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Dutch ’King TOTO’ campaign wins a European Golden Effie 

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Dutch ’King TOTO’ campaign wins a European Golden Effie 
Dutch ’King TOTO’ campaign wins a European Golden Effie Reading Time: 2 minutes

 

TOTO is one of seven games provided by Nederlandse Loterij and now its success is being internationally recognized. The prestigious European Effie Awards 2020 took place on January 14th, where TOTO won a Golden Effie with its ’King TOTO’ campaign in the category: Media, Leisure & Entertainment. The campaign was developed on behalf of TOTO by Amsterdam based creative agency TBWANEBOKO.

Results of the campaign: ‘mind-blowing’
The goal of the campaign was to both revive the brand and to broaden the target group. According to the Effie jury, the results of the campaign were ‘mind-blowing’ – TOTO’s old-fashioned brand image has been radically changed. The jury was impressed by how TOTO has managed to use humour and fantastic output to steer the brand in a contemporary way. The jury finished with stating, ‘Strong insight translated into strong execution. Simple and consistent. The results were outstanding and also extremely well presented.’

“Lots of humor, mind-blowing results, and extremely well presented.” According to the Effie jury.

A full trophy cabinet
The campaign has a proven, winning track record within the Dutch creative scene, already securing: Two Dutch Golden Effies in 2019, SAN Accent Awards, an Advertising Music Award, and several Dutch Creativity Awards (also known as the ADCN Awards).

About the campaign
The TOTO campaigns always include a King TOTO who challenges (potential) players: ‘Do you know it better?
Then come on!’ Earlier, the role of King TOTO was played by famous Dutch football player, Royston Drenthe, former professional football players Sjaak Swart, Johan Boskamp, ​​and famous Dutch rapper Donnie. Andy van der Meyde is the newest King TOTO.

Responsible gaming
The most recent TOTO campaign, with Dutch football player Nathan Rutjes, focuses on gaming responsibility. ‘Keep calm, play consciously’ is the approach. With this campaign, TOTO wants to make it clear that it still remains a game.

Arno de Jong, Chief Marketing Officer at Nederlandse Loterij, says: ‘A good campaign evokes reactions and has a measurable effect on the organizational objectives. We are very aware of the impact of  ‘Koning TOTO’ since its introduction in the Netherlands in 2018. I think it is a great honor that the campaign was judged at a European level and that we received this award.’

Darre van Dijk, Chief Creative Officer of TBWANEBOKO, adds: ‘In a world without real-life celebrations, we kick off the year in the best possible way. After the two Golden Effies in the Netherlands, we, and our friends from TOTO received a European Golden Effie for “King TOTO”. We are very pleased that a campaign with so much Dutch timbre is understood internationally.’


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Dutch ’King TOTO’ campaign wins a European Golden Effie 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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GoldenRace launches Multiplier Bonus to boost engagement in Retail

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GoldenRace, leading provider of award-winning Virtual Sports and betting technologies, has launched an exciting new feature for Retail: the Multiplier Bonus. This powerful function brings a Jackpot-style mechanic to betting shops, driving engagement, retention and revenue for operators worldwide.

Designed to surprise players with spontaneous rewards, the Multiplier Bonus introduces an attractive twist during races or matches. At random moments, a multiplier – such as x2, x2.5, x3 or any confi gurable value between x1.1 to x10 (depending on the market) – appears on screen. All winning tickets for that event immediately receive their payout multiplied by the amount shown.

What sets this function apart is its fl exibility and customisation. Operators can confi gure up to three different multiplier values, including decimal values and decide how often each one appears. This means each venue can tailor the bonus system according to their audience and strategy.

Initially developed to meet high demand in the Latin American market – where bonus mechanics have become increasingly popular – the feature is now available to all GoldenRace Retail clients worldwide. It’s currently available for Virtual Football, all GoldenRace’s races, like Greyhound and Horse Racing- with more games to follow soon.

The Multiplier Bonus joins a growing portfolio of GoldenRace Retail solutions, including the eco-friendly In-Shop Mobile tool, which reduces paper use and streamlines the betting process, and the Preticket function, which allows players to check odds and prepare bets in advance – signifi cantly improving the player journey and cutting down queues during busy hours.

