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SBC Digital Italy to deliver timely assessment of Italian market opportunities

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SBC Digital Italy to deliver timely assessment of Italian market opportunities
SBC Digital Italy to deliver timely assessment of Italian market opportunitiesReading Time: 2 minutes

 

This week’s SBC Digital Italy conference and exhibition is set to deliver a timely and in-depth analysis of the latest developments in one of Europe’s largest betting and gaming markets. 

The online event on Wednesday 17 February will bring together 750 executives from the Italian gambling industry to exchange ideas about the future of the sector at this time of both great uncertainty and great opportunity.

Italy’s popular retail betting outlets and slots halls continue to take a huge financial hit from enforced Coronavirus-related closures, while the change of government and the tough regulatory regime has created further doubts about the prospects for operators.

However, the online sector has provided a reason to believe that the Italian market continues to offer significant growth opportunities, as a surge in the popularity of igaming led a 45% increase in online GGR in 2020. 

The agenda for SBC Digital Italy focuses on tackling the challenges faced by the industry, as well as how to build on the current favourable conditions for online gaming and achieve long-term success.

Pietro Lechiara, Betsson Group’s Managing Director Italy and a speaker at the event, said: “The online gaming industry is undergoing a deep and most interesting transformation. At SBC Digital Italy you can learn about this transformation from the players who are driving this change.”

The agenda includes panels dedicated to regulation and the prospect of further legislation being introduced, the igaming opportunity, adapting slots to the Italian audience, and effective marketing strategies within the current advertising restrictions.  

There is also a fireside chat about the future of the industry in Italy with Fabio Schiavolin (CEO, SNAITECH) and Quirino Mancini (Partner, Tonucci & Partners), who are just two of the 25 high-level Italian market experts taking part in the conference.

The other senior executives and specialists on the speaker line-up include Carlo Di Maio (MD Betting Division, Gamenet Group), Alexander Martin (CEO, SKS365), Marco Castaldo (CEO, Microgame & Director for Betting & Online Gaming, ASTRO), Ludovico Calvi (Board Director, Lottomatica Betting Ltd & President, GLMS), Alessandro Grasso (COO, E-Play24), Natalie Berenato (Head of Online Marketing, Olybet Italia), and Cristiano Azzolini Di Maggio (Head of Casino, Signorbet.it).

Rasmus Sojmark, Founder and CEO of SBC, said: “We’re excited to be hosting our first event fully dedicated to Italy, which continues to be one of the most important markets for the European betting and gaming industry. 

“It is also a highly complex market, which is in the midst of the transition that so many industries have had to face, as customers increasingly move online. The situation is further complicated by regulatory and COVID-related challenges, but our expert panelists will provide more clarity on the future direction of the industry and a host of valuable ideas about the best emerging opportunities for operators and suppliers.” 

In addition to the panel sessions, delegates can take in market commentaries on payments, virtual sports, and esports from Mark Sperring (Head Of Sales and Account Management, MuchBetter), Giuseppe Donato (Country Manager Italy, Kiron Interactive), and Paolo Cisaria (General Manager & CRO, Mkers Srl) respectively. 

The interactive product display area will allow attendees to connect with suppliers and media brands with offerings tailored to the Italian market, while there will be a further chance to meet new business contacts in a networking roundtable hosted by Alessio Crisantemi, Direttore Responsabile of GiocoNews.

For further information about the event and to register for free, please visit the official SBC Digital Italy website.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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QTech Games fields more elite content with Popiplay

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Emerging-markets leader expands its offering with a fresh portfolio from the ascendant Scandinavian studio

QTech Games, the leading game aggregator for emerging markets, has maintained the strong momentum in its deal-flow, thanks to its latest integration with Popiplay, an emerging force in high-level slots entertainment.

Integrating content from one of the more innovative and creative online slots providers adds yet more muscle to QTech Games’ burgeoning platform, which is taking the widest range of online games to emerging territories with established names, sitting alongside the industry’s most exciting up-and-coming providers.

Popiplay slot designs are recognised for a more modern approach – being streamer-focused, crypto-ready and high roller-friendly – while also showcasing special features (like Bonus Buy, and Chance 2x and 3x options) that elevate the player experience and deepen engagement. These features are in evidence across an array of popular titles, including new releases such as Fruit Empire and Jellyens X, which eloquently demonstrate Popiplay’s eclectic range of hit slots.

The agreement organically broadens Popiplay’s global scope, targeting emerging markets and creating new revenue streams. As the fastest-growing aggregator over the past few years, QTech’s platform offers the most expansive gaming portfolio around, localised for each region, retention and marketing tools, and 24/7 local-language support.

