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BtoBet Partners with Imprexis Gaming

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BtoBet Partners with Imprexis Gaming
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BtoBet has entered into a partnership with free-to-play sports-game specialists Imprexis Gaming.

The agreement will see BtoBet offer its partners Imprexis Gaming’s FTP games portfolio across sporting events in different markets, allowing them to register better results in terms of player acquisition retention and engagement.

Sabrina Soldà, BtoBet’s Chief Marketing Officer, expressed her satisfaction regarding the agreement reached with Imprexis Gaming, stating that its highly scalable multi-lingual FTP solutions will support BtoBet’s sportsbook partners across all markets and jurisdictions, allowing for a more localised and personalised approach.

Soldà further added that Imprexis Gaming’s FTP portfolio acts as an ideal acquisition gateway for all operators in the many markets where BtoBet is already present.

“The scalable platform and wide selection of content developed by Imprexis Gaming allow our partners to deploy games based on their territorial strategies, allowing for vastly improved acquisition and retention rates. Furthermore, the advanced analytical tools employed allow for in-depth reporting, facilitating game-management and campaigns,” Soldà said.

“We’re very excited to expand our partnership with BtoBet and give their Sports Betting Operators the edge in acquisition over their competitors. F-T-P jackpot games are now firmly established as the industry’s leading acquisition and engagement tool and with the ever-increasing regulations and restrictions on sign-up bonuses we can’t see this position changing anytime soon. Our products really make a difference, so we look forward to engaging with BtoBet clients and creating custom built, tailor-made solutions perfect for their markets,” Danny Thomas, Co-Founder of Imprexis Gaming, said.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BtoBet Partners with Imprexis Gaming

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Game Sales for Good: Kalypso Media and Humble Bundle Partner to Raise Funds for Charity

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$77,000 Raised: Supporting Oceana, One Tree Planted, and More

Publisher Kalypso Media proudly reports their initiative through partnership with Humble Bundle, raising $77,000 to support a wide variety of charities, including Oceana, One Tree Planted, Child’s Play, WWF, and Movember in 2024.

“We believe it is our responsibility at Kalypso Media to support global causes, and we are honoured to work alongside Humble Bundle to do so,” said Anika Thun, Managing Director of Kalypso Media. “Empowering gamers to enjoy our products while making a difference to meaningful causes, connects us to a larger purpose made possible through the joy of video games.”

“At Humble, we’ve always believed in the power of gaming to create positive change. Our partnership with Kalypso Media exemplifies our ongoing mission to support meaningful global causes and empower gamers to make a difference,” said Kamini Tiwari, VP of Social Impact at Humble.

Among the charities supported, there was a significant focus on environmental conservation, with Oceana and One Tree Planted. These charities focus on protecting and restoring some of our planet’s most vulnerable resources. Oceana focuses on ocean conservation and protection, including threats of overfishing, habitat destruction, oil and plastic pollution, and threatened species. One Tree Planted is dedicated to global reforestation, providing a simple way for anyone to become involved in nurturing the planet, protecting life, and inspiring hope through the power of trees.

Kalypso Media is dedicated to continuing its efforts to support global causes in 2025 and looks forward to providing ways for Kalypso Media gamers to become involved.

For more information on these charities, Humble Bundle and how you can personally support, please visit:

  • Oceana – oceana.org/
  • One Tree Planted – onetreeplanted.org/
  • Humble Bundle – humblebundle.com/

 

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ZITRO SECURES THE PRESTIGIOUS EILERS & KREJCIK GAMING (EKG) AWARD FOR LATAM’S TOP-PERFORMING GAME OF THE YEAR

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Zitro is proud to announce that Mighty Hammer Link Up has been honored with the Eilers & Krejcik Gaming (EKG) Award for the Top Performing Game in Latin America.

This prestigious accolade further solidifies Zitro’s leading position in the region, a fact underscored by the Eilers & Krejcik—Fantini report released this January, which ranked Zitro #1 with a performance index of 2.61x.

