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Sorare raises a €40m Series A from Benchmark and Accel Partners to help fans own their football passion online


Sorare, the digital collectible football platform, announces that it has received €40 million in Series A financing, led by Benchmark, with additional funding from Accel and new business angels. The angels include Reddit co-founder Alexis Ohanian, Vaynermedia CEO Gary Vaynerchuk, football players Antoine Griezmann and Rio Ferdinand. The financing brings Sorare’s total funding to €48 million. The capital will be used to fuel the growth of the community, accelerate the hiring of a world-class team and launch a mobile application.
Fantastically real collectibles
Football is a common denominator for more than 4 billion people globally but today, fans feel further away from the game they love than ever before. As we spend more time online, the need for connection has significantly shifted to digital experiences. Sports card collectibles have long helped fans celebrate their love of the game, and now they can experience a whole new world online. Sorare is leading the new era of online football fandom, where fans can live football moments and true connections like never before.
The company’s mission is to build “the game within the game” and to give fans the platform to celebrate, share and own their football passion. Through tradable digital cards, Sorare is designing a collective fantasy football experience where you can manage your favorite players and hone your passion to earn prizes. Anyone, anywhere, can connect with the beautiful game on Sorare.
Growing across the globe
The company, which is already profitable, has experienced an explosive 52% month-on-month growth over the past 12 months, going from €50K worth of cards traded on the platform in January 2020 to €3.5M in January 2021 across 120 countries.
More than 120 football clubs have launched their digital cards on Sorare, with all European Champions actively participating in the growth of the game. Partnerships with Liverpool, Paris Saint-Germain, Bayern Munich, Real Madrid and Juventus make Sorare the first digital collectible platform to offer cards from Europe’s top five league champions. The company’s ambition is to onboard the top 20 football leagues globally. This next-generation gaming experience allows leagues and clubs to expand their international brand by reaching an untapped audience of fans. Sorare is effectively opening up a new traceable and sustainable revenue stream for them.
Crypto’s next consumer application
Sorare collectibles are backed by blockchain technology to provide transparency and portability into other games. More importantly, the blockchain Ethereum enables the act of collecting in the digital space by creating digital scarcity through “non-fungible tokens” (NFT). It secures the passion of fans and creates a new level of trust and freedom for gamers who can freely trade their assets over the internet.
Sorare joins the ranks of culturally impactful companies and innovative brands in the Benchmark and Accel portfolio, including Twitter, Snap, Instagram and Spotify.
Nicolas Julia, CEO at Sorare explained: “Sorare was born from our love for football. We’re building a gaming experience fueled by passion where fans can connect with football and a global community. On Sorare, they can truly own the game. Today is a watershed moment – both for Sorare as a company and for our community – that will enable us to touch new markets and radically improve our product to become the game within the beautiful game.”
Peter Fenton, General Partner at Benchmark commented: “We’re thrilled to partner with Sorare as their lead Series A investor. The company combines the global passion for football collectibles with the excitement of real-world play in fantasy league tournaments. The founders early work in blockchain technology gave them the unique insight into a killer application for a new NFT – real players in real games creating enduring value for a digital artifact. Their explosive growth codifies the utility of these technologies in everyday life.”
Andrei Brasoveanu, Partner at Accel added: “Sitting at the intersection of fantasy football and sports collectibles, Sorare is revolutionizing the way fans across the world engage with and enjoy sports. In just a year, Sorare has built an incredible viral community and secured partnerships with more than 130 football clubs, including five European Champions. This impressive growth is a testament to the ambition and determination of Nicolas, Adrien and the entire Sorare team. We’re excited to join Sorare on the next stage of their journey and help build the leading digital sports collectibles platform worldwide!”
Christian Miele, Partner at e.ventures, commented: “We have been impressed by Nicolas’ and Adrien’s vision from day one. For the first time in human history a digital collectible holds a utility and can be used in a wide field of applications to attract soccer fanatics, collectors, and investors alike. This is why Sorare is best positioned to create one of the largest next-generation entertainment companies in the world.”
Gerard Piqué, Strategic Advisor at Sorare, explained: “As world football has shifted from local supporters to global fanbases, football fans are looking for new ways to be connected to the game, the players and other fans. Nicolas and the team have a unique gaming experience with real-world impact, bringing fantasy to reality. I’m looking forward to helping the team and the Sorare community connect with more football clubs and leagues.”
