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Bingo is officially attracting a younger audience – and more young men than ever before

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Bingo is officially attracting a younger audience – and more young men than ever before
Bingo is officially attracting a younger audience – and more young men than ever beforeReading Time: 2 minutes

 

Annual insight report from WhichBingo warns Bingo industry will need to reinvent itself as more young people enjoy pastime online

 More young men have taken up online bingo in the past twelve months due to the Coronavirus pandemic, in a seismic shift in how the game is played in the UK. WhichBingo, the UK’s number one, independent online bingo reviews site, owned and operated by XLMedia, today releases its annual insight report which finds a significant shift in the Bingo industry to younger online consumers due to COVID-19.

Report researchers surveyed more than 800 adults who played online bingo in the UK between January 4th – 15th 2021, and results revealed that:

  • The percentage of men playing bingo more than doubled between 2020 and 2021
  • 75% of online bingo users in the UK are now under the age of 44
  • More than three quarters of online bingo users spend up to £50 every month
  • Facebook is the social media platform of choice for bingo community groups
  • Online versus attending bingo halls is now at a 48:52 split amongst Brits

There has been a significant increase in younger men playing online bingo. Despite this rapid growth increase in interest and engagement, the report’s findings show that women between the ages of 25 – 54 are still more likely grouping to play online bingo but the overall shift to a younger player demographic confirms an industry step-change.

The findings show how brands need to rethink marketing and commercial activities to target younger millennial and generation Z demographics, rather than the traditional middle-to-old-aged British bingo consumer.

The WhichBingo Report is an anticipated annual insight tool for the UK online bingo industry and a unique collective analysis of shifting consumer trends in online gaming business. The report studies and forecasts online gaming trends in the bingo, sports betting and casino industries.

Stuart Simms, CEO of XLMedia PLC Group: “The global Coronavirus pandemic forced – or in some cases accelerated – a change in the way people enjoy themselves and pass their leisure time when not at work. Our report shows the remarkable shift in the make-up of the typical bingo player. Although many may look forward to the return of those Saturday nights at the bingo hall, the industry is evolving and technology’s influence has been essential in helping bingo keep up with the realities of busy, modern life.”

“These changing macro behaviours and innovations, together with the new expectations of a dedicated younger audience who want to experience the same thrills and spirit of the bingo hall without leaving the house, mean that online bingo is most definitely here to stay.”

The full 2021 WhichBingo Report can be found online at the dedicated microsite: https://www.whichbingo.co.uk/reports/2021/

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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GiG Accelerates Growth Strategy with Key Appointments to Drive Global Partnerships and Sportsbook Expansion

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Gaming Innovation Group (GiG) has reinforced its commercial development strategy with two new appointments focused on accelerating revenue growth of its vast partnership ecosystem and delivering on the next phase of its SportX sportsbook growth, with the arrival of Andy Kelly as Head of Partnerships and Mitchell Harrison as Business Development Director for Sportsbook.

As GiG continues to deliver sustainable momentum across its full suite of platform and sportsbook solutions, the addition of two highly experienced industry professionals supports its ambition to provide deeper, more dynamic engagement with existing and prospective partners.

With over 15 years of commercial and operational leadership experience, Andy Kelly joins GiG with a proven track record in forging strategic partnerships and delivering measurable revenue growth. In his new role as Head of Partnerships, Andy will be responsible for optimising the breadth and strength of GiG’s extensive third-party platform integrations marketplace, spanning content, payments, and sportsbook supply chain.

Further to Andy’s appointment Mitchell Harrison has been appointed as Business Development Director for GiG’s SportX, the company’s sportsbook solution. With more than 7 years of iGaming business development experience at leading companies such as SBTech, DraftKings and Genius Sports, Mitch brings deep domain knowledge to the sports betting ecosystem from both a B2B and B2C perspective.

As GiG continues to build on the momentum of a strong 2024, these appointments mark a significant step forward in supporting the company’s expanding portfolio of global partners, enhancing its ability to scale operations and capitalise on increasing demand for its market-leading technology and services. The appointments signal a clear intent to capitalise on the strong trajectory of the company, ensuring it remains well positioned to serve a diverse and growing client base with world-class solutions.

Andrew Cochrane, Chief Business Officer at GiG, said: “The addition of two highly regarded people with very specialised areas of expertise will be invaluable as we continue to accelerate our global partnership strategy and drive expansion for our platform and sportsbook solutions. With our technology firmly delivering real results for operators in both established and emerging markets, their arrival further strengthens our ability to scale growth for the business.”

