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Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach

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Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach
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Leading in-game ad platform announces partnership with mobile-first exchange to enable more advertisers to leverage market-leading programmatic offering

Adverty, the leading in-game platform for advertisers, agencies and content creators, announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game offering. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.

Adverty, the leading in-game platform for advertisers, agencies and content creators, has announced a partnership with global ad exchange, InMobi, in order to increase its programmatic reach for brands and advertisers looking to enter the increasingly important world of gaming.

Adverty delivers unobtrusive advertising which connects brands and audiences through its revolutionary and patented technology built specifically for gaming, while InMobi’s industry leading mobile marketing technology is connected to every relevant programmatic DSP allowing advertisers and publishers to engage consumers through contextual mobile advertising. The partnership will allow its buy-side clients to access innovative formats in mobile games at scale within Adverty’s platform. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.

”There is significant demand for Adverty’s seamless in-game inventory at scale and this development enables our team to bring it to a wider range of brands and agencies,” says Niklas Bakos, CEO of Adverty. “Advertisers are certainly waking up to the untapped potential of this burgeoning media channel.”

Earlier this year, Adverty launched a world-first In-Menu™ format, which enables deeply integrated, contextually relevant IAB display banner ads in between gameplay. This latest offering enhances a highly innovative product suite that also allows brands and programmatic partners to take over billboards and other virtual outdoor sites within games thanks to its In-Play™ offerings.

“As the leading global independent advertising platform across mobile apps, mobile websites and connected TV, InMobi has enabled the world’s biggest brand advertisers to connect with audiences through the apps they use everyday,” said David Di Angelo, VP of Marketplace Development at InMobi. “With this new partnership with Adverty, InMobi is able to provide even more opportunities for brands to effectively reach and engage with premium gaming audiences through non-intrusive in-game ads that blend seamlessly into the gaming experience.”

Industry figures are increasingly recognising gaming’s importance as one of the most significant entertainment media channels. The latest figures from games analytics provider, NewZoo, show that the global gaming market currently comprises some 2.7 billion users, valued at USD 160 billion – and it is expected to reach 3.1 billion users and a value of over USD 200 billion by 2023.

There is therefore a huge opportunity for forward-thinking brands to leverage this market with programmatic advertising – mindful of the fact that programmatic ad transactions now make up 84.5% of the digital display ad market, with a total estimated spend of $80 billion in the US alone next year, according to eMarketer.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Checkd Group Accelerates Growth Strategy with James Prosser Appointment

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Industry veteran joins as a consultant in run-up to Euro 2024

Technology-led sports betting specialist Checkd Group has appointed James Prosser (pictured) as Growth Consultant in a move designed to boost revenue generation potential ahead of a big summer of football.

Bringing a fresh and innovative approach to product and content, Prosser will take up a short-term role to focus on the quality of the user experience across all channels, providing a revamped and more customer-friendly product ahead of Euro 2024. This will comprise expanded bet types, improved customer journeys and better conversion for Checkd’s operator partners.

With over ten years of experience in the industry, Prosser will also add value to several teams across Checkd Group through his vast experience, knowledge and network in the affiliate space. The ex-Spotlight Sports Group Affiliate Director and co-founder of Free Super Tips and myracing will also aid the team’s long-term strategy by diversifying traffic sources.

The new addition follows the recent creation of Checkd Media’s new Digital PR team, boosting its organic search performance across its key sites in the United Kingdom and the Americas.

“I’ve long been impressed by how Checkd Group have performed predominantly through its social channels, so it was an easy decision to agree to join its team,” Prosser said. “To build on this success, we’re looking at taking a holistic view across all channels and diversifying traffic sources with a focus on data-driven solutions to elevate visibility and conversions. I’m looking forward to contributing to the excellent team already in place and providing additional expertise and experience to help shape the future of Checkd Group’s digital offering.”

“James’ addition to our team as a dedicated Growth Consultant marks a significant milestone in our journey toward exponential growth,” the Managing Director for Checkd Media, Alex Beecham, said. “With his previous experience and expertise in the space, James is already adding value and ideas on how we can optimise the user journey and conversion touchpoints. The move should help push on our platforms ahead of the Euros and new NFL season in the United States.”

