FairPlay Sports Media brand and the UK’s leading odds comparison site oddschecker, has announced its latest free-to-play title launch, Euro 2024 Bet Bingo, in partnership with gamification innovator Low6.

With Euro 2024 hype building, oddschecker is offering registered users the chance to win a share of thousands of pounds in Amazon vouchers in the bingo-style game with prospective players encouraged to sign-up as soon as possible to lock in their bingo cards.

Qualified players will each receive a 25-tile bingo card one hour before kick-off for all England group matches, with prizes available for every line achieved. Each tile represents a specific event which could occur during the match, giving fans additional opportunities to cheer on the likes of corners, goalscorers, and yellow cards alongside their existing bets.

The format has previously been used for the 2024 Cheltenham Festival, with Bet Bingo proving to be a key driver of engagement throughout ongoing sporting events, as well as a boost for registrations prior to them.

The Bet Bingo sign-up period started on the 12^th June 2024, and will run for England’s matches against Serbia on the 16^th June, Denmark on the 20^th June, and the final group match against Slovenia on the 25^th June.

Stuart Simms, Group CEO of FairPlay Sports Media, said: “The summer of sport is truly upon us and we’re excited to give our registered users an extra opportunity to enjoy Euro 2024 with the launch of our latest free-to-play game with Low6.

“Following the success we saw with Bet Bingo at Cheltenham, the Euro 2024 version continues the popular format in combining the much-loved British bingo pastime with a football theme that gives additional opportunities for fans to cheer on alternative events during England’s group stage campaign.”

Jamie Mitchell, CEO of Low6, said: “Few events attract the attention of a nation like the European Championships do, and we’re pleased to continue our partnership with oddschecker and FairPlay Sports Media to deliver a new free-to-play game that continues the success of our previous bingo launches.

“Giving fans the chance to win something for nothing, while delivering a new avenue of acquisition and enhanced engagement for oddschecker, Euro 2024 Bet Bingo is a must-play game for sports fans come kick-off time in Germany.”

FairPlay Sports Media has also previously worked with Low6 via its Whoscored.com brand on Ultimate Fan, a new take on the standard fantasy game which combines digital player cards and collectibles with fantasy points scoring.

NSoft, a leading software provider, is proud to announce its official partnership with Azerlotereya OJSC, the national lottery organization of Azerbaijan. This collaboration marks the beginning of an exciting journey, bringing NSoft’s renowned games to the Azerbaijani market.

Azerlotereya’s brand, Misli.az, now features NSoft’s popular game, Lucky Six (Şanslı 6). Additionally, Lucky Six is now available on Mobile Apps by Misli, enhancing accessibility for players on the go.

Lucky Six has proven to be a highly successful game, known for its engaging mechanics and high player engagement. Its captivating gameplay and visually appealing design have made it a standout in the virtual betting industry, generating millions of tickets daily and offering a reliable profit model for operators​.

Davor Konjevod, VP of Sales at NSoft, expressed his enthusiasm: “We are thrilled to partner with Azerlotereya, a respected leader in the lottery industry. This collaboration reflects our commitment to expanding our global footprint and delivering top-quality gaming experiences to new audiences.”

Dilara Baylarova, CMO of Azerlotereya, added: “Partnering with NSoft is a significant step for us. We are excited to offer our players innovative games like Lucky Six, and we look forward to a successful and mutually beneficial partnership.”

Azerlotereya, as a legal lottery organizer and sports betting operator in Azerbaijan made this partnership a significant milestone for both companies.