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How Parimatch Use Data-Driven Approaches to Launch Experimental Betting Projects

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How Parimatch Use Data-Driven Approaches to Launch Experimental Betting Projects
How Parimatch Use Data-Driven Approaches to Launch Experimental Betting ProjectsReading Time: 4 minutes

 

Parimatch is changing the betting industry, and data is the key to these changes. Together with Head of BI and Analytics Parimatch Anna Gayvoronskaya, we’ll tell you how we applied data-driven approaches to launch the session game Footboss a new gamified way to involve customers in the betting world.

Parimatch Betting Experiment: game Footboss

Footboss is a simple soccer-themed IDLE RPG game integrated into the Parimatch app: the player doesn’t need to register anywhere else if he already has an account in the system.

Games are designed for relaxation and chilled-out gameplay conventionally, there are 5 minutes for which you can manage to go through a couple of bosses, acquire new skills and get prizes. Among the awards were Samsung Galaxy Note 10, iPhone 11 Pro Max, MacBook Air 13″, Sony PS4, iPad Air 10.5″, and other branded gifts from Parimatch.

Parimatch natively integrated betting into the game: the player could place a couple of bets and speed up the progress, but this was completely unnecessary.

How Footboos Engaged Players

The global goal of Footboss is to refresh the world of betting: the game was conceived as an alternative to the boring campaigns and promotional offers for Euro 2020. In addition to focusing on high odds, bonuses, and competitions in marginality, the goal was to give players variety and new emotions.

Thanks to Footboss, the player returned to Parimatch not only because he wanted to place a bet or check the odds but to take a break, win a few fights and get a prize in a process. The game developers specially made it session-based so players would not get stuck in it for hours and returned to their business after a couple of boss fights.

Footboss’s main gaming adventure is to free ten soccer stadiums from the giant invaders. The game’s key character is the Coach, whose task is to prepare his players for effective penalties and non-standard decisions day after day.

At first glance, the game seems simple, but with each new level, the player discovers many directions to deepen and develop their characters. Thanks to the random distribution of awards and achievements, the journey became unexpected: different things, tasks, heroes always dropped out. And then there’s the added interest of loot boxes: a kind of “kinder-surprise for adults.”

Ways to Use Data-Driven Approaches

Nowadays, in business, not enough to be guided by feelings or intuition. We must base global steps on data and analytics because analytics answers the question, “what can we do to make this product better?”

Before the launch of Footboss, a BI team completed the game’s mathematical model, which was the basis for the player’s interactions with Parimatch products. Also, data specialists developed a mathematical system for the equiprobable drop of prizes, according to which the player could get a prize regardless of how much money he spent on the game.

*quote*

Placing some bets could speed up the game’s passage, but this does not affect the dropout of prizes.

The compilation of models and comparison with the bases of active players of Parimatch helped to attract the number of players to Footboss, calculate the possible increase in GGR and the costs of the project.

For developers, data analytics prepared dashboards of the game progress, the number of participants, and their activity.

We frequently analyzed players’ engagement during the promotion period and made updates based on this data, for example, extra-levels or new characters.

We carried out the work with data at all stages of the project, including calculating the retrospective results. Here’s the data we’ve collected for future versions of the game:

  • the number of players
  • player engagement rate
  • number of fights
  • number of completed quests
  • the average and the maximum duration of a gaming session
  • number of open loot boxes
  • game speed run
  • the number of registrations on the site and application
  • conversion of landing pages
  • email open rate
  • costs of prizes per active player
  • the financial result of an experiment

Data to Highlight the Pandemic Damage

It’s hard to describe 2020 projects without mentioning the pandemic impact. The crisis and quarantine dealt heavy damage to the entire market, and the Footboss campaign was no exception. Everything went wrong: change of concept due to the cancellation of Euro 2020, anti-crisis measures in the company, limiting the launch of the game to 1 region out of 7 planned.

