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Dimitar Berbatov signs for JBO to continue his ambassadorial services

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Dimitar Berbatov signs for JBO to continue his ambassadorial services
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Bulgarian footballing legend embraces new rebrand from RB88 to JBO, a leading Asian eSportsbook and Sportsbook operator

Footballing icon Dimitar Berbatov has broken new ground by becoming the first official brand ambassador for JBO (Just Bet Online), the leading Asian sports betting operator.

Berbatov will spearhead this rebrand with a series of dedicated promotions and activations for the most renowned and progressive eSports and Sportsbook operator in Asia.

Regarded as perhaps the greatest Bulgarian footballer of all time, Berbatov’s engaging appeal and timeless track-record of on-field ingenuity matches perfectly with JBO’s own inventive brand values. Having played for many of the world’s most storied football teams – notably Manchester United, Tottenham Hotspur, Bayer Leverkusen, Fulham and Monaco – Berbatov instantly connects with football fan-bases worldwide.

JBO prides itself on a rich heritage in football and international sports, with a sponsorship portfolio to match. Having successfully worked with Bologna FC in Serie A, and secured the title sponsorship of the Dota 2 eSports event at the JBO Asian Masters League, JBO is now also the official betting of Olympique de Marseille in France’s Ligue 1. Away from Europe, this established brand is also partnering with VICI Gaming, the biggest eSports organization in China.

JBO has an aggressive and ambitious expansion plan over the past 12 months, growing its global footprint into more emerging markets, empowered by the operator’s mantra to engage, educate and entertain.

A JBO spokesperson welcomed the brand’s flagship ambassador: “We’re thrilled to have Dimitar Berbatov continuing his services as JBO’s breakthrough brand ambassador. Dimitar was always a natural entertainer on the field, and both he and JBO look to achieve our goals in the most creative and enjoyable way possible. Of course, there’ll also be the chance for our customers to gain exclusive insight and analysis from one of the brightest minds in football.

“JBO intends to harness this breakout international partnership to drive awareness and participation around our brand values across both mature and developing Asian territories. We’re constantly looking for original ways to engage with our customers across digital channels and betting verticals.

“Dimitar is a dream fit for the energy and expertise that JBO is spreading across varied local markets, and allows us to raise the game for fan experiences and social traction.”

Berbatov, Bulgaria’s all-time leading goalscorer, added: “I’m happy to be continuing my services with JBO in Asia.

“As a result, I look forward to bringing some top-class content and activity to Asian markets with my trademark style and professionalism, helping fans discover new and deeper ways in which to engage with and enjoy the sports they love.”

While JBO continues to develop its online offerings for football fans around the world, this latest milestone highlights its commitment to international representation and fostering a football-friendly environment within a responsible gaming culture.

JBO prides itself on a gamified betting experience, thanks to a unique interface and personalised customer service that delivers a cohesive player journey from the log-in until the end. This seamless experience has also ensured record levels of retention and consumer satisfaction amongst its loyal base.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Dimitar Berbatov signs for JBO to continue his ambassadorial services

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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WorldMatch Partners with Aristocrat Interactive to Offer Full Portfolio on its Aggregation Platform

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WorldMatch has announced that its full portfolio of games is now available via Aristocrat Interactive’s aggregation platform. This landmark relationship represents a significant milestone in WorldMatch’s ongoing international expansion, and solidifies its presence in regulated markets through a collaboration with one of the industry’s most respected and innovative forces.

As part of the deal, WorldMatch’s acclaimed suite of slots, table games and instant games will be seamlessly integrated into Aristocrat Interactive’s state-of-the-art aggregation platform. This ensures that operators working with Aristocrat Interactive can now access and deliver WorldMatch’s high-performance, feature-rich titles to their players, boosting engagement and enhancing retention across key regulated territories.

