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Play’n GO Are ‘Bull-ish’ Over Their New Slot Release!

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Play’n GO Are ‘Bull-ish’ Over Their New Slot Release!
Play’n GO Are ‘Bull-ish’ Over Their New Slot Release!Reading Time: 2 minutes

 

A brand new Play’n GO title comes crashing into the market today, as they release their 5×3 video slot, Bull in a China Shop.

Bull in a China Shop is the perfect release to prepare for, Chinese New Year, which this year is the year of the Ox, the inspiration for this title. The game focuses on a shop owner who brings a bull to their store to celebrate the new year. Of course, it doesn’t go well, and now players have to save the day and pick up rewards along the way.

The bull itself is not only the focus of the theme; it is also the Wild symbol in the game. Not only does it help players create wins on paylines every time it lands, it also triggers one of three special features, so there’s always something for them to look forward to.

Variety is also a part of the game’s free spins, where players can choose one of those three features to play with during their spins; giving them more control over their session.

While the game’s connection to this very popular festival will gain the interest of fans of Chinese New Year worldwide, the game is also a fun play for any casual game fans. This gives it a broad appeal amongst the gaming audience, one of the strengths of the Play’n GO portfolio.

While it’s not unusual for Play’n GO to release games to coincide with significant calendar events, they only do so when they have the right game, something CPO Martin Zettergren was quick to point out:

“Some operators may rush to push games out to trade on the popularity events like Christmas, Valentine’s Day etc. may bring. We have always maintained that we only release games if the time is right, and the game is the right fit for our plans at the time.

Bull in a China Shop is a highly entertaining game and will add a little bit of fun and entertainment for anyone who enjoys Chinese New Year.”

Bull in a China Shop is out for release today.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Play’n GO Are ‘Bull-ish’ Over Their New Slot Release!

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Paysecure brings Gibraltar’s iGaming payments community together for exclusive industry event

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Paysecure, a leading provider of payment orchestration solutions for the iGaming industry, successfully hosted its exclusive event Securing Faster Payments in iGaming aboard the Sunborn Hotel in Gibraltar on 16th October.

The evening brought together senior figures from operators, technology providers, and payment networks to explore the evolution of faster, more secure payment experiences in iGaming, and what lies ahead for the sector.

With speakers from Worldpay, Mastercard, DAZN, Pretty Technical, and Paysecure, discussions centred around balancing player experience, security, and compliance in a rapidly changing landscape.

Across keynote talks and a healthy panel debate, speakers explored how technology, data, and collaboration are reshaping the future of payments in iGaming.

A recurring theme was the tension between speed and security, and how advances such as network tokenisation and smarter orchestration are allowing operators to achieve both. Attendees heard how network tokens are improving authorisation rates and trust, while also fuelling new payment experiences, such as click-to-pay, which in turn reduces cashier friction and provides a seamless player journey.

The discussion also delved into how player-centric design, behavioural analytics and the latest technological innovations are transforming the deposit journey. With more than 30% of players abandoning deposits due to checkout friction, speakers shared insights on how to define and build dynamic payment experiences, utilizing customer segmentation, intelligent routing, and rich data-insights; and further reflected on the importance of ecosystem connectivity for pushing the industry forward.

It is clear from the discussions that payments are no longer a utility, but a point of competitive advantage for operators. Payments remain a pivotal conversion moment, and a lot hinges on the experience, with players expecting to pay quickly and efficiently how, when and where they want.

Paysecure’s Chief Commercial Officer and Co-Founder, Viktoriia Degtiarova, emphasised the importance of collaboration in raising industry standards: “The Paysecure Payment Professionals event really highlighted how critical payments are to operator success. In today’s fast-moving iGaming landscape, continual innovation in payment solutions isn’t optional, it’s essential. Success relies on collaboration across the entire ecosystem, from operators and PSPs to regulators and technology partners, ensuring seamless experiences for players while driving growth for all stakeholders.”

Farish Lakhani, Corporate Sales Director at Worldpay Global SMB further shared, “Thank you to Paysecure for hosting such a well-organised event in Gibraltar and for inviting us to be part of the conversation. It was a great opportunity to share insights and collaborate on shaping the future of payments in iGaming”.

Following the success of the Gibraltar event, Paysecure Payment Professionals – The iGaming Edition will continue across other key iGaming hubs in 2026, building on the discussions and relationships formed at this inaugural event.

 

The post Paysecure brings Gibraltar’s iGaming payments community together for exclusive industry event appeared first on European Gaming Industry News.

