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LeanConvert signs partnership with Betsson Group

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LeanConvert signs partnership with Betsson Group
LeanConvert signs partnership with Betsson GroupReading Time: 2 minutes

 

Leading website optimisation service to assist with the future of digital and mobile gaming entertainment specialist

LeanConvert, the world’s fastest growing customer experience, analytics and engineering company has signed a partnership agreement with Betsson Group, which sees the tier one operator take a substantive step towards investing in their business sustainability for the future.

Famed for helping the world’s biggest brands drive website optimisation and achieve impressive ROI increases with a proficiency in the gaming and gambling sector, LeanConvert will be utilising their creative approach to multivariate testing to reshape Betsson’s conversion rate optimisation services, along with reviewing the igaming operator’s overall strategic approach.

LeanConvert’s unique application of Lean Methodology allows their clients to do more with fewer resources, an objective which has proven invaluable to many during the current Covid-19 situation as companies adapt to and continue along their digital transformation pathways.

The London based website and business optimisation company is completely platform agnostic, meaning they have comprehensive expertise with all available software vendors on the market. This allows for a fully conceptualised build and the use of bespoke solutions which best fit a company’s requirements.

Operating 20+ brands across 16 jurisdictions demonstrates Betsson Group’s importance within the industry. This new association has the specific aim of cementing that stake for the innovative operator and streamlining their global operations to increase capacity in a viable manner.

Tim Axon, Managing Director of LeanConvert, said: Betsson Group really has stood out as a company that prioritises digital innovation. We’re excited to work with a team that’s constantly looking to better understand their players and thus create more meaningful and engaging experiences for them.

“Now is a crucial time for taking things a step further than ‘digital transformation’. We’re going to ramp up Betsson’s testing velocity and scale in order to build one of the most advanced personalisation setups and strategies in the gaming sector.”

“When it comes to the new compliance regulations, you can optimise for player safety and conversion at the same time. It’s not necessarily an inverse relationship. It’s an opportunity to strengthen your personalisation and segmentation strategy.”

“Investing in personalisation is a safe bet for ROI, if you’re investing properly. We’re looking forward to strengthening Betsson’s approach to experimentation and being a catalyst for exponential growth.”

Ciara Nic Liam, Commercial Director, Gaming Betsson Group, said: “2020 has been relatively challenging for most businesses, and the issues brought about by the global pandemic and reacting to them has driven a phenomenal amount of innovative thinking throughout the group and the industry as a whole.

“Partnering with LeanConvert to investigate and better our strategic processes and offering, as well as our overall customer experience through their unique technologies and expertise will not only strengthen our market position, but ultimately make Betsson even more robust for the future.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: LeanConvert signs partnership with Betsson Group

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Oddsgate launches 2025 trend guide for the iGaming market

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Quick Custom Intelligence and Modulus Celebrate Success at ICE

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Quick Custom Intelligence (QCI), a leading provider of cutting-edge business intelligence solutions for the casino industry, and Modulus, an innovator in advanced gaming system technology, are pleased to announce a successful showcase at the International Casino Expo (ICE).

Throughout the event, both companies met with dozens of current customers and new prospects, demonstrating the latest in AI technology and data-driven business intelligence tools.

By joining forces in the Modulus booth, QCI and Modulus underscored the synergy of their combined technologies, generating excitement among attendees. The live demos highlighted how these next-generation solutions can empower casinos to make data-driven decisions, enhance customer engagement, and streamline operations.

“The energy at this year’s ICE was truly inspiring,” said Marc Attal, COO of Modulus. “Our newest technology received an exceptional response, and our digitalization strategy for slots and tables resonated deeply with clients who clearly saw the benefits of optimization it brings. Showcasing QCI’s solutions in our booth amplified our message and created an immersive experience that highlighted the potential of the cutting-edge AGI55 platform. The excitement and enthusiasm from both existing and prospective clients made this one of our most successful shows yet, reaffirming our commitment to innovation and excellence.”

“It was fantastic to be part of the show,” remarked Andrew Cardno, CTO of QCI. “Meeting so many new customers and prospects has sparked a sense of excitement and optimism for what lies ahead for QCI in the global casino market. We are grateful to Modulus for the opportunity to partner in showcasing how our integrated solutions can help casinos operate more efficiently and profitably.”

Both companies look forward to expanding their footprint in international gaming markets, fueled by the success and enthusiasm generated at ICE. QCI and Modulus remain committed to developing innovative technologies that drive real-world results for casino operators everywhere.

 

The post Quick Custom Intelligence and Modulus Celebrate Success at ICE appeared first on European Gaming Industry News.

