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Affordability checks will undermine the safer gambling success story, argues Gambling Business Group CEO, Peter Hannibal

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Affordability checks will undermine the safer gambling success story, argues Gambling Business Group CEO, Peter Hannibal
Affordability checks will undermine the safer gambling success story, argues Gambling Business Group CEO, Peter HannibalReading Time: 2 minutes

 

Peter Hannibal, chief executive of the cross-sector Gambling Business Group, has warned that the introduction of affordability checks as proposed by the UK Gambling Commission, will jeopardise the current low incidence of problem gambling and in the process undo much of the positive work that’s been achieved by the industry in partnership with its regulator and the wider stakeholder community, including the safer gambling agencies and charities.

Commenting on the Gambling Commission’s proposal that players should be required to provide evidence of affordability based on the highly controversial creation of a monthly discretionary spend ceiling – a figure which the cross-party think-tank the Social Market Foundation has recommended is set at £23 a week (£100 pcm) – Peter Hannibal said: “I would like to stress from the outset that although the Gambling Commission’s affordability proposal has been framed in relation to online players, it would be naïve in the extreme to assume that the principles and philosophy will not be extended to all gambling entertainment activities across all verticals including Adult Gaming Centres, Licensed Betting Offices and Bingo Clubs in some shape or form.

“While this proposal is wrong on virtually every level imaginable, the biggest concern for all those who genuinely care about safer gambling and continuing the UK industry’s internationally acclaimed success story in consistently maintaining problem gambling levels to below 1 percent for the last three decades, is the impact affordability checks will have on driving players away from regulated and responsible sites to unregulated offshore sites.

He added: “Currently the demand to play on unregulated sites is limited but the unintended and I assume unforeseen consequences of affordability checks will be to create such a market and then to sustain it.

“Make no mistake, this is prohibition by another name and wherever you look in the world prohibition has never worked and will never work, more than often creating exactly the set of problems that it sets out to address.”

Hannibal believes there’s a danger a proposal of this significance does not receive the necessary degree of scrutiny particularly in relation to its’ impact on safer gambling. He explained: “In December I contacted DCMS regarding what I feel was a balanced and logical set of Terms of Reference for the Review of Gambling, but pointing out that it was illogical for the Gambling Commission to be continuing their own unilateral consultation into what it refers somewhat euphemistically as ‘customer interaction requirements and guidance’.

“I argued that it would be more logical to include any proposals for controls on consumption – that could have a profound impact on the public – as part of the Government Review. It would also be in the public’s interest for proposals for such intrusions into personal affairs to be subject to the same Aim and Objectives as those DCMS have set out for the Review of the Act which appear free of preconceptions and well considered.

“The affordability proposal raises a huge range of quite fundamental ethical, legal and practical issues – not least a precedent for state intervention in consumer spending alongside a quite startling presumption that gambling entertainment, enjoyed responsibly by 99 percent of consumers, represents a public health issue way beyond that of tobacco, excessive alcohol consumption or obesity. As such it merits much deeper, evidence-based scrutiny.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Affordability checks will undermine the safer gambling success story, argues Gambling Business Group CEO, Peter Hannibal

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gaming Corps appoints Fredrik Geijer as Chief Financial Officer

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Gaming Corps – a publicly-listed game development company based in Sweden, has announced the appointment of Fredrik Geijer as its new Chief Financial Officer, effective 21 February 2026.

Fredrik brings more than two decades of senior financial leadership and international audit experience, including long-standing roles at PwC across Sweden, China and Australia, alongside CFO appointments at high-growth companies Lexly and Cemvision. His background as both an authorised public accountant and operational finance leader positions him to support Gaming Corps as it continues its scale-up across global markets.

Current CFO Mikael Bäckström will remain in position until 20 February 2026, before taking on a role focused on broader strategic support within the company, ensuring continuity and a smooth handover.

Juha Kauppinen, CEO at Gaming Corps, said: “Gaming Corps is entering an ambitious next phase of growth, and reinforcing our financial leadership is central to delivering on that strategy. We’re building a structure that allows us to take a major step forward and genuinely challenge the world’s leading game studios, and Fredrik’s international experience and proven track record make him an excellent fit for this journey. We are grateful for Mikael’s continued contribution and pleased he will remain with us during this transition.”

Fredrik Geijer added: “Gaming Corps has established a strong operational foundation with clear momentum across markets. With that groundwork in place, the company now has a real opportunity to advance its position and compete at the very top tier of global game development. I’m excited to join at such a pivotal moment and work closely with Mikael to ensure a seamless and effective transition into the CFO role.”

