Latest News
Is aggregation the only way forward?
Maria Luisa Malfasi, Business Development Manager, ESA Gaming
Aggregation platforms provide games studios with access to new markets and a pain-free way to place their content with various operators. As the number of suppliers on the market has grown over the years, so too has use of aggregators.
A good aggregator benefits the operator by giving them the ability to manage their own content. Not only does it free up the operator’s internal IT resources, but it allows bonusing across multiple providers and feeds business intelligence. Depending on the aggregator and the operator’s publishing policies, an aggregator can massively cut down integration times.
While ESA Gaming has its very own RGS, there remains a reliance on aggregation services, and this is because both services have their benefits with regards to distribution of content. Aggregation platforms enable the company to reach a wider audience of operators, while using their own RGS can give a more bespoke integration. Partnering up with key content aggregators in certain markets where larger operators can be too slow to sign agreements has been a successful strategy for the company, giving us quick access to market without many issues.
Aggregators offer a range of options for expansion in new territories as they allow brands to see the appetite for their content before committing to a market. A direct integration allows brands to cut out the middleman, which from a revenue perspective is a huge bonus, but there are advantages to using aggregators too. Assessing to what extent the market can be penetrated is usually what shapes ESA Gaming’s strategy, as well as finding a balance between the quantity of direct integrations and the maximisation of earning potential.
Direct integration is also a great tool when the circumstances are suitable, such as for ESA Gaming’s EasySwipe family that integrates into sportsbooks to allow bettors to enjoy the best quality casino games without interrupting the betting experience. Integrating in sportsbooks rather than in various operators’ casino tabs, a direct integration provides a much simpler route to market for this games collection.
For smaller providers, aggregation can be the only way to get content in front of industry-leading operators, and getting content out there is key to building a successful brand image. Aggregators have the expertise and network that smaller suppliers need in order to successfully launch their games, which in this scenario saves the brand precious money and resources.
A direct integration is now harder than it has ever been, with accessibility being the issue. Increasing numbers of large operators are only accessible through their aggregation partners thanks to the sheer volume of suppliers in existence. Nowadays, it is crucial for operators to provide content from a variety of different suppliers to ensure their games offer appeal to all player demographics, and to do this, aggregation is the easiest option. Saying that, many operators still prefer direct integrations as it cuts out the middleman, so it is ideal for a supplier to have both options.
Striking the right balance is therefore key for suppliers looking to extend its reach across several markets and operators.

Latest News
SKINBARON SUPPORTS GERMAN ESPORTS AND EXTENDS PARTNERSHIP WITH BIG
SkinBaron remains a loyal partner to BIG and supports German esports across the Academy and women’s segments.
Berlin, September 11, 2025 – Berlin International Gaming (BIG) and SkinBaron have been closely connected since late 2019 and are now extending their partnership, continuing a success story that spans more than six years.
At a time when the Counter-Strike community, and in particular BIG’s CS2 men’s team, has experienced a challenging year, this extension sends an important signal: SkinBaron remains a loyal companion through every high and low. In addition to the pro team, SkinBaron also supports BIG’s Academy and women’s teams, helping to develop young talent and strengthen the scene in Germany.
Beyond the server, SkinBaron is deeply connected with the community. At the BIG Overtime Party during IEM Cologne 2025, SkinBaron once again served as an event partner, showcasing its close ties to the German esports community.
Statement from Daniel Finkler, CEO, Berlin International Gaming
“I am incredibly pleased and grateful that we are extending our long-standing partnership with SkinBaron. SkinBaron has been a vital part of our journey for over six years, both during successful and challenging times. My special thanks go to Tobias Andro as the new CEO, as well as to Florian Eckstein, Tobias Herberhold, Hannes Scholdz, and all other shareholders, employees, and partners at SkinBaron. They have brought this partnership to life over the years and actively shaped it. We are proud to move into the future together with such a loyal and authentic partner.”
