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Online Gambling Market to Touch USD 158.20 Billion by 2028; Soaring Popularity of Virtual Gaming Platforms to Catalyze Market Growth: Fortune Business Insights™



Quick Adoption of Online Gambling amid COVID-19 to Boost the Market
The global health and economic crisis triggered by the COVID-19 pandemic forced governments in several countries to impose strict lockdowns and social distancing measures. Companies rapidly adopted remote working models, leading to huge portions of working populations working from home. With most non-essential services and places, including casinos, being closed down, gamers and gamblers have swiftly shifted to virtual platforms, boosting the online gambling market growth in the process. For example, an article published by New York University revealed that digital gambling platforms have gained speedy momentum in Canada after the coronavirus broke out. In Australia, according to a report by Concordia University, Canada, spending on online casinos rose sharply by 67% in April 2020. The coronavirus pandemic has, thus, proved favorable for this market, enabling it to register a healthy CAGR of 11.2% and reach a value of USD 74.17 billion in 2021.
Market Segments
Based on type, the market has been classified into sports betting, casinos, poker, lottery, bingo, and others, with the lottery segment holding a share of 15.1% in the global market and a share of 15.4% in the UK market in 2020.
On the basis of devices, the market segments include desktop, mobile, and others. By region, the market has been divided into North America, Europe, Asia Pacific, the Middle East & Africa, and South America.
Highlights of the Report
The report offers a granular examination of the various factors shaping the growth trajectory of the market, as well as a holistic analysis of the hindrances obstructing the market. Furthermore, a microscopic study of the regional and competitive dynamics influencing the market has also been provided in the report, along with an in-depth assessment of the individual market segments. The insights contained in the report are based on industry-leading research conducted through primary, secondary, and tertiary sources.
Driving Factor
Introduction of Sophisticated Technologies in Virtual Gambling to Fuel the Market
Advanced, intelligent technologies, such as artificial intelligence (AI) and blockchain, are being increasingly employed by online gambling platforms to ensure a secure and safe space for enthusiasts. Heralding this trend are startups that are developing and offering novel gambling platforms powered by smart technologies. For example, Edgeless, which was started in 2018, became the first Ethereum-based virtual casino that uses distributed ledger technology to ensure payouts. Similarly, Tombola is a popular lottery and gambling platform driven by cryptocurrency and other blockchain-enabled tools. Another example is the Canada-based startup, Quarter4, which leverages AI to offer simulations, content, and predictions for sports bettors. The incorporation of new-age solutions in digital gambling is, thus, opening new pathways of development for this market.
Regional Insights
Europe to Headline the Global Market, Forecasts Fortune Business Insights
Europe is expected to dictate the online gambling market share during the forecast period on account of the heavy investments being made by sports enthusiasts across the continent in online sports betting. Moreover, a healthy betting culture in Europe will further bolster the prospects of the market in the region. In 2020, the Europe market size stood at USD 30.92 billion.
The presence of secure connectivity infrastructure and strong gambling regulations will propel North America in the second-leading position in the market in terms of revenue generation. On the other hand, growing investments in online gambling in South America, driven by regulations in Colombia and Argentina, are anticipated to speed up the expansion of the market in this region.
Competitive Landscape
Key Players to Strengthen Businesses through Innovative Collaborations
With online gaming picking up pace amid the COVID-19 pandemic, key players in this market are entering into strategic collaborations with gambling industry giants to deepen their market footprint. These companies are engaging in developing innovative online gambling platforms to attract gamblers and gain momentum in this rapidly evolving market space.
Industry Developments:
- December 2020: BetMGM launched the BetMGM Casino in Pennsylvania, with an aim to bring its online gambling portfolio to players in the state. The platform will offer sophisticated mobile casino games, which will be available on iOS, Android, and desktops.
- February 2020: CBS Sports and William Hill inked a deal under which William Hill will become the exclusive provider of Wagering Data and Sports Book across all CBS Sports platforms. The partnership will integrate sports betting, media, and technology to enhance fan engagement.
