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BtoBet’s founder Alessandro Fried discusses vision, strategy and product innovations for 2021

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2020 was hugely successful for BtoBet. What are the set targets for 2021?

Further consolidating our presence in those markets where we are already considered as market leaders, whilst seeking to strengthen our partner portfolio in mature and new markets must be the target we set for ourselves for this year. During 2020, despite all the challenges brought about by the novel coronavirus pandemic, we have not only continued strengthening our positions in markets, such as Africa and Latin America, announcing strategic partnerships that will reap substantial benefits for the company on the medium to long term, but we have also set out a clear vision to make a similar impact in more mature markets such as Europe, whilst setting our eyes on new opportunities.

Increasing our footprint on an international level has always been our intention from the very onset, and what the company has achieved in a relatively short period of time is testimony to the determination and talent within the company’s ranks to meet the set targets.

Furthermore, BtoBet’s acquisition by Aspire Global now puts us in the ideal position to be able to enter more complex market scenarios, such as Europe, which are highly characterised by an overwhelming level of regulation. Together we are able to meet the requirements of all operators requiring a technological partner serving the entire iGaming value chain, providing them with a cutting edge sports betting platform, and also all requirements from a content and services point of view. All this whilst adhering to the compliance requirements of the vast majority of regulated jurisdictions, keeping to a minimum the time-to-market.

Having said this, the overzealous regulation and over taxed market scenarios characterizing the European market have led to businesses turning towards the fresh, and new opportunities other emerging markets can offer them.  And our strong presence in these markets, puts us at in an optimal position to assist those operators seeking to gain an advantageous position in these so-called emerging markets.

The past months have seen BtoBet very active in different markets, announcing key partnerships – such as Betfair and William Hill in Colombia, and Sports Lotteries LLC in Russia – and in the coming weeks we seek to maintain the momentum.

Any new products in the pipeline from BtoBet?

We are currently finalizing a string of new tools that are set to have a great impact for both operators and players.

The major trend today is that we live our lives on screens and this affects every aspect of our daily life. In order to stay current, especially in online gaming, you need to be disruptive. By producing a better product that incorporates the way people live, you can disrupt the space in an industry. Innovation is a constant objective of any company within the iGaming industry.

Having said that, whilst other industries especially the entertainment industry, have harnessed new technologies based on ML and AI in order to ameliorate the customer experience, the betting industry has yet to truly harness this form of disruptive technology. And this is what we have been working on for the past months… tools based on in-depth data analysis allowing operators to fully understand the different player demographics, psychographics and playing habits, ultimately enabling them to create enhanced, personalized experiences based on the individual player preferences and behaviours.

Whilst this will undoubtedly play a major role towards a player-centric UX, bookmakers will also be able to harness great benefits from the technology from an operational perspective. A primary example that comes to mind is that these tools are able to single out suspicious betting patterns and payments. And all these in an automated environment.

How disruptive was the coronavirus pandemic for the industry?

2020 was deeply marked by the global coronavirus outbreak. It has affected the industry in many ways, with many businesses – both B2C and B2B – having to re-dimension the traditional way of how they operate.

Luckily for us, we had been investing for quite some time in widening the content portfolio for all verticals, and simultaneously having had invested heavily on our platform in order to better assist those retail operators opting to start wholly or partially migrating their business to the digital channels in an interlinked environment.

Now the big question is will everything revert back to pre-Covid scenarios? In reality I don’t envision the development of widely available vaccines, which will mark the end of the pandemic, to prompt the industry to go back to the 2019 situation.

