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Emerging Markets Report: Games People Play

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An Emerging Markets News Commentary

ORLANDO, Fla., Jan. 15, 2021 (GLOBE NEWSWIRE) — Last week, Elys Game Technology, Corp. (Nasdaq:ELYS) (NEO:ELYS) (BER:3UW), an interactive gaming and sports betting technology company, announced that it has commenced trading on Canada’s NEO Exchange under the symbol “ELYS.”

To date, it is the first dual-listing of a publicly traded technology company from the NASDAQ Capital Market to the NEO Exchange.

And while that news in and of itself is remarkable, the Company finding new markets in a very different year is not.

Elys Game Technology, Corp. is a B2B global gaming technology company operating in multiple countries worldwide, with B2C gaming operations in Italy servicing over 1,500 land-based locations that service an indeterminate number of walk-in players and over 100,000 active online clients. In Italy, Elys offers clients a full suite of leisure gaming products and services, such as sports betting, e-sports, virtual sports, online casino, poker, bingo, interactive games, and slots. The Company’s innovative wagering solution services online operators, casinos, retail betting establishments, and franchise distribution networks.

That’s the profile description. But the story is bigger, deeper.

It is important to note that Elys has interests in brick-and-mortar, online operators, and is pursuing market share in rapidly expanding categories like e-sports. Their specialist in-house engineering team developed and in 2017 launched one of the worlds newest, cutting-edge sports betting technology known as Elys Gameboard™ in the highly regulated Italian market. Elys now plans to expand this now proven system around the world beginning with the rapidly growing U.S. sports betting market. Elys monetizes their business through commissions earned on i-gaming products such as online casino, poker and lottery, in addition to profit margin on sports book spread sold to retail bettors through both online and land-based channels. Its announced strategy for the U.S. will be a hybrid B2B2C model leveraging the lightweight scalability of Elys Gameboard™ and their extensive retail expertise gained over the past two decades. In a very recent report, research house Zack’s points out the growth of Elys’ market:

“Turnover, or betting handle, has grown from about $122 million in 2016 to $454 million in 2019 and is expected to continue to rise as the company pursues expansion initiatives. Management believes the Elys platform is highly scalable and can continue to support its growth initiatives and expansion, reflecting the company’s entrance into new markets combined with potential M&A transactions and the anticipated growth of the e-sports sector.”

Listing on the NEO gives the Company a massive new outlet for investors and institutions to find its shares. That much is certain.

As the Company looks to rapidly scale its product offering internationally and domestically, it will now be celebrating its newest corporate achievements and successes to a whole new audience.

About The Emerging Markets Report:

The Emerging Markets Report is owned and operated by Emerging Markets Consulting (EMC), a syndicate of investor relations consultants representing years of experience. Our network consists of stockbrokers, investment bankers, fund managers, and institutions that actively seek opportunities in the micro and small-cap equity markets.

For more informative reports such as this, please sign up at http://www.emergingmarketsllc.com/newsletter.php

Section 17(b) of the Securities Act of 1933 requires that any person that uses the mails to publish, give publicity to, or circulate any publication or communication that describes a security in return for consideration received or to be received directly or indirectly from an issuer, underwriter, or dealer, must fully disclose the type of consideration (i.e. cash, free trading stock, restricted stock, stock options, stock warrants) and the specific amount of the consideration. In connection therewith, EMC has received the following compensation and/or has an agreement to receive in the future certain compensation, as described below.

Must Read OTC Markets/SEC policy on stock promotion and investor protection

EMC’S contract terms with ELYS Game Technology Corp. are as follows, the sum of $250,000 to be paid in payments as described below:
a. The first payment of $75,000 is to be paid up front.
b. The second payment of $175,000 to be paid if the company is satisfied with EMC’s services.

Please read our full disclaimer link below:
http://emergingmarketsllc.com/disclaimer.php

Emerging Markets Consulting, LLC
Florida Office
390 North Orange Avenue Suite 2300
Orlando, Florida U.S.A. 32801
E-mail: [email protected]
Web: http://www.emergingmarketsllc.com

With an experience of over 8 years in the online gambling industry, as an affiliate, later affiliate manager and consultant, I consider myself a veteran of the industry and can guarantee that you will be served with the most accurate information.

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GR8 Tech’s Bet It Drives Season 2 Finale: Kelly Kehn on Opening iGaming to New Founders

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Lisbon’s streets set the pace for Season 2 of GR8 Tech’s Bet It Drives—the drive-time podcast where iGaming’s most interesting voices speak freely. Hosted by Yevhen Krazhan, Chief Sales Officer at GR8 Tech, each episode captures raw insight, candid stories, and the energy you can only find on the road.

