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UK Game Developer Kwalee Pledging Profits From Hit Title ‘Teacher Simulator’ to Help Tackle Child Food Poverty

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With UK schools shut once again, profits from classroom-based mobile game will support the country’s most vulnerable children

As children in Britain return to school – remotely, at least – mobile game developer Kwalee is pledging 100% of UK profits from its hit game Teacher Simulator to the Marcus Rashford-backed charity FareShare.On the week ending 10th of January, the first week back to schoolwork for Britain’s kids as the latest lockdown restricts them to remote learning, every penny of UK profit generated from video ads and in-app purchases in the free-to-play mobile game Teacher Simulator will fund FareShare’s amazing work to combat food poverty in the UK.

This move was inspired by the campaigning of Marcus Rashford MBE, who is an Ambassador for FareShare, on the issue of free school meals. With Teacher Simulator riding high in the mobile game charts, offering lighthearted gameplay in a classroom setting, this felt like the perfect opportunity for Kwalee to contribute to the cause.

Launched towards the end of 2020 on iOS and Android devices, Teacher Simulator is completely free to download and has already reached more than 6.5 million players worldwide, becoming a top-3 game on the Apple App Store in the UK and US. On the UK Google Play Store, Teacher Simulator has gone one further by ranking at #2 in the Games category. This highlights how much the game resonated with the mobile gaming public, at a time when real-life classrooms have been closed in many parts of the world.

Teacher Simulator was partly inspired by our own experiences at school, from the mundane to the bizarre,” commented Simon Platt, Head of Development at Kwalee. “These were largely fond memories for us, fortunately, but no child should have to worry about where their next meal is coming from when they should be learning and playing, whether in or out of the classroom.”

David Darling CBE, CEO of Kwalee, added: “We’re huge admirers of Marcus Rashford’s campaigning and strongly believe in the work done by FareShare. Now more than ever, as the country enters another testing lockdown, no child should have to go hungry. With Teacher Simulator having been such a success for its cheerful depiction of school life, we want to do our bit to support those for whom that is not necessarily the reality – especially with the added strain of remote schooling on kids and families.”

Darling – co-founder and former CEO of Codemasters, a company recently the subject of a $1.2 billion acquisition by gaming giant EA – has been making games professionally since he was a teenager. He was awarded a CBE in 2008 for services to the computer games industry and was more recently given the ‘Outstanding Leadership Award’ at the 2020 TIGA Awards.

He now runs Kwalee, which has recently surpassed 100 employees and recorded well over half a billion game downloads across its catalogue. Officially Britain’s biggest developer and publisher of hyper-casual mobile games – yet another success story to emerge from Leamington Spa, the town known widely as ‘Silicon Spa’ for its thriving games industry – Kwalee has been a prominent supporter of charities in the past, most notably of the gaming accessibility charity SpecialEffect.

FareShare has welcomed the support as it continues its appeal for donations. “After a year where understanding the importance of school-aged children receiving nutritious food has come under the spotlight, we are extremely grateful to Kwalee for donating 100% of UK profits from their Teacher Simulator game as children return to remote schooling,” said FareShare Commercial Director Alyson Walsh. “FareShare’s work with Breakfast, After School and Holiday Clubs each year help vulnerable children access the food they need to learn, grow and thrive.”

To learn more about the great work done by FareShare and to find details on how to donate directly, you’re encouraged to check out their website.

Kwalee is always looking for new developers to collaborate with and new games to publish, and developers can find out more information here:  There are also more than 50 vacancies available at Kwalee across the UK, India, China and even remote opportunities, which you can learn more about here.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: UK Game Developer Kwalee Pledging Profits From Hit Title ‘Teacher Simulator’ to Help Tackle Child Food Poverty

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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The winners of the Casino Guru Awards 2025 announced: A night of celebration, integrity, and inspiration

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The Casino Guru Awards 2025 concluded in spectacular fashion last night, as nearly 150 distinguished guests gathered at the stunning Portomaso Suite, Hilton Hotel, to honor the changemakers shaping a safer and fairer future for online gambling.

From laughter echoing through the elegant venue to heartfelt applause for industry trailblazers, the atmosphere was vibrant and full of purpose. The night wasn’t just a gala, it was a statement. In her opening speech, Daniela Sliva, PR & Creative Projects Director at Casino Guru, set the tone: “The Casino Guru Awards are more than just trophies and titles. They’re a celebration of the people and companies who are truly moving the industry forward. The ones who choose to be responsible, innovative, and proactive in how they do business.”

Hosted by Martin Sepiano, the evening honored the winners in 10 categories, all evaluated through a radically transparent and values-driven process. And the winners are:

  • iGaming Changemaker of the Year: Ebbe Groes, CEO, EveryMatrix
  • Most Effective Handling of Complaints: Vulkan Vegas
  • Most Transparent Casino: OnlyWin Casino
  • Most Impactful Social Responsibility Initiative: Mindway AI
  • Fairest General Terms & Conditions: OnlyWin Casino
  • Fairest Bonus Policy: Wazbee Casino
  • Best Implementation of RG Tools (Operators): L&L Europe
  • Best Implementation of RG Tools (Providers): Mindway AI
  • Voice of the People – Public Vote: iWild Casino
  • Players’ Choice Casino – Public Vote: Pragmatic Play

Following the awards, the celebration continued at the glamorous Tiffany Lounge, where guests enjoyed cocktails, conversation, and music by DJ Luke Panza until late into the night.

The Awards stand apart for their credibility, with judges required to declare conflicts of interest, direct interviews with shortlisted nominees, and clear evaluation criteria. This year’s edition saw over 150,000 public votes in the “Voice of the People” category, reinforcing the Awards’ commitment to transparency and community-driven recognition.

