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Animal Crossing + NERDS Candy = NERDS World

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NERDS® ANNOUNCES NERDS WORLD; AN IMMERSIVE EXPERIENCE WITHIN NINTENDO’S ANIMAL CROSSING: NEW HORIZONS 

In Partnership with Non-Profit Cybersmile, NERDS World Will Support Brand’s Ongoing Commitment to Make the Internet a Friendlier Place  

Iconic candy brand NERDS® announced the launch of NERDS World, an interactive branded experience debuting within Nintendo’s highly-popular life simulation game Animal Crossing: New Horizons. Available in the United Kingdom, Australia and Canada, NERDS World offers players a positive outlet, allowing them to engage in a unique, user-generated experience including fun and inspirational activities.

NERDS World is in support of the brand’s ongoing “Stay NERD” campaign, which encourages consumers to “embrace their nerdiness” by believing in themselves and supporting others. As part of this mission, NERDS partnered with The Cybersmile Foundation in early 2020, with a shared goal of making the internet a safer space for young users by tackling issues related to cyber-bullying and online abuse.

“At NERDS, we stand for inclusivity, belonging and positivity, because as a brand we celebrate how we are all better together,” said Kelly Peyser, Senior Brand Manager for NERDS“We saw Animal Crossing: New Horizons as an ideal place to bring these values to life, as the game creates a positive, fun experience where players don’t compete against one another but instead work together to create thriving communities online.”  

 

Inside the NERDS World  

A vibrant island destination, NERDS World is perfectly imperfect-shaped just like NERDScandy, and covered with decorations in the brand’s signature colors – purple and pink – along with stickers and fun Easter Eggs surprises. While in NERDS World, players can explore and engage in fun activities and win prizes:

  • Fans can explore within the island by themselves or with others.
  • Players can receive a guided visit to NERDS World – which is led by a NERDS avatar – by using a Dodo Code that NERDS will share via Instagram and Facebook. Dodo Codes will be accessible at @NERDSCandiesAUS (Australia), @NERDSCandies_UK (UK), and @NERDSCandies_Canada (Canada), or fans can simply visit NERDS World via a Dream Address.
  • Throughout the game, fans have the chance to receive special merchandise as well as take pictures with the different photo spots all through the island.
  • Fans can stay tuned for more surprises throughout the month with special activities and challenges released in the NERDS World platform throughout the month-long activation.

Driving Good in the World Through NERDS World  

NERDS World will serve as a resource for players who want to learn more about or seek help related to online abuse or cyber-bullying. The island will be equipped with an innovative AI Assistant tool and QR codes, which will provide access to different Cybersmile resources, and will be populated with positive messages and tips throughout.

The activation is launching at a record-breaking time for Animal Crossing: New Horizons, which became Nintendo Switch’s fastest selling title ever after launching in March 2020, selling 13.4M units in its first six weeks. Animal Crossing: New Horizons is Nintendo’s second-best selling game of the year, selling 22.4 million copies since its release. The wide popularity of the game globally can be attributed in part to social circumstances surrounding the COVID-19 pandemic, where isolation has resulted in many consumers seeking indoor activities which allow them to stay engaged and connected to others.

“Especially during a time where the world looks different these days, NERDS World will provide players of all ages with the opportunity to connect virtually with friends and family, as well as build an even broader community online,”stated Scott Freeman, Cybersmile Director. “We are incredibly excited to be working with NERDS to introduce this creative destination, which will serve as a support system for young internet users across the world.”

Starting today, NERDS World will be available through December 17, 2020. Animal Crossing: New Horizon can be enjoyed on a Nintendo Switch console and is rated E for everyone. For more information, please visit www.staynerd.live.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Animal Crossing + NERDS Candy = NERDS World

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gaming Americas Weekly Roundup – August 25-31

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry. Read on and get updated.

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DraftKings has introduced credit card deposit ban for US customers. This decision aligns them with other major gambling operators, such as Fanatics Betting & Gaming, Betr and Sporttrade, which have already banned credit card funding for wagering accounts. It also comes on the heels of another major announcement by DraftKings. Starting September 1, DraftKings will charge a 50-cent fee for every mobile and online bet placed in Illinois using its Sportsbook platform.

Virginia lawmakers are actively debating whether to establish a new regulatory agency to oversee iGaming. The joint subcommittee discussed a bill to create the Virginia Gaming Commission. It would manage all gambling verticals beyond the lottery. Currently, the Virginia Lottery regulates sports betting and casinos, while other agencies manage charitable gaming and horse racing. Lawmakers also considered legalising online casinos, including real-money platforms.

This summer is shaping up to be a strong one for the Atlantic City casinos and their online gambling operating partners. According to the latest data collected by the state, the total gambling revenue for the casinos and their operating partners from in-state online gambling was nearly $250 million during July. That represents a nearly 27% increase over last year’s total revenue for July, and it comes on top of a more than 23% year-over-year increase measured during the month of June. In all, revenue this year from online gambling through the end of July topped $1.6 billion, up 23.3% compared to the same period last year, according to a report from the state’s Division of Gaming Enforcement, which regularly tracks gambling revenue earned legally in New Jersey.

The Uruguayan Government has taken an important step towards legislating and taxing gambling activities. A new decree, decree number 167/025, gives life to a special tax on bets placed with electronic game machines and automatic betting systems installed within casinos and authorised entertainment spaces. It was signed into law by President Yamandú Orsi and Minister of Economy Gabriel Oddone and is a careful step in the direction of allowing more direct contributions to the state’s fiscal system. The new regulation imposes a 0.75% tax on the total amount of each wager. That is, regardless of whether the wager is placed in chips, coins, bills, e-money or other equivalent sources, the initial amount wagered by the player is subject to tax.