All these tools support GoldenRace’s mission to help operators deliver exceptional, modern betting experiences in Retail environments.

The post GoldenRace launches Multiplier Bonus to boost engagement in Retail appeared first on European Gaming Industry News.

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BetterGambling Exclusive Report: 800+ UK Casino Operators Face Closure as 2026 Regulations Trigger Industry Apocalypse

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BetterGambling, the UK’s independent gambling industry think tank, released its comprehensive Market Intelligence Report, indicating over 800 casino operators will be forced out of the UK market by 2027, the largest industry slump in British gambling history.

The study, authored by BetterGambling’s stable of former casino bosses and regulatory experts, projects a precipitous 30-40% drop in authorised operators as the 2026 regulatory landscape renders continued operation economically non-viable for the low-to-midsized players.

“We are witnessing the greatest scale of change since the Gambling Act 2005. Our analysis proves that this is not just market consolidation – it’s a structural realignment of an industry that today supports 2,262 licensed operators as of March 2024,” said Diana Tunsu, Reviewer at BetterGambling.

Key findings from the BetterGambling report include:

• 680-900 operators anticipated to exit the market by the end of 2027 (30-40% of the current market)

• New casino launches will drop by 60-70% relative to 2024 levels

• White-label operations will see a 45-55% closure rate as a result of shifts in platform economics

• Stand-alone casinos will see 40-50% market consolidation as a result of compliance barriers

• Total first-year compliance investment of £800,000-2.8 million per operator.

The Compliance Investment Reality

BetterGambling’s in-depth analysis of operators reveals the true cash investment required for 2026 compliance. The regulatory fee alone will remove £100 million from the industry annually, and technology infrastructure upgrades will cost individual operators between £500,000 and £2 million.

“The economics are straightforward. Operators with GGY below £3 million per year are faced with a stark choice: spend significantly on compliance or consider strategic options including withdrawing from the market,” explained Diana Tunsu.

For more detailed analysis of the impact on different forms of casinos, see our in-depth UK Casino Reviews section.

White-Label Market Transformation

White-label casino businesses are recognized as being severely tested in this report, with 45-55% predicted to merge or close down. Of the estimated 350-450 current white-label businesses, BetterGambling predicts 200-300 will survive past 2027.

“White-label operators have a complex equation,” said the BetterGambling research team.

“They must navigate through the same compliance for independent operators when handling revenue-sharing arrangements with platform providers.”

The post BetterGambling Exclusive Report: 800+ UK Casino Operators Face Closure as 2026 Regulations Trigger Industry Apocalypse appeared first on European Gaming Industry News.

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UKGC Introduces New Deposit Limit Rules

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The UK Gambling Commission (UKGC) is going to implement new deposit limit rules to help customers manage their spending.

Operators are currently required to offer tools so customers can easily set personal budgets for gambling at registration or when they first deposit money into their gambling account. To increase consumer empowerment the Commission is amending the rules to provide further consistency and clarity for customers when setting financial limits. These changes focus on how these limits are defined and communicated to customers.

From 30 June 2026 all online operators must provide customers with the opportunity to set a “deposit limit” which is based solely on the amount a customer pays into their account over a set duration. To avoid confusion, only this form of limit may be called a “deposit limit”.

In addition, gambling businesses will also be able to offer different limits, such as loss limits or limits where withdrawals are also taken into account.

The improvements to the rules are coming into effect in stages, and a key milestone is the set of previously announced changes which will come into effect on 31 October 2025 and require all gambling businesses to:

• prompt their customers to set a financial limit before they make their first deposit and make it easy for them to review and alter their limit

• remind consumers every six months to review their account and transaction information to help customers maintain control of their gambling spend

• offer financial limits using free text at an account level to help customers set meaningful limits

• provide financial limit setting facilities via a link on the homepage and deposit pages which are clearly visible and accessible, with the number of clicks to reach these facilities minimalised

• action all customer requests to decrease a financial limit immediately.

Helen Rhodes, Commission Director of Major Policy Projects, said: “Our work will help empower consumers to have greater awareness and control over their gambling. These further changes will also bring consistency and clarity for those consumers choosing to set deposit limits, while still supporting gambling businesses to offer customer choice for different forms of limits.”

The post UKGC Introduces New Deposit Limit Rules appeared first on European Gaming Industry News.

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