Philip Doftvik, QTech Games’ CEO, said: “We’re excited to add Popiplay to our growing ranks. They are now coupling modern player demands to their existing cutting-edge mechanics, offering global operators varied content with which to captivate and retain the end user. And by combining unique maths modelling, which spans the volatility spectrum, with twists on conventional narratives, these games will foster some truly engaging gameplay for fresh cohorts of QTech players. Indeed, it’s been rewarding to see how Popiplay invariably seek to redefine the existing ecosystem and reimagine more traditional gaming experiences with each play. We look forward to watching how these games perform in regions which, in many cases, break new ground for Popiplay.”

Almir Kudic, CCO of Popiplay, added: “Through this partnership, Popiplay’s portfolio of dynamic slot games has been seamlessly integrated into QTech’s dominant aggregation platform for emerging markets, opening up a new network of partners and players worldwide for us. We can’t wait to see what the reception is. Through our combined commitment to collaboration and innovation, we can continue to work together to tailor the content for truly localised games that drive enhanced engagement and interest across a diverse and ever-changing slots landscape.

“At Popiplay, we firmly believe that our trademark creativity drives innovation. So, we’re committed to raising the bar in the igaming sector and pushing the boundaries of how these games look and feel. And this partnership with QTech constitutes a great opportunity to extend our product distribution across new territories and deliver our games to a range of top-tier partners.”

The post QTech Games fields more elite content with Popiplay appeared first on European Gaming Industry News.

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GLI Grows Stronger and Bigger in Melbourne with New Lab Location

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Gaming Laboratories International (GLI) has had a robust presence in Melbourne since it opened the lab in 2007. The company and its presence in Melbourne is stronger and bigger now that GLI has moved to a new lab location in the city.

The move was necessitated by GLI’s continually growing operations, and the upgrade to a larger facility in South Melbourne physically positions GLI even closer to many of its customers. GLI also operates labs in Adelaide and Syndey.

GLI’s Melbourne lab offers a full suite of services including:

• iGaming and Land-based Testing

• Casino Management Systems (CMS) Testing

• Interoperability Testing

• Quality Assurance

• Compliance

“We are excited about this next chapter as it strengthens our ability to meet our clients’ continually evolving needs. With these expert teams working together under one roof, we are better positioned to than ever to deliver comprehensive solutions for today’s gaming industry,” said Richard Howarth, Chief Business Officer – APAC.

The post GLI Grows Stronger and Bigger in Melbourne with New Lab Location appeared first on European Gaming Industry News.

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TaDa Gaming Spins Spellbinding Gaming in 3 Witch’s Lamp

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TaDa Gaming, has added some dark magic to its TriLuck slots series with its five reels, three rows and 50 fixed paylines new game, 3 Witch’s Lamp.

Green, Purple and Blue Potion Pot Scatters can trigger the bonus game’s free spins, five fixed jackpots, ignite coins for wins and increase the bonus prizes.

Spellbooks, rings, candles and Witch Stacked Wilds in the main game reinforce the bewitching theme, while 97% RTP and 3000x max win make the magic irresistible to all levels of players.

Set in the eerie castle tower, three luminous potions bubble away in a riot of colour above the grid. Using TaDa’s ‘three pots’ mechanism to maximum effect, the Green, Purple and Blue Pot Scatters each have unique magic to deliver in the bonus feature and when they combine their power, the magic goes off the scale.

Each pot brings a different bonus: the Blue Potion ‘Win Up’ Pot will ignite a random coin symbol on the board to increase the value with each spin; the Green Potion ‘Award All’ Pot will randomly increase the bonus for all the gold coin symbols on the board; while the high impact Purple ‘Jackpot Reel Up’ Pot will transform into jackpot symbols for Mini (5x), Minor (10x), Major (30x), Grand (100x) and the Witch’s Grand Jackpot of 1000x. Prizes are dynamically based on the triggering bet value.

When the Purple ‘Jackpot Reel Up’ bonus game is triggered, a new screen opens with an expanded 6×5 grid. Only blank positions, Purple Potion Pots and gold coin symbols will appear.

Three further respins are given for each symbol and the relevant jackpot counters light up as each jackpot value is applied. The first jackpot counter to show three lights will pay out. Any other jackpot counter lights will remain in place as the bonus game will continue until there are no more free spins and the jackpots can be won multiple times.

With a supernaturally eerie soundtrack, polished visuals and impressive details, 3 Witch’s Lamp delivers an atmospheric and evocative gaming experience.

Sean Liu, Director of Product Management at TaDa Gaming, said: “3 Witch’s Lamp is an impressive addition to our very popular triple pots series. We are delighted to deliver this beautiful game supported with immersive mechanics and potentially generous prizes in time for a very happy Halloween for our players.”

The post TaDa Gaming Spins Spellbinding Gaming in 3 Witch’s Lamp appeared first on European Gaming Industry News.

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