Andy Kelly, Head of Partnerships at GiG, said: “I’m really excited to be joining GiG at such a pivotal time in the growth of the company. The technology we have available to existing and prospective customers is fantastic and puts us at the forefront of the industry, which was one of the many factors for joining GiG. We also want to offer our customers the best partners and suppliers to ensure they see maximum returns on investment.”.

Mitchell Harrison, Business Development Director for Sportsbook at GiG, said: “Having worked with the executive management team in highly successful circumstances before, at both SBTech and at DraftKings, I am delighted to be joining them once again on another journey that has the potential for high impact growth opportunities. What excites me about GiG is how the product is being engineered specifically to reward operators with industry-leading margin optimisation tools, robust trading capabilities, and unparalleled flexibility to adapt to local market demands. I’m looking forward to accelerating the business growth and helping SportX establish itself as the sportsbook of choice for operators worldwide.”

The post GiG Accelerates Growth Strategy with Key Appointments to Drive Global Partnerships and Sportsbook Expansion appeared first on European Gaming Industry News.

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Unlock Romance and Riches with Book of Love!

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Million Games is excited to introduce Book of Love, a captivating new slot that blends passion, mystery, and thrilling gameplay into one enchanting experience. Step into a world where love and fortune intertwine, as Cupid himself guides players through a heartwarming journey filled with exciting features and big win potential.

A Love Story Told on the Reels

Book of Love is a 5-reel, 3-row, 10-payline slot game with a 96.32% RTP and a max win of 5,000x your bet. The game’s romantic theme comes to life with love letters, roses, heart pendants, and, of course, the magical Book of Love itself.

But this isn’t just a story of romance – it’s a chance for players to uncover riches hidden within the book’s pages.

Exciting Bonus Features Await

The Book of Love is both a Scatter and a Wild, meaning it can substitute for other symbols and trigger Love Spins when three or more land on the reels.

Love Spins:

  • Landing 3 or more Book of Love symbols awards 10 Love Spins.
  • Before the round starts, one random symbol is chosen by the Book of Love to act as a special Expanding Symbol for the duration of the bonus.

Expanding Symbol:

  • The selected Expanding Symbol covers entire reels when part of a winning combination.
  • Expanding symbols pay on all win lines, regardless of their position on the reels.

With the Book of Love guiding the way, every spin brings excitement, anticipation, and the potential for big wins!

Will You Find Fortune in the Book of Love?

Whether you’re drawn in by the romantic theme or the thrill of the bonus features, Book of Love offers a memorable slot experience that keeps players engaged.

Ready to turn the pages of love and luck? Play Book of Love now!

The post Unlock Romance and Riches with Book of Love! appeared first on European Gaming Industry News.

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MetaBet hires Leah Mayo as VP of Operations

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MetaBet, the leading provider of real-time sports betting tools and interactive engagement technology, has appointed Leah Mayo as Vice President of Operations.

Mayo has more than a decade of operational leadership spanning startups, government, and non-profit sectors and will be integral in accelerating MetaBet’s growth as the business enters its next chapter.

Leah Mayo, Vice President of Operations for MetaBet, commented: “Joining MetaBet provides the perfect opportunity to work alongside and learn from Mark. Moving into the sports analytics space offers huge potential, and I cannot imagine a better team to work with. I cannot wait to build the operational backbone to support MetaBet’s continued innovation and success.”

A core focus of the role will be working closely with MetaBet CEO Mark Phillip to deliver on the company’s vision, streamline internal operations, and ensure day-to-day execution across finance, HR, compliance, and sales support. Mayo will be creating operational frameworks that allow MetaBet to build on its strong foundation and expand with discipline and clarity.

Before MetaBet, Mayo was an independent consultant and Fractional COO for several global companies in the travel and hospitality sectors, guiding U.S. market expansion efforts, operational efficiency improvements, and go-to-market strategies. She also founded FOUND Experience, a travel tech company recognized by BuiltIn as “One to Watch 2020.” Earlier in her career, Leah worked with  the British government on internationalization growth strategy for tech clients ranging from Fortune 5 companies to high-growth startups.

Mayo earned an Executive MBA from the University of Cambridge, and a Bachelor of Arts in Government from the University of Texas at Austin.

“MetaBet built this category and continues to lead it with the best technology in the space. With Leah driving operations, we now have the bandwidth and speed to innovate faster and deliver new market-shaping products to the industry” said Mark Phillip, Founder and CEO of MetaBet.

The post MetaBet hires Leah Mayo as VP of Operations appeared first on European Gaming Industry News.

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