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Dutch ’King TOTO’ campaign wins a European Golden Effie 

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Dutch ’King TOTO’ campaign wins a European Golden Effie 
Dutch ’King TOTO’ campaign wins a European Golden Effie Reading Time: 2 minutes

 

TOTO is one of seven games provided by Nederlandse Loterij and now its success is being internationally recognized. The prestigious European Effie Awards 2020 took place on January 14th, where TOTO won a Golden Effie with its ’King TOTO’ campaign in the category: Media, Leisure & Entertainment. The campaign was developed on behalf of TOTO by Amsterdam based creative agency TBWANEBOKO.

Results of the campaign: ‘mind-blowing’
The goal of the campaign was to both revive the brand and to broaden the target group. According to the Effie jury, the results of the campaign were ‘mind-blowing’ – TOTO’s old-fashioned brand image has been radically changed. The jury was impressed by how TOTO has managed to use humour and fantastic output to steer the brand in a contemporary way. The jury finished with stating, ‘Strong insight translated into strong execution. Simple and consistent. The results were outstanding and also extremely well presented.’

“Lots of humor, mind-blowing results, and extremely well presented.” According to the Effie jury.

A full trophy cabinet
The campaign has a proven, winning track record within the Dutch creative scene, already securing: Two Dutch Golden Effies in 2019, SAN Accent Awards, an Advertising Music Award, and several Dutch Creativity Awards (also known as the ADCN Awards).

About the campaign
The TOTO campaigns always include a King TOTO who challenges (potential) players: ‘Do you know it better?
Then come on!’ Earlier, the role of King TOTO was played by famous Dutch football player, Royston Drenthe, former professional football players Sjaak Swart, Johan Boskamp, ​​and famous Dutch rapper Donnie. Andy van der Meyde is the newest King TOTO.

Responsible gaming
The most recent TOTO campaign, with Dutch football player Nathan Rutjes, focuses on gaming responsibility. ‘Keep calm, play consciously’ is the approach. With this campaign, TOTO wants to make it clear that it still remains a game.

Arno de Jong, Chief Marketing Officer at Nederlandse Loterij, says: ‘A good campaign evokes reactions and has a measurable effect on the organizational objectives. We are very aware of the impact of  ‘Koning TOTO’ since its introduction in the Netherlands in 2018. I think it is a great honor that the campaign was judged at a European level and that we received this award.’

Darre van Dijk, Chief Creative Officer of TBWANEBOKO, adds: ‘In a world without real-life celebrations, we kick off the year in the best possible way. After the two Golden Effies in the Netherlands, we, and our friends from TOTO received a European Golden Effie for “King TOTO”. We are very pleased that a campaign with so much Dutch timbre is understood internationally.’


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Dutch ’King TOTO’ campaign wins a European Golden Effie 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture

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Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.

Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.

Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.

The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.

The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.

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Red Rake Gaming Expands Global Presence Through Partnership with QTech Games

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Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.

Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.

Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.

QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”

Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”

The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.

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White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia

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Partnership sees leading branded content and popular Jackpot Royale integrated into Delaware North’s Betly online casino in the Mountain State

 White Hat Studios, the “House of Brands” provider to the United States iGaming market, has partnered with Delaware North to launch on its Betly mobile sportsbook and casino in West Virginia.

The leading provider aims to build its online casino offering with the addition of the industry’s top-performing games.

Betly players in West Virginia will now have access to White Hat Studios’ acclaimed portfolio of premium branded titles, including Ted, The Goonies, and the award-winning 7s Fire Blitz series.

Also included in the rollout are the popular Jackpot Royale and Jackpot Royale Express progressive jackpot networks, currently live across more than 40 titles, and the first Betly-branded iCasino game – Betly Player’s Choice Blackjack.

Designed to elevate player engagement and boost retention, the addition of these promotional tools adds another layer of excitement to the Betly casino offering.

White Hat Studios has made significant strides in its U.S. growth trajectory since launching in 2021, consistently delivering high-performing content across multiple states. West Virginia remains a key market for the provider, following its remarkable success in all seven regulated U.S. iGaming states.

The collaboration represents another major step in White Hat Studios’ expansion across regulated U.S. states and reinforces its reputation as a go-to content partner for forward-thinking operators.

Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “We’re thrilled to be partnering with Delaware North on the Betly online casino app in West Virginia.

“This partnership reflects our ongoing commitment to delivering top-tier content quickly and seamlessly to operators across the U.S. With our portfolio of fan-favorite branded titles and innovative features like Jackpot Royale, we’re confident we’ll make an immediate impact for Betly and its players.”

Bob Akeret, General Manager for Betly, added: “We’re excited to welcome White Hat Studios onto our Betly platform in West Virginia. Their reputation for delivering engaging, high-quality games, especially branded content, makes them an ideal partner as we continue to elevate our casino experience.”

The post White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia appeared first on Gaming and Gambling Industry Newsroom.

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