Latest News
Manchester City and FaZe Clan Set to Host Fortnite Tournament

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Manchester City has joined forces with Epic Games and North American esports organisation FaZe Clan to host a Fortnite tournament.
Starting 24 January (GMT), players can choose from 10 different variants of new “Kickoff Set” outfits to represent their favourite club in-game. Each outfit can be swapped to any of the 23 football clubs participating, including Manchester City. Additionally, players will be able to earn or purchase two new emotes, including a “Fancy Footwork” dribbling emote.
To celebrate the launch, City and FaZe Clan have partnered to hold the FaZe City Cup Featuring Fortnite on 21 January.
The open-to-public event will be the first Fortnite tournament held by the Club and FaZe Clan and will see the top 50 duos pairings (top 100 players) earn early access to the Manchester City skin and special in-game emotes.
This activity builds on City’s already successful partnership with FaZe Clan, which has created new experiences for fans of both football and esports since it began in 2019, expanding the Club’s esports offering to global audiences.
Throughout the partnership, City footballers, legends and esports players have teamed up with FaZe Clan talent to create engaging content and launch limited-edition product collaborations, as well as hosting each other at events in Manchester and Los Angeles.
Nuria Tarre, Chief Marketing Officer at City Football Group, said: “The FaZe City Cup featuring Fortnite is an exciting first for the club in one of the most popular gaming titles globally and we hope fans worldwide will get involved in the competition and wear their Manchester City outfits in-game with pride.
“Given their significant existing presence within Fortnite, we are delighted to partner with FaZe Clan on this competition.
“It is further testament to our partnership with FaZe Clan, through which we will continue to explore opportunities to bring our fans new and immersive ways to engage with the Club.”
Lee Trink, FaZe Clan CEO, said: “The FaZe City Cup featuring Fortnite is an important illustration of our groundbreaking partnership with Manchester City.
“Alongside Manchester City, we are thrilled to be a part of a competitive tournament in Fortnite. We look forward to building on this tournament and hope to produce more entertaining competitions in the future.”
Nate Nanzer, Head of Global Partnerships at Epic Games, said: “Football is consistently one of the top sports that our players tell us they want to see and experience in Fortnite.
“We’re excited to collaborate with Manchester City to bring ‘the beautiful game’ to Fortnite fans around the world as they face off in competitive tournaments, experience new creative modes of gameplay, and celebrate global football.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Manchester City and FaZe Clan Set to Host Fortnite Tournament
Latest News
A Record-Breaking Win on the Eve of Diwali Lights Up an Indian Expat’s Life Forever
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The UAE Lottery has made history as it officially announces the first-ever Grand Prize winner of AED 100,000,000, a moment that marks an unprecedented milestone for the country’s entertainment and gaming industry.
Anilkumar Bolla, a 29-year-old Indian national and long-time Abu Dhabi resident, struck gold in The UAE Lottery’s 23rd Lucky Day Draw #251018 held on Saturday, October 18, 2025, becoming an instant multimillionaire and forever signing his name in The UAE Lottery’s record books.
At the time of the draw, Anilkumar was at home relaxing when he received the life-changing call from The UAE Lottery. A loyal participant since the lottery’s launch, he was completely shocked and overjoyed by the news, admitting he still can’t believe it happened. Anilkumar first shared the exciting news with a colleague before calling his brother back home in India.
The post A Record-Breaking Win on the Eve of Diwali Lights Up an Indian Expat’s Life Forever appeared first on European Gaming Industry News.
Latest News
Movers and Shakers: 24/7 Content, Strict Integrity, and Constant Feedback – BETER’s Approach to Sustainable Partnerships
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“Movers and Shakers” is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers” is your go-to source for staying ahead in the rapidly evolving iGaming landscape.
We spoke with Oleg Onegov, Head of Strategic Partnerships & Account Management at BETER, about the fast-betting provider’s approach to cultivating, strengthening, and sustaining relationships with partners.
Can you tell us about your career journey and your current role as Head of Strategic Partnerships & Account Management at BETER?
I’ve been working in the betting and iGaming industry for several years, mainly focusing on client relations and business development. Over time, I realised that my strongest skill was in building long-term partnerships and helping clients derive real business value from the products they use. At BETER, I lead the Strategic Partnerships & Account Management team, focusing on ensuring we deliver not only content but also help operators and aggregators grow with it—whether through improved integrations, new products, or data-driven insights. This is critical to scaling BETER’s presence in the esports and sports ecosystem. My role also sees me work closely with internal and external stakeholders to deliver value-driven solutions that support operational excellence and long-term commercial goals.
Different operators and aggregators have different needs. How do you and your team ensure that BETER’s products and solutions remain in demand and are continuously aligned with each client’s evolving business and market changes?
BETER is renowned for providing 24/7 live streaming, real-time data, and hyper-accurate odds for approximately 700,000 fast-paced esports and sports events annually, offering up to 50 markets per event with an average operator margin of 7.5% or higher.
Our esports portfolio includes ESportsBattle tournaments featuring eFootball, eBasketball, eHockey, and eTennis. Our sports portfolio includes the Setka Cup table tennis series, BSKT Cup basketball league, GTR Cup tennis tournaments, and Padel tennis, as well as coverage of official cricket tournaments and leagues worldwide.