“We are absolutely delighted to receive this award. Mighty Hammer is undeniably a phenomenal success, captivating players across Latin America in both its LAP and WAP configurations,” stated Sebastián Salat, Zitro’s President-International. “This award is a testament to the hard work and dedication of our entire team and reinforces our unwavering commitment to developing innovative and engaging products for players throughout the region. We sincerely thank our Latin American clients for their continued support and unwavering trust in our offerings.”

Building on this momentum, Zitro will showcase its new CONCEPT cabinet line and exciting new games at the upcoming Zitro Experience Argentina on Tuesday, March 18th, during the same week of the SAGSE’25 trade show. We look forward to seeing you there!

 

The post ZITRO SECURES THE PRESTIGIOUS EILERS & KREJCIK GAMING (EKG) AWARD FOR LATAM’S TOP-PERFORMING GAME OF THE YEAR appeared first on European Gaming Industry News.

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Sandsoft on the rise as it bolsters portfolio with three new titles

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A growing mobile publishing company brings titles from Latvia, Canada, and Brazil to market and is seeking more games to expand its global presence in hybrid casual.

Mobile powerhouse Sandsoft has signed three new games from developers in Latvia, Canada and Brazil, further expanding its portfolio of hybrid casual games.

Kolka Games’ Wizario, Rogue Harbour Game Studio’s Potions & Spells, and Izyplay Game Studio’s Iza’s Supermarket highlight Sandsoft’s commitment to supporting developers worldwide in creating mobile-first, free-to-play titles. All three games are now available, with several more in testing and scheduled for release in the coming months. With growing demand from third-party developers in the mobile gaming market, Sandsoft is actively seeking to publish more titles.

Over the past year, the company has made significant strides, expanding its team by 35%, with its staff now representing 30 different nationalities, and opening a new studio in Barcelona to enhance its global presence alongside existing offices in Shanghai and Helsinki, and its headquarters and studio in Riyadh. It has also forged strategic partnerships with NetEase and NEOM to further strengthen the gaming ecosystem in the MENA region. With the successful release of its RPG Pocket Necromancer in October 2024, the company aims to continue growing its portfolio.

Sandsoft is actively seeking partnerships with developers worldwide to bring innovative mobile games to a global audience. The company is particularly interested in hybrid-casual games that have already been tested in the market and demonstrated promising early metrics, such as strong initial player engagement and significant potential for growth.

Sandsoft’s publishing model is designed to provide support at every area of a game development whether it be funding, product management, data, or growth marketing. Funding is allocated based on milestone achievements, meaning that, as the game meets key performance metrics, additional investment is unlocked to help accelerate its growth. Sandsoft invites developers that have a project matching this criteria to reach out if they wish to discuss how a collaboration could bring their vision to life.

That was the case for Kolka Games, Rogue Harbour Game Studio and Izyplay Game Studio, with their respective games now comfortably established within the Sandsoft umbrella where they’re due to continue growing.

Action-adventure title Wizario was developed by the minds of emerging indie studio Kolka Games, based in Riga. Cosy witchcraft game Potions & Spells, and its enchanting art style, were created by Vancouver-based Rogue Harbour Game Studio, founded in 2020 by a collective of industry veterans. And last but not least, retail sim tycoon Iza’s Supermarket comes from award-winning Brazilian developer Izyplay Game Studio, which has been at the forefront of casual gaming since 2010 and seen its titles downloaded over 35 million times.

David Fernandez, CEO at Sandsoft, commented: “Launching Wizario, Potions & Spells, and Iza’s Supermarket marks an exciting step in expanding our portfolio with fresh and engaging experiences for players worldwide. We’re proud to keep expanding our network of partner studios that share our vision for high-quality, mobile-first gaming.”

 

The post Sandsoft on the rise as it bolsters portfolio with three new titles appeared first on European Gaming Industry News.

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