Latest News
LeanConvert signs partnership with Betsson Group


Leading website optimisation service to assist with the future of digital and mobile gaming entertainment specialist
LeanConvert, the world’s fastest growing customer experience, analytics and engineering company has signed a partnership agreement with Betsson Group, which sees the tier one operator take a substantive step towards investing in their business sustainability for the future.
Famed for helping the world’s biggest brands drive website optimisation and achieve impressive ROI increases with a proficiency in the gaming and gambling sector, LeanConvert will be utilising their creative approach to multivariate testing to reshape Betsson’s conversion rate optimisation services, along with reviewing the igaming operator’s overall strategic approach.
LeanConvert’s unique application of Lean Methodology allows their clients to do more with fewer resources, an objective which has proven invaluable to many during the current Covid-19 situation as companies adapt to and continue along their digital transformation pathways.
The London based website and business optimisation company is completely platform agnostic, meaning they have comprehensive expertise with all available software vendors on the market. This allows for a fully conceptualised build and the use of bespoke solutions which best fit a company’s requirements.
Operating 20+ brands across 16 jurisdictions demonstrates Betsson Group’s importance within the industry. This new association has the specific aim of cementing that stake for the innovative operator and streamlining their global operations to increase capacity in a viable manner.
Tim Axon, Managing Director of LeanConvert, said: “Betsson Group really has stood out as a company that prioritises digital innovation. We’re excited to work with a team that’s constantly looking to better understand their players and thus create more meaningful and engaging experiences for them.
“Now is a crucial time for taking things a step further than ‘digital transformation’. We’re going to ramp up Betsson’s testing velocity and scale in order to build one of the most advanced personalisation setups and strategies in the gaming sector.”
“When it comes to the new compliance regulations, you can optimise for player safety and conversion at the same time. It’s not necessarily an inverse relationship. It’s an opportunity to strengthen your personalisation and segmentation strategy.”
“Investing in personalisation is a safe bet for ROI, if you’re investing properly. We’re looking forward to strengthening Betsson’s approach to experimentation and being a catalyst for exponential growth.”
Ciara Nic Liam, Commercial Director, Gaming Betsson Group, said: “2020 has been relatively challenging for most businesses, and the issues brought about by the global pandemic and reacting to them has driven a phenomenal amount of innovative thinking throughout the group and the industry as a whole.
“Partnering with LeanConvert to investigate and better our strategic processes and offering, as well as our overall customer experience through their unique technologies and expertise will not only strengthen our market position, but ultimately make Betsson even more robust for the future.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: LeanConvert signs partnership with Betsson Group

Latest News
NetBet Denmark expands its casino library by adding SYNOT Games as a provider
NetBet Denmark, a leading online gaming platform, has enhanced its casino library with the addition of SYNOT Games as a provider. NetBet users will have access to a wide variety of the games SYNOT has to offer.
SYNOT Games is a world-renowned provider of casino games, with a glowing reputation thanks to their ability to deliver high-quality products that contain a variety of themes and special features. NetBet users will be treated to some of the best titles in SYNOT’s extensive library, including 7even Max, 27 Spooky Pumpkins and Joker 5.
SYNOT has been a major player in the iGaming industry for over 30 years, with a home base in Malta and a licence to operate within the Danish market, as well as many other markets.
Claudia Georgevici, PR Manager at NetBet Denmark, said: “SYNOT is a provider we have had our eyes on for a long time. Establishing this new, exciting partnership is yet another positive step for our mission of offering the best casino games library to our customers.”
Ivan Kodaj, Chief Executive Offer at SYNOT Games, added: “This is such an exciting time for SYNOT Games and this partnership with NetBet is all thanks to the hard work that goes on behind-the-scenes. NetBet users will enjoy all the magnificent slot machines we have to offer.”
The post NetBet Denmark expands its casino library by adding SYNOT Games as a provider appeared first on European Gaming Industry News.
Latest News
Groove Technologies Partners with Playnetic to Elevate iGaming Innovation
Strategic alliance integrates Playnetic’s premium game portfolio into Groove’s industry-leading aggregation platform, delivering unparalleled entertainment and engagement to operators worldwide.
Groove Technologies, a premier iGaming aggregator and platform, has forged a strategic partnership with Playnetic, the globally acclaimed B2B iGaming content provider renowned for its immersive gaming experiences and exceptional service. This collaboration will see Playnetic’s high-performing game portfolio seamlessly integrated into Groove’s expansive platform, enriching its offering with cutting-edge titles and reinforcing its position as a leader in the iGaming industry.
