Latest News
New PC Poster Sticker Game and Anzu Form an Exclusive Partnership to Bring Immersive In-Game Ads into the Gameplay

Reading Time: 2 minutes
Soon-to-be-released PC game Poster Sticker will feature real-world advertising thanks to an exclusive partnership between creator Caipirinha Games and Anzu.io, the world’s most advanced blended in-game advertising platform. With Anzu’s industry-leading solution, Poster Sticker now will be available to global advertisers for both banner and video ads.
Caipirinha is a well-established, prolific developer, with over 75 cross-platform offerings and 17 years of experience building successful games. As a game about advertising, Poster Sticker offers a unique opportunity for brands to interact with its audience. The gameplay involves players placing ads on defined locations throughout the virtual world and taking photos of the ads in-game in order to earn rewards. The fact that ads are an intrinsic part of the gameplay not only adds to engagement with and realism of the game, it also means that gamers may not even react to the ads as ‘advertising’ at all, making it a completely immersive experience.
“I can’t think of a more obvious kind of game for Anzu technology than Poster Sticker,” says Anzu’s VP of Sales Alex Yerukhimovich. “Bringing real-life ads into a game that’s all about advertising and ad placement feels like a no-brainer! Our partnership with Caipirinha means that global advertisers can interact with Poster Sticker gamers in a sustainable and organic way, along with benefiting from alignment with industry standards and measurement. With Caipirinha Games’ years of experience, we are sure they will produce another hit!”
“Partnering with Anzu for our upcoming game Poster Sticker is a perfect fit,” adds Joachim F. Meyer, CEO of Caipirinha Games GmbH. “Caipirinha’s goal as a game developer is to provide our players with the most engaging and entertaining way to spend their free time. As Poster Sticker is all about ads, thanks to Anzu, we are now able to use real ads, which are preferable to fake ads. This lets us deliver a superior gaming experience, with increased realism that yet doesn’t disrupt the players.”
The global gaming audience is over 3 billion people strong, with a projected 2020 spend of almost $175 billion. Anzu allows advertisers to access this diverse, hard-to-reach audience in a way that respects the gamer experience. Anzu is the only in-game ad company to receive an ISO 27001 certificate, giving developers and advertisers valuable assurance that player data is highly secured. In addition, with its recent partnership with advertising giant WPP, Anzu is bringing widely-accepted digital standards to in-game advertising, helping to build advertiser confidence in the value of this channel by using the technologies they trust. Other Anzu big name gaming partners include Ubisoft and Lion Castle and the company has run in-game campaigns for global brands such as Vodafone and Samsung.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: New PC Poster Sticker Game and Anzu Form an Exclusive Partnership to Bring Immersive In-Game Ads into the Gameplay
Latest News
GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture
Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.
Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.
Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.
The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.
The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Red Rake Gaming Expands Global Presence Through Partnership with QTech Games
Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.
Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.
Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.
QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”
Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”
The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.
Latest News
White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia
Partnership sees leading branded content and popular Jackpot Royale integrated into Delaware North’s Betly online casino in the Mountain State
White Hat Studios, the “House of Brands” provider to the United States iGaming market, has partnered with Delaware North to launch on its Betly mobile sportsbook and casino in West Virginia.
The leading provider aims to build its online casino offering with the addition of the industry’s top-performing games.
Betly players in West Virginia will now have access to White Hat Studios’ acclaimed portfolio of premium branded titles, including Ted, The Goonies, and the award-winning 7s Fire Blitz series.
Also included in the rollout are the popular Jackpot Royale and Jackpot Royale Express progressive jackpot networks, currently live across more than 40 titles, and the first Betly-branded iCasino game – Betly Player’s Choice Blackjack.
Designed to elevate player engagement and boost retention, the addition of these promotional tools adds another layer of excitement to the Betly casino offering.
White Hat Studios has made significant strides in its U.S. growth trajectory since launching in 2021, consistently delivering high-performing content across multiple states. West Virginia remains a key market for the provider, following its remarkable success in all seven regulated U.S. iGaming states.
The collaboration represents another major step in White Hat Studios’ expansion across regulated U.S. states and reinforces its reputation as a go-to content partner for forward-thinking operators.
Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “We’re thrilled to be partnering with Delaware North on the Betly online casino app in West Virginia.
“This partnership reflects our ongoing commitment to delivering top-tier content quickly and seamlessly to operators across the U.S. With our portfolio of fan-favorite branded titles and innovative features like Jackpot Royale, we’re confident we’ll make an immediate impact for Betly and its players.”
Bob Akeret, General Manager for Betly, added: “We’re excited to welcome White Hat Studios onto our Betly platform in West Virginia. Their reputation for delivering engaging, high-quality games, especially branded content, makes them an ideal partner as we continue to elevate our casino experience.”
The post White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia appeared first on Gaming and Gambling Industry Newsroom.
-
Latest News3 months ago
Announcement: 25th September 2025
-
Latest News3 months ago
AI-Powered Gamification Arrives on Vegangster Platform via Smartico
-
Latest News1 month ago
JioBLAST Launches All Stars vs India powered by Campa Energy: A New Era of Creator-Driven Esports Entertainment
-
Latest News5 days agoSCCG Announces Strategic Partnership with Yellow Elephant Studios to Expand Multi-Channel Gaming Content Worldwide
-
Latest News3 months ago
The Countdown is On: Less Than 3 Months to Go Until The Games of The Future 2025 Kicks Off in Abu Dhabi
-
eSports1 month ago
CS:GO Betting Gains Momentum in the iGaming Sector
-
Latest News2 weeks ago
THE 2025 PUBG MOBILE GLOBAL CHAMPIONSHIP GROUP STAGE WRAPS UP WITH LAST CHANCE IN SIGHT
-
Latest News3 months ago
Leading The Charge! Euronics Group Joins LEC As Official Electronics Retail Partner


You must be logged in to post a comment Login