The pandemic has undoubtedly brought about a digitalisation reform, and this is reflected in all those industries which featured retail as part of their business model. Adults who have entered the digital age of wagering may shift some of their spending to more traditional forms of entertainment channels – namely retail casinos – but many of those adults will undoubtedly continue sharing their wallet with the digital channels. Does this mean that this is the end for the industry’s retail outlets? Definitely not, but I do expect the digitalisation of the industry to maintain its momentum.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BtoBet’s founder Alessandro Fried discusses vision, strategy and product innovations for 2021

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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The winners of the Casino Guru Awards 2025 announced: A night of celebration, integrity, and inspiration

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The Casino Guru Awards 2025 concluded in spectacular fashion last night, as nearly 150 distinguished guests gathered at the stunning Portomaso Suite, Hilton Hotel, to honor the changemakers shaping a safer and fairer future for online gambling.

From laughter echoing through the elegant venue to heartfelt applause for industry trailblazers, the atmosphere was vibrant and full of purpose. The night wasn’t just a gala, it was a statement. In her opening speech, Daniela Sliva, PR & Creative Projects Director at Casino Guru, set the tone: “The Casino Guru Awards are more than just trophies and titles. They’re a celebration of the people and companies who are truly moving the industry forward. The ones who choose to be responsible, innovative, and proactive in how they do business.”

Hosted by Martin Sepiano, the evening honored the winners in 10 categories, all evaluated through a radically transparent and values-driven process. And the winners are:

  • iGaming Changemaker of the Year: Ebbe Groes, CEO, EveryMatrix
  • Most Effective Handling of Complaints: Vulkan Vegas
  • Most Transparent Casino: OnlyWin Casino
  • Most Impactful Social Responsibility Initiative: Mindway AI
  • Fairest General Terms & Conditions: OnlyWin Casino
  • Fairest Bonus Policy: Wazbee Casino
  • Best Implementation of RG Tools (Operators): L&L Europe
  • Best Implementation of RG Tools (Providers): Mindway AI
  • Voice of the People – Public Vote: iWild Casino
  • Players’ Choice Casino – Public Vote: Pragmatic Play

Following the awards, the celebration continued at the glamorous Tiffany Lounge, where guests enjoyed cocktails, conversation, and music by DJ Luke Panza until late into the night.

The Awards stand apart for their credibility, with judges required to declare conflicts of interest, direct interviews with shortlisted nominees, and clear evaluation criteria. This year’s edition saw over 150,000 public votes in the “Voice of the People” category, reinforcing the Awards’ commitment to transparency and community-driven recognition.

“This night isn’t just about recognition, it’s about building momentum for lasting change,” added Sliva. “Seeing this room filled with leaders who care about integrity and fairness makes me hopeful for what’s next.”

With a powerful lineup of finalists, the Casino Guru Awards 2025 Gala reaffirmed that ethical innovation in iGaming isn’t just an ideal, it’s becoming a reality.

 

The post The winners of the Casino Guru Awards 2025 announced: A night of celebration, integrity, and inspiration appeared first on European Gaming Industry News.

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Esports Charts and FURIA Extend Partnership, Expanding Coverage to the Kings League

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Esports Charts, the leading esports viewership analytics provider, today announced the extension of its long-standing partnership with FURIA, one of Brazil’s most prominent esports organizations.

The renewed agreement will see Esports Charts providing comprehensive audience insights and data to FURIA through 2027, with a significant expansion into the world of media football.

The partnership between FURIA and Esports Charts, which began in 2021, now also covers FURIA’s participation in the Kings League—a groundbreaking media league that brings together well-known personalities and offers a unique take on minifootball. Esports Charts will provide FURIA with detailed analytics for key Kings League tournaments, including the Kings World Cup and Kings League Brazil events.

“We are thrilled to continue our partnership with FURIA and expand our coverage into the exciting world of media football. FURIA has been a valued partner since 2021, and we are excited to support their continued growth and success in both esports and new ventures like the Kings League.” said Artyom Odintsov, co-founder and CEO at Esports Charts

FURIA’s involvement in the Kings League is spearheaded by co-founder Cristian Guedes and global football superstar Neymar Jr, who serve as Presidents of Furia FC. This unique blend of esports and traditional sports is attracting a massive audience and opening new opportunities specifically for organizations like FURIA and their sponsors. While the Kings League itself is not an esports competition, it creates fresh exposure and value for esports organizations in a new area.