List of Key Players Covered in this Market Report:
- Slots Heaven Casino (Slots Heaven Casino)
- Sky Betting & Gaming (Leeds, United Kingdom)
- SPIN Casino (Canada)
- DraftKings Inc. (Massachusetts, United States)
- Betfred (Warrington, United Kingdom)
- BetAmerica (California, United States)
- LeoVegas AB (Stockholm, Sweden)
- Betsson AB (Stockholm, Sweden)
- StarsGroup.com (Ontario, Canada)
- Kindred Group Plc. (Valletta, Malta)
- Mansion Casino (Gibraltar)
- Evolution Gaming AB (British Columbia, Canada)
- Scientific Games Corporation (Nevada, United States)
- Buffalo Partners (New York, United States)
- bet-at-home.com AG (Germany)
- 888 Holdings PLC (Gibraltar)
- Bet365 (Stoke-on-Trent, United Kingdom)
- Flutter Entertainment Plc. (Dublin, Ireland)
- William Hill Plc. (London, United Kingdom)
- Entain plc (GVC Holdings Plc.) (Douglas, Isle of Man)

Latest News
Esports organisation G2 returns to Kings League Germany with G2 FC, building on a groundbreaking debut
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- G2, one of the world’s leading global esports and entertainment brands, is back in Kings League Germany for its second season
- G2 FC, the football team created by G2, finished 3rd in Kings League Germany in its debut season and qualified for the Kings League World Cup
- G2’s competitive DNA, innovation, and storytelling has made them the number 1 supported esports team by German fans, with 46.33% naming the team their favourite, according to recent findings from Esports Bund Deutschland
- Season 2 brings back leadership with Ron Stublla as Team Manager and Malik Hadziavdic as Head Coach, building on the strong foundation established in Season 1
- New presidents for 2026 – Mohammed ‘MoAuba’ Harkous – professional EAFC player (World Championship winner and 5x German champion) and Konygebony – German lifestyle influencer and rapper
- By bridging traditional football and esports, G2 FC continues to expand the boundaries of sports entertainment and engage audiences across platforms and generations
G2, one of the world’s leading esports and entertainment brands, has announced the return of its football team, G2 FC, to Kings League Germany for its second season. The team officially kicked off the season on October 12th, building on a debut that saw them finish 3rd in the league, qualify for the Kings League World Cup and were the second most watched team in Germany (via Esports Charts). Quickly winning over fans across Germany, G2 FC blends high-level performance, innovation, and storytelling to deliver a unique football and esports experience.
Kings League Germany officially launched its second season on October 12, 2025, in Cologne with an event announcing the new rosters and pro kits for teams competing in the tournament. Part of the global 7-a-side Kings League, founded in 2022 by former FC Barcelona and Spanish national team player Gerard Piqué, the German league features two groups of four teams competing throughout October and November at MMC Studios Cologne, culminating in the Final Four on November 15. The German Kings League Cup winner will advance to the European Final in Berlin on November 22, facing teams from Spain and Italy at the Velodrom.
This season, G2 FC returns with continuity, tactical expertise, and renewed energy as it enters its second season. The team continues to showcase G2’s commitment to innovation and cross-cultural sports experiences, providing a platform to merge traditional football with esports and entertainment. By engaging fans across live and digital channels and exploring new media genres and formats, G2 FC is helping position Kings League as the future of sports entertainment, where esports meets football.
G2 FC is bringing back Team Manager Ron Stublla, whose background in Sports Management and experience in the Youth Bundesliga provide strong leadership on and off the pitch, alongside Head Coach Malik Hadziavdic, a former member of the German National Futsal team and player for FC Liria Berlin in the Futsal Bundesliga, who combines tactical knowledge with hands-on playing experience. The presidents for the club have changed, however, and G2 FC welcomes Mohammed ‘MoAuba’ Harkous, a professional EAFC player who’s a World Championship winner and 5x German champion, and Konygebony, a German lifestyle influencer and rapper. Tarik Haadziavdic, Kevin Moreira, Ahmed Omeirat and Cihan Ucar return to the squad for another season alongside a line-up of exciting new players that qualified for the team after a series of trials in Berlin.
2025 marks G2’s 10-year anniversary, highlighting a decade of growth into a global esports powerhouse with teams across multiple regions and long-standing partnerships with brands such as Mastercard, Red Bull, Ralph Lauren, Jägermeister and Herman Miller. Expansion into traditional sports remains a key pillar for G2, and its strong connection to fans is clear, with 46.33% of German esports fans naming G2 their favourite team. This connection drives its approach in Kings League, offering a fresh way to experience football by blending sport, entertainment, and digital innovation while bringing competitive excellence, creativity, and a fan-first mindset to engage the next generation of sports fans.
