Latest News
yellowHEAD Releases Ad Creative Benchmark Report for Social Casino Games


Using the proprietary Alison platform, the performance marketing company analyzed 300M+ impressions to find the most effective ad creative strategies
Use purple boxes for calls to action, capture viewer attention in the first three seconds of a video ad, and don’t wait until the end of the video to display your logo. Those were among the recommendations for app marketers in a new data-driven report published today by yellowHEAD , the AI-powered performance marketing company. Titled “Ad Creative Benchmark Report: Social Casino,” the report offers best practices, industry benchmarks and performance insights for all app marketers but especially those in the social casino industry. The complete report can be downloaded at https://resources.yellowheadinc.com/social-casino-benchmark-report.
The Ad Creative Benchmark Report offers many insights that contradict commonly used industry best practices. For example:
- Showing a brand’s logo at the beginning of a video results in 7-day ROI that is over 41 percent higher than waiting until the end of a video to show the logo
- When it comes to call-to-action design, purple boxes outperform blue and green boxes for 7-Day ROI by more than 30 percent
- Voiceovers aren’t always necessary for video ads; in top-tier countries, ads without voiceovers actually have a slightly better ROI than ads with them
- “Play now” is the most common call-to-action, but more specific directions such as “Spin” or “Claim now” showed higher conversion rates and ROI
- Social casino gamers love cartoon characters and animal mascots, despite most ads using animated men and women characters
- Spinning reels and dollar bills are among the most compelling animations social casino marketers can use
“Marketers only have a few seconds to grab people’s attention,” said Noa Miller, Marketing Creative Strategist at yellowHEAD. “With our latest Ad Creative Benchmark Report, social casino marketers can get a clear picture of the most effective and engaging creative practices without wasting time on strategies that don’t make an impression.”
With data from thousands of ads and over 300 million impressions, the report offers insights into best practices for logos, calls to action, animations, and many other creative strategies. The data was gathered by yellowHEAD’s proprietary Alison creative technology platform, which uses a combination of computer vision and machine learning to analyze and optimize ad creatives at scale. Alison analyzed millions of impressions from over 6,000 ads across 860 campaigns spanning a range of geographical locations, platforms, and mobile operating systems.
The full report contains KPIs for numerous creative strategies broken down by region, mobile OS, and ad platform. With social casino apps representing a multi-billion-dollar slice of the mobile pie, these insights could be invaluable to marketers.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: yellowHEAD Releases Ad Creative Benchmark Report for Social Casino Games

Latest News
Thunderkick reimagines Greek mythology theme in MeJUICEa
New release provides fresh twist on avalanche mechanic
Independent slots studio Thunderkick has unveiled MeJUICEa, the latest addition to its content portfolio that breathes new life into a proven popular theme, reintroducing Greek mythology’s iconic Gorgon with a modern makeover.
The 6×5 cluster pays title revolves around the Crush feature, a unique take on the fan-favourite avalanche mechanic. Every winning symbol in a cluster and each scatter on the grid becomes heavy, crushing all symbols beneath them on their reels, allowing new icons to drop into place.
All crushed symbols are collected by the Charge Meter, with a crushed wild immediately filling the progress bar. Every time the meter is filled on a single spin, a wild is accumulated, with the total number randomly distributed across the reels once no more wins remain.
A Global Multiplier boosts base game wins further, starting at 1x on every spin and increasing when multipliers up to 50x are crushed by heavy symbols.
The bonus round is triggered by landing three scatters, with 10 free spins awarded. Throughout the feature, the Global Multiplier and Charge Meter are persistent, and each extra scatter grants one additional spin, uncovering divine wins up to 5,000x.
Thunderkick has bolstered its offering with a diverse range of slots in 2025, adding titles such as Archie O’Loggins and the Enchanted Masks, The Wildos 2, Midas Golden Touch 3, and now MeJUICEa to its portfolio as it continues to champion inventive gameplay centred around its signature design style.
Mike Collins, Game Product Owner at Thunderkick, said: “Ancient mythology is a tried and tested theme that continues to garner the attention of players. While these games offer familiarity to consumers, we wanted to revitalise the classic genre to deliver a unique experience to casino lobbies.
“MeJUICEa takes an infamous mythological figure and combines it with retro fruits, cartoon-inspired artwork, and our new Crush feature that we hope will give a new lease of life to the genre.”
The post Thunderkick reimagines Greek mythology theme in MeJUICEa appeared first on European Gaming Industry News.
Latest News
Galaxsys Launches Updated Client Area for Superior Partner Experience
Galaxsys launches a more advanced and user-friendly Client Area, offering early access to key updates, multilingual demos, and an expanded asset library — all designed to deliver added value aligned with partner business growth.