“Renewing our partnership with Esports Charts is strategic for FURIA. Having access to reliable, real-time data allows us to make quick, assertive decisions, better understand our audience’s behavior and deliver more value to our athletes, fans and partners. Expanding this analysis to soccer, especially with the Kings League, is a natural step in our vision of integrating technology, performance and entertainment on all fronts where we operate.” said Milton Stiilpen Junior, CTO at FURIA

Esports Charts’ ongoing work with FURIA highlights both its leadership in esports analytics and the broader vision of AWERTI. As AWERTI expands its data expertise beyond esports to cover sports and entertainment streaming, Esports Charts remains the go-to platform for esports data. The extensive coverage of FURIA’s participation in leagues and tournaments like the Kings World Cup Clubs 2025 shows AWERTI’s commitment to providing data-driven insights across all digital content.

 

The post Esports Charts and FURIA Extend Partnership, Expanding Coverage to the Kings League appeared first on European Gaming Industry News.

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F1 trailblazer Claire Williams OBE confirmed as iGB L!VE keynote

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Claire Williams OBE, former leader of the Williams Formula 1 racing team has been confirmed as the keynote at July’s iGB L!VE

Claire Williams OBE, the former leader of the Williams Formula 1 racing team and one of the most prominent and successful women in F1 history has been confirmed as the keynote at July’s iGB L!VE the first edition to be held in London.

Exploring the best practice parallels which can be drawn between the data-driven worlds of F1 and iGaming, Claire will be in conversation with the award-winning journalist and broadcaster Nadine Dereza on the Pulse Stage at ExCeL London on Tuesday 2 July.

Announcing iGB L!VE’s high profile inspirational key note, Naomi Barton Global Portfolio Director responsible for the iGB brand said: “I am delighted that Claire who is one of only two women to head a F1 team in the modern era will be bringing her experience and insight to what is an historic edition of iGB L!VE.

“An inspirational leader she was responsible for transforming Williams F1 from an outdated, male-dominated culture into one renowned for being a pioneer of innovative technology, sustainability, diversity and inclusion.

“Her development of a high-performance team culture galvanised an underperforming race team that had been struggling on and off the grid to its best finishing positions in years.

“Progressing from the Silverstone press office to leading a group of over 1,000 employees, she possesses an authentic and fearless approach to leadership. Her keynote will be one of many ‘must attends’ of the iGB L!VE experience and will underline the brand’s focus on driving increased performance in the industry as well as our unswerving commitment to diversity.”

Looking ahead to her appearance at what is poised to be the biggest edition of iGB L!VE on record Claire Williams noted: “There are a number of ways that Formula 1 can inspire businesses and provide tangible takeaways for iGaming operators of all sizes, from product innovation to navigating entry into new markets.

“As well as key requirements such as having a dynamic leadership, a culture of continuous improvement, hiring the very best problem solvers and being the first to embrace technology advances, F1 also demands the organisational agility that’s necessary to nuance strategy in what is an ultra-competitive space. I look forward to exploring the lessons provided by F1 that will inspire iGaming leaders attending iGB L!VE.”

iGB L!VE (2nd- 3rd July, ExCeL London) will welcome a projected 15,000 iGaming and affiliate pioneers, helping businesses throughout the online gaming ecosystem to navigate an ever-changing landscape via networking opportunities, cutting-edge innovations and crucial market knowledge-sharing.

Driving Operational Excellence with F1’s Claire Williams is one of 30 inspiring sessions taking place at the world’s fastest growing gaming expo. To view the programme visit: igblive.com/event-schedule

To register for the first edition of iGB L!VE to be held in London visit:igblive.com

 

The post F1 trailblazer Claire Williams OBE confirmed as iGB L!VE keynote appeared first on European Gaming Industry News.

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