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Soft2Bet names Pablo Ferreira as Chief Marketing Officer


Casino and sportsbook platform provider Soft2Bet has announced the appointment of Pablo Ferreira as its Chief Marketing Officer.
Following a successful spell as its Head of Country Managers, Ferreira’s new position will involve overseeing the marketing and promotion of Soft2Bet’s 30+ operator portfolio, including the SBC award-winning casino, Wazamba.
The platform provider’s new CMO brings a wealth of industry experience to the role, following a multi-year stint as Head of Marketing in LatAm and Spain for GVC Holdings Plc, and a managerial tenure at Sportingbet.
Ferreira’s remit will include creating the promotional strategy for Soft2Bet’s flagship 2021 sportsbook, a highly anticipated brand launch scheduled for the coming months. The company currently holds MGA, SGA and Curacao licences, with further certification from the EU set to follow.
Boris Chaikin, CEO at Soft2Bet, said: “We are thrilled to name Pablo Ferreira as Chief Marketing Officer and have no doubt that his appointment will bring continued success to the business.
“We’re gearing up for a busy year here at Soft2Bet, but with such talented employees as Pablo on board we will continue to exceed the requirements of partners across the globe.”
Pablo Ferreira, CMO at Soft2Bet, said: “Becoming Chief Marketing Officer at Soft2Bet is a fantastic step for me personally, and managing such a talented and hardworking team will be a real privilege.
“We’ve made tremendous progress in recent months, winning awards, releasing new products, and extending our ever-growing commercial reach even further. Looking to the year ahead, I have no doubt that that success will continue.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Soft2Bet names Pablo Ferreira as Chief Marketing Officer

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Bao Shi Awakens the Legendary Lion God of Prosperity
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Play’n GO breathes new life into ancient Chinese mythology with Bao Shi, a visually striking 5-reel slot centred around the mythical Lion God, Lioras. Set amidst mist-shrouded mountains and long-forgotten temples, Bao Shi beckons players to release Lioras from an ancient spell cast by a malevolent warlord, bringing prosperity to those brave enough to beat the drums of destiny.
Players engage with ornate symbols and mystic Drum symbols that pulse with life, creating immersive gameplay wrapped in cultural authenticity. Bao Shi promises not only engaging storytelling but substantial rewards through its innovative gameplay mechanics.
The standout Lioras Blessings feature spontaneously graces the reels, transforming symbols into Coin Wilds with generous multipliers, visually elevating the experience and boosting win potential. Meanwhile, the Free Spins feature intensifies anticipation, activated by resonant Gong symbols; three or more Gongs summon up to fifteen Free Spins enhanced by upgraded Lioras symbols and additional Coin Wild multipliers. The deeper the drumming echoes, the richer the rewards become, ensuring each interaction harmoniously aligns with the tale of prosperity.
Bao Shi joins Play’n GO’s esteemed catalogue of narrative-driven, culturally resonant titles like Imperial Opera and Celebration of Wealth, offering players an enriched experience that blends compelling narratives with sophisticated gameplay.
Magnus Wallentin, Games Ambassador at Play’n GO, said: “Bao Shi immerses players in ancient Chinese legends with unmatched authenticity and rewarding gameplay. The Lioras Blessings and Free Spins features offer meaningful interactions directly tied to the slot’s captivating narrative, ensuring a memorable experience for all players.”
Bao Shi offers a visually splendid, culturally immersive experience, captivating players with a compelling narrative woven seamlessly into rewarding gameplay. Fans of intricate storytelling and innovative slots will find Bao Shi an unmissable addition to their gaming collection.
The post Bao Shi Awakens the Legendary Lion God of Prosperity appeared first on European Gaming Industry News.
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LEON Celebrates One Year in Tanzania by Announcing Partnership with Brand Ambassador Simon Msuva
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LEON, an international sports betting and casino brand, proudly announces the signing of Tanzanian football star Simon Msuva as its official brand ambassador in Tanzania. The partnership marks a milestone as LEON celebrates its first anniversary of operations in the country.
Simon Msuva, one of Tanzania’s most recognized players, has represented the national team for more than a decade. Known for his speed, technical skills, and consistency, he has earned over 70 international caps and remains a key striker for the Taifa Stars, celebrated by fans both at home and abroad
As part of the partnership, Simon Msuva will be the face of LEON national campaigns — from fan meet-and-greets and press conferences to autograph sessions and sporting events. His charisma and energy embody the spirit of the brand: just as a lion rules the jungle, LEON has claimed its place in the world of betting. Through these campaigns, the brand and the player connect with fans on the same wavelength, sharing anticipation, the joy of victory, and pride.
Jerome Dufourg, Regional Director of Operations at LEON, added:
“Tanzania was our first African project, where we learned to adapt to the local context. After major marketing campaigns to build brand awareness, we’re now focusing on our sportsbook with the signing of the Tanzanian national team captain. His dedication and humility reflect our vision at Leonbet Tanzania, in a country preparing for AFCON 2027 and competing in this year’s tournament.”
This collaboration reinforces LEON commitment to supporting sports culture in Tanzania and strengthening its bond with local communities through football.
The post LEON Celebrates One Year in Tanzania by Announcing Partnership with Brand Ambassador Simon Msuva appeared first on European Gaming Industry News.
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Stakelogic conjures spellbinding wins with new slot Leprechaun’s Loot
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Step into Pip O’Spin’s world of rainbows, golden rewards, and mischievous magic
Stakelogic has unveiled its latest enchanted adventure, Leprechaun’s Loot, where Irish folklore meets inventive mechanics. Starring Pip O’Spin, a cheeky leprechaun from the emerald hills with a gift for turning rainbows into gold, the game combines playful storytelling with exciting Hold ‘N’ Win action.
With 243 Pay Ways, players begin on a 5×3 grid where Rainbow symbols can be boosted into Golden Rainbows, instantly increasing their value. Rainbow Collects deliver instant wins when a Collect symbol lands on reel five, while Lucky Respins give players a chance to trigger the Bonus. Players can also activate Super Stake to double the likelihood of entering Free Spins or buy directly into the Hold ‘N’ Win feature for 100x their bet.
Once inside the Hold ‘N’ Win Bonus, the real magic begins. Here, Rainbow and Golden Rainbow symbols lock in place while modifiers add layers of excitement.
Expand symbols can unlock additional rows up to a full 5×5 grid, while Double symbols fill a meter that, when charged, doubles all Rainbow values before resetting. Golden Rainbows persist throughout the round, transferring and stacking their value onto other symbols creating a steady stream of treasure.
With high volatility and a max multiplier of x5,000, Leprechaun’s Loot balances whimsical charm with serious win potential.
James Jelliffe, Head of Slots at Stakelogic, said: “With Leprechaun’s Loot, we wanted to create a slot where every feature feeds into the next, building momentum and excitement spin by spin. The Hold ‘N’ Win round really comes alive as modifiers stack, the grid expands, and Golden Rainbows keep values climbing. This release delivers layers of gameplay that will keep players engaged, entertained and wanting to come back for more.”
Leprechaun’s Loot will be available to operators and players from 9 October 2025.
The post Stakelogic conjures spellbinding wins with new slot Leprechaun’s Loot appeared first on European Gaming Industry News.
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