Leading gambling companies Caesar’s Entertainment, MGM Resorts International and Las Vegas Sands have recently been spotlighted in the 2025 “Low-Wage 100” report. This annual publication by the Institute for Policy Studies and Inequality.org identifies S&P 500 companies that show the smallest median wages for their employees compared to the large earnings of their top executives. These pay gaps have sparked ongoing criticism of the casino industry. Since 2019, the top executive pay at Caesar’s has more than doubled, surpassing the 40% wage increase seen among its workforce. Though MGM and Las Vegas Sands have also raised executive salaries at a faster rate than employee wages, their growth was less dramatic compared to Caesar’s. Industry critics suggest these pronounced salary gaps damage employee morale and complicate talent retention, ultimately hindering long-term growth.

The post Gaming Americas Weekly Roundup – August 25-31 appeared first on European Gaming Industry News.

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Push Gaming redefines its portfolio, unveiling new game categories and sub-brand for extended player reach

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B2B gaming supplier Push Gaming is embarking on a major strategic expansion, introducing two new game categories and a new sub-brand to scale its operations and significantly diversify its game portfolio while maintaining its reputation for high-quality slot experiences. The move aims to attract a wider range of players and secure a substantial market share in key regions.

Known for its premium, quality approach to game design, Push Gaming is broadening its signature style to reach a larger audience while maintaining its commitment to excellence. The new strategy introduces two distinct game categories: Push Originals and Push Actions, which remain within the Push Gaming core brand alongside a new sub-studio, Reel Hot Games.

Push Originals will continue to represent signature Push Gaming titles, targeting slot enthusiasts with complex mechanics and high-volatility gameplay. This category offers thrilling slot experiences, continually pushing boundaries with innovative features and the potential for substantial wins.

Push Actions is an entirely new category aimed at casual players who enjoy fun and easily understandable games. These titles deliver fast-paced, high-energy gameplay with simple mechanics and popular themes. Recent releases, including 3 Magic Pots and 10 Flaming Bisons, have been examples of the provider flexing its creativity with games that are a slight departure from its previous styles, and these and forthcoming games of the same style now officially have a home.

Reel Hot Games is poised to bring its own unique identity to Push Gaming’s portfolio with a classic slots experience. This sub-brand caters to players who appreciate the nostalgia of land-based casino games, featuring iconic symbols and themes enhanced by modern mechanics. It is particularly targeted at markets where classic games are highly popular, such as the regulated US states, Romania, Greece, the Netherlands, Bulgaria and certain Latin American markets.

The successful March 2025 launch of Power Vault in the UK and Brazil was the first unofficial example of a Reel Hot Games release, while the first game to officially launch under this new direction will be Bamboo Ways under the Push Originals category. In addition to all new releases, previous Push Gaming titles will be recategorised accordingly.

George Fil, Director of Product Strategy at Push Gaming, said: “This is a pivotal moment for Push Gaming. Our new direction is a clear commitment to scaling at pace while staying true to the quality that has defined us thus far.

“By diversifying our portfolio with these new categories and sub-brand, we’re not just expanding our offerings, we’re creating ultimate gaming experiences leveraging our heritage in content standards for a broader audience and driving significant growth for our partners in key markets.

“We are laser-focused on pushing boundaries to deliver products that benefit everyone.”

The post Push Gaming redefines its portfolio, unveiling new game categories and sub-brand for extended player reach appeared first on European Gaming Industry News.

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MegaSportsPro Launches on Labor Day, Bringing a Lottery-Style Jackpot System to Sports Prediction Contests

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MegaSportsPro, a groundbreaking player-performance sports competition, officially launches today in 24 states. The platform introduces a one-of-a-kind model that combines skill-based sports prediction with a built-in, lottery-style reward system, giving contestants three distinct ways to win: weekly leaderboards, monthly contests, and three daily progressive jackpots.

MegaSportsPro distinguishes itself by offering a daily slate of 15 player-performance propositions. Contestants leverage their sports knowledge to predict the outcomes for each proposition. This skill-based competition forms the core of the user experience, while the innovative prize structure provides multiple paths to victory.

The platform’s unique reward system is its main attraction. The daily progressive jackpots offer lottery-style excitement, growing in value until a contestant correctly predicts all 15 propositions. For consistent top performers, MegaSportsPro also hosts weekly and monthly leaderboard contests with separate, significant cash prize pools, ensuring that skill is regularly rewarded.

“We created MegaSportsPro to be a one-of-a-kind player performance sports competition with a reward system that is unmatched in the market,” said Pete Korner, Founder and CEO of Mega Sports Progressive LLC.

“Today’s fans want the thrill of a lottery-style win combined with the skill of a sports contest. Our platform delivers exactly that, with three ways to win through our daily progressives and our weekly and monthly prizes. We’re rewarding sports knowledge in a way that is more exciting and engaging than anything available today.”

The platform is now live and available to users in 24 states. To celebrate the launch, new contestants are invited to sign up and enter the first official contests starting today, Labor Day.

The post MegaSportsPro Launches on Labor Day, Bringing a Lottery-Style Jackpot System to Sports Prediction Contests appeared first on European Gaming Industry News.

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