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Sorare raises a €40m Series A from Benchmark and Accel Partners to help fans own their football passion online

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Sorare raises a €40m Series A from Benchmark and Accel Partners to help fans own their football passion online
Sorare raises a €40m Series A from Benchmark and Accel Partners to help fans own their football passion onlineReading Time: 4 minutes

 

Sorare, the digital collectible football platform, announces that it has received €40 million in Series A financing, led by Benchmark, with additional funding from Accel and new business angels. The angels include Reddit co-founder Alexis Ohanian, Vaynermedia CEO Gary Vaynerchuk, football players Antoine Griezmann and Rio Ferdinand. The financing brings Sorare’s total funding to €48 million. The capital will be used to fuel the growth of the community, accelerate the hiring of a world-class team and launch a mobile application.

Fantastically real collectibles

Football is a common denominator for more than 4 billion people globally but today, fans feel further away from the game they love than ever before. As we spend more time online, the need for connection has significantly shifted to digital experiences. Sports card collectibles have long helped fans celebrate their love of the game, and now they can experience a whole new world online. Sorare is leading the new era of online football fandom, where fans can live football moments and true connections like never before.

The company’s mission is to build “the game within the game” and to give fans the platform to celebrate, share and own their football passion. Through tradable digital cards, Sorare is designing a collective fantasy football experience where you can manage your favorite players and hone your passion to earn prizes. Anyone, anywhere, can connect with the beautiful game on Sorare.

Growing across the globe

The company, which is already profitable, has experienced an explosive 52% month-on-month growth over the past 12 months, going from €50K worth of cards traded on the platform in January 2020 to €3.5M in January 2021 across 120 countries.

More than 120 football clubs have launched their digital cards on Sorare, with all European Champions actively participating in the growth of the game. Partnerships with Liverpool, Paris Saint-Germain, Bayern Munich, Real Madrid and Juventus make Sorare the first digital collectible platform to offer cards from Europe’s top five league champions. The company’s ambition is to onboard the top 20 football leagues globally. This next-generation gaming experience allows leagues and clubs to expand their international brand by reaching an untapped audience of fans. Sorare is effectively opening up a new traceable and sustainable revenue stream for them.

Crypto’s next consumer application

Sorare collectibles are backed by blockchain technology to provide transparency and portability into other games. More importantly, the blockchain Ethereum enables the act of collecting in the digital space by creating digital scarcity through “non-fungible tokens” (NFT). It secures the passion of fans and creates a new level of trust and freedom for gamers who can freely trade their assets over the internet.

Sorare joins the ranks of culturally impactful companies and innovative brands in the Benchmark and Accel portfolio, including Twitter, Snap, Instagram and Spotify.

Nicolas Julia, CEO at Sorare explained: “Sorare was born from our love for football. We’re building a gaming experience fueled by passion where fans can connect with football and a global community. On Sorare, they can truly own the game. Today is a watershed moment – both for Sorare as a company and for our community – that will enable us to touch new markets and radically improve our product to become the game within the beautiful game.”

Peter Fenton, General Partner at Benchmark commented: “We’re thrilled to partner with Sorare as their lead Series A investor. The company combines the global passion for football collectibles with the excitement of real-world play in fantasy league tournaments. The founders early work in blockchain technology gave them the unique insight into a killer application for a new NFT – real players in real games creating enduring value for a digital artifact. Their explosive growth codifies the utility of these technologies in everyday life.”

Andrei Brasoveanu, Partner at Accel added: “Sitting at the intersection of fantasy football and sports collectibles, Sorare is revolutionizing the way fans across the world engage with and enjoy sports. In just a year, Sorare has built an incredible viral community and secured partnerships with more than 130 football clubs, including five European Champions. This impressive growth is a testament to the ambition and determination of Nicolas, Adrien and the entire Sorare team. We’re excited to join Sorare on the next stage of their journey and help build the leading digital sports collectibles platform worldwide!”

Christian Miele, Partner at e.ventures, commented: “We have been impressed by Nicolas’ and Adrien’s vision from day one. For the first time in human history a digital collectible holds a utility and can be used in a wide field of applications to attract soccer fanatics, collectors, and investors alike. This is why Sorare is best positioned to create one of the largest next-generation entertainment companies in the world.”

Gerard Piqué, Strategic Advisor at Sorare, explained: “As world football has shifted from local supporters to global fanbases, football fans are looking for new ways to be connected to the game, the players and other fans. Nicolas and the team have a unique gaming experience with real-world impact, bringing fantasy to reality. I’m looking forward to helping the team and the Sorare community connect with more football clubs and leagues.”

Sia Houchangnia, Partner at Seedcamp, concluded: “Sorare is a truly category-defining company and has the potential to become one of the biggest consumer tech success stories out of Europe. In less than 2 years since our pre-seed investment, the Sorare team has built from scratch a complex economy within an incredibly compelling game. Most importantly, Sorare can count on one of the most vibrant communities of early adopters we’ve ever seen. The growth has been astonishing and there’s an entire ecosystem of games and content being built around Sorare’s football cards. This is one of the most exciting businesses we’ve had the chance to work with and we are incredibly excited to have Benchmark and Accel joining the journey.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Boomerang Partners set to shine at SiGMA Europe 2025 with sports-themed booth activities and the Golden Boomerang League winners celebration

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From November 4th to 6th, 2025, Boomerang Partners will participate in SiGMA Europe 2025 in Rome, one of the most important events in the world for the affiliate marketing and iGaming industry. The company’s booth 5046 G will be a focal point, thanks to the signature ‘Boomerang Arena’ concept.