Episode 4 of the Season 2 finale puts the spotlight on Kelly Kehn, founder, board member, and startup advisor in gaming. As co-founder of Defy the Odds (DTO), she’s building a launchpad and community connecting startups, investors, and operators—with a focus on female and minority founders. Previously, she co-founded the All-In Diversity Project, held ecosystem roles at happyhour.io and SBC, and serves on boards including FUNNZ.

During the ride, Kelly opens up about:

  • Why iGaming events matter: the community, access, and acceleration you only get in the room.
  • Defy the Odds (DTO): why she and her co-founders built it, what it is, and how founders plug in.
  • Women in iGaming: real challenges and how to lower the barrier to entry; inclusion as a growth strategy.
  • Pitch ideas that paid off and common startup pitch mistakes.
  • The next possible unicorn in iGaming and what makes it possible.
  • Soundtrack to success: the song for a win, the pre-coaching track, and the one that sums up her career.
  • The boldest ideas: intention, asking for help, and doing the homework.
  • The unwritten rule of iGaming.
  • Halloween rubric: the scariest moments in life and career, and why saying the hard thing out loud matters.
  • Kelly’s Champion Rule: Be kind to yourself and to others.

“As Kelly said, ‘When we open the space to more people and more perspectives, we all win and the pie gets bigger.’ This episode was the perfect finish of our Season 2 in Lisbon,” said Krazhan.

Watch or listen to Season 2, Episode 4 with Kelly Kehn on:

Season 2 of Bet It Drives launched with Rasmus Sojmark, kept pace with Tiago Pereira and Kyrylo Korobka, and now crosses the line with Kelly Kehn in the finale. But still, don’t unbuckle yet: Season 3 is coming soon with more interesting conversations and more reasons to hit play. Follow GR8 Tech to stay in the loop.

The next chapter of iGaming belongs to champions who play smart and bold. Join GR8 Tech at SiGMA Central Europe 2025, Rome, November 3–6, booth 5028-2, and discover the Heavyweight Rulebook—built for operators ready to scale, localize, and win.

The post GR8 Tech’s Bet It Drives Season 2 Finale: Kelly Kehn on Opening iGaming to New Founders appeared first on European Gaming Industry News.

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GambleAware Warns Outdated Gambling Advertising and Marketing Regulations are Leaving Children at Risk of Gambling Harm

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Regulations for online gambling marketing must urgently be brought into the digital age, a new report from the charity GambleAware has warned.

The report reveals that despite gambling being an age-restricted product, children are being exposed to gambling marketing online, before they reach an age at which they can critically evaluate it. This is leading to gambling being normalised and portrayed as “risk-free”, which increases the risk of them experiencing gambling harm.

Gambling harms are becoming an increasing part of children’s lives, with previous research finding that in 2024, around 85,000 children in Britain were experiencing harm from their own gambling, a figure which has doubled since 20233. GambleAware’s new report highlights how seeing gambling marketing and content, online and via social and streaming platforms, could be encouraging children to gamble and contributing to the number experiencing harm.

The new report calls out poor regulation of gambling marketing online, highlighting how more needs to be done to ensure the rules reflect the unique challenges presented by the digital age and urges a reduction in self-regulation to protect children from being exposed to age-restricted gambling content. Alongside this, GambleAware is also calling for mandatory health warnings to be put on all gambling marketing so people are aware of the risks and support available.

Specific changes to help protect children could include moves to hold online platforms to greater account and ensuring existing government programmes, such as the Online Safety Act and Online Advertising Programme, more directly address gambling marketing and content online. Alongside this, other recommendations include the alignment and strengthening of online safety regulatory powers and programmes.

GambleAware research also found strong public support from children and adults for changes to gambling marketing and advertising regulation. Around four in five children (79%) say they want more rules around gambling content and advertising on social media. Alongside this, over seven in ten adults also agree, saying they want more regulation around gambling advertising on social media (74%) and gambling related content on social media (70%).

Anna Hargrave, GambleAware Transition CEO, said: “Gambling operators invest significant resources into online marketing because it works at getting people to gamble more. This has resulted in children and young people being exposed to gambling content online before an age at which they can critically evaluate it and understand the risks that come with it.

“The current regulations covering gambling marketing and advertising online were designed before most children had easy access to the internet. Urgent action is needed to update these rules and bring them into the digital age to help keep children and young people safe from gambling harm.”

