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Finland Stops Anonymous Gambling

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In the gambling world, Finland is a peculiar and somewhat contradictory country. On the other hand, the government wants to restrict gambling as much as possible and at the same time, there are things that seem to be much looser than in many other parts of Europe and even the entire world.

If you have ever visited this beautiful country in the North, you might have spotted something very strange in the grocery stores, gas stations, and kiosks. As reported on our site earlier, there are slot machines everywhere! This is something that the majority of other Nordic countries, for instance, are not providing their citizens with.

Finland, even though its government and the monopolized gambling company Veikkaus are being criticized for having slot machines everywhere, is not taking them out. What the government is doing is stopping anonymous gambling that has been so far possible in these slot machines located in stores and gas stations.

What Will Actually Change?

According to the renowned Finnish Casino Portal, Laatukasinot, there are many changes coming. By the year 2023 the government of Finland, alongside Veikkaus, is planning to move all gambling-related actions for something that can be done only via identification. This has been the case already in the majority of European online casinos, and now also Veikkaus is seeing the relevance of doing so.

Starting from January 2021, Finnish players at stores, kiosks and gas stations have not had the opportunity to play without identification first. The identification is now mandatory. For that one needs a Veikkaus customership, a credit card related to the player account or a Veikkaus app.

 

Veikkaus itself estimates that having player identification at slot machines and all gambling-related services will reduce the amount of playing. On the other hand, nothing says this will have any effect on the players with serious gambling problems.

Also, when looking at the latest trends in the gambling industry, Finland’s decision to tie identification to player accounts and customership seems something that might be too little too late. Veikkaus now requires everyone to register and play with their ID cards, on another note online no account casinos are on the rise!

 

Other Plans the Finnish Government is Moving Forward With

Mandatory identification is not the only thing Finns are going to have to get used to. Indeed, there are other regulations for the Finnish gambling markets as well. The current government, led by prime minister Sanna Marin (SDP) is investigating whether it could in the future force payment blocks. This means that if the bill passes, the Finnish players would no longer be able to play online casinos outside of Finland.

There are already examples in Europe of these types of payment blocks. So far the results have in many cases not been what the governments have wished for. Gamblers are finding new ways to go around the blocks, and this might very well happen in Finland, also. iGaming professionals have already suggested that in the future Finnish players will most likely just start using e-wallets and foreign bank accounts.

 

With an experience of over 8 years in the online gambling industry, as an affiliate, later affiliate manager and consultant, I consider myself a veteran of the industry and can guarantee that you will be served with the most accurate information.

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Relum Appoints New Head of International Relations to Strengthen Global Presence

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Relum has welcomed a new Head of International Relations to guide its global strategy and strengthen the company’s international presence.

Relum, an advanced casino engine provider, is proud to announce the appointment of Anna Kiselova as its new Head of International Relations. With over five years of experience in the iGaming industry, including key leadership positions, Anna brings extensive expertise in building strategic partnerships and advancing global collaborations.

In her new role, Anna will focus on expanding Relum’s international presence, strengthening relationships with partners, and supporting the company’s growth strategy across multiple markets.

Anna Kiselova, the newly appointed Head of International Relations at Relum, commented: “I’m genuinely excited to join Relum and contribute to something that feels dynamic and full of possibility. In my new role, I want to focus on partnerships that go beyond transactions – relationships built on trust, openness, and shared goals. I believe that’s the foundation of meaningful, sustainable growth, and I look forward to seeing what we can achieve together.”

Edmond Ghulyan, Chief Executive Officer at Relum, added: “We are proud to welcome Anna Kiselova to our leadership team. Her appointment marks a significant step in Relum’s international growth journey. Anna’s strategic perspective and extensive industry experience will help us deepen partnerships, explore new opportunities, and strengthen Relum’s standing as a trusted global technology provider.”

This appointment underscores Relum’s commitment to expanding its international footprint and building a stronger, more connected network of partners through innovation and collaboration.

