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YouGov, TrueLayer research reveals the 5 trends shaping the future of iGaming payments

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  • iGaming providers that offer instant bank payment capabilities and couple their service with responsible gambling initiatives will drive trust, higher usage and reduce player churn.

TrueLayer, the leading technology company building financial infrastructure that’s open to any business, anywhere in the world, today revealed the results of its latest research, produced in association with YouGov, into the future of iGaming payments.

The research surveyed over 3,000 regular online gamblers across major European markets including the UK, France, Spain, Italy and Germany, examining attitudes and experiences within iGaming, and the impact of payment options on player onboarding, retention and safeguards.

It revealed five significant trends:

  • Players want fast payments: Rapid deposits and payouts consistently topped the list of player priorities, with 8 out of 10 players rating fast payments as important – and they choose their gaming operators accordingly. Our survey shows that, in 5 out of 6 markets surveyed, players consider fast withdrawals to be in their top two priorities. Compare this with “A good sign-up offer for new customers” – the bounty that has occupied marketers for so long – never making it into a country’s top five priorities.

“What’s better than your player not having to wait to deposit their money and play, or withdraw their winnings? That’s the best experience you can give them,” commented Christian Reinheimer, Head of Payments Strategy, LeoVegas.

  • Instant withdrawals improve brand trust: Instant withdrawals increase deposits, while slow or problematic withdrawals are a key source of frustration, complaints, bad reviews – and ultimately churn. Almost two thirds of respondents said they were more likely to trust a gaming service that offered withdrawals and deposits (64%). While more than half (55%) said they were likely to switch to an online gaming service that offered instant withdrawals.

“Players who have access to faster withdrawals are loyal, highly engaged customers who deposit more regularly,” commented Natalie Dunne, Head of Payments, Paddy Power Betfair.

  • Players want to pay by bank transfer: In the UK, Germany and the Nordics around 7 in 10 players use bank transfer to pay into a gaming service. Pan-European gaming brands to be mindful of the fact differing cultural preferences across the continent, as card payments still dominate in France, Italy and Spain.

  • Onboarding needs to be fast and simple: For all online services, the onboarding challenge is simple, the customer has not yet experienced your service, so they are easier to lose. The trend is towards seamless and frictionless signups. In total, around two thirds of our respondents (65%) said they would not tolerate a signup process which lasted more than five minutes.

  • Players choose operators that support responsible gambling: Our research shows that online gaming operators who promote responsible gambling by including tools like spending caps are more popular than those without sophisticated limits. Around two thirds (65%) of players across are likely to use a site that promotes responsible gambling by setting spending caps and limits.

“The research findings clearly show that improved payment options are a key driver for players, whether they are choosing a new gaming provider, allocating deposits or deciding to move on. It delivers a clear message to operators that as players experience seamless digital services in other aspects of their lives, their expectations for iGaming are also changing,” commented George Davis, Product Lead for Payments at TrueLayer.

For operators that means implementing more robust, instant pay-in and payout capabilities, or face increased player churn. True loyalty, the sort that causes customers to genuinely recommend a brand to their friends, comes from one thing only: exceptional customer experience. That includes everything from dispute resolution through to technical reliability and confidence in payments.

Open banking can play a crucial role, delivering new payments approaches to the iGaming market. It also presents an opportunity for operators to differentiate and drive customer customer loyalty through rapid deposits and withdrawals; a trusted white-label payment experience; and tailored responsible gaming protections.

“iGaming providers that offer instant bank payment capabilities and couple their service with responsible gambling initiatives will drive trust, higher usage and higher player stickiness,” added Davis. “Open banking is also a positive move for responsible and sustainable gambling, since banks can control their limit allowance, and any interactions via open banking APIs will enforce those allowances.”

About the Research methodology

The report presents the findings from a survey, conducted by YouGov, into the habits of users of online gambling/betting services. It focused specifically on attitudes to signing up to a service, as well as the ways in which they transfer money in and out of their gaming accounts. We conducted over 3,000 interviews, during October 2020. Data was gathered across six European markets: the UK, Germany, France, Spain, Italy and the Nordics (Sweden, Finland and Norway) with a minimum of 500 interviews in each territory.

For the purposes of this survey, online gaming refers to a breadth of online gambling activities, including sports betting, casino games (from slots to poker), bingo and lotteries. All respondents use online gambling / betting sites at least once every couple of months.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: YouGov, TrueLayer research reveals the 5 trends shaping the future of iGaming payments

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Stats Widgets Introducing H2H Widget for Land-Based Terminals

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FeedConstruct’s Stats Widgets is excited to introduce its new type of H2H widget for Land-Based terminals, designed to enhance user interaction and interface. This widget simplifies the presentation of head-to-head (H2H) data, providing deep insights into team performances with its non-clickable and screen-optimized design.

The H2H widget showcases detailed analysis across various metrics, including team performances, H2H comparison data, and recent match results. Here is the data you can find in this widget:

· H2H Comparison Data: Detailed comparisons between two teams, including historical matchups and relevant statistics.

