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PlayEngine Wins $0.5M to Streamline The B2B Betting Software Industry
Introducing enterprise solutions and technologies that will help betting businesses chart a path to success
San Francisco, United States, Feb. 23, 2021 (GLOBE NEWSWIRE) — – PlayEngine just scored big by raising $0.5M in pre-seed funding! Based in San Francisco and founded by two UC Berkeley alumni, this B2B sports betting software provider aims to bring Silicon Valley into sports betting. Powered by a robust set of cutting-edge solutions, they have big goals of setting the technological standard for the industry.
This round of investments is coming from experienced angel investors from companies such as Netflix, HP, Tanium, ServiceTitan, and BAJ accelerator and is led by a serial entrepreneur, Adam Kablanian. The team is currently part of Berkeley Skydeck’s Hotdesk program.
PlayEngine empowers customers’ businesses with the most data-driven and automated solutions in the market, helping them to cut their operational waste while increasing their revenue. The company’s primary targets are the bookmakers operating in the United States and Western Europe. The customers are planning to go live by the end of the second quarter.
PlayEngine’s core technological innovations are concentrated on its platform-as-a-service solution. The platform maintains 99.99% uptime by providing preventative protection against all unplanned downtime and automatic recovery from outages. It tracks over 1,000 metrics on each player and their behavior, making all their activity fully traceable. This form of advanced tracking allows businesses to gain real-time insights that improve their decision-making and accelerate their marketing innovation.
PlayEngine is shifting the industry from repetitive manual labor to automation. Now bookmakers can set some part of their work into self-driving mode, leaving PlayEngine’s platform to handle their business processes based on the provided operational objectives. On top of the platform, the company offers two strategic solutions – WorkEngine and Sportsbook.
WorkEngine is an all-in-one business management software that allows betting companies to run their businesses online. With internal applications, the product lets customers easily analyze operational activity in real-time and boost business performance. The industry’s most data-driven solution allows bookmakers to manage their media content with built-in SEO tools and track the performance of each media type.
Sportsbook is PlayEngine’s latest technological advancement that provides betting businesses the fastest load time and site performance in their targeted regions. Through its powerful Sportsbook core, PlayEngine not only supplies a market-leading UX design but acts as a technology hub for operator innovation and market differentiation.
Using PlayEngine’s solutions, bookmakers will be able to customize the color theme of their Sportsbook and adjust it to their branding in just a few seconds – without the help of a designer. The solution itself is very SEO-friendly, enabling betting businesses to grow their search engine discoverability with built-in SEO tools.
About PlayEngine
PlayEngine is a Silicon Valley-based B2B sports betting software provider to licensed B2C gaming operators. They provide the most automated and data-driven solutions in the market, helping bookmakers to increase their profit with PlayEngine’s state-of-the-art technologies.
If you’re a bookmaker looking to streamline your workflow, you can sign up for early access at playengine.com. The company offers benefits to operators that enroll by the end of March.
For the original news story, please visit https://www.prdistribution.com/news/playengine-wins-0-5m-to-streamline-the-b2b-betting-software-industry.html
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CONTACT: Media Company:PlayEngine Inc. Media Name: Rafayel Mkrtchyan Media Phone: +1 (847) 769-4284 Media Email: [email protected]
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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
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Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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