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SoftSwiss Sportsbook Platform powers first sports betting brand

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SoftSwiss Sportsbook Platform powers first sports betting brand
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SoftSwiss is excited to announce the launch of the very first betting project to run on its recently released Sportsbook Platform. SoftSwiss Sportsbook’s first client is JooSports, the project of the successful JooCasino, part of N1 Partners Group.

The pioneer project JooSports invites players to enjoy the extraordinary sports betting experience with its fast-performing and high-conversion user interface, powered by SoftSwiss Sportsbook. Thanks to that JooSports will allow players to customise their experience depending on preferences. For convenience, there is a ‘Favorites’ section where users can add the most interesting events, and many more pleasant bits.

Noteworthy, the Joo interface will enable a smooth switch between Sportsbook and Casino websites forming a single ecosystem with the operator’s well-known JooCasino (based on another SoftSwiss solution –  Online Casino Platform). Similarly to the SoftSwiss Online Casino Platform, SoftSwiss Sportsbook guarantees its players 24/7 high-end customer support. Furthermore, the Platform is mobile-friendly, as SoftSwiss developers took into account that most bets are made on mobile devices. Therefore, the Sportsbook Platform provides an easily customised mobile-first user experience, which in its turn will increase platform usability.

Operating under the Curacao license, Joo caters to players from around the world supporting 11 languages and about 20 payment methods. JooSports offers over 60+ sports (including esports) in pre-match and 24 in live, with a total of around 1200 unique markets and this is just the beginning. The list is expected to be constantly updated.

SoftSwiss Sportsbook Platform is a recently launched, cutting-edge, all-in-one solution for managing sports betting operations. The solution comes with full risk management, fraud prevention and high-quality customer support.  Sportsbook inherits the company’s extensive experience in the iGaming market and all crucial functionality and features from SoftSwiss Online Casino Platform: security, stability, advanced player segmentation, adaptability to operator marketing needs.

Furthermore, Sportsbook by SoftSwiss takes advantage of odds feeds and managed trading services by the globally recognized leader Betradar.

CEO of N1 Partners Alexey Shlapunov noted: “We’re extremely excited to become the very first client to launch on the brand-new SoftSwiss Sportsbook Platform! We’re sure that our partnership will enable JooSports to provide their end-users with flexible, sustainable and high-quality service, which will definitely have a positive impact on our business in the long run”.

SoftSwiss is pleased to welcome JooSports among its first sports betting clients and wishes this project all the success in winning the hearts of sports fans around the world. Meanwhile, Sportsbook by SoftSwiss continues to gain momentum in becoming one of the strongest in the highly competitive sports betting market.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: SoftSwiss Sportsbook Platform powers first sports betting brand

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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7777 gaming goes live in Serbia with Rizk Casino, part of the Betsson Group

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7777 gaming proudly announces the launch of its innovative portfolio of online casino games in Rizk Casino, a prominent brand under the Betsson Group, now available in Serbia. This strategic move marks a new chapter for both companies, as more than 100 exclusive 7777 gaming titles are now live for Serbian players through Rizk.

This rollout is a major milestone in 7777 gaming’s expansion across the Balkan region, further strengthening its presence and underlining Serbia’s importance as a key market for the company’s B2B growth strategy.

Players at Rizk Casino in Serbia can now enjoy a thrilling selection of 7777 gaming’s top-performing games, including fan favorites like Cash 100 Bucks, Thracian Treasures, Greenhats’ Megawins, Barbarian, and Devil’s Deal: Soul for Sale, all tailored to the preferences of the local market.

Elena Shaterova, CCO at 7777 gaming, commented: “We are thrilled to partner with Rizk Casino and bring our standout portfolio to players in Serbia. This launch is not just an expansion — it’s a statement. Serbia is a thriving market and part of a region we’re deeply invested in. Working with a respected brand like Rizk, under the Betsson Group, allows us to showcase our exclusive content and deliver next-level entertainment to Serbian players.”

This launch reinforces 7777 gaming’s commitment to delivering localized, engaging, and high-performing gaming content across regulated markets, with the Balkans remaining a key focus for continued expansion and partnership.

About 7777 gaming:

7777 gaming is an innovative and data-driven B2B igaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.

The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.

7777 gaming is already partnering with the leading aggregators and platform providers in the igaming industry.

