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KITKAT BECOMES MAIN PARTNER OF THE LEC 2021 AND LAUNCHES “MISSION CONTROL” WITH SPORTFIVE

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KITKAT BECOMES MAIN PARTNER OF THE LEC 2021 AND LAUNCHES “MISSION CONTROL” WITH SPORTFIVE
KITKAT BECOMES MAIN PARTNER OF THE LEC 2021 AND LAUNCHES “MISSION CONTROL” WITH SPORTFIVEReading Time: 3 minutes

 

KitKat extends its partnership with the Esports League of Legends European Championship (LEC) as Main Partner for 2021. Global sports business agency SPORTFIVE secured the deal and produced a hero commercial for the kick-off.

After enabling KitKat’s first and successful experience within the esports ecosystem last year, sports business agency SPORTFIVE again is the chocolate brand’s esports lead agency of choice and delivers an integrated and comprehensive solution for KitKat: From facilitating and concluding the rights deal over consulting to the execution of final activation, ranging from campaigning and producing the new commercial to social media content and sweepstakes.

As one of the most iconic chocolate brands in the world, KitKat offers the perfect opportunity to lean back and enjoy breaks from the League of Legends European Championship actions. All gaming and esports activations reflect KitKat’s DNA: humorous, empathic and unpretentious. Under the claim “Even the Biggest Champ Needs A Break” the brand is picking up typical gamer situations, linking it to what the brand stands for: relaxing breaks that bring a smile, especially in situations where gamers feel tilted.

As part of the extended partnership in 2021, SPORTFIVE created a sub campaign around the claim “Even the Biggest Champ Needs A Break” and produced a 30 seconds hero commercial with the title “MISSION CONTROL”, extending the story around gaming breaks being a crucial part of a gamers lifestyle.

“Putting a gamer in front of the monitor and placing the brand logo next to it? Anyone can do that. This is why we are following another approach and are kicking off the LEC partnership with a specially produced image spot that brings fun, entertainment and shows the gamer from a ‘different side’. We are presenting the gamer multifaced. As a gamer sometimes you struggle with yourself: Should I continue playing after a loose streak? Should I think of the team first or my own performance? We create situations that every gamer can relate to and literally jump into the head – the MISSION CONTROL” | Georg Fischer, Marketing Manager for KitKat in Europe, Middle East and North Africa

KitKat is leaving space for every distinctive character trait of a gamer, giving each characteristic a brief but memorable stage to shine: SKILL is responsible for motor skills, REASON for analyzing situations neutrally. MIND is the brain and INTELLIGENCE keeps a cool head and always makes the right decisions. And then we have EGO – a character that does not contribute much to the team effort but is indispensable for gamers. When a team is not working together as planned, the only thing that helps is bringing relaxation into the chaos through a break, enjoying KitKat chocolate and getting a new perspective. After this break every gamer will find the balance that can lead to victory. More episodes and side stories will be gradually launched on various social media platforms.

“The extension and the associated upgrade of KitKat in the LEC as Main Partner fully pays off the success of the partnership as well as the activations to date. Together with KitKat, we want to communicate the positive side of breaks with a wink and focus on the fun in and out of the community. We are starting the new year with MISSION CONTROL and still have a lot of plans for KitKat in 2021” | Eike Gyllensvärd, Executive Vice President Global Esports Partnerships at SPORTFIVE

“We’re so happy to be signing on again with KitKat as one of our main partners for 2021. We had such a fruitful time together in 2020, with KitKat helping us to deliver some top level content for our fans,” says Alban Dechelotte, Head of Sponsorships & New Business EU Esports at Riot Games. “KitKat started with a pilot initially, with a relatively low level of activity; so it’s incredible that they have recognized the value of our partnership to the extent that they are now one of the major league esports partners across the LEC and local leagues and teams across Europe.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: KITKAT BECOMES MAIN PARTNER OF THE LEC 2021 AND LAUNCHES “MISSION CONTROL” WITH SPORTFIVE

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Interim UFC Heavyweight Champion to promote world’s number one crash game to his fans

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SPRIBE, the developer behind the number one crash game in the world, Aviator, has added yet another UFC superstar to its roster of brand ambassadors with Tom Aspinall promoting the game to his fans around the world.

Aspinall is the interim UFC heavyweight champion, actively defending his title and solidifying his place as one of the most dominant forces in MMA today. His championship mindset aligns perfectly with Aviator’s commitment to working with the best, ensuring fans experience the thrill of elite competition.Aspinall will take part in a number of campaigns promoting Aviator to UFC audiences worldwide. He joins other Aviator brand ambassadors like Alex Pereira, Johnny Walker and Merab Dvalishvili.

