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Harmful gambling and solutions: Kindred publishes its figures

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Harmful gambling and solutions: Kindred publishes its figures
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For many years, Kindred Group has pursued to providing a safe gambling experience, with the ambition that zero per cent of the revenue should come from harmful gambling by 2023. Kindred is the first gambling operator to report the share of revenue that is derived from harmful gambling. The figure will be shared together with a measurement of the efficiency of Kindred’s efforts to help detected customers regain control of their gambling. By providing these figures, Kindred wants to increase knowledge and transparency about the company’s sustainability work and contribute to a fact-based dialogue about harmful gambling with decision-makers and other stakeholders.

Providing a safe gambling experience is a central issue for Kindred Group, and approximately 98 per cent of the players on the company’s platforms gamble responsibly. As a next step in Kindred’s sustainability work, the company will from now on report the share of revenue that is derived from harmful gambling. The figure will be shared together with the achieved improvement effects from interventions that helps detected customers return to healthier gambling.

Global statistics from Kindred Group

Q4 2020

Share of gross winnings revenue from high-risk players

4.3 %

Improvement effect after interventions

75.7 %

“Our ambition is that zero per cent of our share of revenue should come from harmful gambling, which we have worked towards for several years. We constantly strive to become even better at identifying players that exhibit risky gambling behaviour and guide them back to healthier gambling habits. We want gambling to be simple and enjoyable for everyone. Reducing harmful gambling in society is a long-term process which requires a fact-based, open, and constructive dialogue, not least with decision-makers. We want to contribute to that. The most important thing decision-makers can do right now is to reduce the flight to unlicensed gambling operators, who fail to provide players with any safety measures whatsoever. The so called channelisation must increase.”, says Henrik Tjärnström, CEO Kindred Group.

Several years ago, Kindred developed a safer gambling programme to achieve the zero per cent ambition by 2023. Key elements include:

  • Increased precision: Quicker and more accurate identification of potentially harmful gambling.
  • Improve support tools: Encourage and lead players who exhibit risky behaviours back towards healthier gambling.
  • Clearer communication: Implement automated communication with players to ensure rapid intervention when needed.

“In order to evaluate our own sustainability work and to counteract harmful gambling, we continuously measure how our efforts contribute to healthier gambling together with how much of our revenue that comes from harmful gambling. We want to share these figures to increase the understanding of our long-term sustainability work and contribute to a safer gambling experience. Local market regulation is an important part to achieve this.”, continues Henrik Tjärnström.

Kindred’s figures on revenue from harmful gambling will be updated quarterly and published on Kindred Group’s website together with a measurement of the effectiveness of the sustainability work. To read more, visit: www.kindredgroup.com/zero.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Harmful gambling and solutions: Kindred publishes its figures

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Soft2Bet Invest Wins the “Outstanding Contribution to Gaming 2024” Award at SiGMA East Europe

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Soft2Bet is delighted to announce that its Soft2Bet Invest venture has won the Outstanding Contribution to Gaming 2024 award at this year’s SiGMA East Europe taking place this week in Budapest, Hungary.

The award celebrates executives and organisations that make significant impacts on the industry through technical innovation, advocacy or mentoring and investments. Winning the “Outstanding Contribution to Gaming 2024” award for this category is therefore fantastic recognition of Sof2Bet’s work and efforts in the field.

Soft2Bet Invest launched a €50m iGaming Innovation Fund to support innovative iGaming and casual gaming companies and provide financial and business support to entrepreneurs. It reaches across the corporate spectrum and is open to growth-stage and/or mature companies that are harnessing pioneering technologies in casual gaming, AI, traffic differentiators or behavioural-UX analytics.

Launched in 2024, Soft2Bet Invest has already attracted major interest from iGaming startups and visionaries wanting to innovate and revolutionise the sector. Its investment bracket ranges from €500K to €1m per individual project, with the investment strategy to be discussed on a case-by-case basis.

Martin Collins, Chief Business Development Officer at Soft2Bet, commented: “Winning this award is highly rewarding since we launched Soft2Bet Invest just this year. It shows the hunger there is among our industry peers for a specialist investment fund that can harness the energy within iGaming and turn entrepreneurial dreams into realities. Soft2Bet’s focus has always been innovation, of spirit, business and technology, and this award recognises those qualities. We’re truly delighted to have won it!”  

The post Soft2Bet Invest Wins the “Outstanding Contribution to Gaming 2024” Award at SiGMA East Europe appeared first on European Gaming Industry News.

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Tusk Casino Celebrates Trace’s R2.3 Million Jackpot Victory

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Tusk Casino proudly announces another thrilling win for one of its players, Trace, who secured an impressive R2.3 Million on the Secrets of Cleopatra slot, crafted by PG Soft. This notable win is proof of the exciting potential of Tusk Casino, supported by www.SouthAfricanCasinos.co.za, the leading online gambling guide for South African players.

