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Pragmatic Play Appoints New VP of Strategy and Operations: Bhotesh Maheshwari

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Pragmatic Play, a leading content provider to the gaming industry, has appointed former Rank Digital Head of Gaming Product, Bhotesh Maheshwari, as its new Vice President of Commercial Strategy and Operations as the company looks to further cement its position as a top tier supplier in regulated markets.
His core responsibilities will include overseeing commercial operations and building closer product partnerships with leading operators across Europe while expanding Pragmatic Play’s footprint in newly regulated territories across the globe.
The 39-year-old will also head Pragmatic Play’s Gibraltar office which serves UK, German, Spanish and Portuguese operators with a team of three executives working to achieve the supplier’s goals in the region.
Maheshwari has a long history in the gaming industry, working for both top tier operators and suppliers during his 15-year career. Since starting out as a retail manager for William Hill in 2006, he has worked closely with product teams to deliver gaming propositions customised for local player bases across UK, Europe, Latin America, and Asia.
Having spent eight years in a variety of commercial and product roles in the land-based gaming space for William Hill and Inspired Gaming, he moved to Betfair in an online gaming role supporting its arcade product and built an in-house gaming proposition and the innovative timed jackpot offering.
He eventually joined the Rank Group in Gibraltar in 2016 heading casino revenue and product development for online brands Grosvenorcasinos.com and Meccabingo.com.
Julian Jarvis, Chief Executive Officer at Pragmatic Play, said: “We are thrilled to have Bhotesh join us, and look forward to his impressive industry experience benefiting our growing team.
“The projects he has previously been involved with and the impact they have had on development in his previous roles bode very well for his future with us.”
Bhotesh Maheshwari added: “I look forward to working closely with the founders and management team at Pragmatic Play which has established itself as a leading multi-product provider in our industry in a very short time.
“We have hugely exciting expansion plans within regulated regions and new product verticals and it’s fantastic to be embarking on this next phase of growth for the company.”
Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.
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White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia
Partnership sees leading branded content and popular Jackpot Royale integrated into Delaware North’s Betly online casino in the Mountain State
White Hat Studios, the “House of Brands” provider to the United States iGaming market, has partnered with Delaware North to launch on its Betly mobile sportsbook and casino in West Virginia.
The leading provider aims to build its online casino offering with the addition of the industry’s top-performing games.
Betly players in West Virginia will now have access to White Hat Studios’ acclaimed portfolio of premium branded titles, including Ted, The Goonies, and the award-winning 7s Fire Blitz series.
Also included in the rollout are the popular Jackpot Royale and Jackpot Royale Express progressive jackpot networks, currently live across more than 40 titles, and the first Betly-branded iCasino game – Betly Player’s Choice Blackjack.
Designed to elevate player engagement and boost retention, the addition of these promotional tools adds another layer of excitement to the Betly casino offering.
White Hat Studios has made significant strides in its U.S. growth trajectory since launching in 2021, consistently delivering high-performing content across multiple states. West Virginia remains a key market for the provider, following its remarkable success in all seven regulated U.S. iGaming states.
The collaboration represents another major step in White Hat Studios’ expansion across regulated U.S. states and reinforces its reputation as a go-to content partner for forward-thinking operators.
Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “We’re thrilled to be partnering with Delaware North on the Betly online casino app in West Virginia.
“This partnership reflects our ongoing commitment to delivering top-tier content quickly and seamlessly to operators across the U.S. With our portfolio of fan-favorite branded titles and innovative features like Jackpot Royale, we’re confident we’ll make an immediate impact for Betly and its players.”
Bob Akeret, General Manager for Betly, added: “We’re excited to welcome White Hat Studios onto our Betly platform in West Virginia. Their reputation for delivering engaging, high-quality games, especially branded content, makes them an ideal partner as we continue to elevate our casino experience.”
The post White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia appeared first on Gaming and Gambling Industry Newsroom.
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Games Global and Slingshot Studios expand Cashingo™ series with Eruption Blaze Cashingo™
Title pairs advanced Cashingo experience with ULTRA Link&Win enhancements
Games Global, together with its exclusive studio partner, Slingshot Studios, has released Eruption Blaze Cashingo, bolstering the popular series with a feature-rich release, where jackpots up to 5,000x chart a path to 13,283x win potential.
Set against the backdrop of a lava-spewing volcano, every cash and jackpot coin that lands is added to the mirrored Cashingo grid, with the value of all prizes paid out when a horizontal, vertical or diagonal row is completed.
Adding further variety to the action is the integrated ULTRA Link&Win feature, which can be activated by landing six or more coins. The feature begins with three respins on a 5×5 reel set, with three extra rows initially locked. Keys can unlock additional rows, expanding the reels and increasing win potential.
Special Boosters can appear during the round, including Doublers that increase the value of up to four cash prize coins and Collectors that gather all visible cash coin values at once. Persistent versions of these boosters remain active, while Extra Life coins award an extra spin once the initial respins are exhausted.
Free Spins offer a change of pace and greater depth, with a Power Stacks feature enhancing wild and coin symbols to elevate potential.
Eruption Blaze Cashingo showcases Slingshot Studios’ continued refinement of the Cashingo franchise, delivering an engaging, well-paced gameplay experience.
Richard Vermaak, Creative Director at Slingshot Studios, said: “Our goal with Eruption Blaze Cashingo was to take what players enjoy about Cashingo and give it more room to develop.
“The combination of the Cashingo and Power Stacks mechanics introduces a dynamic element to the base game, and the enhanced ULTRA Link&Win feature adds clear progression as the grid expands. We are delighted with how the experience comes together.”
David Reynolds, Director of Games Strategy & Partner Management at Games Global, added: “Eruption Blaze Cashingo is a strong addition to our portfolio and a great evolution of the Cashingo concept. Cash and jackpot coins open up new ways for the game to build, while the updates to the ULTRA Link&Win feature bring more variety to each round.
“Slingshot Studios has continued to grow the series in a way that feels natural and engaging.”
The post Games Global and Slingshot Studios expand Cashingo™ series with Eruption Blaze Cashingo™ appeared first on Gaming and Gambling Industry Newsroom.
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13 gambling company executives in appeal against ATG’s proposal to raise gambling tax in Sweden
BOS – The Swedish Trade Association for Online Gambling – is today submitting a letter to the government. The letter is signed by 13 gambling company executives and BOS’s secretary general. In the letter, the signatories urge the government not to support the gambling company ATG in their proposal to raise the general gambling tax in favour of a reduction in the tax on horse racing.
As a main argument, the signatories highlight the fact that the level of the gambling tax affects the proportion of consumers who choose to gamble on the legal licensed gambling market, and that too many consumers are already opting out of the safety of the licensed market with its extensive consumer protection.
“Horse betting has a channelisation rate of between 98-99 percent. Online casino, according to the most optimistic estimates, has a channelisation rate of between 72-82 percent. The higher the tax, the greater the risk that the consumer will choose unlicensed gambling, where neither gambling tax nor consumer protection exists. To then lower the gambling tax for horse betting, which already has a very strong channelisation, and raise it for online casino, which has a very weak channelisation, would be completely incomprehensible. At least for those who prioritize consumer protection,” says BOS Secretary General Gustaf Hoffstedt.
You can read the full letter here: Letter to Government on ATG gambling duty
The post 13 gambling company executives in appeal against ATG’s proposal to raise gambling tax in Sweden appeared first on Gaming and Gambling Industry Newsroom.
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