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TEAM VITALITY PRESENTS ITS NEW ROSTER VALORANT THROUGH THE LEGACY CAMPAIGN

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  • After achieving an exceptional end to the 2023-2024 season, Team Vitality returns with strong European and International ambitions.
  • Since the start of the season, two superstars have joined the ranks of the Team Vitality roster: Derke and Less, alongside Sayf (IGL), Kicks and Trexx. The club’s new ambassador: Ardiis, will cast their matches all year round. With this team, the goal is simple but audacious: lay the foundations for a new legacy, make history on this new stage and qualify for the VALORANT Champions.
  • Thus, Team Vitality is preparing to write a brand new FPS game story supported by the LEGACY campaign. And its first Ice & Fire chapter begins today!

Team Vitality proudly presents its VALORANT roster for the 2025 season. After securing a second European place and qualification for the VALORANT Champions 2024 at the end of last season, the team will endeavour to maintain its high standards and continue to shine on the European (VCT) and international scene. The first key meeting for this team is at the VALORANT Bangkok Masters 2025 on February 27th.

With a combination of youth, talent and experience, Team Vitality is proud to welcome two new international talents to the roster, with an already established track record in the game: Finnish-Russian Derke, the Brazilian powerhouse Less, and a new coaching staff.

A FIVE STAR ROSTER TO CONQUER THE WORLD

Team Vitality returns more determined than ever to the VALORANT scene. With two new players joining Kicks, trexx and Sayf (IGL and Team Captain), hoping to win a VCT title. In addition to this brand new roster, Team Vitality also integrates a new experienced coaching staff with the arrival of Faded.

New players and coaching staff

  • Nikita “Derke” Sirmation (Finnish-Russian) – 21 years old: Former Counter-Strike player who switched to VALORANT. Considered one of the top three duelists of all time, Derke is known for his exceptional skills and decisive impact during matches and dominated the VCT:2023 LOCK//IN and the VCT Masters Tokyo in the same year – a feat never achieved before. With his international experience, Derke is ready to bring his strategic vision and talent to the team.
  • Felipe “Less” Basso (Brazilian) – 19 years old: A true VALORANT prodigy, Less quickly gained attention with his excellent mechanics and superhuman reflexes. At the age of 17, he won the VALORANT Champions in 2022 and the VCT Americas League in 2023 and is considered one of the best players in his role as Sentinel.
  • Daniel “Faded” Hwang (American) – 30 years as Head Coach: Faded has already coached within the TSM organisation and qualified for Ascension Finals in Mexico – all in his first year as a head coach! He has proven himself capable of developing talent and achieving exceptional results.

The new 2025 roster now stands as:

  • Kimmie “Kicks” Lassner
  • Saif “Sayf” Jibraeel (IGL)
  • Nikita “trexx” Cherednichenko
  • Nikita “Derke” Sirmitev
  • Felipe “Less” Basso

For this new season, the talented Sayf has taken on the key role of IGL within the team. Elected duelist of the 2024 season in VCT, Sayf will have the important task of leading his team to victory.

With the arrival of two additional superstars to the team, Team Vitality sends a strong message: VALORANT is a priority for the club. While the VALORANT Champions will take place in Paris, the club’s homeland, Team Vitality hopes to make an impression at home.

“VALORANT is a vital scene for us. We were keen to strengthen the existing team with even more experienced profiles as we seek performance and aim for excellence. And this season is special: we hope to be able to defend our chances of victory at home, in Paris.” explains Fabien “Neo” Devide, President and co-founder of Team Vitality.

LEGACY CAMPAIGN: AN ICE & FIRE ROSTER [CHAPTER 1]

Team Vitality is embarking on this new season with a clear and unwavering ambition: to write a new legacy on a key FPS game and shine at the VALORANT Paris Champions. To support this, Team Vitality is launching LEGACY, a campaign that will follow the team in three key chapters until the Champions next September.

https://x.com/TeamVitalityVAL/status/1879931306143887621

The first chapter of this campaign begins at the Bangkok Masters on February 27th and will notably feature the two new stars of the team. The campaign will play on the elements of the roster: Derke, a Finnish player, known for his exemplary composure, embodies serenity and concentration. Less, a Brazilian player, with an explosive style of play, flamboyant actions and an energy capable of igniting his teammates. Together, they symbolise a complementarity of qualities essential for the roster’s goal of reaching the top.

VCT BUNDLE VITALITY: PLAY LIKE LESS OR DERKE!

Team Vitality is proud to announce that its official VCT bundle is now available for purchase via the in-game shop. These exclusive bundles embody the club’s unique identity and allow fans to proudly wear Hive’s colours, while supporting the team in its quest for glory on the VALORANT scene.

Each piece has been carefully designed to reflect Team Vitality’s competitive spirit and boundless ambition.

https://x.com/TeamVitalityVAL/status/1876293118762315799

 

The post TEAM VITALITY PRESENTS ITS NEW ROSTER VALORANT THROUGH THE LEGACY CAMPAIGN appeared first on European Gaming Industry News.

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