Sia Houchangnia, Partner at Seedcamp, concluded: “Sorare is a truly category-defining company and has the potential to become one of the biggest consumer tech success stories out of Europe. In less than 2 years since our pre-seed investment, the Sorare team has built from scratch a complex economy within an incredibly compelling game. Most importantly, Sorare can count on one of the most vibrant communities of early adopters we’ve ever seen. The growth has been astonishing and there’s an entire ecosystem of games and content being built around Sorare’s football cards. This is one of the most exciting businesses we’ve had the chance to work with and we are incredibly excited to have Benchmark and Accel joining the journey.”

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New User Interface Redefines Gaming Experience
We are thrilled to launch our newly revamped user interface, specially engineered to elevate the gaming experience for your players. As a leading Live Game Solution provider, it is SA Gaming’s goal to empower our clients with various functions and features that encourage player retention and acquisition.
The new interface adopts modern design principles and is optimized for mobile devices of various screen sizes. We aim to provide a more intuitive and responsive gaming experience for your players. This revamp shows our commitment to creating an engaging environment using the latest technology.
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The new interface can definitely attract more casual players who are looking for a taste of casino while also providing a more responsive and intuitive experience for your loyal veteran players. The interface revamp hails our commitment to customer-centricity, and empowers you to establish a greater player community with enhanced loyalty.
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Should you have any inquiry regarding the new product, please feel free to shoot us an email at [email protected]. Your feedback is highly appreciated and will help us to improve our ability to serve you better in the future.
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Melco publishes Company’s annual sustainability report “RISE to go Above & Beyond”
Melco Resorts & Entertainment has announced the publication of its sustainability report for the year 2024. The strategy continues to guide the Company to go “Above & Beyond” — to strive to achieve its commitments to restoring the environment, inspiring its people and communities, sustaining its supply chain and empowering its business to impact positive change. As Melco’s strategy, pillar goals and targets evolve in response to shifting environments through wide-reaching efforts as highlighted in the report, the Company aims to actively engage stakeholders on its journey towards a climate-fit and equitable future.
Mr. Lawrence Ho, Chairman and CEO of Melco Resorts & Entertainment, said, “Much more than a service, hospitality is about the experience it creates, the people it supports and the impact it leaves behind. Each year, Melco challenges itself to push this further, believing that luxury and responsibility are not opposing forces but partners in progress, which is reflected in how we uphold strong governance, manage our environmental impact, support our people and communities and lead in responsible gaming. This commitment to progress shaped our approach in 2024, as a year of recalibration in which we continued to strengthen operations, reignite momentum and ensure our integrated resorts remain at the forefront of excellence.”
Key performance highlights from Melco’s latest “RISE to go Above & Beyond” sustainability strategy.
Awards/Recognition
- DICJ RG Implementation Index – Ten Melco facilities have received recognition as ‘Responsible Gambling Model Units’ with nine earning perfect scores of 100% against the criteria.
- “RG Check” accreditation – International, third-party Responsible Gambling Council accreditation across Melco properties in Cyprus and Manila
- Member of the “S&P Global Sustainability Yearbook 2025” and recognized as an Industry Mover, scoring in 93rd percentile in industry group
- Carbon Disclosure Project (CDP) scores: B for Climate and B for Water
- Green Key and Green Hotel Awards for Studio City, Nuwa, Morpheus and The Countdown
Engaging our People
- Invested an average of US$582 per full-time-equivalent (FTE) employee on learning and development activities, equating to an average of 38 training hours per FTE, with 100% of colleagues attending training
- 3.5% of Macau colleagues participated in over 4,100 Foundation Acceleration Program (FAP) experiences, of which 12% were related to non-gaming activities; 86% of Culinary FAP participants were retained within the Company with a 17% promotion rate upon completion
Community Engagement & Investment
- Close to 3,600 participants volunteered their time and efforts across 359 volunteering initiatives
- Over US$17.42 million donated to worthy causes in Melco’s local communities
Energy & Climate Resilience
- Energy-efficiency measures (EEMs) since 2018 have resulted in annualized savings of over 62.5 million kWh, an increase of 9% over 2023
- More than 25,000 PV panels at all properties in Macau, Manila and Cyprus onsite, generating close to 10,000 MWh annually
Material Use & Waste
- Avoided 13.2 million SUP bottles with the NORDAQ water filtration system serving nearly all hotel rooms at Melco’s integrated resorts
- Expanded recycling of playing cards across properties in Macau, Manila and Cyprus
- City of Dreams Manila has established a circular economy where food waste is composted on site and excess compost is donated to a local farm to grow some of the vegetables served to guests
Sustaining our Supply Chain
- 100% cage-free eggs sourced for Melco F&B operations in Manila and Macau with 74% at City of Dreams Mediterranean
- Accelerated adoption of recycled fabric uniforms, working to establish guidelines and adopt recognized certifications
- Strengthened data tracking and credibility in certified sourcing and chain-of-custody verification for key categories such as seafood and chemicals, while equipping local suppliers to meet Company expectations
Empowering our Business
- Continued ethics training and capacity building programs for colleagues and suppliers
- Implemented onsite, real-world cyberattack simulation drills for relevant colleagues and teams across the Group to test awareness, readiness to respond and system effectiveness.