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ProgressPlay to Unveil Next-Generation Sweepstakes Solution at SiGMA Europe 2025, Redefining Market Entry and Player Engagement

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ProgressPlay, a premier iGaming platform and solutions provider, has announced its prominent presence at SiGMA Europe 2025 in Rome on stand 4246, where it will spotlight its groundbreaking Sweepstakes Solution. The company is set to demonstrate how this innovative model provides operators with a compliant, high-impact pathway to captivate players in complex and emerging markets.

The event will serve as the launchpad for ProgressPlay’s most advanced sweepstakes package to date, featuring a complete suite of technological and operational tools designed for rapid market entry and sustainable growth. The solution offers a proven alternative to real-money gaming that drives exceptional player loyalty and lifetime value.

Marina Nahhas, Head of B2B Sales and Marketing at ProgressPlay, emphasised the strategic advantage the solution offers. “The global demand for engaging, compliant gaming experiences has never been higher. Our Sweepstakes Solution isn’t just an add-on; it’s a strategic master key for operators looking to unlock new revenue streams without the traditional barriers,” stated Nahhas. 

Nahhas continued: “At SiGMA, we will show partners how to seamlessly integrate this model, leveraging our robust platform and vast content library to build a vibrant and loyal player community from day one. ProgressPlay invites operators, brands, and potential partners to book a private meeting at SiGMA Europe 2025 to experience a live demonstration of the Sweepstakes Solution and explore bespoke partnership opportunities.”


ProgressPlay’s comprehensive solution includes a sweepstakes engine, a dedicated portfolio of engaging games optimised for the model, bespoke back-office management tools, and more. This end-to-end approach allows operators to focus on player acquisition and growth.

Itai Loewenstein, CEO of ProgressPlay, highlighted the solution’s role in the company’s vision for global expansion. “In an industry defined by evolution, true leadership means providing the tools for our partners to not just adapt, but to lead. Our Sweepstakes Solution is a testament to that commitment,” said Lowenstein. “We are empowering our partners to explore new frontiers with confidence and agility.”

Loewenstein concluded: “For any operator or brand looking to diversify their offerings and future-proof their business, our stand 4246 at SiGMA is a must-visit destination.”

The post ProgressPlay to Unveil Next-Generation Sweepstakes Solution at SiGMA Europe 2025, Redefining Market Entry and Player Engagement appeared first on European Gaming Industry News.

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ZettaOnline Wins “Best Payment Provider” at EiGE Awards 2025 During the European Gaming Congress in Warsaw

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ZettaOnline has been named Best Payment Provider at the EiGE Awards 2025, held during the European Gaming Congress (EGC) in Warsaw, Poland on 30-31 October.

Organized by Hipther, the awards honor excellence and innovation across the gaming and fintech ecosystem. The “Best Payment Provider” title recognizes the company that delivers secure, fast, and friction-free transaction solutions, setting new benchmarks for reliability and customer experience in iGaming.

This distinction marks ZettaOnline’s second major recognition in 2025 in the same category, reinforcing its position as a trusted fintech partner for regulated gaming operators.

“Receiving this award at such a renowned industry event is an incredible honor and a reflection of our team’s focus on strategic advancement, compliance, and client success,” said Milena Tsankarska, Chief Commercial and Marketing Officer at ZettaOnline, who accepted the award on behalf of the company.

In addition to the company’s success, Milena Tsankarska had received individual nominations in two categories: iGaming Leader of the Year, celebrating vision and leadership in the industry, and iGaming Influencer of the Year, honoring individuals whose insights and impact help shape the gaming community.

At the European Gaming Congress, Tsankarska also joined the panel “Beyond the Booth: Strategic Event Preparation in B2B PR, Marketing & BizDev,” where she discussed the evolving role of communication in a data-driven era. Her key message highlighted the importance of aligning research, audience understanding, and business goals to create marketing that resonates and drives measurable outcomes.

“We value this event because it allows us to create a network of long-term partners. It’s great to see the potential of the gaming industry showcased by a diverse range of companies and ideas,” said Tsankarska. “We’re thankful to the Hipther team for recognizing our work and for creating spaces that foster real collaboration and progress across the sector.”

ZettaOnline continues to strengthen its position within the fintech and gaming ecosystems, delivering tailored solutions that combine technology, compliance, and security across multiple regulated markets. The company’s expertise spans online payments, cyber security, cloud services, certification, IT infrastructure, software development, server and system administration, and technical compliance, ensuring every partner receives a holistic approach to operational excellence. With a focus on speed, reliability, and intelligent scalability, ZettaOnline empowers businesses to navigate complex financial and technological environments with confidence and clarity.

The post ZettaOnline Wins “Best Payment Provider” at EiGE Awards 2025 During the European Gaming Congress in Warsaw appeared first on European Gaming Industry News.

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