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yellowHEAD Releases Ad Creative Benchmark Report for Social Casino Games
Using the proprietary Alison platform, the performance marketing company analyzed 300M+ impressions to find the most effective ad creative strategies
Use purple boxes for calls to action, capture viewer attention in the first three seconds of a video ad, and don’t wait until the end of the video to display your logo. Those were among the recommendations for app marketers in a new data-driven report published today by yellowHEAD , the AI-powered performance marketing company. Titled “Ad Creative Benchmark Report: Social Casino,” the report offers best practices, industry benchmarks and performance insights for all app marketers but especially those in the social casino industry. The complete report can be downloaded at https://resources.yellowheadinc.com/social-casino-benchmark-report.
The Ad Creative Benchmark Report offers many insights that contradict commonly used industry best practices. For example:
- Showing a brand’s logo at the beginning of a video results in 7-day ROI that is over 41 percent higher than waiting until the end of a video to show the logo
- When it comes to call-to-action design, purple boxes outperform blue and green boxes for 7-Day ROI by more than 30 percent
- Voiceovers aren’t always necessary for video ads; in top-tier countries, ads without voiceovers actually have a slightly better ROI than ads with them
- “Play now” is the most common call-to-action, but more specific directions such as “Spin” or “Claim now” showed higher conversion rates and ROI
- Social casino gamers love cartoon characters and animal mascots, despite most ads using animated men and women characters
- Spinning reels and dollar bills are among the most compelling animations social casino marketers can use
“Marketers only have a few seconds to grab people’s attention,” said Noa Miller, Marketing Creative Strategist at yellowHEAD. “With our latest Ad Creative Benchmark Report, social casino marketers can get a clear picture of the most effective and engaging creative practices without wasting time on strategies that don’t make an impression.”
With data from thousands of ads and over 300 million impressions, the report offers insights into best practices for logos, calls to action, animations, and many other creative strategies. The data was gathered by yellowHEAD’s proprietary Alison creative technology platform, which uses a combination of computer vision and machine learning to analyze and optimize ad creatives at scale. Alison analyzed millions of impressions from over 6,000 ads across 860 campaigns spanning a range of geographical locations, platforms, and mobile operating systems.
The full report contains KPIs for numerous creative strategies broken down by region, mobile OS, and ad platform. With social casino apps representing a multi-billion-dollar slice of the mobile pie, these insights could be invaluable to marketers.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: yellowHEAD Releases Ad Creative Benchmark Report for Social Casino Games
Latest News
Galaxy Entertainment Confirms its Interest in an IR Project in Bangkok
Galaxy Entertainment Group has confirmed its exclusive interest in an IR project in Bangkok, with an estimated total capital expenditure of $3 billion. Meanwhile, gaming expert Daniel Cheng advises caution for casino investors after Thailand’s Constitutional Court dismissed a petition against former Prime Minister Thaksin Shinawatra claiming he attempted to undermine the monarchy and exert control over the Pheu Thai Party. In the UAE, more than half of the $5.1 billion Wynn Al Marjan Island project, the region’s first IR, is said to have been completed.
Galaxy Entertainment Group has expressed its intent to focus solely on a proposed integrated resort (IR) project in Bangkok, despite Thailand’s plan to issue five gaming licenses nationwide, including three outside the capital. Management believes that Bangkok’s status as a premier travel destination offers greater certainty for investment returns. This information was shared by Goldman Sachs after meetings with Galaxy executives in Singapore, where they indicated a willingness to collaborate with local partners.
The post Galaxy Entertainment Confirms its Interest in an IR Project in Bangkok appeared first on European Gaming Industry News.
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Argentina to Begin Federal Debate on Gambling Ad Ban
The Chamber of Deputies of Argentina will debate a federal measure on Wednesday, 27 November, to ban all gambling advertising and sponsorships.
The debate has been expedited after five opposition blocs in Congress united behind the proposal, which aims to prohibit any form of advertising or sponsorship promoting gaming and betting companies.
Civic Committees, tasked with creating a federal framework to address gambling-related harm and pathological behaviour, strongly support the measure. Committees on Addiction Prevention, Social Action, Communications, Criminal Legislation and Families and Youth are finalising policies for a federal bill on gambling protections. The proposed law would supersede existing state regulations.
Strengthening protections for minors is at the heart of the committees’ efforts. This summer, Jorge Macri, Chief Governor of Buenos Aires, banned new gambling licenses after reports revealed that 34% of minors in the city had gambled by bypassing adult verification checks.
The bill proposes strict rules on gambling promotion, including:
• Banning betting company logos on sports jerseys.
• Prohibiting advertisements in digital and traditional media.
• Eliminating welcome bonuses on online gambling platforms.
• Restricting payment methods, such as banning credit systems and social assistance cards for gambling transactions.
The proposal has drawn support from diverse political groups, including Unión por la Patria, Encuentro Federal, the Civic Coalition and left-wing factions. However, the ruling coalition, which includes PRO, La Libertad Avanza and parts of the UCR, advocates for a more lenient approach that would allow sponsorships to continue.
The minority opinion pushes for a broader ban on all forms of gambling advertising and sponsorships, though it lacks detailed guidelines.
Lawmakers face a deadline of 30 November, when a three-month recess begins. They aim to ensure the measure is debated and voted on before the recess.
The post Argentina to Begin Federal Debate on Gambling Ad Ban appeared first on European Gaming Industry News.
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Tipstrr Completes Pyckio Acquisition
Sports betting service Tipstrr has bought out its competitor Pyckio, the company founder Damien Fearn has confirmed.
In a post on LinkedIn, Fearn also declared that the company has regained a 100% stake in Tipstrr.
“We’ll continue to work on exciting projects with Planet Sport as commercial partners. The Tipstrr team enjoyed being part of the network and we can all say we learned a lot during the time we spent with the team in Leeds,” he said.
“Still, it’s an exciting time for Tipstrr – and we’ve really hit the ground running with the acquisition of Pyckio. We’re now working on combining the best aspects of each platform to create the ultimate offering for sports bettors with Mark Rees leading the development.”
He added that the team was “actively looking for other acquisitions in the space.”
The post Tipstrr Completes Pyckio Acquisition appeared first on European Gaming Industry News.
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