Galaxsys, an award-winning provider of fast and slot games, is proud to announce the official launch of its newly enhanced Client Area — a powerful, all-in-one platform designed to guide partners while providing them with a seamless, intuitive, and content-rich experience.
The Client Area is a dedicated, secure portal designed for Galaxsys’ partners. It serves as the central hub where partners can access exclusive content, manage assets, stay informed about new releases, and gain instant access to a full suite of tools tailored to optimize their collaboration with Galaxsys.
With the latest update, the Client Area now features:
- Intuitive, Interactive Interface: A sleek, intuitive design allows partners to navigate effortlessly and find what they need faster than ever before.
- Personalized Partner Portal: The portal allows each partner to personalize their content feed by saving and liking the materials most relevant to their needs.
- Early Access to the Game Roadmap: Partners gain early insights into Galaxsys’ upcoming releases and strategic milestones—keeping them one step ahead.
- Customizable Demo Versions: Game previews are available in multiple languages, currencies, and devices to ensure seamless adaptation and localization for every market.
- One-Click License & Certification Access: All relevant licensing and certification documents are accessible and verifiable with a single click.
- Expanded Asset Library: A full range of branding assets—including logos, banners, game visuals, and Galaxsys’ brand guide—is available for instant download in various formats and sizes.
Teni Grigoryan, Chief Sales and Partner Management Officer at Galaxsys, commented on the new updates: “The new Client Area is more than a platform — it’s about giving our partners more control, more clarity, and more value. We’ve built a space that’s smart, efficient, and responsive to the real needs of the partners we work with. Whether it’s finding the right demo, downloading brand assets, or checking license documents, everything is now just a click away.”
The new Client Area is live now and accessible to all registered partners. Galaxsys encourages its partners to explore the upgraded platform and discover how it can improve their business engagement.
The post Galaxsys Launches Updated Client Area for Superior Partner Experience appeared first on European Gaming Industry News.
Latest News
Accelerating Growth: REEVO Integrates High-Caliber Content by YOriginal Games
REEVO, the next-generation B2B games provider and aggregation platform, is thrilled to announce its latest partnership with YOriginal Games, a cutting-edge game studio known for its fast-paced, high-converting casino content.
This partnership brings YOriginal’s top-performing titles including fan favorites like Crash, Plinko, Dice, and Limbo to REEVO’s robust aggregation platform, further expanding the company’s content offering with high-velocity, action-driven gameplay that resonates with next-gen audiences.
As part of REEVO’s mission to continuously deliver innovative, customizable content that helps partners grow, this collaboration highlights the power of REEVO’s agile integration and deep market reach.
“Partnering with YOriginal is a natural fit for REEVO as we continue to raise the bar for content excellence,” said Daniel Cuc, Head of Account Management at REEVO. “Their portfolio is a magnet for players who crave action and instant engagement. With our platform’s flexibility and speed-to-market, we’re empowering operators to unlock new levels of performance and this partnership is just the start.”
YOriginal’s CEO, Kirill Bykov, echoed the excitement: “We’re truly excited to go live with REEVO an outstanding partner with a sharp product and strong reach. Their platform is a perfect match for our fast, high-performing games. Together, we’re delivering fully customized content to markets that love action. This is just the beginning.”
With dozens of new titles launched monthly, REEVO continues to evolve as one of the most dynamic content platforms in the industry offering operators seamless access to bold, differentiated games that win.
The post Accelerating Growth: REEVO Integrates High-Caliber Content by YOriginal Games appeared first on European Gaming Industry News.
-
Latest News3 months ago
SARA TENDULKAR JOINS JETSYNTHESYS’ GLOBAL E-CRICKET PREMIER LEAGUE AS MUMBAI FRANCHISE OWNER FOR SEASON 2
-
Latest News2 months ago
Exclusive Q&A With Bar Konson, Chief Business Development Officer at NuxGame
-
Latest News2 months ago
Week 17/2025 slot games releases
-
Latest News2 months ago
Fortuna Partners with 2025 UEFA Under-21 EURO
-
Latest News2 months ago
Esports World Cup Foundation Confirms Full Game Lineup, Schedule, and Club Championship Rules for EWC 2025
-
Latest News1 month ago
ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards
-
Latest News2 months ago
DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus
-
Latest News2 months ago
ACR POKER’S NEXT HIGH STAKES ADVENTURE TAKES PLAYERS TO MONTENEGRO FOR PRESTIGIOUS SUPER HIGH ROLLER SERIES
You must be logged in to post a comment Login