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UK Game Developer Kwalee Pledging Profits From Hit Title ‘Teacher Simulator’ to Help Tackle Child Food Poverty

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With UK schools shut once again, profits from classroom-based mobile game will support the country’s most vulnerable children

As children in Britain return to school – remotely, at least – mobile game developer Kwalee is pledging 100% of UK profits from its hit game Teacher Simulator to the Marcus Rashford-backed charity FareShare.On the week ending 10th of January, the first week back to schoolwork for Britain’s kids as the latest lockdown restricts them to remote learning, every penny of UK profit generated from video ads and in-app purchases in the free-to-play mobile game Teacher Simulator will fund FareShare’s amazing work to combat food poverty in the UK.

This move was inspired by the campaigning of Marcus Rashford MBE, who is an Ambassador for FareShare, on the issue of free school meals. With Teacher Simulator riding high in the mobile game charts, offering lighthearted gameplay in a classroom setting, this felt like the perfect opportunity for Kwalee to contribute to the cause.

Launched towards the end of 2020 on iOS and Android devices, Teacher Simulator is completely free to download and has already reached more than 6.5 million players worldwide, becoming a top-3 game on the Apple App Store in the UK and US. On the UK Google Play Store, Teacher Simulator has gone one further by ranking at #2 in the Games category. This highlights how much the game resonated with the mobile gaming public, at a time when real-life classrooms have been closed in many parts of the world.

Teacher Simulator was partly inspired by our own experiences at school, from the mundane to the bizarre,” commented Simon Platt, Head of Development at Kwalee. “These were largely fond memories for us, fortunately, but no child should have to worry about where their next meal is coming from when they should be learning and playing, whether in or out of the classroom.”

David Darling CBE, CEO of Kwalee, added: “We’re huge admirers of Marcus Rashford’s campaigning and strongly believe in the work done by FareShare. Now more than ever, as the country enters another testing lockdown, no child should have to go hungry. With Teacher Simulator having been such a success for its cheerful depiction of school life, we want to do our bit to support those for whom that is not necessarily the reality – especially with the added strain of remote schooling on kids and families.”

Darling – co-founder and former CEO of Codemasters, a company recently the subject of a $1.2 billion acquisition by gaming giant EA – has been making games professionally since he was a teenager. He was awarded a CBE in 2008 for services to the computer games industry and was more recently given the ‘Outstanding Leadership Award’ at the 2020 TIGA Awards.

He now runs Kwalee, which has recently surpassed 100 employees and recorded well over half a billion game downloads across its catalogue. Officially Britain’s biggest developer and publisher of hyper-casual mobile games – yet another success story to emerge from Leamington Spa, the town known widely as ‘Silicon Spa’ for its thriving games industry – Kwalee has been a prominent supporter of charities in the past, most notably of the gaming accessibility charity SpecialEffect.

FareShare has welcomed the support as it continues its appeal for donations. “After a year where understanding the importance of school-aged children receiving nutritious food has come under the spotlight, we are extremely grateful to Kwalee for donating 100% of UK profits from their Teacher Simulator game as children return to remote schooling,” said FareShare Commercial Director Alyson Walsh. “FareShare’s work with Breakfast, After School and Holiday Clubs each year help vulnerable children access the food they need to learn, grow and thrive.”

To learn more about the great work done by FareShare and to find details on how to donate directly, you’re encouraged to check out their website.

Kwalee is always looking for new developers to collaborate with and new games to publish, and developers can find out more information here:  There are also more than 50 vacancies available at Kwalee across the UK, India, China and even remote opportunities, which you can learn more about here.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: UK Game Developer Kwalee Pledging Profits From Hit Title ‘Teacher Simulator’ to Help Tackle Child Food Poverty

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Play’n GO takes players on an unforgettable expedition to Egypt’s legendary Nile in Boat Bonanza CrocoNile!, filled with thrills, spills, and crocodile chills!

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The post Adventure Awaits in Boat Bonanza CrocoNile! appeared first on European Gaming Industry News.

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WinSpirit is proud to announce that it has officially received the Certificate of Trust from AskGamblers—one of the most respected accolades an online casino can achieve. This certificate is awarded only to platforms that demonstrate exceptional standards in key areas such as fast payouts, high player ratings, and a strong commitment to responsible gambling. It reflects WinSpirit’s dedication to player satisfaction and further strengthens the brand’s reputation as a trustworthy, high-performing casino.

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AskGamblers is an acclaimed casino affiliate website, renowned for offering players unbiased, accurate, and up-to-date information about online casinos. The AskGamblers Certificate of Trust now takes pride of place on the WinSpirit website, serving as a clear symbol of quality, reliability, and transparency.

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The post WinSpirit Casino Earns AskGamblers Certificate of Trust appeared first on European Gaming Industry News.

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Mindway AI partners with BetComply to scale safer gambling support

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Mindway AI, the award-winning safer gambling software company, has enlisted the skill set of BetComply, iGaming’s most trusted technical and regulatory compliance firm, as it looks to further develop its product offering and support more operators.

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BetComply’s Safer Gambling & Sustainability Specialist Jez White said: “Mindway AI is at the cutting edge of safer gambling technology, and we’re excited to support their mission to raise the industry standard. Our goal is to help bridge the gap between innovation and implementation, ensuring operators can fully harness tools like GameScanner to deliver more effective, proactive player protection.”

Mindway AI’s CEO Rasmus Kjaergaard added: “We’re thrilled to be working with BetComply, where Jez and his team’s vast operational experience will be a huge asset as we continue delivering our award-winning software to more clients. We’re excited about what we can achieve together.”

In March, White joined BetComply as the firm’s first Safer Gambling & Sustainability Specialist, following more than eight years at Entain, where he served as Director of Player Protection Systems and Analytics.

The post Mindway AI partners with BetComply to scale safer gambling support appeared first on European Gaming Industry News.

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