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Yggdrasil agrees retail supply deal with Veikkaus

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Yggdrasil agrees retail supply deal with Veikkaus
Yggdrasil agrees retail supply deal with VeikkausReading Time: 2 minutes

 

Innovative iGaming solutions supplier Yggdrasil has signed a Game IP Licensing Agreement with the Finnish incumbent gaming operator Veikkaus for the retail segment.

Veikkaus is Finland’s state-owned operator with a GGR of EUR 1,691 million in 2019.

In collaboration with Veikkaus, Yggdrasil will repurpose and provide slot games for the Veikkaus retail estate in Finland over Veikkaus’ proprietary Video Lottery Terminals (VLT’s). Yggdrasil already supplies Veikkaus with slot content in the online channel.

Yggdrasil’s first retail games are expected to go live in Finland with Veikkaus across their retail network in the middle of next year in full compliance with Finnish regulatory requirements. An early proof of concept has already been achieved.

Bjorn Krantz, Chief of Global Market Operations, Yggdrasil, said: “We are delighted to extend provision of gaming content to Veikkaus in their retail environment. Expansion of partnership into Retail fits perfectly into our own and Veikkaus omnichannel strategy, were we effectively can scale business operations, drive improved total player value, and content familiarization.

“It has been a thorough selection process by Veikkaus, and I am very proud of the Teams involved driving the successful process. We really look forward to a long and mutually beneficial retail relationship with Veikkaus.”

Jan Hagelberg, VP Casino Games, Veikkaus, said: “While known for being an operator that delivers top-notch player protection ecosystem and a full portfolio of casino, betting and lottery games in all channels, Veikkaus is also a technology company with fully integrated proprietary gaming platform and product suite with integrated omnichannel solution.

“So far, the retail VLT distribution has been dedicated to our in-house content only, but we are now ready to host a technical pipeline that enables trusted online partners and 3rd party studios to supply their games to our retail customers.

“We’ve chosen Yggdrasil to be our first partner to pilot this because of their innovative content, proven technical capability and capacity to deliver swift time-to-market with Veikkaus team. We are excited to expand our strong partnership from online to cover also retail.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Yggdrasil agrees retail supply deal with Veikkaus

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Boldplay embarks on new chapter as Valli Fragoso steps down as CEO

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Boldplay, an innovative international game development studio recently acquired by Openbox Holdings, has announced that Valli Fragoso has stepped down from the role of Director and CEO as she looks to pursue new opportunities.

The leadership change marks a pivotal moment for the game studio as it enters a new period of growth and innovation within the Openbox Holdings group.

Valli has played an instrumental role in establishing Boldplay, overseeing several transformative initiatives that have positioned the company as true disruptor within the casino game development space – with hit titles including Brute Force, Cam Carter and the Cursed Caves, Cyborg City and Speed Heist.

Her decision to step down follows a five-year tenure, with her leadership laying the foundation for closer alignment with Openbox’s corporate vision and long-term commercial goals.

Founded in 2019, Boldplay has quickly become a highly sought-after brand within the game development space, with its portfolio of partners including tier one operators across Europe, LatAm and the US – such as ApuestaTotal, BetMGM, Grosvenor Casinos and Sportingbet.

Openbox and Boldplay will continue to work closely with one another to ensure a seamless leadership transition, while also remaining laser-focused on their core mission of setting new benchmarks for iGaming excellence.

Together, the two companies will leverage their combined technology, commercial expertise and resources to offer players innovative casino content.

Richard Hogg, CEO of Openbox Holdings, commented: “I, and the wider Openbox Holdings team, want to extend our warmest gratitude to Valli for her dedication and contributions to Boldplay. Over the last five years, she has made the studio an iGaming force to be reckoned with. We wish her the best for her future endeavours.

“As Boldplay enters this new chapter, we are excited about the opportunities that lie ahead as we continue to leverage our synergies to drive bold innovation and deliver exceptional value to our partners. Boldplay is stronger than ever, and this transition allows us to refine our focus on delivering exciting experiences and expanding market presence in 2025 and beyond.”

The post Boldplay embarks on new chapter as Valli Fragoso steps down as CEO appeared first on European Gaming Industry News.

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Greco to Enhance Lottoland’s Gameplay Risk Capabilities

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Greco, the leading provider of the Gameplay Risk Engine, is proud to enter a partnership with Lottoland, a global leader in the online lottery sector.

This collaboration will see Lottoland integrate Greco’s innovative Gameplay Risk Engine to enhance player management, minimise risk, and optimise operational efficiency across its platforms.

“At Lottoland, innovation is at the heart of everything we do. Partnering with Greco aligns perfectly with our mission to deliver world-class experiences to our customers. Greco’s unique Gameplay Risk Engine will assess player behaviours, ensuring a secure and seamless experience for our growing community of 20 million customers,” says Mike Kirwian, VP Marketing & Commercial.

Operating in 15 markets, Lottoland is renowned for revolutionising the lottery market and has recently announced a record number of 20 million customers worldwide. Through this new partnership, the operator continues its commitment to delivering exceptional player experiences in the lottery space as a market leader.

“We’re thrilled to welcome Lottoland as a partner. Their commitment to innovation and player-centric operations aligns closely with our values. With our Gameplay Risk Engine, Lottoland is well-equipped to enhance efficiency and reinforce its position as a global leader in the online lottery space,” remarks Ozric Vondervelden, Co-Founder and CEO of Greco.

Greco’s Gameplay Risk Engine leverages theoretical value modelling and behavioural risk analysis, giving operators key insights to reduce costs and improve marketing efficiency. This partnership marks another milestone for Greco as it expands its footprint in the iGaming industry.

The post Greco to Enhance Lottoland’s Gameplay Risk Capabilities appeared first on European Gaming Industry News.

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GR8 Tech Granted Recognition Notice from Malta Gaming Authority

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GR8 Tech has received a Recognition Notice from the Malta Gaming Authority (MGA), authorizing the platform provider to expand its product reach within Malta’s jurisdiction. This recognition grants GR8 Tech the same rights as a standard MGA B2B license, confirming the company’s compliance with regulatory standards and strengthening its position in the European iGaming market.

With this license, GR8 Tech can offer its high-performance iGaming services, including Hyper Turnkey Solution, Sportsbook Turbo iFrame, and Infinite Casino Aggregation, to a broader audience. The company can now tap into new growth opportunities in one of the world’s most respected regulatory environments, ensuring operators benefit from its cutting-edge technology and compliance excellence.

“Being granted the Malta Gaming Authority recognition is a big step for GR8 Tech. It highlights the strength and trust in our solutions, opening the door to new partnerships and opportunities. We’re excited to grow our presence in this respected market and deliver even more value to our clients, helping them succeed with our high-performance products,” said Yevhen Krazhan, GR8 Tech CBDO.

Last year, GR8 Tech obtained a B2B gaming supplier license from Peru’s Ministry of Foreign Trade and Tourism, marking its expansion into the Latin American market. Both licenses strengthen GR8 Tech’s global presence, positioning the company to forge strong partnerships in competitive gaming markets.

Join GR8 Tech at ICE 2025 to explore the latest advancements in iGaming. Discover innovative solutions, gain industry insights, and learn how the company can support the growth of your business.

The post GR8 Tech Granted Recognition Notice from Malta Gaming Authority appeared first on European Gaming Industry News.

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