Through Groove’s single, streamlined API, operators worldwide will gain access to Playnetic’s adrenaline-fueled games, combining fast-paced thrills, captivating gameplay, and unmatched player engagement. This partnership underscores Groove’s commitment to delivering premium content that drives operator success and player retention.
With the addition of Playnetic’s standout titles including fan favourites like Sweets & Hits, Osiris Fortune, and Thor’s Wild Power; Groove further enhances its robust portfolio of over 15,000 games from 150+ top-tier providers. This integration ensures operators can leverage the most innovative and high-performing content to stay ahead in a competitive market.
Rachel Tourgeman, Head of Partnerships at Groove: “At Groove, we are relentless in our pursuit of delivering the highest-calibre gaming experiences to our partners. Playnetic’s track record of crafting deeply engaging, premium content makes them an ideal strategic addition to our platform. This partnership underscores our commitment to curating a best-in-class game library, one that not only meets but anticipates the evolving demands of players and operators worldwide.”
Playnetic’s inclusion in Groove’s ecosystem not only diversifies its content offering but also strengthens its ability to fuel operator growth through unmatched variety and quality. As Groove continues to release over 100+ premium games monthly, this partnership ensures partners maintain a competitive edge with an ever-evolving selection of world-class entertainment.
Julian Borg-Barthet, Chief Commercial Officer at Playnetic: “Collaborating with Groove represents a pivotal moment in Playnetic’s global growth strategy. Their platform’s sophistication, combined with their dedication to operator success, aligns perfectly with our vision of creating immersive, player-centric entertainment. By integrating our portfolio into Groove’s ecosystem, we’re unlocking new opportunities to delight players while driving measurable value for our shared partners.”
Playnetic operates on a philosophy of competitive, cutting-edge game development, leveraging three in-house studios and a robust pipeline of localised, player-tested content. With a focus on mobile, tablet, and desktop optimisation, along with multiple RTP variants, Playnetic ensures partners can engage the broadest possible audience.
Groove’s enterprise-grade platform, featuring advanced player engagement tools and real-time analytics, redefines iGaming scalability and profitability. By integrating Playnetic’s dynamic portfolio, Groove reinforces its commitment to delivering precision, performance, and profit potential to operators who demand excellence.
Yahale Meltzer, Co-Founder and COO at Groove: “This partnership is a testament to our shared ambition: to redefine excellence in iGaming. Playnetic’s innovative approach to game design complements our mission to equip operators with transformative technology and content. Together, we’re not just expanding a portfolio, we’re shaping the next generation of player engagement, ensuring our partners lead rather than follow in an increasingly competitive landscape.”
The post Groove Technologies Partners with Playnetic to Elevate iGaming Innovation appeared first on European Gaming Industry News.
Latest News
Veli Group Appoints Tal Zamstein as CEO of Veli BC
Experienced leader brings extensive European iGaming expertise to drive next phase of growth
Veli Group, a global iGaming holding company, today announced the appointment of Tal Zamstein as Chief Executive Officer of Veli BC, effective immediately. Zamstein brings over a decade of senior leadership experience across most dynamic iGaming markets globally.
“Tal embodies the spirit of Veli Group perfectly, bringing a proven track record of transforming challenges into opportunities and the international market insight that creates winning moments for players across diverse markets,” said Ital Hadas, CEO of Veli Group.
Zamstein joins Veli Group with impressive credentials spanning key European iGaming hubs. His experience includes Managing Director positions at Löwen Play and Spiele-Palast GmbH in Berlin, CEO roles at United Remote and Chilling Cheetah in Malta, and most recently serving as Senior Consultant and Chief Product Officer at KINGSBET HOLDING in Prague.
This diverse background aligns perfectly with the Veli Group international expansion strategy and commitment to understanding local gaming cultures while delivering world-class technology solutions.
At Veli Group, technology innovation is backed by real-world gaming expertise. The company’s unique approach combines platform development with insights gained from operating their own gaming brands across multiple markets.
“This appointment reflects our commitment to bringing top-tier talent who can take Veli BC operations to the next level,” explained Hadas.
“We continue doing what we do best: creating moments of joy, solving challenges with creativity, and proving that when you combine quality people with proven technology, everyone wins.”
The post Veli Group Appoints Tal Zamstein as CEO of Veli BC appeared first on European Gaming Industry News.
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