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PlayEngine Wins $0.5M to Streamline The B2B Betting Software Industry

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Introducing enterprise solutions and technologies that will help betting businesses chart a path to success

San Francisco, United States, Feb. 23, 2021 (GLOBE NEWSWIRE) —   PlayEngine just scored big by raising $0.5M in pre-seed funding! Based in San Francisco and founded by two UC Berkeley alumni, this B2B sports betting software provider aims to bring Silicon Valley into sports betting. Powered by a robust set of cutting-edge solutions, they have big goals of setting the technological standard for the industry

This round of investments is coming from experienced angel investors from companies such as Netflix, HP, Tanium, ServiceTitan, and BAJ accelerator and is led by a serial entrepreneur, Adam Kablanian. The team is currently part of Berkeley Skydeck’s Hotdesk program.

PlayEngine empowers customers’ businesses with the most data-driven and automated solutions in the market, helping them to cut their operational waste while increasing their revenue. The company’s primary targets are the bookmakers operating in the United States and Western Europe. The customers are planning to go live by the end of the second quarter. 

PlayEngine’s core technological innovations are concentrated on its platform-as-a-service solution. The platform maintains 99.99% uptime by providing preventative protection against all unplanned downtime and automatic recovery from outages. It tracks over 1,000 metrics on each player and their behavior, making all their activity fully traceable. This form of advanced tracking allows businesses to gain real-time insights that improve their decision-making and accelerate their marketing innovation.

PlayEngine is shifting the industry from repetitive manual labor to automation. Now bookmakers can set some part of their work into self-driving mode, leaving PlayEngine’s platform to handle their business processes based on the provided operational objectives. On top of the platform, the company offers two strategic solutions – WorkEngine and Sportsbook.

WorkEngine is an all-in-one business management software that allows betting companies to run their businesses online. With internal applications, the product lets customers easily analyze operational activity in real-time and boost business performance. The industry’s most data-driven solution allows bookmakers to manage their media content with built-in SEO tools and track the performance of each media type.

Sportsbook is PlayEngine’s latest technological advancement that provides betting businesses the fastest load time and site performance in their targeted regions. Through its powerful Sportsbook core, PlayEngine not only supplies a market-leading UX design but acts as a technology hub for operator innovation and market differentiation.

Using PlayEngine’s solutions, bookmakers will be able to customize the color theme of their Sportsbook and adjust it to their branding in just a few seconds – without the help of a designer. The solution itself is very SEO-friendly, enabling betting businesses to grow their search engine discoverability with built-in SEO tools.

About PlayEngine

PlayEngine is a Silicon Valley-based B2B sports betting software provider to licensed B2C gaming operators. They provide the most automated and data-driven solutions in the market, helping bookmakers to increase their profit with PlayEngine’s state-of-the-art technologies. 

If you’re a bookmaker looking to streamline your workflow, you can sign up for early access at playengine.com. The company offers benefits to operators that enroll by the end of March.

For the original news story, please visit https://www.prdistribution.com/news/playengine-wins-0-5m-to-streamline-the-b2b-betting-software-industry.html

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CONTACT: Media Company:PlayEngine Inc.
Media Name: Rafayel Mkrtchyan
Media Phone: +1 (847) 769-4284
Media Email: [email protected]

With an experience of over 8 years in the online gambling industry, as an affiliate, later affiliate manager and consultant, I consider myself a veteran of the industry and can guarantee that you will be served with the most accurate information.

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SYNOT Games Enters into Strategic Partnership with Casino Admiral

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SYNOT Games has strengthened its footprint in the Swiss iGaming market through a strategic partnership with Casino Admiral, one of the most recognised operators in the region. The collaboration officially launched in the second half of November, bringing a selection of SYNOT Games’ top-performing titles to Swiss players.

The first wave of games is already live on Admiral.ch, including Volcano Explosive, 27 Joker Fruits and Firebird Double 27 – dynamic, visually polished titles known for their engaging features and high entertainment value. Additional batches of games will follow, ensuring a continuous rollout of fresh content for players.

This partnership marks another significant milestone in SYNOT Games’ regulated market expansion strategy. Switzerland remains one of the most stable and promising European markets, with players showing strong demand for high-quality, certified and mobile-ready casino content.

Martina Krajčí, Chief Commercial Officer at SYNOT Games, said: “We are very pleased to launch a new cooperation with Admiral Casino in Switzerland. It’s a market full of potential, and Admiral is a partner who values quality, responsibility, and modern iGaming solutions. We are confident that our portfolio – from classic hits to the newest releases – will resonate strongly with Swiss players.”

Alessandro Werlen from the Casino Admiral said: “We’re thrilled to welcome SYNOT Games to our portfolio, bringing a fresh wave of innovative and engaging content to our players. SYNOT’s commitment to delivering high-quality games with immersive features perfectly aligns with our mission to provide exceptional entertainment in a secure and regulated environment.”