The post GambleAware Warns Outdated Gambling Advertising and Marketing Regulations are Leaving Children at Risk of Gambling Harm appeared first on European Gaming Industry News.

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Betbazar’s AI Revolution: Where Algorithms Play and Humans Watch

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Max Sevostianov, CCO at Betbazar, reveals how AI Cricket blurs the line between sport, tech and entertainment — creating a 24/7 AI sports universe — where every match feels alive and every second counts.

  1. How did the idea of creating AI-driven Cricket come about?

It started from our roots in Live Data Feed and Live Content. We constantly saw the same demand from operators worldwide — they needed fast, round-the-clock sports content that actually feels alive. Traditional virtuals didn’t cut it anymore; they were too static, too predictable.

Cricket, with its global fanbase and built-in drama, became the perfect playground for something new. We wanted to merge sports logic, AI, and entertainment to create a product that doesn’t just simulate a match — it lives one. That’s how AI Cricket was born: a fast, emotional, and unpredictable experience built for the next generation who expect energy, not repetition.

  1. What market gap does this product fill – and which Operators or regions is it most relevant for?The biggest gap we saw was the “dead zone” between traditional virtuals and real sports. Virtual games looked repetitive and lifeless, while real matches were limited by schedules and logistics. Bettors were stuck between predictability and waiting.

AI Cricket closes that gap completely. It runs 24/7, behaves like a real sport with live odds movement, and keeps the unpredictability that makes real competition exciting. It’s already resonating strongly in cricket-driven regions — India, Bangladesh, Australia, and across Africa — where players crave constant, authentic action that never sleeps.

  1. AI Cricket offers a short dynamic format (3–6 minutes). How does it align with the behavior trends of the Next Generation of bettors?Today’s bettors live in a scroll culture. They want action, not waiting. The next generation grew up on TikTok clips, Reels, and esports rounds that last minutes, not hours. That shift completely changed attention patterns — and we built AI Cricket for that world.

Each match lasts just 3 to 6 minutes — quick, intense and rewarding. It’s snackable entertainment with real IGaming logic behind it. Players can jump in, experience the thrill, and move on — or stay for hours of back-to-back action that never loses momentum.

  1. How exactly does the AI model work to make every match unpredictable and “alive”?Behind every match is a living algorithm. Our AI engine processes thousands of variables — team stats, player behavior, pitch and weather conditions, even dynamic momentum shifts. It learns from real cricket patterns but never repeats itself.

That’s what makes it unpredictable — no scripted loops, no recycled outcomes. Every delivery, every wicket, carries its own story. You can literally feel the rhythm of the game changing, just like in live sports. That’s where the emotion comes from — not from animation, but from intelligence.

  1. How customisable is the product for each Operator’s brand?

We built AI Cricket to be more than a plug-and-play product — it’s a canvas for each Operator’s brand. Our customisation layer lets partners design branded tournaments with their own visuals, logos, and atmosphere.

That means every sportsbook can offer something that feels exclusive — not “another virtual,” but their cricket universe. It’s a powerful way to build loyalty and keep players coming back, because the experience looks, sounds and plays like it truly belongs to that Operator.

  1. Does Betbazar plan to expand the AI-driven approach to other sports as well?

Absolutely — Cricket was just the opening chapter. The core AI engine we’ve built is flexible enough to adapt to any sport with a short, dynamic format. We’re already experimenting with new disciplines that share the same DNA: fast action, unpredictability, and constant engagement. Our goal is to create a full AI-driven sports universe.

  1. How do you see AI-powered Content evolving in the iGaming industry over the next 2-3 years?

AI-powered content transforms iGaming by making it faster to test ideas, launch products, and measure results. It turns IGaming into a form of entertainment — offering new, immersive experiences rather than just odds and outcomes. It’s a powerful way for Operators to experiment with different hypotheses, understand player behaviour, and adapt their sportsbook in real time. The line between sports, gaming, and entertainment is fading — and we want Betbazar to lead that evolution.

About Betbazar

Betbazar is a product-first iGaming technology company that empowers Operators with profitable solutions. From low-latency Live Data Feed and AI-driven products to a Turnkey Platform and Sportsbook Solutions, the company delivers performance, reliability and growth Operators need to stay ahead. Betbazar is a long-term technology partner, helping Operators integrate faster, operate smarter and scale stronger.

Website: https://betbazar.com
LinkedIn: https://www.linkedin.com/company/betbazar

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