We calculated not only positive results but also what we received less due to the pandemic and crisis:

  • loss of audience and GGR due to the cancellation of Euro 2020
  • losses due to launch in only one region of the brand’s presence
  • losses due to out of sync with the marketing campaign
  • losses from the lack of integration of other company’s entertainment

Data-Driven Approaches for Future Experiments

The fundamentals of data-driven approaches lie in that data can be collected not only for retrospective activities but also throughout the entire process. You can build mathematical models at the beginning of the experiment, compare them with real performance, make adjustments, and achieve a positive effect for the business.

If earlier everyone in betting analyzed only the results of campaigns, now the data is used at all stages. We plan and build the mathematical models, make adjustments based on the results we obtained, and then we conduct a retrospective for future projects. Working with data has now become a continuous process from post facto analysis of results.

For Footboss data-driven, the approaches helped to calculate the number of potential players, the profit from their attraction, and the losses caused by the pandemic.

The first launch of Footboss opened the door to a new approach to attracting players to the world of betting. As CPO Parimatch Sergey Berezhnoy said: “We have built a stadium where we held the first championship.”

So new adventures await the players, and we are developing new quests and game levels and all game activities will improve thanks to the data from previous versions of the project.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Bacta encouraged by Gambling Minister support for White Paper

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The UK’s Minister for Gambling, Baroness Twycross, has provided the clearest indication yet that the industry will not have too long a wait before the proposals on gambling reform contained in the White Paper are implemented.

Speaking at the Labour Party Conference Baroness Twycross underlined the cross-party support that the White Paper enjoyed before it was side-lined by the snap general election. She said: “In opposition we (the Labour Party) were broadly supportive of the Gambling White Paper and we do not believe that gambling is wrong in and of itself and we do recognise that most people who gamble do so safely but we absolutely believe that we need to strengthen protections to protect those that are at risk of gambling addiction and of harmful gambling.”

Answering a question from the floor she stated: “I am clear that people have been waiting for things to proceed for some time and I know from Civil Servants that they have some things that have been ready to go for a long time.

“It would be wrong for me to not speak to those involved in the sector before proceeding but I am clear that this will not be years of conversation before we start outlining the direction of travel, that this is something that is my absolute priority as a new Government Minister.”

George McGregor, Executive Director (Government Relations) at UK trade association Bacta, who attended the Labour Party Conference alongside Bacta President John Bollom was encouraged by what the Minister had to say. He stated: “This was the first occasion that the Minister had spoken about the gambling brief. Her reference points in terms of the timetable for implementation were weeks and months and the feeling in the room was that we have a Minister who is both pragmatic and proportionate.”

He continued: “Bacta’s contributions to the White Paper were all evidence-based and I am confident that our arguments including the commitments to safer gambling and our ability to contribute to the government’s growth agenda will resonate with the Minister. I am looking forward to developing further our social and economic case when we meet with Baroness Twycross on 3 October.”

 

The post Bacta encouraged by Gambling Minister support for White Paper appeared first on European Gaming Industry News.

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Soft2Bet CEO and Founder Uri Poliavich recognised Leader of the Year Award by SBC Awards

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Uri Poliavich Recognized Among Industry Leaders for Exceptional Leadership, Obsession with Innovation, and Dedication to Philanthropy

Soft2Bet, the leading iGaming turnkey solutions provider, announced that during the SBC Summit in Lisbon, Portugal, on Sept. 26, founder and CEO, Uri Poliavich, won the Leader of the Year award from SBC Awards, a leading event organizer and publisher in the iGaming industry. Regarded as one of the most prestigious awards in the gaming industry, Poliavich was selected for this honor based on his exceptional leadership, passion for innovation, and dedication to philanthropy.

Uri Poliavich’s exceptional leadership has been at the core of Soft2Bet’s innovative spirit since he founded the company in 2016. With his clear strategic vision and a commitment to fostering a cohesive team culture focused on growth and innovation, Soft2Bet has evolved from a small team into a leading global B2B and B2C iGaming company, developing revolutionary industry solutions. Over the past year, Soft2Bet has made significant investments and experienced massive growth with its innovative Motivational Engineering Gaming Application (MEGA), which has been proven to enhance retention and engagement.

