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Exclusive Interview with Blanka Homor, Sales Director at Playson

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Exclusive Interview with Blanka Homor, Sales Director at Playson
Exclusive Interview with Blanka Homor, Sales Director at PlaysonReading Time: 3 minutes

 

– Tell us about the CEE region for you in 2020 – what’s been your major highlights?

Throughout 2020, the CEE region was hugely important for Playson. It was the year when our games were certified in Croatia, Republic of Srpska, Serbia, Greece and Montenegro, which increased our foothold within the region significantly. We signed a raft of major commercial deals and were often among the first suppliers to partner with operators upon entering a newly-regulated territory.

That success is testament to our credentials as one of the region’s most exciting suppliers, and we can’t wait to continue expanding our CEE reach with a string of new agreements in 2021.

– To give readers a view of how you see the market – where’s been key for you and what regions are you keeping a close eye on?

Germany remains a key market of focus for us. Despite a decline in gaming revenue caused by tougher restrictions on domestically licensed operators, we believe the market will continue to grow. Further west, neighboring Netherlands, which is set to bring in regulated online gambling later this year, is also of strong interest to us, and we’re keeping a close eye on any regulatory developments coming out of Switzerland.

We plan to apply for local licences and secure comprehensive operator partnerships in both of those territories, which will further cement our position among the region’s fastest-growing content developers.

– How have events in since last March changed your approach to the region? Would you say it’s changed the landscape and demographics?

Businesses across the globe continued to reel from the shockwaves caused by Covid-19, and our industry is no different. The closure of land-based casinos and retail betting outlets took its toll, as did the pause on sporting fixtures.

One sector that has surged, however, is online casino. The coronavirus outbreak and ensuing lockdown caused a spike in activity, with demand for our content hitting record highs. Nevertheless, we’ve continued to adapt to the changing circumstances, with the pandemic causing delays and interruptions to regulatory processes in markets across the globe.

– Looking to the future – what should our readers be watching out for in the next 12 months?

Even more thrilling Playson content! New games, bonus features and engagement tools are all on our agenda, with the aim of increasing retention rates and dwell time for operator partners.

Our upcoming release, Wolf Power: Hold and Win, is a glowing case in point. The slot showcases in-game jackpots including the Grand Jackpot worth x500, with stacked Wilds, Hold and Win mechanics and Free Spins also making an exciting appearance.

Overall, 2020 will see us maintain the impressive content rollout that attracted so many fans last year, with an emphasis on unique gameplay features tailored to key markets.

– And last but not least, looking outside of the gaming industry, can you name an industry figure or company that we’d do well to learn from in the year ahead?

We continue to learn from colleagues in the blockchain space, which has gone from strength to strength in recent months.

As an open and transparent ledger of actions and information, blockchain allows regulators to monitor the funds going in and out of a casino, and how much and how frequently players bet. From a player protection standpoint, that could be extremely promising.

Given that a large percentage of our revenue comes from mobile, we also keep track of new smartphone releases from the likes of Samsung and Apple. That’s a vital part of ensuring our content is optimised for the full spectrum of devices, which is a high priority for Playson.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Exclusive Interview with Blanka Homor, Sales Director at Playson

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SOFTSWISS and Evolution Launch Evo Prime Drop Campaign

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The SOFTSWISS Jackpot Aggregator, a multipurpose gamification system for managing promotional campaigns, launched the Evo Prime Drop campaign in partnership with Evolution Gaming Group AB in March. The Evo Prime Drop aims to enhance player engagement and highlight captivating games integrated with Evolution. 

Evolution is a leading B2B solution provider for casino operators offering live casino, live game shows, slots and more. The Evo Prime Drop leverages Evolution’s extensive portfolio, available through the SOFTSWISS Game Aggregator, to feature premium games from such developers as NetEnt, Red Tiger, and Big Time Gaming (BTG). 

An exceptional aspect of the Evo Prime Drop is its accessibility to casino operators within the SOFTSWISS Game Aggregator network at no extra charge. This arrangement between Evolution and SOFTSWISS supports their partners in enhancing player engagement and retention. 

The campaign’s jackpot prize pool is another highlight, featuring a generous 50,000 euro. The campaign is designed to be inclusive, allowing players to participate with a minimum bet of just 1 euro. The campaign started on 11 March and will conclude on 31 March. 

The prize distribution is thoughtfully structured to maximise the number of winners, with 20 top prizes of 1,000 euro each, 100 prizes of 100 euro, and 400 prizes of 50 euro. This tiered system adds to the appeal of the Evo Prime Drop, making it a highly anticipated event in the online gaming calendar. 

This inaugural campaign, launched in collaboration with a game provider, paves the way for further initiatives for SOFTSWISS Game Aggregator clients. The Jackpot Aggregator’s unique mechanics and the Game Aggregator’s user-friendly settings make the launch seamless and fast.

Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, comments: “We see immense potential in such campaigns because they present a win-win solution for all parties involved. 

