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Scientific Games Off To The Races With Its New Release Rainbow Riches™ Race Day™

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Scientific Games Off To The Races With Its New Release Rainbow Riches™ Race Day™
Scientific Games Off To The Races With Its New Release Rainbow Riches™ Race Day™Reading Time: 2 minutes

Latest big game launch brings sports-themed title to the Rainbow Riches franchise

 Scientific Games Corporation has unveiled its new sports-themed slot, Rainbow Riches Race Day, the latest creation utilizing the hugely popular gaming franchise.

Gamesys, who have a long-time association with the Rainbow Riches brand on their UK sites – having licensed it from the Company for their incredibly successful Rainbow Riches Casino site (www.rainbowrichescasino.com) – launched Rainbow Riches Race Day exclusively to their UK players last week.

The latest, feature-rich slot from the Company’s iconic brand is inspired by the classic horse racing arcade machines. The familiar race format sits above the reels, with players required to collect horses to advance along the racetrack and the first to cross the winning post awards the associated prize.

The latest big game launch from Scientific Games retains all the popular characteristics associated with the gaming franchise. The 6×4 slot features numerous ways of winning and includes cascading wins, a popular mechanic in today’s online casino marketplace. Within the bonus round, players have the ability to choose how the free spins are played out, with responsible gaming features prevalent.

Rainbow Riches Race Day has been launched ahead of key UK horse racing meetings Cheltenham Festival and the Grand National. Several tier one sportsbook customers of Scientific Games have already committed to marketing campaigns that incorporate the latest instalment from the Company’s Rainbow Riches series.

Simon Mizzi, Marketing Director at Gamesys said: “We’re pleased to be working closely with Scientific Games again to extend our range of Rainbow Riches titles with this exclusive deal. Rainbow Riches Race Day is an exciting new game which showcases our quest to innovate with new, topical content that will resonate with our players and help us to reach new audiences.”

Rob Procter, Content Specialist Director, Digital at Scientific Games said, “Rainbow Riches Race Day marks another stellar addition to our portfolio this year and offers a unique gameplay that evolves the Rainbow Riches franchise to a new level. Those familiar with horse racing arcade machines will appreciate the way in which we’ve incorporated the format into the game, while for Rainbow Riches fans there’s a new concept to experience that includes all the iconic characteristics they love. We believe Rainbow Riches Race Day will appeal to a wide audience and prove to be a huge hit with players.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Stakelogic and SEGA SAMMY CREATION unite to ignite the future of online gaming

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Stakelogic, the technology-driven studio behind some of the world’s most popular online slots and live-casino innovations, is proud to announce that it is now part of SEGA SAMMY CREATION INC. (“SEGA SAMMY CREATION”).

This milestone combines SEGA SAMMY’s global distribution network with Stakelogic’s proven creative power, unlocking great synergy and setting the stage for accelerated growth across regulated markets.

“Joining forces with SEGA SAMMY CREATION opens a new chapter for our organisation,” said Stephan van den Oetelaar, CEO at Stakelogic. “We have always believed our studio could reach even greater heights, and the great synergy between our teams is already driving new ideas that will benefit operators and players around the globe.”

Koichi Fukazawa, Senior Executive Vice President and Group CFO of SEGA SAMMY, added: “Stakelogic’s relentless drive for innovation perfectly complements our long-term strategy to deliver world-class entertainment experiences. Together, we will leverage our shared technology, talent and market expertise to create value that neither company could have achieved alone.”

The post Stakelogic and SEGA SAMMY CREATION unite to ignite the future of online gaming appeared first on European Gaming Industry News.

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Cash Pig 2 is here and it’s bringing even more Vegas-style thrills to the reels!

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As the highly anticipated successor to the Booming Games smash hit, Cash Pig, this exciting new release boasts a 5×4 grid with 30 paylines and stunning new visuals.

All the features you loved from the original return—Piggy Bank, Minor Elimination, Major Upgrade and Free Spins—plus a whole lot more to keep the action sizzling!

In Cash Pig 2, the base game is packed with two growing piggy banks—one that collects Scatters to trigger Free Spins and another that collects coins to activate the Piggy Bank feature. During Free Spins, all wilds are collected, plus you’ll see Minor Eliminations and Major Upgrades, as well as a thrilling Wild Spin at the end where all collected wilds are dropped onto the board for one final chance at huge wins!

This Vegas-themed sequel doesn’t just keep the good stuff from the original, it elevates it. So get ready for even bigger wins and a whole lot of fun with Cash Pig 2.

Moritz Blume, Vice President of Product at Booming Games, said: “With Cash Pig 2, we’ve taken everything players loved about the original and cranked it up to eleven. This isn’t just a sequel—it’s a full-blown evolution. From the dual piggy banks in the base game to the dynamic Free Spins with wild collection, eliminations, and upgrades, every feature has been carefully crafted to deliver more excitement, more engagement, and ultimately, more rewarding gameplay. The Vegas vibe is stronger than ever, and we’re confident players will love the high-energy, high-potential experience Cash Pig 2 brings to the table.”

The post Cash Pig 2 is here and it’s bringing even more Vegas-style thrills to the reels! appeared first on European Gaming Industry News.

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Altenar leverages power of influencers with Tipster Module launch

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Leading sportsbook technology provider will deliver curated tips, Boosted Odds and customisable marketing features for operators with new technology

Altenar has launched an innovative Tipster Module to allow its operator clients to integrate expert insights from influencers directly into their platform, capitalising on the growing trend of influencer marketing.

Through Altenar’s solution, bets from tipsters or influencers can be highlighted in a range of different ways, including as Boosted Odds to provide further visibility to the selections, with the option to assign a name, avatar and unique background to each profile.

The new sportsbook feature gives operators a range of marketing options which can allow their brand to stand out and make the most of sponsorship deals with, for example, a brand ambassador. It also includes functionality to highlight tips from affiliate websites.

As gambling advertising laws are tightened in a variety of countries around the world, Altenar’s innovation provides an important solution to increase brand awareness, grow revenues and boost retention rates.

Dinos Doxiadis, Altenar’s Director of Product – Sportsbook & Data, said: “We know that strict rules around gambling advertising are a challenge for many of our clients and we were keen to produce a solution which can support their marketing activities.

“The use of influencers with a significant online following has become a common form of advertising in many industries and our Tipster Module allows operators to adopt this approach as part of their marketing strategy. Influencers can be used to enhance brand awareness and drive traffic to a sportsbook and we are excited to offer this feature to our sportsbook clients.”

The post Altenar leverages power of influencers with Tipster Module launch appeared first on European Gaming Industry News.

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