The post Gaming Corps appoints Fredrik Geijer as Chief Financial Officer appeared first on European Gaming Industry News.

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Eye of Ra Roulette 2000x — Amusnet’s Live Casino Journey into the Sun God

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Amusnet elevates its Live Casino experience with Eye of Ra Roulette 2000x, a premium live roulette game that merges classic game classics with electrifying multiplier mechanics. Set against a striking Ancient Egypt-themed backdrop, this production delivers a modern twist on a timeless favourite, blending sophistication, immersion, and excitement into one unforgettable experience.

Every round is hosted by a charming presenter who guides the action with confidence and charisma – spinning the wheel, announcing results, and shaping an engaging live show. Players enjoy seamless, high-quality streaming enhanced by vivid animations, dynamic camera angles, and captivating sound design that brings the ancient-world theme to life.

At the core of Eye of Ra Roulette 2000x lies the Dynamic Multiplier feature, transforming the traditional paytable into a thrilling world of possibilities. It offers chances of boosting players’ winnings by 30x, 50x, 100x, 200x, 400x, 1000x, and up to a massive 2000x on inside bets, turning each round into a high-energy moment filled with unpredictability and anticipation.

For the first time in an Amusnet Live Casino game title, outside bets also benefit from enhanced payouts. Classic options such as Red/Black, Dozen, Column, Low/High, and Even/Odd can award 5x, 7x, or 10x, introducing a fresh layer of strategy while maintaining the familiar structure of traditional roulette. A 20% premium charge on outside bets unlocks this added potential, creating a compelling new risk-reward balance for players.

Eye of Ra Roulette 2000x is designed for maximum accessibility and global reach. With its intuitive user interface, players can place bets effortlessly using smooth chip controls, drag-to-bet functionality, rapid re-bet options, and a fully adjustable table view.

The game is built for fast, stable, worldwide deployment. Optimised for desktop, tablet, and mobile, it ensures flawless gameplay for an unlimited number of participants every round.

Eye of Ra Roulette 2000x stands as a bold new addition to the Live Casino arena – where classic roulettes meet modern game mechanics, and every spin has the potential to shine with ancient power.

Dynamic Multiplier 
The Dynamic Multipliers Feature is triggered during the No More Bets phase, randomly selecting up to seven inside bets for massive boosted payouts. When a number is hit, its standard payout is replaced with a Multiplier that ranges between 30x, 50x, 100x, 200x, 400x, 1000x, or 2000x. Each game round brings unpredictable and thrilling gameplay, keeping players on the edge of their seats as they chase those huge, adrenaline-pumping wins.

Outside Bets 
The Outside Bets Feature introduces a fresh twist to classic roulette, giving players the chance to boost Red/Black, Even/Odd, Dozen, Column, and Low/High bets with exciting 5x, 7x, or 10x payouts.

Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

The post Eye of Ra Roulette 2000x — Amusnet’s Live Casino Journey into the Sun God appeared first on European Gaming Industry News.

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AGS Interactive Expands Its UK Presence with bet365 Partnership

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AGS Interactive (AGSi) has solidified its presence across the pond, taking a selection of its best-performing games live in the UK with bet365.

This announcement further cements AGS’ partnership with bet365 building on existing collaborations in the United States, Canada, and Latin America. bet365’s established UK market position and diverse global presence make them a logical strategic partner to support AGS’ global growth initiatives throughout Europe and beyond.

At the time of launch, bet365 players across the UK will have access to more than 20 popular game titles from AGS’ interactive content library. Notable titles include:

  • Rakin’ Bacon!®
  • Capital Gains®
  • 3X Ultra Diamond
  • Shamrock Fortunes®
  • And more

“We’ve worked closely with bet365 for years and extending our partnership to the UK is an important milestone for AGS,” said Zoe Ebling, Vice President of Interactive at AGS. “It not only reflects the strength of our relationship, but the growing global appeal and potential of our increasingly diverse portfolio of high-performing online slot content. This is a clear sign of where AGS is headed — broader reach, more markets, and a rapidly expanding international footprint.”

“We’re delighted to welcome a selection of AGS’s most beloved slot titles to our UK market,” said a bet365 spokesperson. “This expanded partnership, featuring popular casino slots, and custom-branded titles emphasizes our commitment to providing a Never Ordinary online gaming experience.”

The post AGS Interactive Expands Its UK Presence with bet365 Partnership appeared first on European Gaming Industry News.

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