gaming Spins Spellbinding Gaming in 3 Witch’s Lamp

Published

3 minutes ago

October 16, 2025

George Miller

Reading Time: 2 minutes

TaDa Gaming, has added some dark magic to its TriLuck slots series with its five reels, three rows and 50 fixed paylines new game, 3 Witch’s Lamp.

Green, Purple and Blue Potion Pot Scatters can trigger the bonus game’s free spins, five fixed jackpots, ignite coins for wins and increase the bonus prizes.

Spellbooks, rings, candles and Witch Stacked Wilds in the main game reinforce the bewitching theme, while 97% RTP and 3000x max win make the magic irresistible to all levels of players.

Set in the eerie castle tower, three luminous potions bubble away in a riot of colour above the grid. Using TaDa’s ‘three pots’ mechanism to maximum effect, the Green, Purple and Blue Pot Scatters each have unique magic to deliver in the bonus feature and when they combine their power, the magic goes off the scale.

Each pot brings a different bonus: the Blue Potion ‘Win Up’ Pot will ignite a random coin symbol on the board to increase the value with each spin; the Green Potion ‘Award All’ Pot will randomly increase the bonus for all the gold coin symbols on the board; while the high impact Purple ‘Jackpot Reel Up’ Pot will transform into jackpot symbols for Mini (5x), Minor (10x), Major (30x), Grand (100x) and the Witch’s Grand Jackpot of 1000x. Prizes are dynamically based on the triggering bet value.

When the Purple ‘Jackpot Reel Up’ bonus game is triggered, a new screen opens with an expanded 6×5 grid. Only blank positions, Purple Potion Pots and gold coin symbols will appear.

Three further respins are given for each symbol and the relevant jackpot counters light up as each jackpot value is applied. The first jackpot counter to show three lights will pay out. Any other jackpot counter lights will remain in place as the bonus game will continue until there are no more free spins and the jackpots can be won multiple times.

With a supernaturally eerie soundtrack, polished visuals and impressive details, 3 Witch’s Lamp delivers an atmospheric and evocative gaming experience.

Sean Liu, Director of Product Management at TaDa Gaming, said: “3 Witch’s Lamp is an impressive addition to our very popular triple pots series. We are delighted to deliver this beautiful game supported with immersive mechanics and potentially generous prizes in time for a very happy Halloween for our players.”

The post TaDa Gaming Spins Spellbinding Gaming in 3 Witch’s Lamp appeared first on European Gaming Industry News.