The post Checkd Group Accelerates Growth Strategy with James Prosser Appointment appeared first on European Gaming Industry News.

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ITL Spain head to Madrid for the largest gaming exhibition in the Spanish calendar

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Innovative Technology (ITL) have announced their participation at the largest global network of gaming professionals in Spain. From 7-9 May 2024, Madrid will become the centre of the Spanish gaming industry, celebrating the 40th anniversary of Feria Internacional del Juego (FIJMA).

FIJMA is the most important event in the leisure and gaming industry in Spain where the main companies, manufacturers and experts in the industry gather to learn about the latest slots and gaming equipment innovations. The Spanish team at ITL will be exhibiting their solutions on stand A49 and plan to have their latest note recyclers and coin handling products centre stage, as well as demonstrating how their biometrics solutions can be utilised to benefit the gaming industry to prevent underage gambling.

Jose Garcia Escudero, General Manager for ITL Spain said, “We are looking forward to showing how combining our compact note recycler (NV22 Spectral) and advanced coin recycler (SMART Coin System) gives the best fit for cash handling efficiency for gaming machines in Spain. These solutions now dominate the Spanish gaming market giving operators considerable float management savings, fewer refills, and a massive reduction in coin starvation for improved machine uptime. We’ll also show the new NV4000 mixed denomination note recycler to the Spanish gaming market for the first time, ideal for high volume applications like change and redemption terminals.”

ITL have a range of AI-powered biometric solutions which perform accurate age verification at gaming venue entrances or integrated in gaming machines.

Continuing Jose said, “We will also have our age check devices on the stand for visitors to demo which can help operators prevent someone potentially underage or even self-excluded trying to play a machine or access an age restricted area. ICU Lite can be fully integrated in a gaming machine or betting terminal to automatically estimate age to prevent minors from playing. MyCheckr can be utilised at 18+ entrances to prevent access. Both devices have a one-off cost with no subscriptions and no internet required. Our technology is affordable, available to all and trusted, with no biometric personal data stored.”

Concluding Jose said, “We have very strong relationships with the Spanish market and we’re proud to know that our products will be displayed on a number of stands from our long standing customers. We’re looking forward to seeing everyone in person in Madrid and we welcome you all to stand A49.”

The post ITL Spain head to Madrid for the largest gaming exhibition in the Spanish calendar appeared first on European Gaming Industry News.

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NetBet Denmark joins forces with Wazdan

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NetBet Denmark, a leading name in the iGaming sector, has signed an agreement with Wazdan as it continues to expand its portfolio of the industry’s finest games.

As part of this newly forged partnership, NetBet Denmark is set to integrate the full spectrum of Wazdan’s cutting-edge games into its platform. Players at NetBet can now enjoy an array of engaging titles, including popular offerings such as 9 Coins™ Grand Diamond Edition, Mighty Wild™: Panther, and 16 Coins™.

This collaboration aligns with the operator’s mission to provide its players with an unparalleled gaming environment, marked by innovation and a diverse selection of top-quality games.

Players at NetBet can seamlessly access and enjoy the new additions to their gaming repertoire by visiting the official NetBet Denmark website. The integration of Wazdan’s games is expected to enhance the overall gaming experience for players, offering them a broader selection of titles that cater to various preferences and playstyles.

Claudia Georgevici, PR Manager at NetBet Denmark, said: “Wazdan has come a long way since its founding back in 2010, developing rapidly to propel the company to the forefront of the iGaming industry. As well as innovation, the company has always prioritised enjoyment and responsible gambling in equal measure – making them an ideal partner to help NetBet expand our operations in the Danish market.”

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “It brings us great excitement to forge a partnership with NetBet, a well-established presence in the thriving landscape of Danish iGaming. The potential in Denmark is vast, and our collaboration with NetBet is poised to fortify our standing in this dynamic market.”

NetBet players can now explore the thrilling new titles from Wazdan by visiting the official NetBet Denmark website.

The post NetBet Denmark joins forces with Wazdan appeared first on European Gaming Industry News.

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