Through this deal, Admiral.ch will progressively gain access to SYNOT Games’ extensive portfolio of over 220 certified titles, all designed to meet stringent technical, compliance and regulatory standards.

As SYNOT Games continues to expand across Europe, the partnership with Casino Admiral reflects the company’s ongoing commitment to delivering premium entertainment built on innovation, reliability and player-focused experiences.

The post SYNOT Games Enters into Strategic Partnership with Casino Admiral appeared first on European Gaming Industry News.

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BNDRY Announced as the Next Innovation to Feature at Pitch! – Regulating the Game 2026 Sydney

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Pitch! @RTG is designed to surface transformative ideas — a crucible where technology meets real-world regulatory challenges, where compliance is re-engineered for purpose, and where new approaches to governance and sector leadership are tested in front of regulators, operators and innovators.

BNDRY exemplifies this mission. As pubs and clubs come under heightened scrutiny under the Anti-Money Laundering and Counter-Terrorism Financing (AML/CTF) Act, BNDRY has partnered with Cherryhub to deliver a compliance platform purpose-built for the operational realities of hospitality venues. Rather than retrofitting systems designed for banks, BNDRY and Cherryhub have engineered a solution for gaming floors, member-based venues and mixed-cash environments.

Many venues grapple with fragmented systems and the complexity of monitoring both carded and uncarded play. BNDRY and Cherryhub tackle this head-on. The platform integrates gaming machine data, member and visitor profiles, and frontline observational inputs into a single operational dashboard — providing clarity and automation where venues have long struggled.

The platform streamlines and automates the core AML/CTF obligations that pubs and clubs need to do continuously:

• Knowing members, visitors and staff

• Monitoring behaviour and transactions to detect anomalies

• Reporting to AUSTRAC

• Securely storing compliance records for seven years.

This new approach bridges the gap between bank-grade compliance capability and the fast-paced, people-driven realities of pubs and clubs — offering a scalable, auditable and future-ready solution as regulatory expectations continue to rise.

“BNDRY is a standout example of the practical innovation Pitch! was built to spotlight. Pitch! exists to surface the RegTech, policy and research innovations the sector often doesn’t know are out there — a crucible where ideas, technology and regulatory practice are tested and refined. That mix of capability and imagination is exactly what will strengthen regulatory outcomes and uplift the sector,” said Paul Newson, Principal at Vanguard Overwatch and founder of Regulating the Game.

“Australia’s pubs and clubs are facing financial crime risks and compliance expectations unlike anything before, and AUSTRAC’s focus on the sector is only intensifying. Venues need solutions built for their operational realities — not repurposed bank tech — which is why we built BNDRY. Through our partnership with Cherryhub, we’re integrating data from multiple systems, reconciling player activity, and automating the heavy lifting, to make AML/CTF compliance operationally achievable while showing what’s possible when purpose-built technology meets real-world challenges,” said John Rayment, CEO of BNDRY.

The post BNDRY Announced as the Next Innovation to Feature at Pitch! – Regulating the Game 2026 Sydney appeared first on European Gaming Industry News.

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HilltopAds Introduces Dedicated iGaming Feature Suite and Managed Performance Service

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HilltopAds announced the rollout of a specialised feature set built exclusively for iGaming advertisers, reinforcing the company’s focus on performance-driven media buying across global markets.

At the center of the release are newly launched, ready-to-use white- and blacklists, curated from premium traffic sources that have consistently shown strong results for iGaming campaigns. These lists are derived from performance data across thousands of active advertisers and are designed to reduce testing time while increasing the predictability of campaign outcomes.

HilltopAds is also introducing a full-managed service, giving advertisers access to dedicated iGaming specialists who will set up, launch and continuously optimise campaigns based on individual KPI requirements. This service aims to support teams looking for deeper expertise, streamlined workflows or hands-off performance management.

To mark the launch, HilltopAds is providing a $2000 bonus for all direct iGaming advertisers making their first deposit of $5000 or more using the promo code IGAVCIP.

These updates complement HilltopAds’ existing capabilities for the iGaming sector, including:

• Massive Global Reach: Over 273B monthly impressions available across 250+ countries.

• Premium Direct Traffic: Access to 39,000+ vetted websites suitable for iGaming user acquisition.

• AI-Driven Optimisation: Automated tools focused on maximising bets, deposits and high-value player actions.

• Flexible Bidding Models: CPM, CPC and CPA Goal options tailored for scale and performance control.

• Specialised Network Infrastructure: Built to support consistent delivery, stable volumes and transparent reporting for regulated verticals.

With these additions, HilltopAds aims to provide iGaming advertisers with a more data-grounded, efficient and scalable environment for user acquisition.

The post HilltopAds Introduces Dedicated iGaming Feature Suite and Managed Performance Service appeared first on European Gaming Industry News.

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