“This night isn’t just about recognition, it’s about building momentum for lasting change,” added Sliva. “Seeing this room filled with leaders who care about integrity and fairness makes me hopeful for what’s next.”

With a powerful lineup of finalists, the Casino Guru Awards 2025 Gala reaffirmed that ethical innovation in iGaming isn’t just an ideal, it’s becoming a reality.

 

The post The winners of the Casino Guru Awards 2025 announced: A night of celebration, integrity, and inspiration appeared first on European Gaming Industry News.

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Esports Charts and FURIA Extend Partnership, Expanding Coverage to the Kings League

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Esports Charts, the leading esports viewership analytics provider, today announced the extension of its long-standing partnership with FURIA, one of Brazil’s most prominent esports organizations.

The renewed agreement will see Esports Charts providing comprehensive audience insights and data to FURIA through 2027, with a significant expansion into the world of media football.

The partnership between FURIA and Esports Charts, which began in 2021, now also covers FURIA’s participation in the Kings League—a groundbreaking media league that brings together well-known personalities and offers a unique take on minifootball. Esports Charts will provide FURIA with detailed analytics for key Kings League tournaments, including the Kings World Cup and Kings League Brazil events.

“We are thrilled to continue our partnership with FURIA and expand our coverage into the exciting world of media football. FURIA has been a valued partner since 2021, and we are excited to support their continued growth and success in both esports and new ventures like the Kings League.” said Artyom Odintsov, co-founder and CEO at Esports Charts

FURIA’s involvement in the Kings League is spearheaded by co-founder Cristian Guedes and global football superstar Neymar Jr, who serve as Presidents of Furia FC. This unique blend of esports and traditional sports is attracting a massive audience and opening new opportunities specifically for organizations like FURIA and their sponsors. While the Kings League itself is not an esports competition, it creates fresh exposure and value for esports organizations in a new area.

“Renewing our partnership with Esports Charts is strategic for FURIA. Having access to reliable, real-time data allows us to make quick, assertive decisions, better understand our audience’s behavior and deliver more value to our athletes, fans and partners. Expanding this analysis to soccer, especially with the Kings League, is a natural step in our vision of integrating technology, performance and entertainment on all fronts where we operate.” said Milton Stiilpen Junior, CTO at FURIA

Esports Charts’ ongoing work with FURIA highlights both its leadership in esports analytics and the broader vision of AWERTI. As AWERTI expands its data expertise beyond esports to cover sports and entertainment streaming, Esports Charts remains the go-to platform for esports data. The extensive coverage of FURIA’s participation in leagues and tournaments like the Kings World Cup Clubs 2025 shows AWERTI’s commitment to providing data-driven insights across all digital content.

 

The post Esports Charts and FURIA Extend Partnership, Expanding Coverage to the Kings League appeared first on European Gaming Industry News.

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F1 trailblazer Claire Williams OBE confirmed as iGB L!VE keynote

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Claire Williams OBE, former leader of the Williams Formula 1 racing team has been confirmed as the keynote at July’s iGB L!VE

Claire Williams OBE, the former leader of the Williams Formula 1 racing team and one of the most prominent and successful women in F1 history has been confirmed as the keynote at July’s iGB L!VE the first edition to be held in London.

Exploring the best practice parallels which can be drawn between the data-driven worlds of F1 and iGaming, Claire will be in conversation with the award-winning journalist and broadcaster Nadine Dereza on the Pulse Stage at ExCeL London on Tuesday 2 July.

Announcing iGB L!VE’s high profile inspirational key note, Naomi Barton Global Portfolio Director responsible for the iGB brand said: “I am delighted that Claire who is one of only two women to head a F1 team in the modern era will be bringing her experience and insight to what is an historic edition of iGB L!VE.

“An inspirational leader she was responsible for transforming Williams F1 from an outdated, male-dominated culture into one renowned for being a pioneer of innovative technology, sustainability, diversity and inclusion.

“Her development of a high-performance team culture galvanised an underperforming race team that had been struggling on and off the grid to its best finishing positions in years.

“Progressing from the Silverstone press office to leading a group of over 1,000 employees, she possesses an authentic and fearless approach to leadership. Her keynote will be one of many ‘must attends’ of the iGB L!VE experience and will underline the brand’s focus on driving increased performance in the industry as well as our unswerving commitment to diversity.”

Looking ahead to her appearance at what is poised to be the biggest edition of iGB L!VE on record Claire Williams noted: “There are a number of ways that Formula 1 can inspire businesses and provide tangible takeaways for iGaming operators of all sizes, from product innovation to navigating entry into new markets.

“As well as key requirements such as having a dynamic leadership, a culture of continuous improvement, hiring the very best problem solvers and being the first to embrace technology advances, F1 also demands the organisational agility that’s necessary to nuance strategy in what is an ultra-competitive space. I look forward to exploring the lessons provided by F1 that will inspire iGaming leaders attending iGB L!VE.”

iGB L!VE (2nd- 3rd July, ExCeL London) will welcome a projected 15,000 iGaming and affiliate pioneers, helping businesses throughout the online gaming ecosystem to navigate an ever-changing landscape via networking opportunities, cutting-edge innovations and crucial market knowledge-sharing.

Driving Operational Excellence with F1’s Claire Williams is one of 30 inspiring sessions taking place at the world’s fastest growing gaming expo. To view the programme visit: igblive.com/event-schedule

To register for the first edition of iGB L!VE to be held in London visit:igblive.com

 

The post F1 trailblazer Claire Williams OBE confirmed as iGB L!VE keynote appeared first on European Gaming Industry News.

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