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NBA and La Française des Jeux announce multiyear partnership expansion in France

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NBA and La Française des Jeux announce multiyear partnership expansion in France
NBA and La Française des Jeux announce multiyear partnership expansion in FranceReading Time: 2 minutes

 

The National Basketball Association (NBA) and La Française des Jeux (FDJ) – the operator of France’s national lottery and one of the world’s largest sports betting companies – announced a new multiyear expansion of their partnership in France.

Under the partnership, ParionsSport will continue to use official NBA betting data and branding across its digital and retail offerings.  French NBA fans will be provided with exclusive benefits and authentic experiences, including access to NBA games in the U.S., official NBA merchandise and engaging products through FDJ’s betting platforms, with over 100 bets available per game.  Building on their support of the NBA’s first-ever regular season game in France, as Associate Partner of The NBA Paris Game 2020 presented by beIN SPORTS, ParionsSport will also partner on future NBA games in France.

The partnership sees the continued collaboration on the popular, localised free-to-play prediction game “NBA Pick‘Em Weekly 6 presented by ParionsSport”.  This gaming experience offers French fans the chance to win prizes by predicting the result of six NBA games each week during the regular season at nba.com/pickem.

“We are delighted to expand our partnership with La Française des Jeux, an industry leader in the French sports betting landscape,” said Kuljeet Sindhar, Senior Director, International Fantasy & Gaming, NBA.  “With the 2020-21 NBA season about to tip off on December 22, the league is looking forward to uniting millions of NBA fans and FDJ customers across France, providing another touchpoint for those fans who choose to engage with the NBA through betting.”

“We are thrilled to continue our partnership with the NBA, the world’s most iconic basketball league,” said Head of Sports betting for FDJ, Richard Courtois.  “The NBA is synonymous with basketball and represents the pinnacle of the sport.  Through this partnership, our sports betting portfolio will gain even more visibility, with our customers and NBA fans alike able to enjoy unique experiences.  This partnership will be key to the growth of the ParionsSport brand over the next few years.”

beIN SPORTS presenter Mary Patrux will continue in her role as ParionsSport ambassador, providing weekly predictions and tips on ParionsSport social media channels, with popular NBA YouTubers and social media influencers TrashTalk also joining the ParionsSport team.

The expanded partnership will be promoted in 27,000 retail locations in France and across ParionsSport and the NBA’s digital assets, including NBA.com, the NBA App and NBA France social media platforms.

Sports betting continues to be a growth area for FDJ, representing 21% of FDJ’s total stakes in 2019.  FDJ saw an increase of more than 40% in bets on the NBA since 2019.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: NBA and La Française des Jeux announce multiyear partnership expansion in France

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Boldplay embarks on new chapter as Valli Fragoso steps down as CEO

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Boldplay, an innovative international game development studio recently acquired by Openbox Holdings, has announced that Valli Fragoso has stepped down from the role of Director and CEO as she looks to pursue new opportunities.

The leadership change marks a pivotal moment for the game studio as it enters a new period of growth and innovation within the Openbox Holdings group.

Valli has played an instrumental role in establishing Boldplay, overseeing several transformative initiatives that have positioned the company as true disruptor within the casino game development space – with hit titles including Brute Force, Cam Carter and the Cursed Caves, Cyborg City and Speed Heist.

Her decision to step down follows a five-year tenure, with her leadership laying the foundation for closer alignment with Openbox’s corporate vision and long-term commercial goals.

Founded in 2019, Boldplay has quickly become a highly sought-after brand within the game development space, with its portfolio of partners including tier one operators across Europe, LatAm and the US – such as ApuestaTotal, BetMGM, Grosvenor Casinos and Sportingbet.

Openbox and Boldplay will continue to work closely with one another to ensure a seamless leadership transition, while also remaining laser-focused on their core mission of setting new benchmarks for iGaming excellence.

Together, the two companies will leverage their combined technology, commercial expertise and resources to offer players innovative casino content.

