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World Cricket Championship inks exclusive deal with Israel-based in-game ad solution provider Anzu to bring new-age blended ad technology
Nazara’s subsidiary, Next Wave Multimedia Pvt. Ltd., exclusively partners with Israel-based Anzu with the aim to bring advancement in blended in-game advertising for the second edition of their award-winning World Cricket Championship (WCC) franchise. The game will look to leverage Anzu’s blended in-game ad technology, bringing more opportunities for brands and advertisers in the Indian ecosystem.
Being a leader in this space, Anzu will now bring to WCC2 ad viewability, brand lift measurement, audience verification, data enrichment, and fraud detection in partnership with industry leaders such as Moat, Comscore, Kantar, and Nielsen, in addition to native ad placements with blended in-game banner ads across the game on Android and iOS devices.
The native advertising format that this collaboration brings will help advertisers reach their audiences in a seamless manner, without disrupting user experience, while integrating a brand’s message in the game’s environment.
On the exclusive partnership, Next Wave Multimedia co-founder and CEO P.R. Rajendran says, “We are glad to be able to bring more value to brands. We believe this collaboration will help us serve users and advertisers better by taking gaming and digital advertising a notch higher for enhanced experience.”
Anzu’s CEO and co-founder, Itamar Benedy, remarked, “Every region is seeing a growth in gaming, and advertisers realise that in-game ads can help them connect with a once elusive audience. We are thrilled to partner with such a well-established studio and help them achieve their goals while opening up the in-game advertising market for advertisers across India.”
The APAC region has always had a record number of players, with the current estimate at 1.5 billion. Now that Anzu has inked a deal with AdColony’s APAC division, advertisers across the region will have even more access to gamers. Amit Rathi, AdColony’s Country Manager for India, noted, “Gaming has transformed from an underground pastime to mainstream entertainment, and it is rivaling the reach of social media. Advertisers need to take note of this and treat gaming as an equal if not a more effective channel for communicating with consumers. Placing in-game ads in games like WCC 2 will allow advertisers to reach their desired audiences.”
Overall, WCC apps have garnered more than 140 million installs across devices. Earlier in 2020, WCC MAUs and Daily Active Users (“DAU”) hit a peak of 15 million and 3.5 million respectively (Next Wave Multimedia), gaining from the lockdown-induced surge in mobile gaming. WCC2 alone counts more than 50 million downloads on Google Play Store. The user engagement for the WCC games has increased considerably, evidenced by the fact that the average daily user engagement time for WCC2 was 45 minutes but this has increased to 55 minutes for the WCC3 title.
To help align in-game advertising with other media channels, Anzu has formed several strategic partnerships, including one with WPP to introduce in-game advertising standards. Through its affiliations with leading AdTech vendors, Anzu supplies in-depth measurements for campaign effectiveness and ad verification. It is these types of technologies that give big-name advertisers such as Vodafone, Samsung, and 7-Eleven the confidence they need to shift more of their budgets to in-game ads and game developers including Ubisoft, Toplitz Productions, and APB Reloaded the security to integrate ads into their games.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: World Cricket Championship inks exclusive deal with Israel-based in-game ad solution provider Anzu to bring new-age blended ad technology
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SYNOT HAS BEEN GRANTED LICENSE FOR THE BULGARIAN MARKET
SYNOT Group has been granted a 10-year license for production, distribution and technical support within the Bulgarian market. This significant step is part of SYNOT’s further expansion in the Balkan region, where the company plans to make its most successful products available to new customers.
“We are really happy with obtaining the license for the Bulgarian market“, said Stanislav Stanev, International Business Development Director of SYNOT Group. „Like this we can continue with our expansion plans within the Balkan region and make available our most successful products for the Bulgarian customers as well. The license is coming just on time for the upcoming BEGE expo in Sofia, where we are expecting to meet most of the local operators and have some fruitful discussions and presentations of our most successful products from both online and land-based divisions.”
For the first time ever, SYNOT Group will present its extensive product portfolio at the Balkan Entertainment and Gaming Exhibition, which will take place from 27th to 28th November at the Inter Expo Center in Sofia. We are delighted to invite all visitors to our booth 2.18 where they will have the opportunity to explore SYNOT’s advanced multigame progressive jackpot systems MAGIC BALL LINK and SUPER LINK, the state-of-the-art cabinets, such as UP2-32, Eclipse FL-32 and UP1-27 as well as the latest titles from the proven game sets. Visitors interested in online slots or comprehensive iGaming solutions should also not miss our online section.
“Participating in BEGE is a valuable opportunity for us to strengthen relationships with partners and establish new collaborations in a Balkan region that we consider strategically very important,” added Stanev.
The post SYNOT HAS BEEN GRANTED LICENSE FOR THE BULGARIAN MARKET appeared first on European Gaming Industry News.
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GGPoker Unveils $24M End Of Year Giveaway – Celebrate December with Over $24 Million in Prizes!