The post Relum Appoints New Head of International Relations to Strengthen Global Presence appeared first on European Gaming Industry News.

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EEGS Webinar on Engaging Gen Z – Insights from Ana D’Arrigo

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On October 15th, EEGS hosted a dynamic webinar titled “Winning over Gen Z: How to Engage the Next Generation of Players”, featuring renowned speaker Ana D’Arrigo. This session marked the first webinar since the summer break and was highly anticipated.

The webinar was a practical, experience-based discussion, enriched with real-world examples from leading companies. Ana shared valuable insights drawn from her personal experience, offering attendees actionable strategies to connect with the elusive Gen Z audience.

The session commenced with a thorough exploration of “Who are Gen Z?” – the first digital natives, highly tech-savvy, and increasingly challenging to target through traditional marketing. Ana highlighted that Gen Z-ers are distinct: they prioritize authenticity, lead with purpose, express themselves creatively, value transparency, are entrepreneurial, and driven by their values. Despite having short attention spans, they engage deeply when content resonates with them.

A key takeaway from the webinar was the shift needed in marketing approaches: “To win Gen Z, stop marketing to them – start creating with them,” a powerful insight echoed by ChatGPT and emphasized by Ana. Instead of mass marketing, personalized, authentic content that involves Gen Z in the creation process is essential.

Further, Ana discussed the future of marketing to Gen Z, emphasizing ongoing engagement and authenticity. She actively engaged with the audience, responding to intriguing questions and fostering a lively discussion.

If you’ve missed the session don’t worry! You can watch it on demand now HERE

The post EEGS Webinar on Engaging Gen Z – Insights from Ana D’Arrigo appeared first on European Gaming Industry News.

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ELA Games in Rome: Studio to Showcase New Titles & Plans at the SiGMA Europe Summit

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ELA Games is set to attend the SiGMA Europe Summit in Rome from 3 – 6 November. The event gathers global iGaming leaders to discuss innovations, future technologies, and rising companies.

Representing ELA Games will be:

  • Yaroslav Soloshenko, Head of Business Development
  • Peter Vonarshenko, Senior Business Development Manager

They will reveal the studio’s latest titles, such as the festive Witches’ Book, high-energy Piñatas Festival, and highly successful Buffalo Force, which experienced record growth statistics. Additionally, attendees will get a sneak peek into ELA Games’ upcoming title, Riches Express (30 October release), and other forthcoming plans.

Yaroslav and Peter will also unveil exciting new expansion plans in Greece and what that means for the studio’s future content developments.

Special Panel Appearance

On 4 November (11:30 – 12:10, Stage 3 | Affiliate Leaders), Yaroslav Soloshenko will take part in a special panel discussion titled “Battle for the Bottom Line: Does Product or Marketing Drive Growth?”

The session will bring together leading industry experts, from star streamers to product innovators, to explore the strategies that fuel player acquisition, retention, and revenue. Yaroslav will share his insights on ELA Games’ multifaceted approach to growth, including strategic game development and relevant marketing.

Yaroslav commented, “The conversation around strong product development versus marketing is always evolving. For ELA Games, true growth happens when the two work together. A great product generates stories and memories worth sharing, which is what we try to revolve our marketing strategies around. I look forward to sharing more in-depth insights at my panel discussion at the SiGMA Europe Summit.”

Meet ELA Games in Rome

Attendees can book a 1-on-1 meeting with Yaroslav and Peter to learn more about how diverse content can boost operator growth and keep players engaged for longer.

ELA Games’ standout titles, such as Buffalo Force, have been a driving growth factor, experiencing record engagement metrics in just 3 weeks. Operators can explore the studio’s diverse and ever-growing portfolio to discover more highly engaging content that players love.

Join the team at the SiGMA Europe Summit in Rome from 3 – 6 November.

Secure a meeting now — limited slots available!

The post ELA Games in Rome: Studio to Showcase New Titles & Plans at the SiGMA Europe Summit appeared first on European Gaming Industry News.

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