Trace’s Winning Moment at Tusk Casino

Trace’s victory highlights the engaging and lucrative nature of Tusk Casino’s extensive game selection. Secrets of Cleopatra, renowned for its captivating gameplay, proved to be a game-changer for Trace. His winning journey began with SouthAfricanCasinos.co.za, South Africa’s top portal for mobile casinos and gambling insights, which has consistently guided players to secure and enjoyable online gambling experiences since 2003.

SouthAfricanCasinos.co.za: Gateway to Winning Opportunities

As a premier guide for mobile casinos enthusiasts, SouthAfricanCasinos.co.za has earned the trust of countless players. Trace, after his significant win, commented, “Coming across Tusk Casino thanks to SouthAfricanCasinos.co.za was a turning point.” His experience mirrors that of many others who have benefited from the platform’s professional advice and well-researched recommendations.

 

About Tusk Casino

With its sophisticated design and user-friendly interface, Tusk Casino features an extraordinary collection of over 3000 online slot games from renowned developers worldwide. This online casino is dedicated to offering an outstanding gaming experience, highlighted by its impressive free no deposit casino bonus offerings and extensive game variety. Licensed by the Government of Curacao, Tusk Casino promises a safe, engaging, and highly rewarding online gaming environment for all South African players.

A Bright Future for Online Gambling in South Africa

Thanks to the support from SouthAfricanCasinos.co.za, Tusk Casino reaffirms its position as a leading venue for safe and exciting online gaming. This partnership provides players with the most up-to-date information and prime gambling opportunities, ensuring a secure and enjoyable experience for all participants.

About SouthAfricanCasinos.co.za

SouthAfricanCasinos.co.za, South Africa’s largest and most reputable online casinos south africa  and gambling guide has been offering top-notch casino recommendations and detailed gambling insights for ZAR casino players since 2003. It remains a vital resource for players looking for secure, high-quality, and rewarding online gambling experiences.

Trace’s impressive win at Tusk Casino not only transforms his life but also underscores the exciting possibilities available through SouthAfricanCasinos.co.za and Tusk Casino, marking a significant moment in the South African online gambling landscape.

The post Tusk Casino Celebrates Trace’s R2.3 Million Jackpot Victory appeared first on European Gaming Industry News.

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Atlaslive Celebrates Multiple Nominations for EIGE 2024, Including Best Marketing Campaign

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Atlaslive, a B2B software provider delivering high-quality solutions for the iGaming industry, has been shortlisted in all four of its nominated categories for the upcoming European iGaming Excellence (EIGE) Awards 2024. This recognition underscores Atlaslive’s commitment to innovation, excellence, and leadership in the iGaming industry.

 

The nominations include:

  1. Best Marketing Campaign: Our rebranding campaign has been recognized for its strategic approach and impact, reflecting Atlaslive’s dynamic evolution and our continuous efforts to connect more deeply with our partners.
  2. Best eSports Betting Provider: This nomination highlights our cutting-edge eSports offerings, which are designed to meet the growing demand for immersive and reliable eSports betting experiences.
  3. Innovation in iGaming Technology: At Atlaslive, we thrive on challenges and excel in high-pressure, high-traffic moments. Our peak performance technology, which ensures seamless operations even during the most demanding periods, has earned us a spot in this category.
  4. Best iGaming Supplier: Being recognized as one of the leading suppliers in the iGaming industry is a testament to our comprehensive and scalable solutions, which continue to set new standards for reliability and excellence.

 

The final vote for the EIGE 2024 Awards will take place during the European Gaming Congress, held on October 15-16, 2024, in Warsaw. Atlaslive is proud to attend as an industry leader, contributing its expertise in two key panel discussions:

 

  • The Future of Esports: Opportunities and Challenges – October 15
  • Optimizing Sportsbook Operations for Enhanced Performance – October 16

Atlaslive’s CEO, Maxim Slobodyanyuk, commented, “Our success is built on a foundation of relentless innovation and a deep understanding of the iGaming landscape. Every solution we develop is designed with our partners’ growth and success in mind, ensuring they have the tools they need to thrive in a competitive market. These nominations validate our strategic direction and the trust our partners place in us. We’re not just reacting to industry trends; we’re actively shaping the future of iGaming. By staying ahead of technological advancements and continuously refining our offerings, we aim to lead the industry in delivering exceptional value. Our vision is clear: to be the go-to partner for businesses seeking not only cutting-edge technology but also a collaborative and forward-thinking approach to long-term success.”

Join Atlaslive as the company shares insights and shapes the future of iGaming.

The post Atlaslive Celebrates Multiple Nominations for EIGE 2024, Including Best Marketing Campaign appeared first on European Gaming Industry News.

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