In addition to our fast-paced content, we offer a comprehensive Esports Odds Feed, delivering market-leading odds with the highest uptime for more than 450 tournaments worldwide. This includes over 40,000 pre-match and live events annually across popular titles such as CS 2, Dota 2, League of Legends, Valorant, and more.
We are also continuously working on obtaining regulatory approvals in all major markets globally, including U.S. states such as New Jersey and Colorado, where our content is live on bet365’s local domains.
When it comes to ensuring that our products remain in demand and aligned with each client’s evolving business and market changes, our approach is never “one size fits all.” My team and I maintain close communication with every partner to ensure we’re consistently meeting their needs. Some clients aim to maximise esports engagement, others focus on traditional sports, while some want to experiment with new formats such as eTennis or Padel—or even launch fully branded, customised tournaments like our dedicated eFootball series designed specifically for operator needs.
We constantly review performance data, align on KPIs, and adjust delivery or features accordingly. Moreover, our product roadmap is highly flexible—we prioritise developments that bring the most value to our clients’ business models. Ultimately, close collaboration with operators and aggregators helps us understand regional specifics and tailor our products to different markets, while our agility in implementation and regulatory readiness give partners confidence that BETER’s solutions will continue to fit their evolving needs.
Many companies emphasize client success at the start of a relationship, but sustaining it over time is much more challenging. What specific processes, practices, or approaches does BETER use to support clients throughout the entire journey and ensure that partnerships grow into long-term, trust-based relationships?
At BETER, client success is ongoing. My team runs regular business reviews and performance check-ins, where we don’t just present numbers but also propose explicit next steps. We involve product managers at the beginning of new partnerships, so clients can see how their feedback translates into real improvements. Transparency is also key, and we share daily reports, monitor incidents in real time, and communicate openly if something needs fixing. This kind of consistency and accountability builds trust and makes our partnerships long-lasting.
Feedback loops are vital. How does BETER work with client feedback, and in what ways does it influence your product development and solution improvements?
Feedback is at the core of how we evolve. We collect it in various ways, including through structured NPS surveys, regular calls, daily chats, and even during integration discussions. Every input gets logged and shared across product, trading, and IT teams.
Many of our most successful launches, such as new esports markets for Dota 2 and CS 2 titles in our coverage of tournaments worldwide, came directly from client requests. Our eTennis series also originated from a product discussion sparked by a client’s feedback, which expressed the need for completely new offerings for their bettors.
What matters is not just listening, but also closing the loop and showing the client how their feedback shaped the roadmap and what the result looks like in practice.
What are the most important pillars of BETER’s operations that operators or aggregators pay the most attention to—both when entering into a partnership and throughout the entire collaboration?
From my experience, there are four pillars clients care about most.
First is content quality and variety — at BETER, we offer fresh and engaging disciplines such as eFootball, eBasketball, and eTennis, supported by diverse game formats.
Second is reliability, especially when it comes to uptime, latency, and the accuracy of our data feeds and live streams. That’s why our team works tirelessly to maintain the highest possible uptime across all our products.
Third is integrity and compliance — operators need confidence that the product is fair, transparent, and secure. Our dedicated Integrity team ensures that only 0.01% of matches have been flagged as suspicious.
Finally, there’s our approach to partnerships — we’re not just a provider; we act as an extension of our partners’ teams, ready to adapt and innovate together.
This combination of high-quality content, operational excellence, trust, and genuine collaboration is what keeps our partnerships strong from day one — and well into the future.
The post Movers and Shakers: 24/7 Content, Strict Integrity, and Constant Feedback – BETER’s Approach to Sustainable Partnerships appeared first on European Gaming Industry News.
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BetConstruct to Participate in SiGMA Central Europe 2025
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BetConstruct is going to participate in SiGMA Central Europe 2025, taking place from 4 to 6 November at Fiera Roma, Italy.
“BetConstruct will make a powerful appearance at SiGMA Central Europe 2025, taking place from 4 to 6 November at Fiera Roma, Italy. This landmark event marks yet another milestone in BetConstruct’s ongoing journey of innovation and connection,” the Company said.
“As the world of iGaming gathers in the heart of Rome, we step into the spotlight to showcase the power of creativity, courage, and technology, the very elements that continue to define our global success story.”
At Stand 3083, visitors will experience more than a display. They will step into an atmosphere where ideas evolve into opportunities, powered by the synergy of BetConstruct’s AI suite and its renowned products, including its Sportsbook, Casino Suite and Affiliate ecosystem. Each innovation reflects the company’s spirit of creation, courage and conquest, combining intelligence with imagination to deliver unmatched experiences.
“BetConstruct’s participation will highlight our ongoing mission to connect products, partners, and players within one seamless ecosystem. Through dynamic technologies and a bold vision, we continue to set new standards for excellence and creativity in the global iGaming industry. Beyond technology lies a story of innovation that grows stronger through collaboration, curiosity, and constant evolution. BetConstruct invites all attendees to experience first-hand in Rome, where every interaction becomes an opportunity to explore, engage, and be inspired,” the Company added.
The post BetConstruct to Participate in SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
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