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Haval and Virtus.pro will continue cooperation in 2021
Haval announces the extension of its partnership with Virtus.рro, the most titled eSports club in Russia and the CIS, which began in July 2020. The record results achieved by the joint efforts of the brands last year have become the main reason for the new collaboration.
In 2021, the expansion of the partnership between Haval and Virtus.рro implies interaction with the first roster of the club not only in Dota 2, but also in CS: GO, an equally popular esports discipline. In addition, Haval will continue to support broadcasts of the largest esports tournaments for viewers in Russia and the CIS. Cooperation with Virtus.рro and support for competitions remains the longest-term project of this scale in the CIS.
As a result of the sponsorship of the first Virtus.рro Dota 2 roster in 2020, Haval reached almost 17 million unique users in Russia and the CIS. This indicator confirms that esports athletes and their fans are a truly progressive audience and able to rightfully appreciate the advanced vehicle equipment and striking design.
Jerome Saigot, CEO of Haval Motor Rus: “Over the six months of cooperation with Virtus.рro, we have achieved impressive results both in terms of strengthening the perception of Haval as an innovative automotive brand, and in terms of its integration into esports. This is due to the similarity of values between Haval and Virtus.pro – the desire for leadership and the creation of innovative solutions. In 2021, we are expanding our partnership with the esports club and expect further integration into such a promising industry.”
Sergey Glamazda, Virtus.pro General Manager: “We are proud of such a partner as Haval and are pleased with the results of our cooperation last year. Together, Haval and Virtus.pro managed to achieve their goals, so we are very glad to expand partnership. The audiences of Dota 2 and CS: GO are different, and Haval will have more opportunities to implement its ideas.”
Haval, being the creator of innovative crossovers, extends a similar approach to joint activities with Virtus.pro. Thus, Haval became the first car brand to take part in a unique video announcement of the new line-up. An interesting interactive solution is a game in the style of Dota 2, into which the most popular Haval model, the F7 crossover, has been integrated. Also, on the social network Instagram, special masks were launched for all fans of the club who want to support their favorite team.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Haval and Virtus.pro will continue cooperation in 2021
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Imagine Live Partners with King.rs
Imagine Live the live casino provider launches with Serbian brand King.rs
Imagine Live is thrilled to announce its innovative entry into the Serbia market, made possible through a strategic partnership with the operator King.rs.
The collaboration is aimed at delivering King.rs players a premium gaming experience. Two Blackjack and one Roulette table will be equipped with the latest technology, allowing seamless gameplay and interactive features catering to Serbian players’ localised preferences.
Hakob Manukyan, CEO of Imagine Live Armenia, commented: “King.rs is an established brand throughout Serbia focused on delivering exceptional products and gaming experiences by putting the player at the centre of their brand story. Imagine Live is equally committed to providing premium and customised live dealer solutions with bespoke tables and studios for our operator partners to ensure a complete brand experience that players enjoy and return, which drives deeper engagement and revenue opportunities. We look forward to supporting and growing the live dealer experience with King.rs over the coming months.”
Dragan Djordjevic, COO King, said, “Working with Imagine Live has been an absolute thrill. Their unique mix of live performances, tech, and real-time interactivity is a game-changer in entertainment. It’s exactly the kind of creative energy we love at King.rs, where we’re all about reimagining live gaming. This partnership feels like a natural fit—two teams, both passionate about pushing boundaries and creating something fresh. I can’t wait to see what we come up with together and how we’ll keep surprising and exciting players around the world”.
The post Imagine Live Partners with King.rs appeared first on European Gaming Industry News.
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Digitain Announces New Slogan and Vision Ahead of ICE Barcelona
The post Digitain Announces New Slogan and Vision Ahead of ICE Barcelona appeared first on European Gaming Industry News.
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North Star Network acquires Soccernet.ng to strengthen Nigerian presence
North Star Network (NSN) has announced its acquisition of Soccernet.ng, a prominent Nigerian sports media platform, marking a significant expansion into the Nigerian sports scene and underscoring its ambition to solidify its footprint in the African media landscape.
Founded in 2014, Soccernet.ng has become a trusted authority on Nigerian football, providing in-depth daily coverage of local football alongside trending stories from the global soccer world. Known for its quality journalism and passionate team of football enthusiasts, the platform has achieved significant recognition, including the Sport Blog of the Year award at the Nigerian Blog Awards.
A Strategic Move into Africa
The acquisition of Soccernet.ng is part of North Star Network’s strategy to expand its portfolio in Africa. The platform joins NSN’s roster of over 30 respected sports media brands, which includes Afrik-Foot, Top Mercato, Football Whispers, Sportsmole, and Vringe.
Julien Josset, Co-founder of North Star Network, expressed enthusiasm about the acquisition:
“We’re excited to welcome Soccernet.ng into the North Star Network family. Their passion for Nigerian football and commitment to quality journalism align perfectly with our global vision of bringing fans closer to the game they love.”
Preserving Soccernet.ng’s Legacy
Soccernet.ng will retain its original team of dedicated journalists, ensuring the platform’s authenticity and unique voice remain intact. The website currently engages readers not only in Nigeria but also across over 150 countries, including the UK, USA, Canada, and Spain.
Biyi Akangbe, Founder of Soccernet.ng, reflected on the platform’s journey:
“We started as a small website 10 years ago with a passion to deliver news about Nigerian footballers to readers. We’ve since grown into a globally recognized source for Nigerian football news. This acquisition by North Star marks an exciting new chapter for our brand.”
Co-founder Lolade Adewuyi will continue to contribute to the site as a columnist, maintaining the brand’s strong connection with its loyal readership.
Expanding Global Reach
The acquisition of Soccernet.ng reinforces North Star Network’s dedication to amplifying local voices in key regions while offering unparalleled sports coverage. With its innovative strategies and growing portfolio, the group is poised to drive sustainable growth across its media brands.
North Star Network is a leading global sports media group, operating in over thirty countries and committed to delivering world-class sports content to fans worldwide.
This acquisition sets the stage for a new era in Nigerian sports journalism and highlights North Star Network’s continued efforts to connect fans to the heart of the game.
The post North Star Network acquires Soccernet.ng to strengthen Nigerian presence appeared first on European Gaming Industry News.
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