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Adverty enters next phase of growth and global expansion by focusing founder Niklas Bakos on product strategy and promoting Tobias Knutsson to CEO

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Adverty enters next phase of growth and global expansion by focusing founder Niklas Bakos on product strategy and promoting Tobias Knutsson to CEO
Adverty enters next phase of growth and global expansion by focusing founder Niklas Bakos on product strategy and promoting Tobias Knutsson to CEOReading Time: 3 minutes

 

Adverty AB (publ) announces the promotion of Tobias Knutsson to CEO, alongside the appointment of Thorbjörn Warin as Chief Supply Officer, with founder Niklas Bakos to focus on product strategy and development, as the leading in-game advertising specialist enters its next phase of growth and global expansion.

Adverty, the leading in-game platform for advertisers, agencies and game developers, prepares for the next phase of growth in the commercialization of its seamless in-game brand advertising platform, by expanding the management team to accelerate developments within product and sales.

Tobias Knutsson, currently Chief Commercial Officer, brings years of leadership, strategic sales and extensive business development experience to the role as CEO of Adverty. Previously Chief Commercial Officer at DanAds, and CEO at Strossle, where he was responsible for revenue optimisation at the fast-growing media tech company, he comments: “Adverty is taking the next step in its journey towards unlocking previously unreachable audiences and comprehensive monetization streams. I am beyond excited and can’t wait for this next stage on our journey and taking the reins as CEO.”

Adverty’s founder Niklas Bakos will now be able to focus on key areas within product strategy and development, as the company readies itself for further acceleration and expansion globally. He says: “We are at an exciting junction both industry and company wise and as a leader within the in-game advertising space we continue to push our boundaries to make sure what we build today is what the industry needs both now and tomorrow. My emphasized focus will allow me as a product-centric founder to fully work on short to long term product related strategies and developments – not only the soul of the company, but fundamental to our future success.

“We have been very impressed by Tobias’ qualities, leadership skills and his contribution to the management of the company, beyond his role in sales”, says Joachim Roos, Chairman of the Board of Directors. “This change of responsibilities is a great opportunity to avoid any disruption to the current business, while setting the scene for further growth, and for the company to mature.”

To accelerate further growth of its games portfolio, Adverty is hiring Thorbjörn Warin as Chief Supply Officer. Based in Finland, Warin was previously VP of Publishing EMEA at US based adtech company AdColony, where he worked closely with game publishers in the region. With over 15 years of experience from senior roles within the mobile industry, Warin is a mentor with the first European game development accelerator and advisor to one of India’s leading mobile F2P game developers, Cympl. He served as CMO of Helsinki-based game developer Grand Cru, and, prior to that, as Head of Marketing at Berlin-based game studio, Wooga. Warin will oversee growth on the supply side, by engaging more game developers to become part of Adverty’s seamless in-game advertising portfolio, and lead a diverse team of business developers across Adverty’s offices in London, Madrid and St Petersburg.

Warin comments: “I am excited to bring Adverty’s unique, seamless and unobtrusive ad offering to more game developers across the globe and help both smaller and larger publishers maximize their ad monetisation. Gaming is slowly becoming the next big thing for brands – Verizon is set to create a virtual Super Bowl stadium in Fortnite this year – and game developers have used traditional ad solutions for years already. Now we just need to connect the dots and introduce them to the new way of monetizing through brand advertising.”

Adverty is also expanding the team further with the hire of Olga Kazanski, based out of Russia, who will join Warin’s team as Director of Business Development. A strategic-minded specialist in gaming, she joins from ad tech company Mintegral, where she focused on publisher business development.

The news follows Adverty’s recent multi-patent grants in the US and partnership announcements with InMobi and Verizon Media, which enables the media giant’s wide range of partners and advertisers access to Adverty’s in-game ad solutions, in order to reach wider audiences within gaming.

Adverty is currently in the process of strengthening its demand-side team with a replacement to the Chief Commercial Officer position.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Stakelogic Live Casino Launches in Switzerland with 7melons.ch Deal

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Industry-leading content provider makes Swiss live casino debut with 7melons.ch

Swiss live casino enthusiasts will get their first taste of Stakelogic Live’s casino content thanks to an exciting new partnership with 7melons.ch.

Players at 7melons.ch will have full access to Stakelogic Live’s innovative live casino portfolio, which includes groundbreaking titles like Blackjack and Super Stake Blackjack and different Roulette types.

Stakelogic’s live casino output sets a gold standard within the industry. Games are broadcast live from purpose-built studios in Malta and the Netherlands using cutting-edge, high-definition streaming technology, ensuring a unique and immersive experience for players.

The developer already has a strong presence in Switzerland, with its slot selection enjoyed by players at several top casinos. This new strategic partnership with 7melons.ch, a hugely respected casino in the country, will allow it to introduce its live casino offering and cement its position as a must-have developer.

Neil Tanti, Senior Sales Manager at Stakelogic, said: Swiss players have always loved our slot content, and we decided now was the perfect time to introduce our live casino games to the country. 7melons.ch is renowned for its player-centric approach and brilliant platform, which makes it the ideal partner to work alongside for our live casino debut.

Players in Switzerland demand the best from their online casino experience, and our industry-leading software and creative approach to live casinos will fulfill this need.

Gerald Fineder, Head of Online Gaming at 7melons.ch, said: We have long been admirers of Stakelogic’s live casino output, and we can not wait to introduce it to our players. Live casino is a huge vertical for us, and we strive to offer our players the best of the best. Working alongside partners like Stakelogic Live, ensures we achieve this.

The post Stakelogic Live Casino Launches in Switzerland with 7melons.ch Deal appeared first on European Gaming Industry News.