Richard Hogg, CEO of Openbox Holdings, commented: “I, and the wider Openbox Holdings team, want to extend our warmest gratitude to Valli for her dedication and contributions to Boldplay. Over the last five years, she has made the studio an iGaming force to be reckoned with. We wish her the best for her future endeavours.

“As Boldplay enters this new chapter, we are excited about the opportunities that lie ahead as we continue to leverage our synergies to drive bold innovation and deliver exceptional value to our partners. Boldplay is stronger than ever, and this transition allows us to refine our focus on delivering exciting experiences and expanding market presence in 2025 and beyond.”

The post Boldplay embarks on new chapter as Valli Fragoso steps down as CEO appeared first on European Gaming Industry News.

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Greco to Enhance Lottoland’s Gameplay Risk Capabilities

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Greco, the leading provider of the Gameplay Risk Engine, is proud to enter a partnership with Lottoland, a global leader in the online lottery sector.

This collaboration will see Lottoland integrate Greco’s innovative Gameplay Risk Engine to enhance player management, minimise risk, and optimise operational efficiency across its platforms.

“At Lottoland, innovation is at the heart of everything we do. Partnering with Greco aligns perfectly with our mission to deliver world-class experiences to our customers. Greco’s unique Gameplay Risk Engine will assess player behaviours, ensuring a secure and seamless experience for our growing community of 20 million customers,” says Mike Kirwian, VP Marketing & Commercial.

Operating in 15 markets, Lottoland is renowned for revolutionising the lottery market and has recently announced a record number of 20 million customers worldwide. Through this new partnership, the operator continues its commitment to delivering exceptional player experiences in the lottery space as a market leader.

“We’re thrilled to welcome Lottoland as a partner. Their commitment to innovation and player-centric operations aligns closely with our values. With our Gameplay Risk Engine, Lottoland is well-equipped to enhance efficiency and reinforce its position as a global leader in the online lottery space,” remarks Ozric Vondervelden, Co-Founder and CEO of Greco.

Greco’s Gameplay Risk Engine leverages theoretical value modelling and behavioural risk analysis, giving operators key insights to reduce costs and improve marketing efficiency. This partnership marks another milestone for Greco as it expands its footprint in the iGaming industry.

The post Greco to Enhance Lottoland’s Gameplay Risk Capabilities appeared first on European Gaming Industry News.

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GR8 Tech Granted Recognition Notice from Malta Gaming Authority

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GR8 Tech has received a Recognition Notice from the Malta Gaming Authority (MGA), authorizing the platform provider to expand its product reach within Malta’s jurisdiction. This recognition grants GR8 Tech the same rights as a standard MGA B2B license, confirming the company’s compliance with regulatory standards and strengthening its position in the European iGaming market.

With this license, GR8 Tech can offer its high-performance iGaming services, including Hyper Turnkey Solution, Sportsbook Turbo iFrame, and Infinite Casino Aggregation, to a broader audience. The company can now tap into new growth opportunities in one of the world’s most respected regulatory environments, ensuring operators benefit from its cutting-edge technology and compliance excellence.

“Being granted the Malta Gaming Authority recognition is a big step for GR8 Tech. It highlights the strength and trust in our solutions, opening the door to new partnerships and opportunities. We’re excited to grow our presence in this respected market and deliver even more value to our clients, helping them succeed with our high-performance products,” said Yevhen Krazhan, GR8 Tech CBDO.

Last year, GR8 Tech obtained a B2B gaming supplier license from Peru’s Ministry of Foreign Trade and Tourism, marking its expansion into the Latin American market. Both licenses strengthen GR8 Tech’s global presence, positioning the company to forge strong partnerships in competitive gaming markets.

Join GR8 Tech at ICE 2025 to explore the latest advancements in iGaming. Discover innovative solutions, gain industry insights, and learn how the company can support the growth of your business.

The post GR8 Tech Granted Recognition Notice from Malta Gaming Authority appeared first on European Gaming Industry News.

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