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Danske Spil latest to integrate Playtech’s leading Virtual Sports products


Popular betting content proven as standout 2020 revenue driver
Playtech Sports, the market-leading provider of omni-channel sports betting solutions, has taken its high performing in-house virtual sports portfolio live with Danske Spil.
Under the deal, Denmark’s national lottery and WLA member has integrated Playtech’s ultra-realistic content across its online platform.
Offering unique, simulation-based odds for virtual products – enabling players to study form and results, Danske Spil has selected eight of Playtech’s leading titles, spanning football, basketball, tennis, greyhound racing, horse racing, speedway, cycling and trotting.
Recognised as a key player favourite during last year’s absence of live sport, Playtech’s virtual games were created after a year-long process of advanced motion capture filming in the UK, and has established itself as a must-have revenue and engagement driver for 2021.
Delivered with a custom developed platform and a bespoke 24/7 betting schedule, Playtech Sports has fully tailored its product to suit the operator’s brand, providing an armoury of betting opportunities and content for the year ahead.
Already launched across GVC, OPAP and MansionBet’s online networks in 2020, Richard Andrew, Director of Virtual Sports at Playtech Sports, sees its latest partnership as testament to a hugely successful year for the product. He added:
“We’ve seen player engagement for our virtual sports outmatch even our most optimistic expectations in recent months, and we’re delighted to announce that Danske Spil has launched our innovative virtual sports portfolio.
“We’re thrilled to offer the industry’s most exciting simulation of live sports available with our latest collaboration. Danske Spil have customised the product specifically for their Danish players and we have no doubt it will prove to be a strong revenue driver and a firm player favourite.”
Pernille Mehl, CEO at Danske Lotteri Spil A/S added:
“We are pleased to launch a new product vertical in our product portfolio. It is a different product than the classic lottery, which hopefully can attract new customers to our business”.
Offering betting markets that mirror real sports with their popularity and high frequency game play, Playtech Sports plans to continue rolling out its latest Virtuals portfolio across the globe to all new and existing digital and retail customers.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Danske Spil latest to integrate Playtech’s leading Virtual Sports products

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Government of Tamil Nadu’s Chennai Esports Global Championship (CEGC) Announces International Counter-Strike 2 and National BGMI Tournaments
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Chennai, India – October 2025: Sports Development Authority of Tamil Nadu’s flagship esports initiative, the Chennai Esports Global Championship (CEGC), has announced two major tournaments featuring Counter-Strike 2 (CS2) and Battlegrounds Mobile India (BGMI) in collaboration with Skyesports. Both will take place at the Jawaharlal Nehru Indoor Stadium this November, marking one of the most ambitious esports celebrations ever hosted in India.
The CEGC – Counter-Strike 2 will be held from November 7 to G, bringing together top teams from India, Southeast Asia, and Europe to compete for a USD 50,000 prize pool. This prestigious tournament will be part of the Valve Regional Standings, making it one of the key events to watch and positioning Chennai as a rising destination for global esports. Registrations are open across all three regions, with the top two teams from each qualifier advancing to the Chennai Playoffs.
The CEGC – BGMI tournament will follow from November 14 to 16, featuring India’s leading mobile esports teams competing for national glory and share of the INR 50,00,000 prize pool. Details about the tournament format, prize pool, and invited teams will be revealed soon.
The Opening Ceremony on November 7 will bring together global stakeholders, government representatives, and esports leaders to inaugurate the championship. This moment will mark the beginning of a new chapter in India’s esports journey, establishing Chennai as a hub that connects local talent with global opportunity.CEGC isn’t a one-time tournament; it’s the foundation for India’s long-term global esports expansion. It blends community, culture, and competition to build sustainability rather than short-lived spectacle. An official initiative by the Government of Tamil Nadu, envisioned by the Hon’ble Deputy Chief Minister of Tamil Nadu, it represents a historic milestone as the first Indian state government-backed international esports championship.
Dr Atulya Misra IAS, Additional Chief Secretary, Youth Welfare and Sports Development Department, said “Tamil Nadu is proud to pioneer the convergence of technology and sport. Having successfully incorporated esports into the Chief Minister’s Trophy, we are now ready to showcase our state’s prowess on the world stage. This landmark initiative is aligned with the vision of the Hon’ble Deputy Chief Minister, Thiru. Udhayanidhi Stalin, to promote emerging and futuristic sports disciplines and empower the state’s massive youth demographic.”
Meghanatha Reddy IAS, Member Secretary of the Sports Development Authority of Tamil Nadu (SDAT), added, “Tamil Nadu is proud to champion this new era of esports in India. The Chennai Esports Global Championship reffects our vision to make the state a global esports destination while creating opportunities for young players, creators, and professionals. Beyond competition, it will strengthen industries like broadcasting, production, and content creation, generating jobs and fostering growth for our creative economy.”
Shiva Nandy, Founder and CEO of Skyesports, said, “The Chennai Esports Global Championship is more than an event. It is India’s declaration that we are ready to build, host, and sustain a global esports ecosystem rooted in local talent and creativity. With the support of SDAT, we aim to make Chennai a bridge between Indian esports and the global scene, much like how Saudi Arabia’s Esports World Cup became a worldwide hub for the industry.”
By combining competition, culture, and tourism, the CEGC will deliver a festival-like experience that celebrates both gaming and Tamil Nadu’s heritage, while positioning India within the global esports landscape.
According to IMARC Group, the global esports market was valued at USD 2.08 billion in 2024 and is projected to grow to USD 10.06 billion by 2033, at a CAGR of 17.05 percent. The Asia-Pacific region currently leads the industry, accounting for over 30 percent of global market share. Within this, India continues to rise as one of the fastest-growing gaming markets, with over 453 million gamers in 2023, expected to surpass 730 million by 2028.
The post Government of Tamil Nadu’s Chennai Esports Global Championship (CEGC) Announces International Counter-Strike 2 and National BGMI Tournaments appeared first on European Gaming Industry News.
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SimplePlay has launched a new Table Game: Vietnamese Fish Prawn Crab!
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The post SimplePlay has launched a new Table Game: Vietnamese Fish Prawn Crab! appeared first on European Gaming Industry News.
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Tekken 8 Superstar Jeondding Renews Contact with Team Vitality till 2030
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Today, Team Vitality are proud to announce the contract renewal of South Korean Tekken 8 superstar Jeon “Jeondding” Sang-hyun, who will continue with the organisation through to 2030.
The renewal follows Jeondding’s standout performance at the 2025 Esports World Cup, where he secured an impressive 4th-place finish. This defining moment not only solidified his reputation on the global stage but also reaffirmed his status as one of the most respected and admired competitors in the fighting game community.
“Securing such a long-term commitment in esports is something truly special, and it speaks volumes about the absolute trust we have in Jeondding, both as a player and as a person. His attitude, dedication, and the way he embodies the DNA of Team Vitality make this partnership feel natural and inspiring. We’re thrilled to continue building this journey together and excited to see all the milestones he will achieve with us in the years ahead,” said Danny Engels, Corporate Director of Global Operations at Team Vitality.
The contract renewal reflects Jeondding’s unmatched talent, dedication, and passion for the game as well as Team Vitality’s commitment to nurturing talent and strengthening its footprint in the fighting game scene.
As Jeondding’s legacy continues to grow, fans can look forward to seeing him in action at the upcoming EVO Nice in France, taking place from October 10-12. Competing on home soil always holds special significance, while the ultimate goal is to become the best club in the world, every event in France carries added meaning.
The post Tekken 8 Superstar Jeondding Renews Contact with Team Vitality till 2030 appeared first on European Gaming Industry News.
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