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TapNation Fuses Mobile and Web3 with Industry Titans Arbitrum and Sequence

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In a ground-breaking move, TapNation, a leading mobile gaming publisher, announces its integration with giants Arbitrum and Sequence, bringing gold-standard blockchain technology to Monster Squad Rush and Cornhole League.

A Pioneering Step Into the Future of Mobile Gaming

Leading mobile publisher, TapNation is excited to announce a new integration with trailblazers Arbitrum and Sequence. This marks a significant milestone in TapNation’s journey, integrating Web3 features into two of its popular games, Monster Squad Rush and Cornhole League. This initiative underlines TapNation’s commitment to being at the forefront of the Web3 revolution in mobile gaming.

Following successful collaborations with The Sandbox and Immutable, TapNation continues to expand its Web3 commitment, showcasing its dedication to pioneering the integration of blockchain technologies in mobile gaming. The inclusion of Web3 features in Monster Squad Rush and Cornhole League not only enhances the gaming experience but also sets a new standard for innovation in the industry.

Integrating Web3 for Enhanced Gaming Experiences

TapNation, Arbitrum and Sequence are leveraging the unique capabilities of blockchain technology to offer gamers an unprecedented level of engagement and rewards. By integrating Web3 features into these games, players will have the opportunity to earn real-world assets through their gaming achievements, a move that is expected to revolutionize player engagement, growth and retention.

“By working with Arbitrum and Sequence, we’re not just integrating Web3 into our games, we are redefining what mobile gaming can be,” the Web3 Head for TapNation, Philippe Lenormand, said. “This collaboration is a testament to our commitment to innovation and our belief in the potential of Web3 to transform the gaming landscape.”

Sequence is renowned for its seamless, secure and cutting-edge solutions in Web3 gaming technology. As the leading developer platform to integrate Web3 into games, Sequence equips TapNation with the essential infrastructure required to effortlessly blend blockchain technology into its gaming experiences. This integration makes the unique benefits of TapNation’s strategy effortlessly accessible to players. Arbitrum, on the other hand, provides a high throughput and low cost blockchain that is leading the way with games studios like TapNation, who is looking to bring seamless Web3 experiences to the broader gaming audience.

A Future Focused on Seamless Integrations and Innovation

TapNation’s venture into Web3 gaming represents just the beginning of its plans to integrate blockchain technology across its portfolio. The company is dedicated to exploring new ways to enhance gaming experiences through Web3 elements, aiming to set new benchmarks for innovation and player satisfaction in the mobile gaming industry.

“We’re thrilled to collaborate with TapNation and bring the benefits of Web3 to a wider audience through Monster Squad Rush and Cornhole League,” the Head of Strategy and Partnerships for Sequence, Sam Barberie, said. “This partnership is a significant step forward in our mission to make blockchain technology accessible and enjoyable for everyone and TapNation’s proven success as a developer and publisher matches perfectly with our goals.”

“It is fantastic to see a leading games studio like TapNation adopt Web3 features with the view to enhance player experience in two of their leading products,” the Senior Gaming Partnerships Manager for Offchain Labs, David Bolger, said. “The combination of Sequence and Arbitrum will ensure this integration is seamless for the large audience that TapNation captivates.”

The post TapNation Fuses Mobile and Web3 with Industry Titans Arbitrum and Sequence appeared first on European Gaming Industry News.

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Sportradar and Oddin.gg ink AV betting agreement to elevate and expand esports reach

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Sportradar and Oddin.gg, an award-winning B2B betting-solutions provider for esports, today announced they have entered into a multi-year strategic partnership to offer audiovisual streaming of Oddin’s exclusive esports content to Sportradar’s betting operator clients around the world.

The deal will support Oddin.gg’s growth ambitions in the expanding global esports market, whose betting turnover was estimated to be €83 billion in 2023. It will extend the reach of Oddin.gg’s official competition content by leveraging Sportradar’s market leading position as an AV betting provider.

Sportradar’s global network of 900+ betting operator clients will benefit from the opportunity to offer greater volume and a wider variety of live streamed esports events to their customers, increasing opportunities for engagement with existing and new betting markets. The partnership also paves the way for future collaboration in other areas.

Oddin.gg holds the official rights to high-profile competitions including the newly released Counter Strike 2 (CS2) which Sportradar will distribute to sportsbooks through the company’s integrated streaming product, providing access to prominent competitions globally and enabling operators to offer exciting new content to their customers.

A number of prestigious competitions are featured in the partnership, including:

• PGL Copenhagen Major 2024, the first Major for the newly released Counter Strike 2;
• Dacha DOTA2 Qualifiers and Main Events;
• Dacha Counter Strike 2 Qualifiers and Main Events;
• Tipsport MCR 2024.

Patrick Mostboeck, SVP Fan Engagement, Sportradar said: “This agreement further strengthens Sportradar’s esports offering while supporting Oddin.gg in realising their growth plans through AV streaming for betting. Sportradar’s ultra-low latency audiovisual outputs, as well as our comprehensive Live Odds and real-time trading solutions, provide betting operators with the critical materials they need to commercialise the global, highly engaged esports fan base.”

Vlastimil Venclik, CEO and co-founder of Oddin.gg shared: “As the forefront innovator in the esports betting sector, Oddin.gg is embarking on a journey by aligning with Sportradar, a leader in the realm of sports data and content distribution. This partnership is not just a collaboration but a combination of distinct strengths, where Sportradar’s extensive and sophisticated video distribution capabilities are set to be the vehicle for our unparalleled esports odds and analytical insights. This strategic alliance aims to harness the best of both worlds, merging our profound expertise and nuanced understanding of the esports betting market with Sportradar’s wide-reaching video distribution.”

The post Sportradar and Oddin.gg ink AV betting agreement to elevate and expand esports reach appeared first on European Gaming Industry News.

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