Melco remains steadfast in its commitment to sustainability and invites stakeholders, partners, and communities to join in its journey towards a climate-fit and equitable future.
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Maono Unveils DM40 PRO: AI-Powered Wireless Microphone for Gamers & Streamers
Maono’s new DM40PRO introduces wireless freedom, AI-powered voice effects, broadcast-quality sound, and customizable RGB lighting for a professional-grade gaming and streaming experience.
Maono, the global best-selling Internet microphone brand, has officially announced the release of its latest innovation in audio technology, the DM40PRO – AI Wireless Gaming Microphone. Engineered for gamers, streamers, and content creators seeking uncompromising performance, the DM40PRO combines cutting-edge features with exceptional sound quality, offering an all-in-one solution for immersive, high-quality content creation.
The DM40PRO is available from Amazon US in white and black and the Maono website with pricing starting from $85.99/£65 (Currently with an additional 20 percent coupon available on Amazon). It will also be available on Amazon UK and Amazon EU Mid- May.
The DM40PRO is a testament to Maono’s commitment to empowering creators with tools that elevate their performance. At the core of its appeal is the wireless and wired dual-mode design, which provides unparalleled flexibility and mobility without sacrificing audio fidelity. With ultra-low latency and an extended wireless range, users are free to move seamlessly within their space, enjoying smooth, uninterrupted transmission.
Featuring 48kHz/24-bit recording with a large 16mm condenser capsule, the DM40PRO delivers rich, detailed broadcast-quality sound. Whether capturing the excitement of a fast-paced game or delivering commentary during a live stream, the microphone ensures professional-grade clarity. Advanced noise cancellation with a single tap allows the DM40PRO to cut through environmental distractions, making it especially ideal for creators working in shared or noisy environments.
Setting the DM40PRO apart is its built-in AI voice changer with 10 distinct voice modes, allowing for engaging and interactive content with a creative twist. Coupled with vibrant, customizable RGB lighting, the microphone also adds visual personality to any setup, enhancing the overall streaming aesthetic.
Designed for convenience and control, the DM40PRO includes intuitive onboard controls for gain, EQ, and more, allowing real-time adjustments directly on the device. Its durable build and premium materials reflect Maono’s focus on quality and longevity, while the ultra-long 2600mAh battery supports up to 75 hours of use after just two hours of charging—ensuring creators can stream, record, and game for extended periods without interruption.
Compatible across multiple platforms, the DM40PRO is crafted to meet the demands of today’s most dynamic content environments. Whether used in a home studio or on the go, it offers a versatile solution for anyone seeking clear, consistent, and engaging audio.
With the launch of the DM40PRO, Maono once again reaffirms its place at the forefront of creator-focused audio technology. Perfect for professionals and advanced users, the DM40PRO represents the pinnacle of USB gaming microphones—merging wireless freedom, studio-grade sound, and a spectrum of customizable features into one powerful device.
The DM40PRO is available from Amazon US in white and black and the Maono website with pricing starting from $85.99/£65 (Currently with an additional 20 percent coupon available on Amazon). It will also be available on Amazon UK and Amazon EU Mid-May.
MAONO is also offering up to 10 percent commission on its affiliate programme
The post Maono Unveils DM40 PRO: AI-Powered Wireless Microphone for Gamers & Streamers appeared first on European Gaming Industry News.
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