The ‘Boomerang Arena’ symbolizes the strong connection between sports and technological innovations, and reflects Boomerang Partners’ focus on the sports aspect of their business. The booth will be divided into several themed zones dedicated to football, golf, tennis, and boxing, as well as a location for sports-related interactive experiences.

Booth 5046 G will be the must-visit hub for SiGMA Europe 2025’s guests for many reasons. Boomerang Partners is preparing a variety of activities that are sure to generate heightened interest from booth visitors. They can look forward to various sports-related interactive experiences, mini-games, table tennis activity, and a unique gift auction. Details about the participation conditions will be announced later. Stay tuned for updates.

On November 5th, Boomerang Partners will ceremoniously announce and award the winners of its first sports traffic tournament, the Golden Boomerang League. It runs from September 1st to October 31st and is designed for both current and new affiliate partners of the company. The prizes include direct entry into the annual global tournament, the Golden Boomerang Awards 2026, and two all-expenses-paid AC Milan Experience packages, which include flights, accommodations, and tickets to a match at the San Siro Stadium. Boomerang Partners will provide this opportunity as the Official Regional Partner of AC Milan.

Book a meeting with Boomerang Partners’ managers now to learn about collaboration opportunities. There are only a few slots left.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

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Introducing Prize Ladder from Northern Lights Gaming

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Studio’s latest classic slot delivers exhilarating bonus action against a glamorous TV gameshow backdrop, with cascading reels adding to the excitement 

Have you got what it takes to take on the Prize Ladder and come out on top? That’s the question players must answer before taking on the latest classic slot title from in-demand content house, Northern Lights Gaming.

Bright lights and big wins are the order of the day in Prize Ladder, a game-show style blockbuster that promises twists and turns from the very first game round to the last. 

Set on a vibrant stage with dazzling neon lights and a booming announcer voice, this ANYWAYS Rolling Reels game pays both left-to-right and right-to-left. 

ANYWAYS Rolling Reels is triggered on any win and kick-starts a cascade where winning symbols are removed and new ones roll in, opening up chances for more consecutive wins.

The excitement builds with the Prize Ladder™ itself, which increases the value of winning symbols with every consecutive cascade in a single spin. And if a Padlock symbol lands on the final cascade, those juicy symbol values get locked in for the next spin.

This wouldn’t be a Northern Lights Gaming slot without a glitzy Free Spins bonus, which gets triggered when three or more Scatter symbols land. This gets the player eight Free Games with the Awards Cards held for the duration.

Then there’s the Super Spins, which are triggered when the player lands a full reel of the same symbol with Star overprints on reels one or five.

One whole reel of the same symbol also has a chance to trigger the Super Spins. The reels then spin in more of that symbol across the reels. Each position that is not held, spins, with either the triggering symbol, blank or Scatters.

Additional symbols and Scatters that land are held on the reels, and for each Super Spin, the Prize Ladder award rolls up one level.

Now for the Buy the Bonus options – players can Booster Buy, which increases the chance of triggering the Free Spins, Super Spins and the Padlock Bonus, or they can opt for the Bonus Buy to head straight to the Free Spins, Super Spins or Super Free Spins.

Chris Loftus CEO at Northern Lights Gaming, said: “Prize Ladder is a classic slot that plays more like a bonus-heavy video slot. It’s a game that’s all about the glitz and glamour, and climbing that ladder to unlock the game’s biggest bonuses and wins.

“The entire team has really pulled together for Prize Ladder, and the result is a visually striking slot with gameplay that gets pulses racing thanks to a smart combination of mechanics and bonuses, including some of our unique in-house features like Rolling Reels.

“Think your players are ready to take on the Prize Ladder? There’s only one way to find out.”

The post Introducing Prize Ladder from Northern Lights Gaming appeared first on European Gaming Industry News.

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Relum Appoints New Head of International Relations to Strengthen Global Presence

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Relum has welcomed a new Head of International Relations to guide its global strategy and strengthen the company’s international presence.

Relum, an advanced casino engine provider, is proud to announce the appointment of Anna Kiselova as its new Head of International Relations. With over five years of experience in the iGaming industry, including key leadership positions, Anna brings extensive expertise in building strategic partnerships and advancing global collaborations.

In her new role, Anna will focus on expanding Relum’s international presence, strengthening relationships with partners, and supporting the company’s growth strategy across multiple markets.

Anna Kiselova, the newly appointed Head of International Relations at Relum, commented: “I’m genuinely excited to join Relum and contribute to something that feels dynamic and full of possibility. In my new role, I want to focus on partnerships that go beyond transactions – relationships built on trust, openness, and shared goals. I believe that’s the foundation of meaningful, sustainable growth, and I look forward to seeing what we can achieve together.”

Edmond Ghulyan, Chief Executive Officer at Relum, added: “We are proud to welcome Anna Kiselova to our leadership team. Her appointment marks a significant step in Relum’s international growth journey. Anna’s strategic perspective and extensive industry experience will help us deepen partnerships, explore new opportunities, and strengthen Relum’s standing as a trusted global technology provider.”

This appointment underscores Relum’s commitment to expanding its international footprint and building a stronger, more connected network of partners through innovation and collaboration.

The post Relum Appoints New Head of International Relations to Strengthen Global Presence appeared first on European Gaming Industry News.

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