“We are incredibly proud to bring our games to Aristocrat Interactive’s powerful iGaming ecosystem. Aristocrat Interactive is synonymous with excellence and innovation in gaming, and this relationship is a testament to the quality, creativity, and technical precision that define our content. We’re excited to reach new audiences and strengthen our global footprint alongside a partner that shares our vision for the future of digital entertainment,” said Xhuljana Demerxhiu, Head of Sales at WorldMatch.

WorldMatch’s games are built with a mobile-first approach, ensuring superior performance across devices and delivering immersive experiences with captivating visuals, dynamic mechanics and localised features. By joining the Aristocrat Interactive platform, WorldMatch gains a valuable distribution channel with access to leading operators and a robust, scalable infrastructure designed to support growth and regulatory compliance across multiple jurisdictions.

The post WorldMatch Partners with Aristocrat Interactive to Offer Full Portfolio on its Aggregation Platform appeared first on European Gaming Industry News.

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Belgian Regulator Supports New Law for Tougher Player Protection and Increased Oversight

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The Belgian gaming regulator Kansspelcommissie (KSC) has issued an endorsement of a proposed legislative bill aimed at strengthening player protection and enhancing regulatory oversight over gambling in Belgium.

The draft legislation’s key provisions include a proposed weekly deposit cap of €200 ($232.85) per gambling platform, a prohibition on gambling with credit, restrictions on the number of betting licences issued to newsagents and an extension of the national gambling self-exclusion register to include bars. The bill also proposes limits on the number of slot machines permitted in bar settings.

The bill also seeks to address the regulator’s concerns about its own operational capability and staff shortages. It proposes that the regulator must have at least 10 full-time members of staff, and it would also increase the maximum number of police officers that can be seconded to the commission be from four to eight.

While the KSC has broadly endorsed the bill’s objectives, it has recommended a phased rollout for certain measures, particularly the expansion of the exclusion system, which is expected to be fully implemented by May 2026. The commission also expressed some reservations about a total ban on credit card gambling.

The post Belgian Regulator Supports New Law for Tougher Player Protection and Increased Oversight appeared first on European Gaming Industry News.

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Superbet Appoints Sacha Dragic as Sole CEO

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Starting January 1, 2026, Sacha Dragic will become sole CEO of Superbet, while Jimmy Maymann will return to the Board of Directors. As part of the new leadership structure and also effective as of January 1, 2026, Albert S., current Group COO, will take on the role of Deputy CEO, aligning strategy and driving execution across the organisation.

At the same time, Eamonn O’Loughlin, current CCO International, will take on the role of Chief Operating Officer, expanding his responsibilities to lead customer Operations and Partnerships across the Group, while retaining commercial leadership for markets outside CEE.

Sacha Dragic, Founder and incoming CEO of Superbet Group, said: “I want to recognize Jimmy Maymann, whose leadership and partnership have shaped much of our progress to date. Over the past couple of years, we have achieved remarkable results, advancing our product and technology capabilities, strengthening our position in key markets, and building a culture of financial discipline and accountability. This planned evolution of our leadership team marks a natural step in our growth journey. It reflects the maturity of our organization and our ambition to push forward, positioning Superbet for the next phase of sustainable global expansion.”

Jimmy Maymann, incoming Member of the Board, Superbet Group, said: “When Sacha first asked me to join the Board three years ago, our ambition was made clear: to transform Superbet into a global challenger built on world-class product and technology platform. It was necessary to accelerate that change from within, and I took the lead on that chapter of transformation.

“Together, we have achieved a lot: launching Brazil, growing our actives, revenue and EBITDA while strengthening our product and tech stack, and now, with the migration of Romania to our own platform, we are nearing completion of our first phase of transformation. As we prepare for the next phase, simplifying how we operate will help us move even faster, with a single-threaded leader, our founder, Sacha Dragic.

“It’s been a privilege to work with Sacha and the whole Superbet team and I’ll continue to do so as an advisor and as part of the Group’s Board. This is a great company with a huge potential ahead and I’ll stay engaged and help see it materialize.”

The post Superbet Appoints Sacha Dragic as Sole CEO appeared first on European Gaming Industry News.

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