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InMobi and AdInMo Partner to Connect Brands and Mobile Gamers

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InMobi and AdInMo Partner to Connect Brands and Mobile Gamers
InMobi and AdInMo Partner to Connect Brands and Mobile GamersReading Time: 2 minutes

 

Integration enables advertisers to reach premium mobile gaming audiences with AdInMo’s immersive brand ads

AdInMo, the mobile InGamePlay™ brand advertising platform, has announced a partnership with global mobile advertising giant InMobi.

Technical integration of the two platforms has been completed and the partnership will enable InMobi to directly offer InGamePlay brand advertising supply to its buy-side clients. The deal will extend its category offering to reach and engage with premium gaming audiences through non-intrusive in-game ads.

AdInMo’s ad units blend seamlessly with the game experience, enabling brands to serve click-free ads and drive authentic audience engagement. AdInMo ads typically achieve 3X higher brand recall rates than other in-game formats as well as significant brand uplift with a campaign seen on average 20-30 times during a single gameplay session.

In a recent study by Pocketgamer.biz 75% of mobile game developers were found to want to use ads that do not interrupt gameplay and risk impacting player engagement. As such, 2021 is set to see rapid growth in this type of non-interruptive in-game ad inventory.

The InMobi Exchange is leveraged by major DSPs across the globe and the integration with AdInMo’s in-game advertising platform will allow the world’s biggest advertisers to programmatically target the vast and diverse mobile gaming audiences across all game genres with highly engaging ads that don’t interrupt gameplay.

“Gaming is a key growth vertical for our team and the highly engaged format makes it a premium advertising channel particularly in the mobile space,” said David Di Angelo, VP of Marketplace Development at InMobi. “The non-intrusive nature of in-game advertising opens up the brand experience for our advertising clients.”

Kristan Rivers, CEO and Co-founder of AdInMo, added, “It’s fantastic to be collaborating with the team at InMobi to grow demand for InGamePlay brand advertising. We strongly believe the future of mobile advertising is click-free. Our platform enables demand partners to authentically serve brand campaigns to highly engaged player audiences. As brands look to shift spend to digital media and advertisers need to innovate recognising changes to third-party tracking and IDFA, immersive ads in mobile games offer brand experiences with robust viewability and better brand recall.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: InMobi and AdInMo Partner to Connect Brands and Mobile Gamers

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ZITRO TO PRESENT A BOOM OF NEW GAMES IN TORREMOLINOS

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Zitro is set to make a big impact at this year’s “Expo Congreso Andaluz del Juego-Luis Escribano”, which will be held in Torremolinos on September 17 and 18.

The company will showcase, for the first time in Spain, new titles for its GLARE and CONCEPT platforms, designed to maximize profitability for gaming halls and offer unparalleled gaming experiences.

Among the releases to be announced are games such as King Fu Frog, Cash Totems, Lucky Vault, Devil’s Link, Fortune Legacy, and Wonder Dream, alongside well-established titles like Triple Charm Journey and Legendary Sword, a game that has demonstrated an outstanding performance in the market. Each of these titles includes innovative features and has been designed to deliver unique gaming experiences, transforming the offerings of Spanish gaming halls.

“Expo Congreso de Torremolinos has always been a key event for Zitro, but this edition will be particularly significant for everyone. We are bringing a lineup of games debuting in Spain that are building anticipation and will undoubtedly set trends in the market. We invite everyone to visit our stand and discover the latest innovation and entertainment”, said Albert Zorrilla, General Manager of Zitro in Spain.

 

The post ZITRO TO PRESENT A BOOM OF NEW GAMES IN TORREMOLINOS appeared first on European Gaming Industry News.

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Revolver Gaming Unveils Pyramid of Ra – A Groundbreaking Slot with the Industry’s First Triangular Reels

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Revolver Gaming is proud to announce the launch of Pyramid of Ra, an industry-first slot title that brings a revolutionary triangular reel configuration to the iGaming world.

Set against the mystical backdrop of ancient Egypt, this highly innovative release is packed with cutting-edge features and designed to deliver a fresh, engaging, and unforgettable experience for players.

A Story of Power, Mystery, and Riches

In Pyramid of Ra, players are drawn into the world of Egypt’s most powerful deity, where the pyramid’s triangular structure comes alive as the reels themselves. This striking new layout not only sets the title apart visually but also creates a dynamic style of play that keeps the action flowing with every spin.