Alban Dechelotte, CEO of G2, comments: “Our debut season in Kings League Germany demonstrated the potential of combining esports and traditional sports. For Season 2, we are focused on delivering new content, connecting with fans in innovative ways, and pushing the boundaries of what sports entertainment can achieve. G2 FC perfectly aligns to our long-term vision of blending competitive performance with storytelling and digital innovation for the next generation of sports fans.”
G2 FC’s return reinforces the organisation’s commitment to redefining sports and esports. With returning leadership, fresh talent, dynamic content, and a passionate fanbase, the team is ready to make Season 2 its most exciting chapter yet.
The post Esports organisation G2 returns to Kings League Germany with G2 FC, building on a groundbreaking debut appeared first on European Gaming Industry News.
Latest News
PARIMATCH REVEALS ACTION-PACKED NEW UFC AD CAMPAIGN
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Featuring cinematic storytelling and powerful visuals, the content reinforces Parimatch’s passion for pushing boundaries alongside UFC
Parimatch’s latest campaign brings cinematic flair and raw intensity to the screen, capturing the emotion and energy required to compete in the world’s premier mixed martial arts organisation. The campaign builds on major sports partnerships that have made Parimatch a global backer of professional sports, with a strong presence across Asia and the MENA regions. Released ahead of UFC 321: ASPINALL vs GANE, it sets the tone for what promises to be an unforgettable event.
The innovative campaign labelled “Get Closer. Feel Everything” redefines fan connection, bringing audiences closer than ever to the intensity of the Octagon®. Raw energy. Elite strikes. Heart-stopping moments. Experience what TV screens can never capture.
“UFC has always been personal – first for me, then for Parimatch,” said Sergey Portnov, CEO of Parimatch. “I grew up dreaming of becoming a pro fighter, training Muay Thai twice a day to the extreme. That passion never left me, and it evolved into years of partnership with the UFC. As someone who lives and breathes combat sports, I know fight fans want more than watching through screens – they want to feel the cage shake, to experience raw, unfiltered access to the Octagon®. This is only the beginning. Campaigns like this will drive our fan engagement strategy as we expand into new regions and strengthen our global presence.
Video: youtube.com/watch?v=T-fTXXrkwCY
Beyond the Screen: Where Real UFC Lives
Most fans watch fights through a screen and miss the thunderous roar of the crowd, the powerful force behind every strike, and the electric tension that fills inside the arena – now Parimatch is changing the game entirely. The campaign delivers cinematic-quality content that brings viewers closer to the Octagon® for every jaw-dropping knockout, lightning-fast dodge, and emotional victory celebration.
The high-octane video captures:
- Recreations of UFC events, showcasing the raw power and precision that makes champions
- Unfiltered athlete emotions – from the focused intensity before the fight to the explosive celebrations after victory
- Crowd energy that makes your pulse race and adrenaline surge
- Music-synced editing that amplifies every moment of impact and triumph
The post PARIMATCH REVEALS ACTION-PACKED NEW UFC AD CAMPAIGN appeared first on European Gaming Industry News.
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RTG Announces Evive Australia as the First Innovation to Take the Stage at Pitch!
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Regulating the Game (RTG) has announced Evive Australia as the first innovation to take the stage at Pitch! – part of the annual RTG gathering in Sydney in March.
The event will take place at the famous Sydney Opera House on 9 March 2026, as part of the sixth edition of the international regulatory and industry conference.
Evive is an app designed to help people change how they play or seek support for gambling harms. Created by Sam DeMello, a tech specialist drawing on his lived experience of gambling harm, and supported by Jay Robinson, a safer-gambling expert with over two decades of harm-minimisation and prevention experience, Evive Australia aims to deliver personalised tools, resources and pathways for anyone seeking to reduce risk or access help.
“Evive brings together real-world experience, clinical expertise and technology to create an accessible and credible platform for change. Pitch! was conceived to spotlight exactly these kinds of innovations – ideas that challenge convention, improve safeguards and reimagine the future of regulation and industry practice,” said Paul Newson, Principal at Vanguard Overwatch and founder of Regulating the Game.
“Evive isn’t just another app, it’s a bridge between lived experience, behavioral science and practical support. It shows that compliance and compassion can coexist, and when they do, everyone benefits. The app gives regulators and operators confidence in credible harm reduction tools, while giving people a safe, stigma free path to change,” Robinson said.
The post RTG Announces Evive Australia as the First Innovation to Take the Stage at Pitch! appeared first on European Gaming Industry News.
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