Poliavich’s commitment to innovation extends beyond Soft2Bet. The company recently launched Soft2Bet Invest, a fund aimed at supporting growth-stage and mature companies harnessing pioneering technologies in casual gaming, AI, and high-margin gaming software solutions. With an initial fund of over $55 million, Soft2Bet is looking to collaborate with companies and educate participants at G2E about its vision for revolutionizing the iGaming industry.

In 2020, Poliavich established The Yael Foundation — named after his wife — to support and build Jewish schools in the diaspora. The foundation, which fuels his commitment to business growth and success, currently supports nearly 13,500 children across 83 schools in 35 countries.

“It is a great honor to be named Leader of the Year and for Soft2Bet to be recognized for their Innovation in Mobile and Casino Entertainment by SBC,” said Poliavich. “This recognition highlights Soft2Bet’s significant achievements in product development and global expansion over the past year, as well as our team’s commitment to raising the bar as a forward-thinking iGaming platform provider.”

“Through our SBC Leaders initiative and events, leadership is something we like to highlight with our audience,” commented Rasmus Sojmark, CEO & founder of SBC. “It’s clear how much the Soft2bet employees have been inspired by Uri over the past 12 months, so he was an extremely worthy recipient of one of our Leaders of the Year Awards. Here’s to another successful 12 months for the company.”

Now in its eleventh year, the SBC Awards recognize the achievements of operators, affiliates, and suppliers across all major disciplines, including payments, marketing, platform providers, and data.

 

The post Soft2Bet CEO and Founder Uri Poliavich recognised Leader of the Year Award by SBC Awards appeared first on European Gaming Industry News.

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Week 39/2024 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

PG Soft has released Three Crazy Piggies slot, a modern twist on the classic fable that sees the tables turned on the cunning grey wolf. Three Crazy Piggies is a 5-reel (3 rows in reel 3, 4 rows in reels 1, 2, 4 and 5) video slot starring symbol transformations and x10 multiplier. A rocking soundtrack builds the atmosphere in Everloom Forest, as the youngest brother’s stone house is challenged to stand against the wolf’s might.

Get set for a party in the USA as Relax Gaming, the iGaming aggregator and supplier of unique content unveils its latest release, Quackin’ Reels. This 3×3 slot is populated by birds who are enjoying life at a backyard party in true American style! Quackin’ Reels’ cast ofcolourful characters enhances the feature-filled gameplay which can potentially see players win a maximum of 8,850x their stake.

Stakelogic invites players to enjoy the thrill of the Super Wheel™ once again with the launch of the Big Cash Super Wheel™ slot. From the moment Big Cash Super Wheel™ loads up, it is clear this isn’t your typical online slot. The title puts a unique spin on the standard game grid, using a 2x3x4x5x6 reel shape with a connected ways win system to captivate audiences, while also offering wins of up to 5,000x their stake.

Inspired Entertainment, Inc. in partnership with William Hill announces the launch of William Hill Vegas Gold Cash Freespins™. This bespoke game combines renowned William Hill Vegas imagery with the engaging mechanics of Inspired’s popular Gold Cash Freespins theme.

Nolimit City is back behind bars with San Quentin 2: Death Row. It’s been nearly 4 years since the OG San Quentin xWays® escaped into the world, and the fans have been hungry for more ever since. Well, the wait is over. It’s time to do hard time… again.

Thunderkick has launched The Gunman of Goldwood, the latest addition to its distinctive product portfolio that places players at the heart of a duel on the American frontier. The titular Gunman is the game’s highest-paying symbol, surrounded by revolvers, knives, and whiskey bottles.

Players can expect ghosts, ghouls and big wins in Boo, the frightening new slot from Big Time Gaming set to hit operator game lobbies in time for Halloween. Only the bravest of players will dare to gather around as the reels spin amidst the haunting air, conjuring excitement with every ghostly apparition. Spines will tingle as each winning symbol triggers a hair-raising reaction that promises to put players on the edge of their seats.