Why Operators Should Take Notice

Pyramid of Ra is positioned as a flagship title for Q3 2025, combining unique mechanics with highly marketable features that make it stand out in every lobby. Revolver Gaming recommends operators place the game at the top of their New Games category to capture immediate attention and maximise early traction.

Operators wishing to launch Pyramid of Ra or arrange special positioning are encouraged to get in touch with the Revolver Gaming team for setup and support.

Official Release Date

The game goes live globally on 22 September 2025, with multiple RTP variants and configurations available to suit diverse market needs.

Ryan Lazarus, Director of Partnerships at Revolver Gaming, commented: “Pyramid of Ra represents everything we strive for at Revolver – innovation, excitement, and player-first design. The triangular reel mechanic is a true industry-first and sets a new benchmark for creativity in slot games. We’re confident this release will not only delight players but also deliver strong results for our operator partners.”

Play the demo after release at revolvergaming.com/game/pyramid-of-ra/

 

The post Revolver Gaming Unveils Pyramid of Ra – A Groundbreaking Slot with the Industry’s First Triangular Reels appeared first on European Gaming Industry News.

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Aston Villa Foundation to partner with Kaizen Foundation

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The Aston Villa Foundation is pleased to partner with the Kaizen Foundation on the development of the ‘Play it Forward’ project.

The project, previously known as the ‘Playzones Programme’, will tackle inequalities in physical activity and access to facilities by funding community-led spaces.

With additional support and funding provided by the Football Foundation, the Premier League, the Professional Footballers Association, and Birmingham City Council, Kaizen Foundation will support 350 additional hours of activity to take place on outdoor mini pitches in lower socio-economic areas across Birmingham.

Kaizen Foundation funding will also contribute to the long-term sustainability of seven custodian organisations working in the heart of these areas. These organisations can apply for small grants, managed by the Aston Villa Foundation, to cover equipment costs and provide relevant training and qualification opportunities for staff and volunteers.

The Aston Villa Foundation will offer the expertise of highly skilled professionals and experts from within their team around grants and fundraising, marketing and communications, governance, monitoring, evaluation and impact, health and safety, safeguarding, and risk management. In addition to off-site spaces, the development of the Warehouse space will see two multi-use games areas, managed by the Aston Villa Foundation, built on the current broadcaster’s area of the North Stand, acting as a functioning community space on non-matchdays.

The project aligns with the Aston Villa Foundation’s commitment to their work with children, young people, and young adults, both within the immediate areas around Villa Park and the wider Birmingham population, providing a holistic landscape of opportunities to support them on their life journey.

Guy Rippon, Head of Foundation and Community at the Aston Villa Foundation, said: “We at the Aston Villa Foundation are proud to be working with an internationally recognised organisation such as the Kaizen Foundation, to continue to positively impact the lives of young people in the local vicinity of Villa Park.

“The ‘Play it Forward’ project aligns with the Kaizen Foundation’s vision and mission and the connecting and supporting pillars of our own strategy. The community and charitable sectors in Birmingham are going through their toughest period in recent history, with vast funding cuts and community need at its highest. The ‘Play it Forward’ project will empower the voluntary and community sector with their own ambitions to grow as self-sustained organisations, as well as reduce the gap in young people’s access to physical activity spaces in urban environments.”

The Kaizen Foundation is a Social Purpose Organisation, funded exclusively by Kaizen Gaming, one of the biggest GameTech companies in the world. Its vision is to serve as a catalyst for positive change on a global scale in partnership with local communities, NGOs, and private and public institutions.

The Kaizen Foundation’s goal is to foster innovation and improve all aspects of people’s lives with a focus on Society, Education, and the Environment.

Panos Konstantopoulos, President of the Kaizen Foundation, said, “Play it Forward is about creating real opportunities where they are most needed. By investing in local organisations and young people, we are not just funding projects, we are helping build stronger, self-sustaining communities. As an international foundation, it is a privilege to combine our global perspective with the Aston Villa Foundation’s local expertise to deliver meaningful impact here in Birmingham and exactly where it is needed the most.”

 

The post Aston Villa Foundation to partner with Kaizen Foundation appeared first on European Gaming Industry News.

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