December 1 through 31 – GGPoker to say #Thanks2024 with ticket drops, daily rewards and more
GGPoker, the World’s Biggest Poker Room, is excited to announce its $24M End of Year Giveaway, an extraordinary month-long festival running from December 1 to December 31, 2024. Packed with giveaways, tournaments, and rewards, the promotion is designed to delight players of all levels and close out the year in style.
The $24M prize pool includes the following highlights:
- $1M Paradise Online Ticket Drops: Randomly distributed tournament tickets during the upcoming WSOP Paradise Online series
- $12M 12 Days of Christmas Gift Boxes: Daily rewards for players logging in from December 15 to December 26
- $1M End of Year #Thanks2024 Flipout Tournament: A fast-paced, unique event running December 27 to December 31
- $10M December Cash Game Giveaway: Monthly leaderboards and promotions across GGPoker’s popular poker variants, plus $2.5M in GGCare & GGCheers rewards and $1M in bonuses for new players joining GGPoker in December
$1M Paradise Online Ticket Drops
Players participating in WSOP Paradise Online tournaments – running December 1 through December 15 – will automatically get a shot at winning one of $1M worth of tournament tickets, which will be dropped randomly as each event plays out. These tickets can be used to access some of the most exciting tournaments in the WSOP Paradise Online series, offering a shot at major prize pools.
$12M 12 Days of Christmas Gift Boxes
From December 15 to December 26, every player who logs in will receive a daily Christmas Gift Box. These festive surprises include:
- C$ Rewards
- Tournament Tickets
- Daily $100K Freeroll Tickets
- Sit & Go Tickets
- Snow Splash Items
Unwrapping a new surprise every day ensures that the holiday season is both fun and rewarding for GGPoker players.
$1M End of Year #Thanks2024 Flipout Tournament
To wrap up the year, GGPoker will host its #Thanks2024 Flipout Tournament, running from December 27 to December 31 and open to all GGCheers and GGCares qualifiers during this time. This fast-paced, unique format automatically pushes every player all-in each hand, creating an adrenaline-fueled path to big prizes. Qualifying is simple, and the players that make it through to Stage 3 will share in a $1M prize pool.
$10M December Cash Game Giveaway and more!
GGPoker’s popular monthly leaderboards will distribute $6.5M in prizes across multiple game variants, including:
- Rush & Cash
- Omaha
- All-In or Fold
- Short Deck Poker
Another $2.5M will be awarded through the long-running GGCare & GGCheers promotions, which reward players for bad beats, coolers, and lucky moments alike. Additionally, new players joining in December can claim up to $1M in bonuses, including welcome packages and daily freerolls.
“2024 has been an incredible year, and we couldn’t think of a better way to celebrate than by giving back to our players,” said Sarne Lightman, Managing Director of GGPoker. “With over $24M in prizes, including tournament tickets, cash giveaways, and festive rewards, the End of Year Giveaway ensures that every player, whether they’re seasoned grinders or just starting out, has the chance to finish the year on a high note. It’s our way of saying thank you and welcoming even more players to the GGPoker family!”
For full details about the $24M End of Year Giveaway, including terms and conditions, please visit: ggpoker.com/promotions/2024-end-of-year-giveaway/
The post GGPoker Unveils $24M End Of Year Giveaway – Celebrate December with Over $24 Million in Prizes! appeared first on European Gaming Industry News.
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GIANTX announces its Valorant team for 2025
Westside, Runner, and Tomaszy join Purp0 and Cloud to aim for a return to the top of one of the most prestigious international esports competitions
The global esports organization GIANTX has unveiled its new Valorant team for the 2025 Valorant Champions Tour (VCT). The primary goal is to qualify for the Valorant Champions, the world championship that will take place in Paris, after an uneven 2024 season.
The roster includes Cloud, Purp0, Westside, Runner, and Tomaszy. Cloud and Purp0 remain with the organization, while Westside, Runner, and Tomaszy are new additions.
- Cloud will take on the role of in-game leader (IGL).
- Purp0 will continue to bring his ability to perform in key situations.
- Westside joins from Diamant Esports and makes his debut at the highest level.
- Runner, previously with Team Vitality, played in the 2024 world championship.
- Tomaszy, formerly of Rebels Gaming and Karmine Corp, also joins the project.
The coaching staff will be led by Pipson, with Waylander as assistant coach. Both bring extensive experience from the competitive scenes of Valorant and Counter-Strike.
The EMEA region will feature 12 teams in the 2025 VCT:
- GIANTX,
- Fnatic,
- Natus Vincere,
- Team Liquid,
- KOI,
- Team Heretics,
- Apeks,
- BBL Esports,
- FUT Esports,
- Gentle Mates,
- Karmine Corp,
- and Team Vitality.
The official competition kicks off in January with the Kickoff Tournament, where teams will compete for a spot at the first international event of the year: Masters Bangkok.
This weekend, GIANTX will participate in the preseason tournament Intel Monsters Reloaded 2024 in Istanbul.
Their first opponent will be Team Liquid on Saturday at 6:00 PM. If they win, they will face the winner of the match between BBL Esports and SuperMassive in the final.
The post GIANTX announces its Valorant team for 2025 appeared first on European Gaming Industry News.
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