Statement from Tobias Andro, CEO, SkinBaron
“Our partnership with BIG has stood for loyalty, trust, and collaboration on equal footing for over six years. Together, we share a vision of sustainably supporting the German esports scene and helping talent reach the top. This extension is therefore not only a commitment to our shared past, but above all a fresh start toward a future we want to shape side by side.”
The post SKINBARON SUPPORTS GERMAN ESPORTS AND EXTENDS PARTNERSHIP WITH BIG appeared first on European Gaming Industry News.
Latest News
Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force”
The studio’s latest game blends nostalgic themes and engaging features
The vast plains are alive with the sound of rampant hooves, the roar of predators, and helpful animals along the way. ELA Games proudly presents its latest release, Buffalo Force, an energetic game that celebrates the sheer power of nature.
The Call of the Wild
In Buffalo Force, players roam alongside fearsome buffalo, fierce bears, cunning wolves, and soaring eagles as they work together to hunt for big rewards. The game features 3 energetic mechanics:
- Free Spins: Land 3 Scatter symbols to enter the game’s primary bonus feature. All Wilds pay 2x here.
- Hold & Win Bonus: Unlock this lucrative feature for a shot at powerful coin prizes and even a chance at one of the mighty jackpots!
- Jackpot: Three jackpots give you the chance for mega wins: Minor (25x), Major (100x), and Grand (1000x).
Each spin holds the spirit of the wilderness, blending high-action gameplay with the studio’s signature visually-rich aesthetics.
Join the Herd
Buffalo Force combines visually stunning animations, high-performance mechanics, and well-crafted environmental design to transport players to the heart of the North American wilderness. The studio’s attention to detail and storytelling prowess immerses players as they become part of the stampede, on the hunt for wild riches.
Marharyta Yerina, ELA Games’ Managing Director, commented on the release, “Buffalo Force represents the studio’s passion for creating visually striking and memorable games that players love. We focused a lot on the game’s visuals and environmental design to immerse players in the North American wild, which helps create an emotional connection and encourages high-performance engagement. We’re excited to see the reception Buffalo Force will receive, and we have many more exciting games in the works!”
Will You Answer the Call?
The raw wilderness is waiting for you. Will you join the herd and hunt for your fortunes and a life of freedom?
The post Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force” appeared first on European Gaming Industry News.
Latest News
Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify
With the centre-left retaining a narrow majority, Norway’s gambling framework is set to remain largely unchanged in the near term.
Norsk Tipping’s monopoly will continue, and enforcement tools such as payment and DNS blocking of unregulated operators are likely to remain in focus. While a shift to a licensing model appears unlikely this parliamentary term, the Progress Party’s stronger position as the main opposition keeps the reform debate active.
For industry stakeholders, the sensible course is to concentrate on compliant, sustainable strategies and to track policy signals closely as the debate continues.
The post Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify appeared first on European Gaming Industry News.
-
Latest News3 months ago
Brand-new projects debuting at iGB L!VE: Casino&You and Win&You Partners!
-
Latest News1 month ago
Light & Wonder to Participate in the 2025 Australasian Gaming Expo
-
Latest News4 weeks ago
ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025
-
Latest News1 month ago
Gavin Hamilton Joins Sports & Wellbeing Analytics as Chairman to Accelerate Global Expansion
-
Latest News2 months ago
2025 PUBG MOBILE WORLD CUP KICKS OFF WITH GROUP DRAW AHEAD OF ESPORTS WORLD CUP
-
Latest News2 months ago
HIPTHER Community Voices: Interview with the CEO and co-founder of Nordcurrent Victoria Trofimova
-
Latest News3 months ago
HIPTHER Community Voices: Interview with Dr. Maria Loumpourdi, founder and Managing Director of Made From Within
-
Latest News2 months ago
CEO of MEDIA24 Interviewed: Industry Scams, Business Insights and SEO
You must be logged in to post a comment Login