These brand ambassador partnerships form part of a wider marketing deal between SPRIBE and  UFC, which sees Aviator branding appear in and around the Octagon for UFC Fight Nights and Pay Per View events. It also established an athlete ambassador fund for agreements such as this.

The deal will help to build even more momentum behind Aviator, the original crash game now available at more than 4,500 online casinos and with more than 42 million active players a month placing upwards of 350,000 bets per minute.

Its popularity comes down to the simple and easy-to-understand increasing curve format and the high-risk/high-reward gameplay. Aviator is also multiplayer with tons of social interaction built into the experience including a chat function and real-time leaderboards.

David Natroshvili, Founder & CEO at SPRIBE, said: “Tom is one of the toughest and most celebrated fighters in the UFC right now and we are excited for him to join our ranks as an Aviator ambassador. 

“He has a large and loyal fanbase that we are certain will love the thrills that Aviator provides and look forward to working with Tom on a number of campaigns over the coming 12 months.

“These brand ambassador deals, and our partnership with the UFC and other sports franchises, show our commitment to ensuring Aviator remains the number one crash game on the planet and that as many people as possible get to play it.”

Tom AspinallUFC interim heavyweight champion and Aviator Brand Ambassador, added: “Taking flight in Aviator is just as thrilling as stepping into the Octagon on fight night so I’m excited for my fans to experience what the game has to offer. 

“The team at SPRIBE have some great campaigns planned for the coming months which I’m excited to be a part of as we work together to ensure that Aviator really takes flight.” 

The post Interim UFC Heavyweight Champion to promote world’s number one crash game to his fans appeared first on European Gaming Industry News.

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VGCCC Continues Crackdown on Underage Gambling

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Following the successful prosecution of the Peninsula Club in Dromana, Victorian Gambling and Casino Control Commission (VGCCC) CEO Annette Kimmitt AM reiterated the regulator would continue to crack down on venues that allow children to enter poker machine areas.

The Magistrates’ Court of Victoria fined Victorian Amateur Turf Club, the venue owner, $7000 for 2 breaches of the Gambling Regulation Act 2003 (Vic) and ordered it to pay VGCCC costs of $3500. No conviction was recorded.

Ms Kimmitt said: “This is a warning to every venue. The onus is on you to ensure that children cannot and do not enter the gambling area or participate in any gambling activity, even if they’re with an adult.

“Equally, staff must be adequately trained and present in the gambling area to supervise while machines are in use.

“Research tells us that people who begin gambling at a young age are at greater risk of developing gambling problems as an adult.

“The rules exist to protect children from exposure to, and harm from, gambling.”

On 10 June 2023, a child entered the gambling area of the Peninsula Club twice and was able to use the poker machines on both occasions. During the second visit to the area, while with adults, the child used a poker machine for about 5 minutes, until staff intervened.

Magistrate Ayres considered the venue’s self-reporting, its lack of prior convictions, early plea and remediations implemented to reduce the chance of future offending.

The post VGCCC Continues Crackdown on Underage Gambling appeared first on European Gaming Industry News.

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ThrillTech lands ISO 27001 to boost 2025 growth ambitions 

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ThrillTech, the innovative jackpot and drops technology provider for iGaming operators and game studios, has secured the leading international information security certification, ISO 27001. 

The certificate marks the first major strategic milestone for ThrillTech in 2025 as the company gears up for an ambitious year of growth, having originally been founded in 2023.

ThrillTech, which prides itself on amplifying player experiences while boosting GGR for partners, will use the accreditation to accelerate its entry into new markets and geographies, with Italy pinpointed as a key region for the company going forwards.

The ISO 27001 has strengthened ThrillTech’s technology portfolio. This IT security certification proves that ThrillTech operates at the highest level of IT security.

ThrillTech’s software is already certified by BMM Testlabs and licensed by the ONJN, MGA, Spelinspektionen, Alderney Gambling Control Commission, among others.

ThrillTech is primed to enhance its leading product suite in 2025, with new jackpot variations and features already in the pipeline, which are set to complement its core ThrillPots product. 

Benjamin Bradtke, Co-Founder at ThrillTech, said: “We aim to enter at least 10 jurisdictions by the end of this year, such as the UK, Peru, Brazil, Italy, Ontario and Greece.

“We will also keep working hard on the performance of our technology, which can already handle an enormous amount of transactions. 

“We promise to keep pushing the limits of our product performance, which was designed and built for the next stage of the iGaming industry,” he added.

ThrillTech operates from Cyprus, Malta and remotely. The company was founded with the ambition to build the strongest and most versatile jackpot technology in iGaming.

The post ThrillTech lands ISO 27001 to boost 2025 growth ambitions  appeared first on European Gaming Industry News.

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