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InMobi and AdInMo Partner to Connect Brands and Mobile Gamers
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Integration enables advertisers to reach premium mobile gaming audiences with AdInMo’s immersive brand ads
AdInMo, the mobile InGamePlay
brand advertising platform, has announced a partnership with global mobile advertising giant InMobi.
Technical integration of the two platforms has been completed and the partnership will enable InMobi to directly offer InGamePlay brand advertising supply to its buy-side clients. The deal will extend its category offering to reach and engage with premium gaming audiences through non-intrusive in-game ads.
AdInMo’s ad units blend seamlessly with the game experience, enabling brands to serve click-free ads and drive authentic audience engagement. AdInMo ads typically achieve 3X higher brand recall rates than other in-game formats as well as significant brand uplift with a campaign seen on average 20-30 times during a single gameplay session.
In a recent study by Pocketgamer.biz 75% of mobile game developers were found to want to use ads that do not interrupt gameplay and risk impacting player engagement. As such, 2021 is set to see rapid growth in this type of non-interruptive in-game ad inventory.
The InMobi Exchange is leveraged by major DSPs across the globe and the integration with AdInMo’s in-game advertising platform will allow the world’s biggest advertisers to programmatically target the vast and diverse mobile gaming audiences across all game genres with highly engaging ads that don’t interrupt gameplay.
“Gaming is a key growth vertical for our team and the highly engaged format makes it a premium advertising channel particularly in the mobile space,” said David Di Angelo, VP of Marketplace Development at InMobi. “The non-intrusive nature of in-game advertising opens up the brand experience for our advertising clients.”
Kristan Rivers, CEO and Co-founder of AdInMo, added, “It’s fantastic to be collaborating with the team at InMobi to grow demand for InGamePlay brand advertising. We strongly believe the future of mobile advertising is click-free. Our platform enables demand partners to authentically serve brand campaigns to highly engaged player audiences. As brands look to shift spend to digital media and advertisers need to innovate recognising changes to third-party tracking and IDFA, immersive ads in mobile games offer brand experiences with robust viewability and better brand recall.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: InMobi and AdInMo Partner to Connect Brands and Mobile Gamers
The 2025 Gaming in Spain Conference, which is set to take place June 26 in Madrid, will bring you the latest news on Spain’s regulated iGaming market.
Mikel Arana confirmed as keynote speaker
The event’s keynote will be delivered by Mr. Mikel Arana, Director General of Span’s Directorate for the Regulation of Gambling (DGOJ).
Mr. Arana will explain both the latest regulatory developments and the resulting obligations for Spanish-licensed online operators.
Other topics & speakers
A series of far-reaching advertising restrictions that were initially overturned by Spain’s Supreme Court last year appear close to being reintroduced as part of a new public health law. The introduction of these restrictions s expected to have a significant impact on Spain’s regulated market.
Other regulatory measures that have been recently introduced or that are currently in preparation include a single spending limit across all games, as well as (future) cross-operator deposit limits and the introduction of a single regulator-approved problem gambling detection algorithm.
To discuss these and other topics, we have currently confirmed the following speakers: Jorge Hinojosa, Director General, JDigital; Xavi Muñoz, Partner, ECIJA; Camille Gonzálvez, Gambling Lawyer, ECIJA; and Josh Hodgson, COO, H2 Gambling Capital.
Additional speakers will be announced soon!
Dedicated LatAm sessions
In addition to our Spain-focused main program, the 2025 GiS Conference will also feature several sessions specifically dedicated to LatAm markets.
Country-specific breakout sessions on Brazil, Colombia, and Peru will be part of the program. Expect in-depth sessions on the latest regulatory developments and data-driven market analysis!
Willem van Oort, Founder of Gaming in Spain commented: “Although Spain remains, of course, the focus of our event, I am very glad that we are also looking a bit farther this year. For Spain-facing operators, LatAm is an exciting region to consider for expansion. Happily, we have speakers who are fully updated on local regulations and market conditions.”