· Team Performances: Highlighting the recent form and efficiency of both teams.

· Last 5 Matches: Reviewing the outcomes of the last five matches of the teams.

· Current Standings: Quick reference to the teams’ positions in the current league.

The widget is a ready-to-go solution, with easy iFrame integration into the sportsbook, and individual branding to reflect a personalized touch. The introduction of the new type of H2H widget makes a big step forward in simplifying the sports data presentation for the Land-Based terminals, thus enhancing the user experience and supporting our partners.

The post Stats Widgets Introducing H2H Widget for Land-Based Terminals appeared first on European Gaming Industry News.

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Slotsjudge Expands Its Presence on Discord and Kick

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It has been announced that Slotsjudge has expanded its presence by launching on new digital platforms, including Kick and Discord. The expansion will allow the team behind the brand to reach a wider audience for valuable reviews and insights. By introducing Kick video live streaming and a social Discord server, Slotsjudge aims to foster its vibrant community and provide even more interactive ways for users to discuss and engage with their insights, reviews and recommendations.

Details of the Expansion

Slotsjudge on Kick
The video live-streaming service from Kick offers a myriad of streaming topics and interactive features. It allows users to engage with Slotsjudge streamers in real-time through chat discussions and polls. By bolstering its digital platform expansion with Kick, Slotsjudge can create a dynamic and immersive streaming experience with community engagement and interaction at the forefront.

Slotsjudge’s Discord Server
Discord is a versatile communication platform that provides users with seamless cross-device syncing. By joining the Slotsjudge Discord community, users can benefit from in-built game streaming capabilities, and a wide range of chat and voice features for collaboration and community engagement within the iGaming industry. Additionally, the Discord community from Slotsjudge provides a streamlined platform for content sharing and community support, while maintaining a focus on creating a welcoming environment without promoting iGaming activities.

Impact and Expectations

For the iGaming Entertainment Community
With its new digital platform expansion, Slotsjudge brings a host of mutual benefits to the community. These include enhanced access to information and increased opportunities for engagement. Ultimately, it broadens the platform and reaches for shared experiences, strengthening the bond between players and creating a thriving iGaming community.

Future Directions
Leveraging the community foundations already established, Slotsjudge’s Kick and Discord channels are poised to build upon previous successes and bring even more engagement and enjoyment to users. They will foster a thriving community that continuously evolves and adapts to meet the needs and interests of its members.

Closing Remarks
With the expansion onto Kick and Discord, Slotsjudge aims to bring more fun and interaction to the experience. It is consistently creating spaces where like-minded users can easily connect, engage, and interact with one another, fostering a vibrant and dynamic community.

Pauls Spakovskis, live streamer and game expert at Slotsjudge commented:

“This is amazing news as Discord is the number one community hub to have and where I and Krista can interact with everyone interested in and about Slotsjudge. And streaming on Kick was just a question of time – fast growing streamer-friendly platform where we can build an even bigger community!”

The post Slotsjudge Expands Its Presence on Discord and Kick appeared first on European Gaming Industry News.

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Play with the Ugliest, Quirkiest Pets Around in Stakelogic’s Fugly Pets

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Get your eyes ready because it’s time to take a trip to the pet centre to meet the ugliest, quirkiest, wildest-looking pets you’ve ever seen in the brand new slot, Fugly Pets, from Stakelogic.

Fugly Pets takes players to a banged-up old pet store to explore its collection of weird and charming, downright ugly pets. Meet a scruffy parrot, a catnip crazed kitty, and an unfortunate-looking little dog.

The slot uses a 5×5 grid with 3,125 ways to win on each spin and is packed with a plethora of unique and exciting bonus features.

Landing Bonus symbols trigger up to 15 Free Spins! Keep your eyes peeled for symbol multipliers of up to 64x landing on any spin. What’s more, these become persistent during the Free Spins, only adding to the game’s huge winning potential.

Roadkill might spell bad news for these fugly-looking creatures, but it is a great thing for players! The Roadkill symbol lands on reel five and will remain inactive until no cascades are possible. The Roadkill symbol then moves across the reels, destroying everything its path or turning it into Wilds.

Fugly Pets is a Stakelogic slot, so there is always something a little extra. If you thought those animals were ugly in regular size, wait until they land in super-size! Super Symbols can land in 2×2, 3×3, or 4×4, allowing players to win big!

Speaking of big wins, players can grab wins of up to 5,000x their stake in this slot, with RTP models up to 96% available.

Daniela Fricchione, Head of Account Management at Stakelogic, said: One thing we love to do at Stakelogic is to play with player expectations. When you think of a pet-themed slot, you imagine something cute and cuddly. Well, we’ve taken that rulebook and fed it to the dogs, putting a fresh spin on the genre with Fugly Pets.

It’s not just the theme that is unconventional, either. The game is jam-packed with special features, with the Roadkill bonus and Super Symbols really helping the slot stand out from the pack.

The post Play with the Ugliest, Quirkiest Pets Around in Stakelogic’s Fugly Pets appeared first on European Gaming Industry News.

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