Everygame Casino‘s new Clue Chronicles: Mirror Mansion is a high-stakes whodunit with a Reel Copy feature and a choice of up to four modes for its Free Games bonus round. In the new Clue Chronicles: Mirror Mansion, players enter the world of candlesticks, daggers, and clues to solve the mystery of Mirror Mansion and spin their way to stacks of cash.

 

Play’n GO dares players to brave the inferno and uncover untold treasures in the newest slot adventure, Kingdom Below. Set in the blistering heart of Hell, Kingdom Below challenges players to join Ignis, the fearsome ruler of the underworld, in a quest for mystery prizes and hidden treasures. In this treacherous 5×4 grid slot, the line between danger and reward blurs, offering thrill-seekers a chance to face the flames and emerge victorious with the spoils of the inferno.

 

 

Spinomenal has enhanced its Wildlife Slot Series with the release of Buffalo Rampage Hold & Hit. This latest title from Spinomenal is set across a vast landscape that stretches along a rugged tapestry of towering mountains and sweeping plains. The medium symbols include an Eagle, Black Bear, Wolf, and Big Cat. A powerful Buffalo represents the Wild and three or more pay when followed by a free spin or a bonus symbol. The Wild substitutes for any symbol except free spins and bonus symbols.

 

Evoplay is taking players to the Colosseum in its new slot Chained Fighters, where wilds unlock the key to big wins. With a backdrop of Ancient Rome, the 5×4 slot sees wilds land in stacks of up to four per reel to boost reward potential in the base game whilst multi-coloured gladiators make up the high-paying symbols.

Booming Games’ latest slot title sets the gold standard with its gilded gameplay and shimmering big win potential. Gold Gold Gold 5000 is the follow-up to the hugely popular Gold Gold Gold, but with an even bigger max win potential. Gold Gold Gold 5000 is set across five reels and three rows with 20 paylines active in the base game.

Playson marks the eagerly anticipated return of its iconic jester in Pink Joker: Hold and Win, offering a host of in-game jackpots, a special Pile of Gold feature and a lavish Bonus Game offering Stacked Multipliers. Donning a deep pink outfit in Playson’s refreshing take on its player-favourite Hold and Win series, the joker unleashes a thrilling adventure on the 3×3 matrix, accompanied by a feast of classic fruit, electric and jackpot-style coin symbols.

Blueprint Gaming’s player-favourite gorilla marks his comeback in style through the company’s latest release King Kong Cash™: Even Bigger Bananas 2, offering slot enthusiasts a host of new features to explore. The 4,096 ways to win slot sees the notorious Kong take centre stage on the 6×4 grid, accompanied by fellow jungle inhabitants and a series of specially themed-bonus icons.

CryptoSlots proudly announces the launch of its latest title, Spartan Conquest, inspired by the heroic Spartan warriors of Ancient Greece. This cutting-edge Mega Matrix 5×4 video slot with 28 paylines is the first on CryptoSlots to introduce Colossal Symbols. Players can take advantage of enticing deposit bonuses until October 4. In Spartan Conquest, players can embark on a journey through ancient battlefields, where epic symbols such as war elephants, Spartan helmets, shields and crossed swords populate the reels.

The new release from MGA Games will take players to the top of Mount Olympus to accompany the mighty Zeus, king of the gods. This new 5×3 game with 25 prize lines also features an epic soundtrack that will immerse the player in a divine atmosphere as the reels spin and fortune is unleashed. The themed symbols on the reels are inspired by the myths of classical Greece.

TaDa Gaming is dishing out the treats with new release Lucky Doggy. Wilds, Scatters, Multipliers and generous Free Spins are further enhanced with a superb bonus game in this six rows, five reels, 50 fixed paylines slot. There are two Scatters in Lucky Doggy. The Bonus Scatter can only appear on reels two and three and the Gamble Scatter on reel four.

Would you dare to summon the most terrifying of Egyptian plagues? That is exactly what’s being asked of players in Fantasma Games’ latest blockbuster slot, Shadow Summoner Egypt, already showing outstanding player engagement KPIs from its initial limited market release. Shadow Summoner Egypt is scheduled for general market release in the very near future.

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