Extensive networking opportunities
The 2025 GiS Conference offers extensive networking opportunities. Meet the Spanish market’s key decision makers in person!
Practical information
The 2025 GiS Conference will take place June 26 at Auditorium ECIJA, located on Calle de Serrano, Madrid’s “golden street” in the commercial heart of Spain’s vibrant capital.
Registration for the 2025 Gaming in Spain Conference is already open.
The post 2025 Gaming in Spain Conference: Mikel Arana confirmed as keynote speaker appeared first on European Gaming Industry News.
Latest News
Mindway AI Achieves ISO 27001 Certification for Excellence in Information Security Management
Mindway AI, a leading innovator in artificial intelligence solutions for player safety, is proud to announce that it has achieved ISO 27001 certification, a highly respected standard for information security management systems (ISMS). This certification underscores Mindway AI’s commitment to upholding the highest standards of information security across its infrastructure, applications, and systems that guarantee the seamless delivery of our products and services.
ISO 27001 is an internationally recognised standard that sets the framework for an effective ISMS, focusing on continual improvement, assessment of security risks, and implementation of necessary controls to safeguard information assets. By attaining this certification, Mindway AI demonstrates its dedication to maintaining the confidentiality, integrity, and availability of customer data and sensitive information.
“Achieving ISO 27001 certification is a huge and very significant milestone for us over here at Mindway AI,” said Rasmus Kjaergaard, CEO of Mindway AI. “In today’s digital age, robust information security is critical to building trust with our customers. This certification validates our rigorous processes and unwavering commitment to protecting our clients’ information and delivering our solutions with the utmost security.”
The certification process involved a very comprehensive work and workload before the audit conducted by an independent third-party auditor, assessing Mindway AI’s ISMS and all its policies against the stringent requirements of the ISO 27001 standard. The scope of this certification encompasses the infrastructure, applications, policies, processes, and systems that play a core role in delivering Mindway AI’s innovative AI-driven products and services to our valued customers.
Mindway AI continues to invest in its security infrastructure and aims to exceed industry standards, ensuring that its clients can rely on the company as a trusted partner. Customers can expect top-tier protection of their data, supported by rigorous security protocols and continuous improvements.
The post Mindway AI Achieves ISO 27001 Certification for Excellence in Information Security Management appeared first on European Gaming Industry News.
Marc Burroughes has been appointed Chief Commercial Officer (CCO) of EveryMatrix’s Casino division, driven by CasinoEngine, the group’s flagship integration platform powering global tier-1 operators to record growth.
Burroughes has spent close to two decades in the iGaming industry including senior roles at IGT, Light & Wonder and OpenBet with extensive commercial experience setting strategies and managing tier-1 customers in integrating content from leading game studios, platforms and aggregation solutions.
Reporting to casino business unit CEO Stian Enger, he will be responsible for commercial strategy across EveryMatrix’s CasinoEngine business unit that generated €2.8 billion in Gross Gaming Revenue (GGR) for customers in 2024, processing more than 73 billion game rounds.
His new CCO role involves a multitude of responsibilities including defining and setting the commercial strategy for CasinoEngine; delivering the forthcoming EngageSuite ecosystem to existing and new clients; working closely with the SlotMatrix and EveryMatrix Games teams to help customers move to a full platform solution and more.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “Marc has a strong track record working in senior positions for some of the industry’s major providers and delivering premium casino solutions for tier-1 brands.
“As we continue to grow at pace, and as our casino business unit goes from strength-to-strength, we’re looking to accelerate this even further in the months and years ahead under Marc’s commercial leadership.”
Marc Burroughes, CCO, Casino, EveryMatrix, said: “When the opportunity came to join EveryMatrix on their journey to rapid growth there was only one answer I could give.
“The group’s casino division is among the best I’ve seen in my 17 years in the industry and it still has room to significantly grow. I want to maximise all the opportunities we’ve identified and I’m confident we can achieve some big targets.”
The post Marc Burroughes appointed Chief Commercial Officer Casino at EveryMatrix appeared first on European Gaming Industry News.
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