Latest News
Social Chain’s GameByte has solved PS5 price gouging and resales
The gaming brand is taking a stand against console resales that have plagued the PlayStation 5 launch for retailers
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GameByte has devised a system to ensure only its real fans can buy the PlayStation 5 from them
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A £1 raffle ticket system will ensure that bots can’t interfere, while all ticket proceeds will go to mental health charity Safe In Our World
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Gamers hoping to get their hands on a PS5 bundle at RRP for Christmas can sign up to GameByte’s newsletter to register their interest
Manchester-based gaming retailer and social publisher, GameByte, has devised a solution to the rampant bots that are buying up PlayStation 5 stock and reselling them for a personal profit.
They are making their PS5 stock available to their newsletter community only and have put a mechanic in place on the backend that bots can’t get around. Using GameByte’s newsletter list also adds an exclusivity barrier that will deter price gouging.
Resellers pose a huge problem for legitimate retailers every time a new console launches.
Recently Sky News reported that Very had fallen victim to price gouging at the hands of CrepChiefNotify, which bought over 1000 consoles from Very at its RRP and resold them online for a profit.
Social Chain head of gaming, Rich White, said: “The problem is that bots can check out much faster than humans, meaning real gamers miss out. It’s an issue that affects almost every retailer, yet a solution like GameByte’s hasn’t been attempted by a UK retailer before – until now.”
The process will function around a raffle competition that the brand is running.
GameByte’s newsletter subscribers can purchase a raffle ticket for £1 (limited to one per person) which will enter them into the queue for secure sales of GameByte’s PS5 stock.
Winners will be randomly selected until GameByte’s stock runs out, and those winners will be sent a private link, created just for them, where they can safely purchase their PS5.
Those who aren’t selected on the first round of the raffle will be put on the waitlist for GameByte’s next batch of PS5 stock.
The money made from the £1 raffle tickets won’t go to GameByte or its parent company Social Chain, but instead will be donated to Safe In Our World, a mental health charity for gamers for which several members of the GameByte team are ambassadors.
White, said: “We want to tackle this issue head-on without profiting from it directly. Our mechanic allows us to get PS5s into the hands of real people within the GameByte community while also giving back to a cause that our audience is happy to support.”
White added that GameByte would also be “adding a mechanic to all purchases on-site, where shoppers can choose to round-up their purchases to the nearest pound, with the excess being donated to Safe in our World.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Social Chain’s GameByte has solved PS5 price gouging and resales
Latest News
Boldplay embarks on new chapter as Valli Fragoso steps down as CEO
Boldplay, an innovative international game development studio recently acquired by Openbox Holdings, has announced that Valli Fragoso has stepped down from the role of Director and CEO as she looks to pursue new opportunities.
The leadership change marks a pivotal moment for the game studio as it enters a new period of growth and innovation within the Openbox Holdings group.
Valli has played an instrumental role in establishing Boldplay, overseeing several transformative initiatives that have positioned the company as true disruptor within the casino game development space – with hit titles including Brute Force, Cam Carter and the Cursed Caves, Cyborg City and Speed Heist.
Her decision to step down follows a five-year tenure, with her leadership laying the foundation for closer alignment with Openbox’s corporate vision and long-term commercial goals.
Founded in 2019, Boldplay has quickly become a highly sought-after brand within the game development space, with its portfolio of partners including tier one operators across Europe, LatAm and the US – such as ApuestaTotal, BetMGM, Grosvenor Casinos and Sportingbet.
Openbox and Boldplay will continue to work closely with one another to ensure a seamless leadership transition, while also remaining laser-focused on their core mission of setting new benchmarks for iGaming excellence.
Together, the two companies will leverage their combined technology, commercial expertise and resources to offer players innovative casino content.
Richard Hogg, CEO of Openbox Holdings, commented: “I, and the wider Openbox Holdings team, want to extend our warmest gratitude to Valli for her dedication and contributions to Boldplay. Over the last five years, she has made the studio an iGaming force to be reckoned with. We wish her the best for her future endeavours.
“As Boldplay enters this new chapter, we are excited about the opportunities that lie ahead as we continue to leverage our synergies to drive bold innovation and deliver exceptional value to our partners. Boldplay is stronger than ever, and this transition allows us to refine our focus on delivering exciting experiences and expanding market presence in 2025 and beyond.”
The post Boldplay embarks on new chapter as Valli Fragoso steps down as CEO appeared first on European Gaming Industry News.
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Greco to Enhance Lottoland’s Gameplay Risk Capabilities
Greco, the leading provider of the Gameplay Risk Engine, is proud to enter a partnership with Lottoland, a global leader in the online lottery sector.
This collaboration will see Lottoland integrate Greco’s innovative Gameplay Risk Engine to enhance player management, minimise risk, and optimise operational efficiency across its platforms.
“At Lottoland, innovation is at the heart of everything we do. Partnering with Greco aligns perfectly with our mission to deliver world-class experiences to our customers. Greco’s unique Gameplay Risk Engine will assess player behaviours, ensuring a secure and seamless experience for our growing community of 20 million customers,” says Mike Kirwian, VP Marketing & Commercial.
Operating in 15 markets, Lottoland is renowned for revolutionising the lottery market and has recently announced a record number of 20 million customers worldwide. Through this new partnership, the operator continues its commitment to delivering exceptional player experiences in the lottery space as a market leader.
“We’re thrilled to welcome Lottoland as a partner. Their commitment to innovation and player-centric operations aligns closely with our values. With our Gameplay Risk Engine, Lottoland is well-equipped to enhance efficiency and reinforce its position as a global leader in the online lottery space,” remarks Ozric Vondervelden, Co-Founder and CEO of Greco.
Greco’s Gameplay Risk Engine leverages theoretical value modelling and behavioural risk analysis, giving operators key insights to reduce costs and improve marketing efficiency. This partnership marks another milestone for Greco as it expands its footprint in the iGaming industry.
The post Greco to Enhance Lottoland’s Gameplay Risk Capabilities appeared first on European Gaming Industry News.
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GR8 Tech Granted Recognition Notice from Malta Gaming Authority
GR8 Tech has received a Recognition Notice from the Malta Gaming Authority (MGA), authorizing the platform provider to expand its product reach within Malta’s jurisdiction. This recognition grants GR8 Tech the same rights as a standard MGA B2B license, confirming the company’s compliance with regulatory standards and strengthening its position in the European iGaming market.
With this license, GR8 Tech can offer its high-performance iGaming services, including Hyper Turnkey Solution, Sportsbook Turbo iFrame, and Infinite Casino Aggregation, to a broader audience. The company can now tap into new growth opportunities in one of the world’s most respected regulatory environments, ensuring operators benefit from its cutting-edge technology and compliance excellence.
“Being granted the Malta Gaming Authority recognition is a big step for GR8 Tech. It highlights the strength and trust in our solutions, opening the door to new partnerships and opportunities. We’re excited to grow our presence in this respected market and deliver even more value to our clients, helping them succeed with our high-performance products,” said Yevhen Krazhan, GR8 Tech CBDO.
Last year, GR8 Tech obtained a B2B gaming supplier license from Peru’s Ministry of Foreign Trade and Tourism, marking its expansion into the Latin American market. Both licenses strengthen GR8 Tech’s global presence, positioning the company to forge strong partnerships in competitive gaming markets.
Join GR8 Tech at ICE 2025 to explore the latest advancements in iGaming. Discover innovative solutions, gain industry insights, and learn how the company can support the growth of your business.
The post GR8 Tech Granted Recognition Notice from Malta Gaming Authority appeared first on European Gaming Industry News.
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