Contact us:

[email protected]

https://www.7777gaming.com

Social Media:

LinkedIn

Youtube

The post 7777 gaming goes live in Serbia with Rizk Casino, part of the Betsson Group appeared first on European Gaming Industry News.

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Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams

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This summer, the iconic iGB Live lands in London for the first time — bringing together over 15,000 iGaming professionals from around the world. On July 2–3, 22Bet Partners will join the action at stand K60 in ExCeL London, ready to serve bold partnerships, fresh ideas, and a tennis-themed experience that’s game, set, match.

iGB Live 2025 marks a new chapter as it relocates from Amsterdam to London, raising the stakes for everyone involved. For 22Bet Partners, this is more than a showcase — it’s a statement. The brand is setting the tone with a standout stand themed around tennis, celebrating energy, precision, and competitive spirit.

Visitors to stand K60 can expect:
– A full-on tennis court setup with sleek design and interactive elements
– Signature cocktails and premium branded merch
– Real talk with the 22Bet Partners team: whether you’re looking to scale an existing collab or launch something new, they’re available
– A dynamic quest from Lucky Media — complete challenges at the 22Bet stand and you could score the ultimate prize: a ticket to Wimbledon

As a proud partner in the Lucky Media quest, 22Bet Partners invites attendees to bring their A-game — and leave with more than just a handshake.

“We’re thrilled to join iGB Live 2025 in London — an event that brings together the best minds in affiliate marketing. For us, nothing beats face-to-face conversations with our partners. It’s where ideas flow, plans evolve, and momentum builds. Our team is united by a love for what we do and a drive to grow bigger, better, bolder. Expect energy, surprises, and a lot of inspiration at stand K60”, says Yan, CEO of 22Bet Partners

Ready to serve up new wins? Meet 22Bet Partners at stand K60.

Connect with the team, dive into their tennis-themed world, and take your shot at winning a Wimbledon ticket.

The event is a perfect opportunity to see 22Bet Partners’ latest initiatives and partnership opportunities in action.

The post Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams appeared first on European Gaming Industry News.

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Nazara Publishing Launches Pokerverse VR

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Pokerverse VR, an immersive multiplayer poker experience for Meta Quest and Apple Vision Pro, is now available worldwide. Developed by Hyderabad-based studio YesGnome and published by Nazara Publishing, this marks Nazara’s debut in Virtual Reality / Metaverse gaming.

Pokerverse VR is a free to play game, designed to offer entertainment, social interaction, and skill-building. Featuring real-time multiplayer, natural VR controls, and AR/VR flexibility, it allows players to step into a futuristic poker lounge or bring the game into their real-world environment.

“With Pokerverse VR, we’re taking our first step into immersive gaming experiences at Nazara Publishing,” said Nitish Mittersain, Jt MD & CEO of Nazara Technologies. “As platforms like Apple Vision Pro and Meta Quest gain traction, we see exciting possibilities in this space. We’re actively exploring future titles with developers who want to build for the next era of gaming.”

“We wanted to reimagine poker as an immersive, social experience that felt tactile, intuitive, and global from day one,” said Sridhar Muppidi, Founder of YesGnome. “It’s been an exciting journey building Pokerverse VR, and we’re thrilled to partner with Nazara Publishing to bring this vision to players across platforms.”

Key Features of Pokerverse VR:

– Live Multiplayer Tables – Instantly sync with players across the world.

– AR/VR Modes – Choose between full virtual environments or augmented overlays in your real space.

– Smart AI Bots – Practice solo with challenging AI opponents.

– Natural VR Controls – Gesture-based interaction to check, call, or peek at your cards.

– Custom Raise Panel – Fine-tune betting strategy in real time.

– Floating Menu – In-game access to settings, audio, and VR/AR toggle.

– Progression System – Earn XP to unlock levels and track performance.

– Daily Rewards – Stay engaged with free chips every day. 

Nazara Publishing is a game publishing division of Nazara Technologies, committed to supporting innovative Indian developers in emerging gaming platforms. It aims to support Indian and global game developers by providing resources, expertise, and a strong network to bring gaming experiences to a wider audience. While no additional VR titles have been announced yet, the company is actively scouting high-potential projects for future collaboration.

Pokerverse VR is now available on:

– Meta Quest Store

– Apple Vision Pro App Store

The post Nazara Publishing Launches Pokerverse VR appeared first on European Gaming Industry News.

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