Beyond addressing the casino’s primary objective of retaining and attracting players, these mechanics offer providers additional opportunities to promote their games. Furthermore, players gain new experiences, exactly what draws them to us. 

Thanks to the quick and easy launch, we view these campaigns as a positive development for the industry. 

Special thanks to Evolution for their pivotal partnership in Evo Prime Drop. Evolution’s support is instrumental in bringing these gaming opportunities to life, showcasing the strength of collaborative efforts in advancing the gaming industry.”

Nicholas Peters, Chief Business Development Officer Europe at Evolution, adds: “We are excited to partner with SOFTSWISS in the Evo Prime Drop campaign. Collaborating with the expert team behind the Jackpot Aggregator, and given the excellence of SOFTSWISS’ software solutions and the premium games from providers integrated by Evolution, we are confident in the campaign’s success.

We are constantly looking for new technologies and mechanics to maintain a leading position in the market and provide innovative solutions to our customers. We are pleased that our collaboration with the SOFTSWISS Jackpot Aggregator has proven to be mutually beneficial. “

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

 

About Evolution

Evolution Group is a leading B2B provider of online casino content. Evolution’s brands are synonymous with outstanding solutions and the widest choice in the online gaming world. As well as being a world-leader of live dealer gaming with its Evolution and Ezugi brands, the NetEnt, RedTiger, Big Time Gaming and Nolimit City studios produce some of the industry’s most innovative and commercially successful slots. The Digiwheel brand is the developer of the world’s first patented HD spinning gaming wheel, offering opportunities to bring the very best of wheel based online games to land-based casinos. Livespins is an innovative B2B social streaming game provider that enables.

The post SOFTSWISS and Evolution Launch Evo Prime Drop Campaign appeared first on European Gaming Industry News.

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BetConstruct Introduces 3 New Advanced Services: Zone Solutions, Pro DDOS Protection and Business Dashboard

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BetConstruct, a global leader in iGaming technologies committed to constant progress, has launched 3 services aimed at the high performance and growth of its partners: Zone Solutions, Pro DDOS Protection and Business Dashboard.

These services are precisely crafted to address the diverse needs of BetContruct’s partners providing them with leading-edge solutions to foster success in the competitive world of iGaming.

Zone Solutions

Zone Solutions is an all-encompassing suite of domain management services and solutions tailored specifically for Turnkey partners with domain management on their side to upgrade online operations and handle domain management with ease and confidence. From proactive strategies to meeting regulatory compliance measures, Zone Solutions helps businesses enhance an efficient online presence.

Pro DDOS Protection

Pro DDOS Protection is a comprehensive cybersecurity solution tailored specifically for White Label and Turnkey Partners, with domain management handled on the provider’s side. This leading-edge product is designed to combat Distributed Denial of Service (DDOS) attacks and safeguard web applications. With its instant threat detection, enhanced WAF capabilities, and rapid response, the DDOS mitigation service provides security and reliability of the digital assets of White Label and Turnkey Partners.

Business Dashboard

Business Dashboard is a powerful analytics platform that delivers real-time insights and simplifies gaming business management. This comprehensive tool allows to track key metrics across finances, player acquisition, and website traffic. It helps to optimise casino & sportsbook performance and make data-driven decisions for success.

Embracing these services, partners can confidently navigate challenges, elevate their online operations, and seize opportunities for growth in the dynamic world of iGaming. With BetConstruct as a trusted ally, the future of online gaming holds limitless potential for those who dare to innovate and succeed.

The post BetConstruct Introduces 3 New Advanced Services: Zone Solutions, Pro DDOS Protection and Business Dashboard appeared first on European Gaming Industry News.

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Booming Games launches another smash hit with Lucky Oasis

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Let your players be transported to a world of opulence and excitement with Booming Games’ latest hit slot – Lucky Oasis.

Lucky Oasis, is a 5×3, 20-payline video slot that has been designed to immerse players into a world full of engaging new features, set against a backdrop of showgirls and the rolling of dice which will have your players quickly feeling like a high roller.

With just 3 or more Scatter symbols, players can unlock up to 12 Free Spins. Additionally, the game’s unique ‘Random Selection’ feature cranks up the excitement further, by providing players with a simple auto-selection mechanism to enhance their overall gaming experience.

However, one of the standout features of Lucky Oasis is its Wild Multipliers, which can substitute for all symbols except the Scatter, with the potential to multiply wins by up to 3,024x.

Moritz Blume, Director of Product at Booming Games commented, “Lucky Oasis is such a great addition to our game portfolio because it’s where two worlds collide. It’s packed full of innovative features that players have come to love about our games, combined with the nostalgic feel of a casino you’d find sheltering under the Nevada sun.

“We love what we do and I think this is mirrored in the games that we release and Lucky Oasis is no exception. We are really excited to see this game go live and it’s impending success.”

The post Booming Games launches another smash hit with Lucky Oasis appeared first on European Gaming Industry News.

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